One of Rachel and Marcus Dillon’s tax services is missing from their firm’s website. That is not an oversight. It is a capacity strategy.
In a summer 2026 episode of Who’s Really the BOSS?, Rachel and Marcus explain how they built the Tax Advisory Plan (TAP). Their firm stopped accepting annual-only individual and business tax clients around 2018. But strong referrals kept coming from financial advisors, professional partners, and existing clients.
Their first monthly solution, Advice with the Intent to Minimize (AIM) taxes, proved that clients would pay for ongoing access. But at $150 per month, AIM created a new version of the 1040 practice the firm had tried to leave behind.
TAP became the better model, offering higher-value planning, clear service boundaries, and a hard limit on growth.
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Better pricing starts with a better definition of value
A monthly engagement doesn’t become advisory work simply by dividing an annual tax fee by 12. Marcus says AIM clients often viewed the service that way: a tax return paid in installments, with team access included.
“What we’re doing is creating a whole new 1040 practice,” he says.
TAP changed the price and the value. The base fee is $500 per month and includes:
- Preparing and filing the client’s individual tax return
- Two tax projections, generally in early June and late October
- Recorded commentary explaining each projection
- An invitation to a planning meeting after each projection
- Year-round access for questions about financial and tax decisions
That access matters. When a friend suggests using the Augusta rule or another tax strategy, clients can ask the DBA team before acting instead of relying on a web search or an AI tool.
Trust returns and other complexities may increase the monthly fee. Clients with investment or real estate entities can also add quarterly QuickBooks Online support for about $250 to $500 per month.
The best-fit clients are high-income earners, high-net-worth households, K-1 recipients, investors, and people with Schedule C or Schedule E activity. The common thread is meaningful planning opportunities.
That distinction also shapes how the firm brings clients onboard.
Clients usually arrive with life questions
New TAP clients generally pay a one-time onboarding fee starting at $750. Existing client accounting and advisory services (CAS) clients who transition into TAP usually don’t pay the onboarding fee, because the firm already knows their history.
The onboarding fee covers a review of the most recently filed return and a kickoff call with the service team. New or amended returns are priced separately when needed.
Marcus notes that accountants often assume a prospect’s main problem is missing compliance work. Compliance is familiar and comfortable for us. But clients are often worried about a life event, a financial decision, or an uncertain future.
A former client named Jerry illustrates the difference. Jerry left the firm around 2017 or 2018 after winding down his consulting business. His tax return became simple enough to prepare himself. Years later, he contacted the firm after his brother-in-law died in California.
Marcus first assumed Jerry needed a referral for a California trust matter. Rachel took the call and learned that Jerry already had a California attorney and CPA. His real questions involved inherited property, investment accounts, retirement income, his wife’s retirement, and future required minimum distributions.
Within minutes, Rachel explained that moving from a self-prepared return to TAP would cost $500 per month. Jerry continued the conversation and signed a $500-per-month engagement with a $750 onboarding fee within 48 hours.
His last return was a simple Form 1040-SR. Pricing based only on that return would have missed the point. The value was helping him make decisions early.
Once a client signs, the next safeguard is a team-based service model.
A team of 3 prevents partner dependency
Each TAP client works with a tax administrator, tax controller, and director of tax and financial planning. Before the client kickoff, the team holds an internal Sales-Onboard-Service (SOS) meeting to transfer notes and identify unanswered questions.
The client then joins a 30-minute virtual kickoff call. Rachel attends to ensure the service team’s expectations match what she promised during the sales process.
The roles are clear:
- Tax administrator: Manages Canopy setup, document requests, engagement letters, organizers, e-signatures, return delivery, and filing notices
- Tax controller: Prepares returns when needed, performs much of the review, and helps manage the client relationship
- Director of tax and financial planning: Provides higher-level review, technical support, tax updates, and team education
Although the titles may suggest a hierarchy, the administrator and controller often have the most client contact. Clients receive help from the people closest to the work instead of waiting for a partner.
Pricing, payment, and engagement changes go back to Rachel. This allows the service team to focus on serving clients while one gatekeeper protects scope and capacity.
That structure also gives TAP room to support clients through major transitions.
TAP can be an off-ramp or an on-ramp
One longtime CAS client moved into TAP after selling his business. He continued consulting for the buyer as a 1099 contractor, so the firm added quarterly QBO support for his entity.
Three months later, he wanted help tracking sale proceeds, investment accounts, personal spending, and several large purchases. He moved back into a CAS-style engagement, this time for his family group.
TAP can serve several purposes:
- An off-ramp after a client sells or closes a business
- An on-ramp when personal finances grow into family-group CAS work
- A source of continuity during a major life transition
- A respectful exit when a client doesn’t want to pay $6,000 per year for planning
However, the model only works if the firm controls how quickly it grows.
A 10-client cap keeps TAP off the website
The firm doesn’t have a TAP growth target. In fact, they accept no more than 10 new TAP clients per year. At the time of the episode, it had accepted two for 2026.
These clients still have individual returns with fixed deadlines. Too many new engagements create seasonal pressure, even if the work is priced well. The cap protects service quality and supports a steady year-round workload.
That is also why they don’t advertise TAP. “I don’t want to have all my calendar filled up with the wrong-fit prospects,” Rachel says. “I need room on my calendar for right-fit prospects.”
The website promotes services the firm wants to scale. TAP remains a “secret menu” option for trusted referrals and existing clients in transition.
Build the guardrails before accepting the work
TAP offers several practical lessons for firm leaders:
- Define the planning, access, and outcomes before setting the price
- Qualify clients by their planning needs, not just their tax forms
- Use a team so the relationship does not depend on one partner
- Give one person authority over pricing and scope
- Cap deadline-driven work before it strains the team
- Advertise only the services you truly want to scale
Growth doesn’t always mean serving more clients. A deliberately limited service can create stronger relationships, more meaningful work, and better use of team capacity.
To hear Rachel and Marcus explain TAP’s pricing, onboarding, staffing, client stories, and secret-menu strategy, listen to the full episode of Who’s Really the BOSS?.
Rachel and Marcus Dillon, CPA, own a national, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 28 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and teamss with firm resources, education, and operational strategy through Streamlined OS , groups, and one-on-one advisory.
