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AI

Billable Hours vs. AI: The Battle for Accounting’s Future

Blake Oliver · April 7, 2024 ·

Just as cloud accounting revolutionized the industry, AI is poised to be the next game-changer that will redefine the benchmarks for productivity and success in accounting. In a recent episode of The Accounting Podcast, David Leary and I explored the transformative potential of AI and its impact on the accounting industry.

The Cloud Accounting Revolution

To understand the potential impact of AI, it’s essential to look back at how cloud accounting transformed the industry. Cloud accounting reduced the time for traditional accounting and bookkeeping work by 80-90%. It forced firms like mine to adapt their business models and pricing strategies to remain competitive. 

As I mentioned in the podcast, “My career was in outsourced accounting. Cloud-based accounting cuts the time required to do traditional accounting and bookkeeping work by 80 to 90%. I couldn’t bill by the hour. If I did, I would not have a business.”

AI: The Next Frontier of Productivity

AI advancements in banking and accounting already show remarkable potential to boost productivity. JP Morgan Chase and Bank of America’s AI-powered cash flow forecasting tools have cut human manual work by 90%. David Leary highlighted this incredible statistic: “About 2,500 corporate enterprise clients are now using this tool, and they’ve cut human manual work. So you want to care to guess how much they’ve cut it by? 90%.”

The implications for accounting firms are profound. AI could lead to the end of billable hours and timesheets due to significant productivity gains. As I shared in the podcast, “We are using AI to do the base layer of work, and we are going to then have experts who review that. We’re going to turbocharge our staff.”

These advancements demonstrate how AI can dramatically increase productivity, setting new industry efficiency benchmarks as cloud accounting did.

Embracing AI: The Key to Success

Despite the potential of AI, the accounting industry appears hesitant to embrace this technology fully. Despite high awareness, an Accounting Today survey revealed that only 19% of accountants have used AI tools like ChatGPT for work and personal reasons. This hesitancy could put firms at a competitive disadvantage.

And even if they overcome their hesitancy, overwork impedes AI adoption in traditional firms. As I mentioned in the podcast, “The firms that are overloading their people, they’re not going to be able to innovate in this way because it takes a lot of time.” 

The Future of Accounting in the AI Era

AI, like cloud accounting before it, is set to revolutionize the accounting industry by redefining benchmarks for productivity and success. However, the industry’s hesitancy to embrace AI could hinder firms from realizing its full potential. Accounting firms that proactively invest in AI automation and adapt their business models will be better positioned to succeed in the AI era. At the same time, those who resist change may struggle to keep up. 

The future of accounting is here, and AI powers it. Are you ready? To learn more about how AI is transforming the accounting industry and what your firm can do to stay ahead, listen to the full episode of The Accounting Podcast. Don’t miss out on this insightful and thought-provoking discussion!

3 Digital Marketing Trends Transforming Accounting Firms

Blake Oliver · November 8, 2023 ·

Did you know top accounting firms are now generating 6-figure leads from their websites? Digital channels are rapidly replacing traditional networking for customer acquisition.

That’s according to David Toth, an expert on strategic growth for accounting firms, who joined my podcast to talk about how digital marketing and AI are disrupting accounting firm marketing.

David opened my eyes to how the top 400 firms leverage digital marketing to grow. Here are three trends that should excite and inspire us all.

1. Marketing Automation & CRMs 🤖

Top accounting firms are implementing marketing automation platforms like HubSpot to track website leads and deals. David said, “I know a significant number of firms dropping Marketo or Pardot and going to HubSpot for marketing automation.”

The agility of HubSpot gives them invaluable data to analyze revenue sources and optimize their sales process.

They also utilize data intelligence tools like Introhive to auto-populate their CRMs by pulling contacts, subject lines, and calendar data from email and cloud storage. This injects CRMs with 30 times more contacts without manual entry.

However, firms still face challenges getting professionals to fully adopt CRMs day-to-day. As leaders, we must guide our teams to embrace these technologies wholeheartedly if we want to compete digitally!

2. Optimizing LinkedIn 🔎

Most accounting firms are significantly under-realizing LinkedIn’s potential for lead generation and recruitment. Employees’ collective networks stretch far wider than the firm’s followers.

To build a bigger digital presence, encourage partners to showcase thought leadership consistently on LinkedIn through long-form posts, articles, and video. This builds personal brands and firm credibility.

With Gen Z and Millennials driving business decisions now, LinkedIn is a crucial platform for attracting top young talent and reaching emerging clients. Frims that want to grow must optimize for digital networking.

3. High-Value Leads from Digital 💰

While most dealmaking historically relied on in-person networking, leading accounting firms now frequently generate 5 and 6-figure leads from their websites. David said, “I have a client that received a $450,000 opportunity, sight unseen through their website.”

As buyers increasingly research and vet firms online before contacting them, digital channels now replace traditional networking for initiating deals.

It’s time for a mindset shift – we must embrace digital marketing as a vital revenue generation channel, not just a brand awareness tool. The future of deals is digital.

Dive Deeper on the Earmark Podcast

Want to dive deeper into the digital marketing strategies and innovations shaping the accounting industry? Listen to my conversation with David Toth.

In the episode, you’ll learn more about:

  • How firms are using webinars as a “content engine” to fuel their marketing
  • David’s perspective on the future of SEO given the rise of AI chatbots
  • Actionable tactics for optimizing your LinkedIn profile and network
  • Adopting short-form video content on platforms like TikTok and Instagram
  • Leveraging generative AI tools like ChatGPT for efficient content creation

If you want to get your firm’s marketing on the right track, be sure to listen to this episode. You can also earn free CPE for listening! Tune in to learn how. And let me know what you think. Leave a comment or contact me at BlakeOliver.com.

Earn Free CPE with Ramp’s New Course on Earmark

Blake Oliver · October 11, 2023 ·

Ramp, a leading finance management platform, now has a channel on Earmark featuring specialized courses for accounting and finance professionals. Their first course covers how technology and AI can provide valuable insights for financial decision-making. And you can earn free CPE credits by listening!

How Tech and AI Can Help Drive Insights and Value for Your Clients

Ramp’s first course is “How Tech and AI Can Help Drive Insights and Value for Your Clients.”

The authors — Blake Rudolph, Audrey Carroll, and Zunie Nguyen — teach listeners practical examples of using AI, machine learning, and other emerging technologies to gain better visibility into finances.

You’ll come away with actionable strategies to leverage these tools for more informed, data-driven business decisions. This creates tangible value for both finance teams and the clients they serve.

While Ramp provides finance software, this course focuses on how technology can be applied for financial insights – whether or not Ramp’s platform is used.

Some key topics covered include:

  • Real-world case studies of AI improving forecasting and projections
  • Steps to build a “data-driven culture” within an organization
  • Tools to automatically surface insights from financial datasets
  • Ways to visualize KPIs and metrics for more straightforward reporting
  • Risks and limitations that come with relying on AI for finance
  • Planning for how roles may evolve as new technologies are implemented

Get free CPE today by listening to Ramp’s new course on Earmark and learn how AI can provide financial insights. Register for the course today.

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