Alicia Katz Pollock

What Tax-Season-Buried Accountants Need to Know About Intuit Accountant Suite Before May

Earmark Team · February 28, 2026 ·

Intuit recently dropped a surprise on accountants: pricing for its new Accelerate and Books Close features begins May 1, 2026, not at the end of the year as many practitioners understood. For professionals buried in tax season, the window to test these tools before paying just got smaller.

In Episode 130 of The Unofficial QuickBooks Accountants Podcast, co-hosts Alicia Katz Pollock and Dan DeLong dig into what these features actually deliver and whether they’re worth your money come May.

The Pricing Timeline Confusion

“When I signed up for it, they asked for my credit card information, and I was pretty darn sure it said it’s going to be free until the end of the year,” Alicia explains. But Dan sees it differently. “I took it as it’ll be free until it’s not. It’s kind of like the stock market, it will continue to go up until it doesn’t.”

This confusion stems from Intuit’s original announcement at QuickBooks Connect, which Dan diplomatically describes as having “a lot of opportunity for improvement.” Now practitioners have just three months to decide whether these tools deserve a spot in their tech stack.

What Stays Free vs. What Costs Money

Your ProAdvisor account, the portal where you manage clients, complete trainings and certifications, switch between files, and access accountant tools, will still be free.

“If it’s not, somebody from Intuit needs to tell me ASAP,” Alicia emphasizes.

What’s new (and will cost money) are two add-on tools:

Intuit Accountant Suite Accelerate

($149/month for your entire firm)

This unlocks the client insights feature, giving you a dashboard where you can view Balance Sheet or P&L data for all clients in a single grid. There are no per-user fees; one price covers your whole team.

“For a solo practitioner, $149 is maybe kind of expensive,” Alicia notes. “But if you’re running a firm with five or ten team members, and especially when you scale up, that’s actually really, really cheap.”

Books Close

($8/client/month, dropping to $6 after 50 clients)

This per-client tool lets you manage monthly closes without entering individual QuickBooks files. You only pay for clients you actually onboard to the feature, not your entire client list.

Even without these paid features, the free Intuit Accountant Suite now includes a dashboard with widgets that show which clients need bank feed reconnections or have integration issues. As Dan explains, “Instead of your home screen being your client list, it’s now a dashboard with customizable widgets.”

Books Close: The Feature That Surprised Alicia

During Dan’s live demonstration, Books Close’s capabilities genuinely impressed Alicia, including reconciliations.

“Wow. So it’s a straight-up reconciliation, but it’s from here and it lists all the balance sheet accounts so that I can actually run down the list,” she says, seeing the feature for the first time.

Workflow Management Built for Real Firms

Books Close includes three workflow roles (Preparer, Reviewer, and Approver) that you can rename to match your firm’s terms. Solo practitioners can turn off the multi-role structure entirely. For teams, you can assign different segments to different people and track progress as work moves through the pipeline.

The status options go beyond simple “To Do” and “Completed.” You can customize statuses like “In Progress,” “Waiting on Client,” or “Blocked.” Templates let you create different task lists for different engagement types. Your full-service clients get one checklist while lighter engagements get another.

Transaction Review That Catches Problems

The transaction review section offers visibility into issues that typically require hunting through client files:

Transactions without payees (critical for 1099 tracking)
Expenses without attachments (with customizable dollar thresholds)
Transactions auto-added by bank rules
Unapplied payments
Manually created transactions

Alicia shared why the bank rule review matters. “I was working with somebody who had a bank rule for Apple, putting everything in software. But then they had a vendor with Apple in their name, and it started classifying those transactions as software expense.”

Each review category lets you set thresholds and exclusions. If you don’t need receipts for certain expense categories, you can exclude them. If you have vendors that always code correctly, you can skip reviewing them.

The W-9/1099 Management Feature (Finally)

The W-9/1099 management just went live, unfortunately after 1099 season ended. “It would have been nice to know the W-9/1099 management was not coming soon,” Dan observed.

The feature shows vendor lists with EINs, 1099 eligibility, and year-to-date amounts. But Alicia immediately spotted a gap, as entity type shows only “Individual” or “Business.”

“I would like to see whether it’s an S-Corp or an LLC,” she points out, since that determines 1099 eligibility.

A Critical Limitation

Dan discovered a major problem after spending two hours with Intuit support: you cannot remove clients from Books Close once you add them.

“You can onboard a client, but you cannot offboard them,” he explains.

This creates multiple problems:

Clients who leave your practice still cost $8/month
You can’t remove Books Close while keeping other services
Testing the feature means potentially paying for test clients indefinitely

Intuit support offered two workarounds:

Remove the client from your list entirely (useless if you still provide other services)
Cancel Books Close completely, lose all customizations, then restart and re-add only the clients you want

“They have essentially three months to figure this out,” Dan notes. Both hosts urge listeners to submit feedback requesting offboarding functionality. Feature requests from within the beta may get higher priority.

Who Should Consider These Tools?

The value proposition varies dramatically by practice type.

Already using third-party tools. As Dan notes, “If you are already using something that does a lot of these features, you are probably not going to see the value.” Tools like Keeper, Financial Cents, or Double provide similar capabilities. Alicia admits she’s “kind of embedded with Double” and faces the switching-cost dilemma many practitioners will encounter.
Building a new practice. “Anytime Intuit creates something new, it’s not for existing users,” Dan says. “A new accountant coming in today doesn’t know any different.” When they need close management tools, they’ll see a built-in feature rather than evaluating alternatives.
Looking for one-off use. Alicia sees potential. “I would onboard somebody just to do a cleanup and then offboard them when I’m done. I would pay eight bucks for this for a job.” Unfortunately, without offboarding capability, this use case doesn’t work yet.

The Bottom Line

Intuit’s push into practice management shows promise, but the accelerated timeline puts pressure on practitioners during tax season—exactly when they have no bandwidth for evaluation.

If you’re testing these tools, submit feedback now, especially about the offboarding problem. Beta periods exist to surface these issues, but only if users speak up.

For firms with teams, the math likely works: $149 for unlimited users plus manageable per-client fees delivers real workflow improvements. For solo practitioners, the value depends on how much you value not switching between files.

Most importantly, if you’re considering adoption, test it with real client work. Theory doesn’t reveal whether the interface fits your thinking; only hands-on experience does.

Listen to the full episode for Dan’s complete screen demonstration. Seeing the interface in action reveals details that descriptions can’t capture, and might be the difference between a confident decision and an expensive guess.

Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

Inside the Innovation Circle: Three Days of Conversations at Intuit Connect

Earmark Team · February 17, 2026 ·

After three days of walking around the Innovation Circle at Intuit Connect and filling 27 pages of Field Notes, it’s clear that QuickBooks is transforming from accounting software into a complete business operating system.

That’s the takeaway from a recent episode of The Unofficial QuickBooks Accountants Podcast, where hosts Alicia Katz Pollock, MAT, and Dan DeLong wrap up their three-part series covering Intuit Connect, where Alicia skipped the workshops to spend her time talking directly with developers in the Innovation Circle.

Keep in mind that these conversations occurred three months before the episode aired. So Alicia notes, “A lot of the things they said are coming soon might have already been released. So the timelines are kind of vague on a lot of these.”

What isn’t vague is where Intuit is heading. From AI-powered construction project management to sophisticated bill-approval workflows, the platform is expanding across every corner of business operations. For accounting professionals, understanding this evolution is the difference between being a bookkeeper and becoming a strategic business advisor.

Construction Gets Industry-Specific Tools in Enterprise Suite

Alicia’s conversation with Uttam Ramamurthy, Principal Engineer – AI Builder at Intuit, revealed how Intuit Enterprise Suite is tackling construction accounting, one of their key mid-market targets. They’re building specialized tools that actually understand construction workflows.

The familiar project list with profitability stripes is becoming a full dashboard designed for construction companies. You can set default margin goals, such as 25% profit on all projects, and the system alerts you when profitability falls below your threshold. As Alicia explained, “If you fall below your profit margin settings, it alerts you and gives you a heads up when your profitability is too low.”

The AI capabilities show real promise. Upload your project notes, and the system auto-populates project details and phases. It pulls from your documentation and uses what Intuit calls “AI product knowledge from similar projects” to suggest project structure.

Other construction features in development include:

Upload spreadsheets directly into project budgets (finally bridging the gap between estimating spreadsheets and QuickBooks)
Create product and service lists with quantities and unit costs, grouped by phases and cost groups
Show collapsible estimate views where customers see clean phase summaries while you keep line-item detail
Build graphic proposals with text blocks, photos, before/after images, and testimonials
Take deposits from estimates with proper liability accounting

That deposit feature comes with a warning. Alicia tested it three times during a recent class. It worked once but failed twice to properly subtract the deposit when converting to invoices. “I’m not sure if it’s still in development or not working, or if it’s just my cookies on my computer preventing it from working,” she admitted.

The platform now supports AIA progress billing, addressing a major gap for firms with architect and government contracts. As Dan observed, “The devil is always in the details as far as how it actually looks, but they understand those workflows.”

You can even mark project phases as complete via text message to automatically generate invoices. When projects close, Intuit Enterprise Suite creates a summary with lessons learned, profitability reports, and outstanding transactions, essentially a built-in project post-mortem.

For construction companies with multiple entities (common with separate LLCs for different projects), Intuit Enterprise Suite offers consolidated views across companies with shared charts of accounts, vendors, dimensions, and customers. You can create entity groups and filter views to specific business segments.

Mailchimp Integration Powers Marketing from Your Financial Data

The Mailchimp integration shows how seriously Intuit takes the connection between accounting and marketing. After all, your QuickBooks already knows who your customers are and what they buy. So why not use that for targeted marketing?

Alicia shared an example from her own business. When Intuit announces price increases, she needs to notify clients on wholesale QuickBooks plans where she pays for their subscriptions. She creates a Mailchimp segment where “product or service equals wholesale QuickBooks,” finds everyone affected, and sends targeted emails, all driven by her accounting data.

Stephen Yu, CPA and Product Manager at Intuit, walked Alicia through upcoming enhancements that will connect additional platforms. Soon, you’ll see email campaign success alongside data from Shopify, Stripe, PayPal, Square, and Wix on a single dashboard.

Other Mailchimp features coming soon include:

Click maps showing where recipients engage in your emails
Audience dashboards tracking growth by channel (Meta, Google, website forms, manual imports)
Revenue attribution connecting sales to specific campaigns
Journey tracking from page views through cart additions to checkout
Send time optimization revealing best days and times
AI-generated performance digests with recommended actions
Drag-and-drop templates that auto-generate newsletters from blog content (targeted for 2026)

ProAdvisors get Mailchimp discounts based on their tier level. The higher your tier, the better the pricing. Though Dan noted these discounts do expire.

What impressed Dan was Intuit’s patient approach to integration. “They’re not taking Mailchimp things and putting them in QuickBooks or taking QuickBooks things and putting them in Mailchimp. They are truly putting them on the same level. It’s a lot more polished than what we’ve seen in the past.”

The platform is also adding SMS messaging capabilities and, potentially, WhatsApp integration, expanding beyond email to meet customers where they communicate.

Customer Hub Becomes a Real CRM System

Christina Stansbury, Principal Product Marketer at Intuit, showed Alicia how the Customer Hub is evolving into a true customer relationship management system. Alicia already covered this development extensively in a previous episode, Customer Leads Hubba-Hubba.

You can now embed contact forms directly on your website and route inquiries into QuickBooks. The AI “customer agent” scans your Gmail to surface inquiries about your services and automatically convert them into leads.

The lead management system offers both list and Kanban views that visualize your pipeline from inquiry through discovery, negotiation, and closing. The system suggests next steps: draft an email, create an estimate, or book a site visit.

Other communication features built into Customer Hub include:

Emails sent through your Gmail (appearing completely natural to recipients)
Calendar integration for appointment scheduling
Self-scheduling links for customers
Video calls with automatic transcription (no recording, but searchable transcripts)
Mobile app integration for site visits with voice recordings, images, and notes

The mobile app deserves special mention. Dan highlighted how Intuit overhauled it to mirror the desktop experience. “The terminology changes on the web version found their way pretty quickly to the mobile app, which I appreciate.”

Coming soon: a proposal builder that pulls from your lead notes, emails, and conversations to generate polished documents connected to customer data. As with Intuit Enterprise Suite proposals, professionals can collect signatures and deposits directly from the proposal.

Bill Pay Gets Enterprise-Level Sophistication

The bill pay evolution addresses both processing efficiency and compliance requirements. You can email bills to a custom intuit.com email address or drag multiple documents into the business feed.

The current limitation is line-item detail. As Alicia explained to Abby Chu, Staff Marketing Manager at Intuit, the system reliably captures vendor names and dates but struggles with individual line items. Intuit is building machine learning to address this. Eventually, it will prompt you to create rules.

This creates what Alicia called a chicken-and-egg problem. “If it doesn’t work, people can’t use it. But if we don’t use it, then they can’t build the AI generator to make it work.”

Fees vary by payment speed:

Standard: 3 days (free)
Faster: 1 day ($10)
Instant: Minutes (1% fee, $100 maximum)

That instant option with the capped fee is noteworthy because you can pay a large urgent bill for just $100.

Bill Pay Elite introduces sophisticated approval workflows with full segregation of duties. You must have different people as bill clerk, approver, and payer—no overlap allowed. Approval conditions can stack up to seven levels deep, with complex if/then logic based on vendor, amount, and products.

Future enhancements include group approvals (any team member can approve), delegation for out-of-office situations, and audit history tracking workflow changes.

For bookkeepers managing multiple clients, Intuit Accountant Suite provides an eagle-eye view of bills across your entire client base. You’ll soon see available cash balances to prevent bounced payments.

But Alicia offered an important caveat about high-level views. During year-end cleanup, she discovered a client paying both personal and business electricity bills from the company card—something only visible at the transaction level. “There are some times when the eagle eyes still don’t give us the details on the ground view,” she noted.

Lending Services Leverage Your Financial Data

QuickBooks now incorporates Credit Karma’s embedded lending capabilities. Think of it like LendingTree built into your accounting software.

For loans under $250,000, Intuit offers direct lending. Above that, they connect you with third-party lenders. The system evaluates your credit score and business history to provide terms with no origination fees or prepayment penalties, although interest rates vary based on creditworthiness.

For customers, there’s a toggle in settings (currently defaulted on) that offers financing on large estimates. As Alicia explained, “If one of your potential customers turns down your bid because they have cash flow issues, then you may be able to win the engagement by offering them financing.”

On the collections side, you can now require auto-pay for recurring invoices. Looking ahead, customers will have their own dashboard to manage payments across all QuickBooks-using vendors. Update a credit card once, and it applies everywhere.

The Platform Evolution Continues

After three episodes covering Intuit Connect, Alicia concludes, “Intuit is really true to their mantra of powering prosperity around the world. They’re trying to help us increase revenue and improve cash flow. Having the data and insights to see what’s happening beyond just running a P&L and balance sheet is really super helpful.”

The challenge for accounting professionals is keeping up. Even Intuit’s own sales teams struggle to understand the full platform. Dan shared his frustration with telesales agents who don’t realize what Intuit Enterprise Suite offers, requiring multiple handoffs to get clients the right information.

But the opportunities are substantial for those who embrace the platform’s evolution. You can offer advisory services around marketing analytics, design approval workflows, guide construction clients through industry-specific tools, and advise on embedded lending options.

QuickBooks will continue transforming. Will you be the advisor helping clients navigate these new capabilities or the one still explaining why they need separate software for everything?

Listen to the full episode to learn more. And remember, as Dan and Alicia noted, they’re “almost ready for the next Intuit Connect to do this all again.”

How to File 1099s Without the January Scramble

Earmark Team · February 2, 2026 ·

Alicia Katz Pollock, host of The Unofficial QuickBooks Accountants Podcast, just spent a week in what she calls “1099 Heaven,” teaching her comprehensive 1099 class and attending Nancy McClelland’s Ask a CPA workshop. She came away from that week ready to share a concentrated breakdown of everything accounting professionals need to know about 1099 filing.

“I’ve been watching the socials and people are asking, ‘Which report do I run so to filter out payments under $600 and payment processors?’ and, ‘How do I export to Excel?’” Alicia observes. “And the truth is, you don’t need to.”

QuickBooks Online has built-in tools that handle most of the filtering and analysis automatically. Yet every January, accounting forums light up with practitioners frantically exporting data to Excel, second-guessing payment methods, and chasing down W-9 forms as the deadline approaches.

In episode 125, Alicia breaks down what you actually need to know, including who qualifies for a 1099 (and why small errors won’t hurt you), which payment methods trigger reporting in our fintech-heavy world, and the QuickBooks tools that eliminate hours of manual work.

Understanding 1099 Compliance

Before diving into QuickBooks tricks and automation, you need to understand what these forms actually accomplish, and what’s changing in 2026.

Essentially, the 1099 system exists because the IRS wants to verify that contractors report their income. When you pay another business for services, you’re telling the IRS about that payment. They match your report against what the contractor claims on their taxes, making sure nobody’s working under the table.

“Literally millions of dollars, if not billions of dollars, is wasted in lost productivity while we chase down W-9 forms and file all these forms and do all of our research just to make sure that everybody is on the up and up,” Alicia says, not holding back her frustration. “So it’s kind of a vicious cycle.”

What’s New for 2026

This year brings a significant addition with Form 1099-DA for digital asset transactions. The IRS is finally tracking cryptocurrency sales and income, attempting to bring crypto economics into the traditional tax framework.

The $600 threshold that’s been in place for decades stays the same this year, but relief is coming. The One Big Beautiful Bill raises this to $2,000 starting in 2027. As Alicia notes, “The vast majority of my small businesses and micro businesses probably wouldn’t even qualify and won’t need to do this at all next year.”

Who Gets a 1099?

The rules are simpler than many make them:

Send 1099s to:

Self-employed individuals
LLCs filing as sole proprietors
Partnerships
Attorneys (even if incorporated)
Independent landlords (not property management companies)

Don’t send 1099s to:

S Corps
C Corps
Property management companies

Remember to check beyond your expense accounts. Balance sheet items like prepaid expenses, leasehold improvements, and due to/from accounts might contain qualifying payments. And if one company pays on behalf of another, the company that received the service files the 1099.

The Accuracy Question

Fear of making small mistakes keeps practitioners up at night unnecessarily.

“If your 1099 is off by $100 or $200, nobody’s going to come knocking on your door,” Alicia says reassuringly. “The IRS is short staffed. They’re really not looking for $600 in revenue. But if you’re talking hundreds of thousands of dollars, then it’s a bigger concern.”

The IRS primarily cares whether contractors report income lower than their total 1099s. If someone receives $200,000 in 1099s but reports $250,000 in income, no red flags appear. Problems only arise when reported income falls below documented payments.

Alicia shares a cautionary tale about a cleaning service client who paid cleaners as contractors for 15 years despite warnings. “Sure enough, she got audited after 15 years. And it turns out that the IRS agreed with me that they really are employees, so she now has some fines to pay.”

W-9 Best Practices

The key to avoiding January panic is to collect W-9s immediately when hiring someone. Don’t wait to see if they’ll hit the threshold; just send it. And don’t pay until you receive it back.

If contractors ignore your requests, you have leverage. Threaten to withhold 24% of their payment for backup withholding. “That warning is usually enough to get them to reply,” notes Alicia. If they still won’t cooperate, file the 1099 anyway with a blank EIN. “Unfortunately that might trigger an audit for them, but if they’re not sending you a W-9, well, what are they hiding?”

One persistent problem is W-9 forms often come back filled incorrectly, especially from LLCs. The form should show information for the entity actually paying taxes, not a pass-through or disregarded entity. Many people put their personal name on line one and business name on line two backwards, creating confusion about their tax status.

Navigating the Payment Method Maze

Much of the 1099 confusion stems from uncertainty about which payments count. With the explosion of fintech platforms, determining what triggers reporting has become increasingly complicated.

The Foundation Rule

You send 1099s for payments from your bank account, including:

Cash and checks
Online bill pay
ACH transfers
Wire transfers
Zelle

You don’t send them for credit or debit card payments. The merchant processors handle their own 1099-K forms.

The Fintech Gray Zone

PayPal, Venmo, and similar platforms create confusion. The determining factors are whether you use the business or personal version and whether you’re paying “friends and family” or for “goods and services.”

Alicia recommends asking two key questions:

Does it charge a transaction fee? If yes, you likely don’t need a 1099
Does it have its own bank balance? PayPal and Venmo do, so that’s another sign you’re off the hook.

Business versions of these platforms send their own 1099-K forms. However, merchant services use different thresholds: $20,000 and 200 transactions, maintained by the One Big Beautiful Bill. This creates a gap where payments between $600 and $20,000 via credit card aren’t reported by anyone, and that’s perfectly fine from a compliance standpoint.

For navigating the infinite fintech combinations, Alicia strongly recommends Jennifer Diamond’s 1099Problems website.

Material Reimbursements

How contractors invoice determines the treatment:

When materials are wrapped into the service invoice, you include everything.
When materials are itemized separately, you exclude materials and report services only.
When materials are invoiced separately, you ignore them entirely.

“The IRS knows you’re paying them the full price for the whole service, and it’s up to the contractor to do their own deductions for their own material costs,” Alicia explains.

The Reference Number Secret

Alicia shares a “hot tip” most practitioners don’t know. QuickBooks expense forms have a reference number field that automatically excludes transactions from 1099 processing.

“You would think the payment method would be the thing that allows you to do the exclusion, but no. It doesn’t work that way,” she notes. Instead, enter “debit,” “card,” “Visa,” “MC,” “Chase,” “Discover,” “PayPal,” or “Amex” in the ref number field. The wizard recognizes these and excludes the transactions—a feature carried over from QuickBooks Desktop.

Mastering QuickBooks Online’s 1099 Tools

Despite QBO’s built-in capabilities, Alicia observes practitioners still asking which report to run in order to filter out for the $600 and for the payment processors. The tools exist, but many don’t know where to find them.

The Contractors Center Hub

The Contractors Center, located under Expenses and Bills (and under Payroll, if enabled), manages 1099-eligible vendors from start to finish. Any vendor with “track 1099” checked appears here automatically.

The standout feature is self-onboarding. Invite vendors via email to complete a digital W-9 through their QuickBooks account or the free QuickBooks Money app. The system captures everything, including their name, address, tax ID, entity type, and qualification status.

“Tell them to look for it because it looks like spam,” Alicia warns. “It just says QuickBooks needs your W-9 and bank info and who is going to click that?”

Payment Processing Options

The Contractors Center offers multiple payment methods, including:

QBO Payroll subscribers: Contractors treated as employees at your per-employee rate
Contractor-specific plan: $10.50 monthly for up to 20 contractors, $1.70 each additional
QBO Bill Pay: Standard functionality

The 1099 Preparation Wizard

Access the wizard via “Prepare 1099” in the Contractors Center or the dedicated 1099 section under Expenses and Bills in the new navigation.

There are two approaches available: “Try Autofilled Forms,” which is an AI-powered automation, or “Prep My Own” for manual step-by-step control.

“I tried it this year and honestly they came up with the same information,” reports Alicia. Choose based on comfort level—automation for hands-off clients, manual for those wanting verification.

Custom Reports for Analysis

The wizard includes two reports: Accounts to Pay Vendors and Vendor Transactions. “I turn on the track 1099 status and then filter it so the status is on and the amount is greater than $600 instead of looking at the big list of all the payments for all the vendors,” Alicia says, explaining her workflow.

State Filing Complications

Some states participate in the Combined Federal and State Filing Program, and QBO handles both simultaneously. Others require separate filing through state websites.

Alicia’s particular frustration is that she’s located in Oregon. “it stinks for me because QuickBooks doesn’t export any kind of report that I can import into Oregon’s filing system. So I wind up having to type them all in by hand.”

Corrections After Filing

If you make an error, QBO allows corrections after IRS acceptance. Replace incorrect forms with $0, add forgotten contractors, or submit corrected amounts. Third-party platforms offer similar capabilities.

Your 1099 Action Plan

As Alicia emphasizes throughout the episode, the tools exist to make this process manageable. Stop exporting to Excel. Stop manually filtering. Use the automation that’s already there.

Looking ahead, the 2027 threshold increase to $2,000 will eliminate this requirement for many small businesses entirely. Until then, master these tools and workflows to transform 1099 season from a compliance nightmare into a streamlined process.

For an even deeper dive into 1099 filing, check out Alicia’s Payroll Perfection bundle, which includes QBO Payroll, QuickBooks Time, and payroll compliance training. And be sure to listen to the full episode for additional insights from Alicia’s week in “1099 Heaven.”

Will Intuit’s Push Upmarket Leave 30 Million Small Businesses Behind?

Earmark Team · January 16, 2026 ·

“This is the disconnect at Intuit Connect,” Blake Oliver observed during this episode of The Accounting Podcast. “They want to go up market, so they are talking with practice leaders at big firms. But their current customers are small firms and independent ProAdvisors. And that is why the vibe was not right.”

In this week’s episode, Blake and his co-host David Leary welcome Alicia Katz Pollock, host of the Unofficial QuickBooks Accountants Podcast, to unpack everything that happened at Intuit Connect 2025 in Las Vegas. Armed with 42 pages of notes, the trio discusses major changes coming to QuickBooks, including the new Intuit Accountant Suite that will replace QuickBooks Online Accountant by December 2026, widespread AI integration, and Intuit’s push to become an all-in-one platform competing with enterprise solutions.

A Conference Transformed

The atmosphere at Intuit Connect told the story before any keynote began. Alicia, who has attended every conference since its QuickBooks Connect days, noticed the dramatic shift immediately. “There were only a few dozen of us,” she said, referring to independent ProAdvisors who once filled the conference halls. Instead, she met “tons of first time attendees who were all employees at firms.”

David, who spent years at Intuit building the QuickBooks marketplace, remembered when the conference was “a celebration of accountants, bookkeepers and small businesses.” The company would display lists of ProAdvisors who’d been with them for years and give out ProAdvisor of the Year awards. “You used to get the chills because you’re like, I love all these people,” he recalled. “And now it’s like all about Intuit.”

Even the conference exit changed from cheerleaders with pom-poms to a drum corps, signaling a shift from celebration to something more corporate and impersonal. As Alicia put it, “They used to treat us like kings. This was much more about professional upskilling, like a normal conference.”

AI Everywhere—But Does It Work?

Intuit CEO Sasan Goodarzi’s keynote made the company’s direction clear. Seven years ago, they “bet the farm on AI,” and now the entire platform is moving in that direction. The promise sounds revolutionary: AI agents handling routine bookkeeping tasks, smart categorization, and automated workflows. The reality, according to users and the hosts, tells a different story.

David’s experience captures the frustration many feel. “Every time I go to the bank feed screen, my list of pending transactions just keeps going up,” he explained. Despite the promised AI agents, his unmatched transaction numbers keep climbing. “Nobody’s doing the work,” he said. To clear transactions, he had to manually fix broken connections from Expensify and reorganize how transactions were coded—exactly the kind of work AI was supposed to eliminate.

The hosts read a detailed email from a listener who outlined five critical problems with the forced AI rollout: miscategorized transactions, inaccurate reporting, bank feed errors creating double entries, a slower interface requiring more clicks, and most importantly, no ability to opt out. “I can’t get over my anger and frustration with this forced rollout,” she wrote, noting that she’s lost hours to troubleshooting instead of doing strategic work.

Alicia offered a more measured perspective, explaining that AI “still has to be trained” and needs to learn from each company’s specific patterns. “You have to give it one of everything,” she said, suggesting it might take “a quarter of data and probably a year” before the AI becomes accurate.

But David pushed back on this defense. “Intuit just spent $1 million on a conference and talked about how magical this is. Nobody said I need to train the agents. The marketing says it’s just going to do it.”

Blake offered a technical critique that cut to the heart of the problem. “AI is statistical and probabilistic and is not 100%,” he explained. Rather than replacing reliable rules with unpredictable AI, Intuit should “automate the creation of rules” that work accurately every time. He pointed to competitors like Ramp that use AI to create rules rather than replace them entirely.

The All-in-One Platform Play

Beyond AI, Intuit is transforming QuickBooks from an accounting platform that integrates with hundreds of apps into an all-in-one solution that does everything internally. The new features include integrated Mailchimp functionality, CRM tools, customer surveys, appointment booking, and marketing campaigns, all within QuickBooks.

During his keynote, Goodarzi made the strategy explicit: “You’ll pay less because you’ll need to pay for fewer apps.” This message, delivered while 75-80 third-party app vendors were exhibiting at the conference, created what David described as a “weird vibe.”

The hosts compared this approach to a multifunction printer. As Alicia explained, while it can print, copy, scan, and fax, “you’re not going to be able to put out a poster that you can put up on the wall.” Similarly, QuickBooks might do “a little bit of everything,” but businesses needing robust, specialized solutions may find themselves limited.

Blake expressed deeper concerns about this strategic shift. Having built a successful firm by combining specialized apps, he worries about the implications. “I know what happens when an app tries to do everything. It does everything, but it does it in kind of a mediocre way.”

The New Intuit Accountant Suite

One of the biggest announcements affects accountants directly: QuickBooks Online Accountant (QBOA) will be replaced by the Intuit Accountant Suite (IAS) by December 2026.

The new suite will have three tiers. The free version will include all existing QBOA functionality. Two paid tiers (Core and Accelerate) will add new features like customizable dashboards showing KPIs across all clients, books review capabilities that let accountants fix issues without entering individual client files, and capacity management tools for firms.

“For the first year it’s going to be free because they have to develop it and design it and see if we like it,” Alicia explained. After that, some features will require payment.

The capacity management feature revealed another strategic shift. When firms reach capacity, the system will suggest hiring an “Intuit expert” or assigning clients to QuickBooks Live. As David observed, this essentially positions independent ProAdvisors as “labor for these bigger firms”—a fundamental change in how Intuit views its ProAdvisor community.

The Upmarket Push and Its Risks

The hosts identified a fundamental strategic risk in Intuit’s approach. By chasing an estimated 100,000 businesses that might need enterprise features, Intuit could leave “its flank exposed” to competitors targeting the tens of millions of small businesses needing simple, affordable solutions.

Evidence of this vulnerability is already emerging. Quicken, which Intuit spun off years ago, now offers business features for just $8 per month, compared to QuickBooks’ Simple Start at $38 monthly. New players like Digits offer free APIs to attract developers that Intuit’s ecosystem changes might alienate. Personal finance apps like Monarch Money are adding business features to capture the entry-level market.

“There are tens of millions of small businesses that don’t need enterprise features,” Blake argued. He shared how his firm succeeded by serving the low end of the market with streamlined, automated services at a few hundred dollars per month. “Sometimes it’s better not to try and compete with everybody in the same small pool and go to that bigger one that’s underserved.”

Alicia used a metaphor to describe the risk. Intuit has evolved from “a table with a single post in the middle of QuickBooks” to one with four legs including TurboTax, Mailchimp, and Credit Karma. But the QuickBooks leg was built on small businesses and their bookkeepers. “If that table leg collapses, the table’s going to fall over.”

Looking Forward

Despite the criticism, some developments show promise. Alicia highlighted genuinely useful features in development, including AI that considers industry context when categorizing transactions and dashboards that surface anomalies in client data. Intuit is also working on allowing users to create custom dashboard widgets using low-code tools, though David questioned whether this solves real business problems or just provides “fancier reporting.”

The conversation revealed a company at a crossroads. As Blake summarized, Intuit is building for “users who don’t yet exist while alienating those who made them successful.” The question is, as AI transforms accounting, will Intuit remember who they’re transforming it for?

For accounting professionals, whether these QuickBooks changes represent progress or problems depends largely on your firm’s size, client base, and willingness to adapt to Intuit’s vision of the future.

Listen to the full episode of The Accounting Podcast to hear all the details about product updates, pricing changes, and what these shifts mean for your practice. The conversation between three industry veterans who’ve watched QuickBooks evolve for over two decades offers warnings and opportunities for those paying attention.

Intuit Finally Tackles Practice Management But Will Accountants Actually Switch?

Earmark Team · January 9, 2026 ·

For years, QuickBooks Online Accountant (QBOA) served as little more than a client list with basic billing features. That’s about to change in a big way.

In episode 121 of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock and Dan DeLong dive deep into everything they learned about Intuit Accountant Suite (IAS) at Intuit Connect. The hosts brought insights from their conversations with the developers and project managers building these new features.

Dan, who was one of the first four Intuit agents to support QBO back in 2013, found the transformation almost surreal. “To see its evolution from 2013, when it first started as just a client list dashboard to what it’s actually evolving into, is a pretty surreal thing,” he reflects.

Alicia spent most of the conference in what she calls the “Innovation Circle” rather than breakout sessions. In the Circle, she talked directly to developers at about 20 different stations, gathering pages of notes about features that will fundamentally change how accountants manage their practices.

From Simple List to Practice Command Center

The transformation starts with the news that Intuit Accountant Suite will replace QBOA entirely. The new home screen adapts to each user’s role and access level, making it different for everyone based on their specific workload.

“Instead of having to go into each of your clients and find out those anomalies, you’ll have a dashboard inside of a one-stop shop,” Dan explains. “You need to look into anomalies for this client, fix a disconnected account for this client, reconnect an app for that client. The dashboard basically lists the fires you need to put out today.”

The home screen will show integration issues across all clients, news with product updates, and a ProAdvisor team certification bar graph. You can pin custom items and see product recommendations, although Intuit promises these won’t advertise services you already offer.

One of the biggest workflow improvements is the new client groups feature. Instead of assigning permissions client by client and team member by team member, you can now create groups based on any dimension that makes sense, such as office location, industry, service type, or subscription level. Assign team members to a group once, designate a lead, and everyone gets appropriate access automatically.

This is especially valuable given the current wave of mergers and acquisitions in accounting. “With private equity happening in the accounting space and smaller bookkeepers joining forces to turn into larger firms, this was a big sticking point,” Alicia notes. The new realm consolidation features let you transfer clients between accounts and reassign primary admin status to accommodate these structural changes.

The Practice Management Play

Intuit Accountant Suite will have two different plans: Core and Accelerate. Core includes everything currently in QBOA and will remain free. Accelerate adds the new features and will have a price after the first free year. Some features, like Books Close, might be available à la carte.

Client Insights offers what many accountants have been building manually in spreadsheets. You’ll choose from over 30 KPIs at launch, with more coming. The dashboard refreshes every 24 hours, though you can update on demand. The AI “accounting agent” (shown as a sparkle icon) flags anomalies and significant changes across your entire client base.

“You’ll have default template views—P&L data, balance sheet data, bookkeeping data,” Alicia explains. “And then you’ll be able to design your own custom views as well, with your own KPIs.”

Books Close made Alicia do a double-take, as it works a lot like Double (formerly known as Keeper). The feature lets you handle routine reconciliation and review without clicking into individual client files.

The transaction review capabilities include counts for uncategorized transactions, transactions without payees, transactions posted to parent accounts, expenses without attachments, transactions over your threshold, transactions auto-added by bank rules, and transactions auto-posted by AI.

“That’s huge,” Dan responds to the bank rules visibility. “As long as you can do a batch action type of thing or multiple edits, that will actually put the word ‘quick’ back into QuickBooks.”

The workflow system assigns team members as preparer, reviewer, or approver. You create templates, assign them to new clients, and your month-end process is structured automatically. Capacity planning shows team workloads, tracks budgeted versus actual time, and lets you set utilization rates by person. When someone goes on vacation, you reallocate their tasks directly in the interface.

Intuit also positions QuickBooks Live experts as an overflow option when you’re over capacity—a feature that drew mixed reactions from the hosts.

Training Goes Firm-Wide

Jaclyn Anku, ProAdvisor Program Leader, explained to Alicia how they’re adapting to industry changes. “She’s really conscious that the industry is changing and the ProAdvisor program needs to stay relevant to today’s firms as we move into advisory and human intelligence,” Alicia notes.

The new training dashboard in IAS solves a persistent problem: every team member’s certifications lived in their own portal with no firm-wide visibility. Now administrators can view all staff certifications on one screen, track progress toward ProAdvisor tiers, access complete transcripts, assign courses firm-wide or individually, and set due dates with automated reminders.

The new CAS Foundation Badge indicates where Intuit sees the profession heading. It requires completing five programs, including a new three-hour AI for Accounting course, communication training, and financial analysis modules. Unlike regular certifications, there’s no test-out option. You must complete the training.

“It covers things you don’t get taught at accounting school,” Dan observes about the communication and soft skills components.

The resource hub adds marketing collateral, workflow templates, and presentation scripts for client trainings. Intuit commits to quarterly updates to keep screenshots and processes current.

What This Means for Your Practice

The hosts offer practical advice for navigating these changes. Since pricing isn’t available yet, they suggest testing features with one or two clients during the free year.

“Double does way more than this is going to do for any length of time,” Alicia notes realistically. “So if you’re only using the basic features of Double, then maybe this will work for you. But we don’t know the price, so we don’t know how it’s going to compare.”

“This is leveling up from individual details of having to go into each of your clients, or having to go into each of your staff members. It’s all in one place for you as a firm owner,” Dan says, summarizing the value proposition.

For solo practitioners or small firms without existing practice management tools, IAS offers infrastructure that was previously out of reach. For established firms with existing workflows, the calculation is more complex. You have a year to test, compare, and decide whether Intuit’s vision aligns with your practice needs.

It’s clear Intuit recognizes they were “leaving money on the table,” as Alicia puts it, and they’re moving aggressively to reclaim that territory. Whether they succeed depends on execution, pricing, and whether accountants find enough value to abandon their current tools.

Listen to the Full Episode

For the complete discussion including all the developer conversations and specific feature details, listen to The Unofficial QuickBooks Accountants Podcast. You’ll hear firsthand how these changes might impact your practice and get practical tips for making the most of the free trial period.