When Erica Goode, CPA, became a mother, she found herself juggling late-night work sessions and hectic commutes. It took a toll on her well-being. “I was going to prove to everybody that working moms can do it all,” she recalls, “and I did it all. But it felt awful.”
Fast-forward a few years, and Erica now runs an accounting practice making over $200,000 yearly—on less than 15 hours of work per week. How did she do it? Through intentional constraints, deep specialization, and refusing to let burnout define her career.
Erica’s story, which she shared on the Earmark Podcast, offers a roadmap for accounting professionals who want to build financially rewarding practices without sacrificing quality of life.
Escape from Corporate Burnout
Erica’s career began at KPMG, where she moved up the ranks to senior auditor. She was then recruited to Walgreens in Deerfield, Illinois, where a demanding promotion collided with early motherhood.
Even with on-site childcare, the constant scramble to manage deadlines and family obligations was a struggle. “I was always dragging my kids behind me to make a meeting, to get back home to make dinner, only to hop back online until 10:00. It was just this grind I didn’t want,” she says.
Feeling trapped, Erica took a demotion to escape the grueling schedule. Ultimately, she decided to leave Walgreens entirely and planned to become a stay-at-home mom. She never imagined running an accounting firm. When her boss suggested it after she gave notice, she remembers thinking, “That is the stupidest idea I’ve ever heard.”
An Accidental First Client
Erica never planned to start her firm. It started when she offered to help the owner of her daughter’s Taekwondo studio with QuickBooks. “I had never seen QuickBooks because I’d always worked with huge systems like SAP or Oracle,” she says. But Erica learned quickly, and soon, a steady stream of referrals turned her “accidental” freelance gig into a bona fide practice.
Growth was slow by design. Balancing parenting with minimal childcare hours, Erica allowed her client base to expand only as her children’s school schedules opened up. “I literally was only growing as fast as preschool grew,” she jokes. This deliberate approach allowed her to refine processes at each stage instead of piling on hours.
Designing a 15-Hour Workweek
Erica’s top priority was to avoid the relentless schedule that had led to burnout. She set a strict 15-hour limit, working Monday, Tuesday, and Thursday from 9 a.m. to 3 p.m., with a mandatory one-hour lunch away from the computer. “That adds up to 18 hours, but I don’t count the lunch break,” she explains. “So I’m really working 15 hours or less.”
While this schedule might seem impossible, Erica credits well-documented standard operating procedures and intentional use of technology for optimizing efficiency. She also hired a non-US-based contractor as a senior bookkeeper. Together, they ensure bookkeeping tasks stay on track without Erica needing to handle every detail. “I want to be the reviewer and the exception-finder,” she says. “That’s where the real client value lies.”
Tech Stack: QuickBooks Online and Fathom
A big part of Erica’s efficiency stems from QuickBooks Online paired with Fathom. QuickBooks automates the bulk of data entry, while Fathom handles real-time reporting and forecasting. “Once I close the books in QuickBooks, Fathom syncs automatically and spits out a customized monthly report for each client,” she says.
She personalizes these reports for each of her 10 clients, highlighting the KPIs and trends most relevant to consultants. But the real game-changer is the forecasting feature. During monthly meetings, she and the client jump into Fathom to update forecasts on hiring plans, upcoming expenses, and potential new revenue. “Business owners love seeing a clear picture of how decisions today will affect their cash flow in six months,” Erica says.
Specialization: Consultants and Agencies Only
At the core of her approach is strict specialization. Erica focuses exclusively on consultants and small B2B agencies—no construction companies, no retail inventory. This uniformity keeps her processes consistent, allowing her to offer clear service tiers and simple pricing. She maintains three tiers:
- Bookkeeping ($500–$600/month)
- Mini CFO ($1,400/month)
- Fractional CFO (up to $5,000/month)
“There’s a huge gap for solopreneurs or small consultancies that need more than just bookkeeping but aren’t ready to pay $3,000 a month for a CFO,” she says. The middle tier solves that issue. Because she only accepts businesses operating within a well-defined niche, the bulk of her bookkeeping and forecasting tasks can be systematized.
The Power of Monthly CFO Meetings
Although she provides “done-for-you” bookkeeping, Erica finds the most significant client value comes from monthly CFO calls. “We’ll spend maybe 20% of the time reviewing the monthly report. Then the rest is what’s on the client’s mind—like, ‘I’m hiring two people. Will I run out of cash by October?’” she explains. Together, they plug those assumptions into Fathom so clients can see real-time outcomes.
“They get clarity on big decisions, whether it’s paying themselves consistently, timing a new hire, or maximizing retirement contributions,” she notes. And it’s precisely this hands-on advisory that justifies her subscription model. Even when clients weigh downgrading services, they quickly realize the CFO session is what they value most.
Why She Doesn’t Do Tax Prep
One key departure from many CPA firms: Erica does not handle income tax filings. Instead, she collaborates with clients’ existing tax preparers or refers them to an outside specialist. “I come in as the translator,” she says, acting as the liaison between client and preparer. By avoiding tax busywork, she preserves her bandwidth for strategic discussions and the recurring monthly engagements that truly move the needle for her clients.
Growing Slowly—on Purpose
Today, Erica’s firm earns around $200,000 in annual revenue, with a net of about $180,000. It took around five or six years to reach this point, largely because she refused to exceed her self-imposed 15-hour weekly limit or expand beyond her one contractor. “I know the formula to scale bigger,” she says, “but I also know that I enjoy my life more without adding complexities.”
A telling story: She once tried removing herself from capacity constraints and realized she risked falling back into the same burnout patterns she had fled. “I’m quick to fire if the client isn’t a good fit, and I stick to my niche,” she emphasizes. “I’m not looking to become a million-dollar firm with multiple CPAs. That’s just not the lifestyle I want.”
Rethinking Practice Success
For Erica, success means earning a healthy income without sacrificing time with her kids or her passions—like hiking in the vast national forests of Idaho. She’s proof that a smaller, highly specialized practice can be profitable and deeply rewarding. “I used to be afraid to say out loud that I only work 15 hours,” she confesses. “But now I see it inspires other CPAs who don’t want the 40- to 60-hour grind.”
Her advice is simple: start small, niche down, price for value, and automate relentlessly. If you’re willing to challenge traditional accounting firm norms, you can build a practice that prioritizes both client results and your well-being.
Learn More & Earn Free CPE
Erica shares more insights and tips on her podcast, Consultants and Money, where she offers free advice on everything from planning cash reserves to consistently paying oneself.
Check out her interview on the Earmark Podcast to hear the full story of how she structured her 15-hour week.
You can also earn CPE for listening! Register for the free CPE course on the Earmark app.