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Blake Oliver

Billable Hours vs. AI: The Battle for Accounting’s Future

Blake Oliver · April 7, 2024 ·

Just as cloud accounting revolutionized the industry, AI is poised to be the next game-changer that will redefine the benchmarks for productivity and success in accounting. In a recent episode of The Accounting Podcast, David Leary and I explored the transformative potential of AI and its impact on the accounting industry.

The Cloud Accounting Revolution

To understand the potential impact of AI, it’s essential to look back at how cloud accounting transformed the industry. Cloud accounting reduced the time for traditional accounting and bookkeeping work by 80-90%. It forced firms like mine to adapt their business models and pricing strategies to remain competitive. 

As I mentioned in the podcast, “My career was in outsourced accounting. Cloud-based accounting cuts the time required to do traditional accounting and bookkeeping work by 80 to 90%. I couldn’t bill by the hour. If I did, I would not have a business.”

AI: The Next Frontier of Productivity

AI advancements in banking and accounting already show remarkable potential to boost productivity. JP Morgan Chase and Bank of America’s AI-powered cash flow forecasting tools have cut human manual work by 90%. David Leary highlighted this incredible statistic: “About 2,500 corporate enterprise clients are now using this tool, and they’ve cut human manual work. So you want to care to guess how much they’ve cut it by? 90%.”

The implications for accounting firms are profound. AI could lead to the end of billable hours and timesheets due to significant productivity gains. As I shared in the podcast, “We are using AI to do the base layer of work, and we are going to then have experts who review that. We’re going to turbocharge our staff.”

These advancements demonstrate how AI can dramatically increase productivity, setting new industry efficiency benchmarks as cloud accounting did.

Embracing AI: The Key to Success

Despite the potential of AI, the accounting industry appears hesitant to embrace this technology fully. Despite high awareness, an Accounting Today survey revealed that only 19% of accountants have used AI tools like ChatGPT for work and personal reasons. This hesitancy could put firms at a competitive disadvantage.

And even if they overcome their hesitancy, overwork impedes AI adoption in traditional firms. As I mentioned in the podcast, “The firms that are overloading their people, they’re not going to be able to innovate in this way because it takes a lot of time.” 

The Future of Accounting in the AI Era

AI, like cloud accounting before it, is set to revolutionize the accounting industry by redefining benchmarks for productivity and success. However, the industry’s hesitancy to embrace AI could hinder firms from realizing its full potential. Accounting firms that proactively invest in AI automation and adapt their business models will be better positioned to succeed in the AI era. At the same time, those who resist change may struggle to keep up. 

The future of accounting is here, and AI powers it. Are you ready? To learn more about how AI is transforming the accounting industry and what your firm can do to stay ahead, listen to the full episode of The Accounting Podcast. Don’t miss out on this insightful and thought-provoking discussion!

The Eroding Trust in Audits: Confronting a Crisis of Confidence

Blake Oliver · March 31, 2024 ·

In a stunning courtroom moment, auditing giant BDO argued that its own audit opinions were too generic to be relied upon by investors. This shocking admission underscores a disturbing trend: the rapid erosion of trust in the value of audits.

In this eye-opening episode of The Accounting Podcast, we sit down with accounting professor Ed Ketz to confront the harsh realities facing the auditing profession amidst a crisis of confidence. How have the limitations of audit opinions, the pass/fail nature of audits, and high-profile failures contributed to this erosion of trust? What does the alarmingly high rate of audit deficiencies reveal about the state of the profession? Can the value of audits be restored, or are we facing a fundamental reckoning?

The Limitations of Audit Opinions

At the heart of the trust crisis lies a troubling question: How much value do audit opinions provide investors? In the AmTrust case, BDO made a jaw-dropping argument that strikes at the core of the audit’s purpose. As Prof. Ketz explains:

“Essentially, they said that the audit opinion is just too general. It cannot be refined or dug down into very far, and therefore, it really couldn’t have value. Therefore, they wanted the case dismissed. They said it was not actionable because it didn’t say anything, which is an incredible statement for an accounting firm. They’re basically trying to talk themselves out of a business.”

This stunning admission from an audit firm raises doubts about the usefulness of opinions in their current form. If the auditors themselves disclaim the value of their work, how can investors be expected to rely on it?

The Pass/Fail Problem

The binary pass/fail system of audits has also come under scrutiny as a contributing factor to the erosion of trust. As I pointed out: “When we have this pass/fail system where the bar is seemingly very, very low, and very few companies ever actually fail an audit, we have this system that just doesn’t create much value anymore for investors. If we want the audit to have value and the CPA to be valuable, maybe we should consider changing how we do business to create value for investors.”

The low bar for receiving an unqualified or “pass” opinion fails to provide meaningful information to investors. A more nuanced and informative reporting model is needed for audits to regain trust.

However, Prof. Ketz argues that despite the limitations of the pass/fail model, research suggests audits still provide valuable signals to the market. Studies have found that going concern opinions offer predictive power above and beyond financial ratios alone. UK firms that continued to be audited even when no longer required enjoyed higher credit ratings. So, while the current system is flawed, Ketz cautions against dismissing the value of audits entirely.

Rampant Deficiencies

Compounding the crisis of confidence is the staggering rate of audit deficiencies revealed by regulatory inspections. The PCAOB’s findings of deficiencies in over 40% of audits inspected in 2022 paint a disturbing picture of a profession struggling to uphold basic standards, further eroding public trust.

Can investors trust any audit opinions if 40% of audits are so deficient that they shouldn’t have been relied upon? These findings underscore the need for the profession to get its house in order if it hopes to restore confidence.

High-Profile Failures

Nothing has done more damage to the credibility of audits than the litany of high-profile failures in recent years. From Wirecard to Tingo to Colonial Bank, each scandal has chipped away at public confidence, raising doubts about auditors’ ability to fulfill their essential role.

The Colonial Bank case, in particular, stands out as a damning indictment. As Prof. Ketz notes:

“In that case, PwC was sued by the FDIC, and the FDIC refused to settle the case. Reading Barbara Rothstein, the judge’s opinion, you can see her chastisement. But more to the point, you can understand the over $600 million judgment she levied against PwC.”

Prof. Ketz notes that in addition to regulatory penalties, the tort system plays a vital role in holding auditors accountable. He points to the Colonial Bank case, where PwC faced a $600 million judgment, as evidence that the threat of costly lawsuits can be a powerful deterrent against shoddy audits.

However, such massive failures and the lack of detailed information in audit reports that could help investors understand what went wrong have still affected the profession’s standing.

A Case for Value?

Amid the crisis, it’s crucial to examine the evidence that audits, despite their flaws, still provide value to investors. Research shows that audit opinions improve the prediction of business failures, and data on higher credit ratings for audited UK firms suggest audits aren’t entirely without merit.

However, while this research shouldn’t be ignored, it can’t erase the deep scars on credibility left by failures and deficiencies. While not baseless, the case for audit value faces an uphill battle in the current climate.

Confronting Hard Truths

The erosion of audit trust is not a hypothetical concern – it’s a full-blown crisis threatening the profession’s foundation. Limitations of opinions, binary results, rampant deficiencies, and high-profile failures have all taken a staggering toll.

Rebuilding this lost trust will require a fundamental rethinking of audits conducted and communicated. Band-aid solutions won’t suffice in the face of such deep-rooted problems. The profession must confront hard truths, embrace bold reforms, or risk irrelevance.

This is a conversation the accounting world can’t afford to ignore. Tune in to the full episode to hear more of Prof. Ketz’s insights and join us in grappling with these critical challenges. The future of auditing hangs in the balance.

Navigating the Crossroads: How the Accounting Profession Can Thrive in a Rapidly Evolving Landscape

Blake Oliver · March 29, 2024 ·

The accounting profession is at a critical juncture, facing unprecedented challenges and opportunities in a world that’s changing faster than ever. As co-host of The Accounting Podcast, I’ve been diving deep into the pressing issues confronting our profession, and it’s clear that we need to embrace innovation and adaptation to stay relevant and thrive in the face of change.

In episode 376, my co-host David Leary and I tackled two issues related to these challenges: The 150-hour rule and billable hours. Here’s a summary of our discussion. For more, I encourage you to listen to the full episode.

Challenging the Status Quo: The Debate Over CPA Licensure Requirements

One of the most heated debates in our profession right now is around the 150-hour CPA licensure requirement. In Minnesota, there’s a proposed legislation to create an alternative pathway to the CPA license, requiring 120 credit hours and two years of experience instead. This challenges the long-standing 150-hour rule and has sparked a lot of discussion in the accounting community.

Jen Leary, CEO of CliftonLarsonAllen LLP, testified in support of this change, saying, “There are multiple studies that show that the 150-hour requirement has created barriers for students, especially minority students, to becoming CPAs. There is no evidence that the 150-hour requirement has improved the quality of the profession. We have the power to change this.”

If this legislation passes, it could inspire other states to explore innovative solutions to the challenges facing the CPA pipeline. It highlights the importance of reevaluating traditional models of education and credentialing to ensure they remain relevant, accessible, and equitable in a changing world.

Beyond Billable Hours: Reimagining the Business of Accounting

Another hot topic in our profession is the billable hour business model. It’s been a staple of the accounting profession for decades, but it’s increasingly scrutinized for its impact on employee well-being and work-life balance. 

As I’ve argued passionately on the podcast, “It all comes down to the billable hour. Treating people like machines that churn out hours like widgets. The firm is built to overwork you, to get as much as possible out of you like you are a machine.” If we want to address the cultural issues in our profession, we need to explore alternative business models that prioritize employee well-being and work-life balance.

Embracing Change: The Way Forward for the Accounting Profession

From rethinking CPA licensure requirements to reimagining the business of accounting firms, the profession faces significant challenges and opportunities in the years ahead. As societal expectations around diversity, inclusion, and work-life balance continue to evolve, the profession must be willing to question long-standing assumptions, explore innovative solutions, and chart a new course forward.

To dive deeper into these critical issues and join the conversation about the future of the accounting profession, be sure to listen to the full episode of The Accounting Podcast.

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