• Skip to primary navigation
  • Skip to main content
Earmark CPE

Earmark CPE

Earn CPE Anytime, Anywhere

  • Home
  • App
    • Pricing
    • Web App
    • Download iOS
    • Download Android
    • Release Notes
  • Webinars
  • Podcast
  • Blog
  • FAQ
  • Authors
  • Sponsors
  • About
    • Press
  • Contact
  • Show Search
Hide Search

Bridging the Gap

Your Imposter Feelings Are Actually Proof You’re Growing, Not Failing

Earmark Team · January 24, 2026 ·

Picture attending a White House event. You’re surrounded by accomplished professionals, and you find yourself gravitating toward the back of the room because you don’t feel you belong. Now imagine discovering the person next to you feels exactly the same way, and that person is Neil Armstrong.

This story, shared in the latest episode of She Counts, captures what nearly every woman in accounting knows but rarely discusses openly. When hosts Questian Telka and Nancy McClelland asked a room full of accounting professionals at the Bridging the Gap Conference who experiences imposter syndrome, virtually every hand went up. The same thing happened at Scaling New Heights.

“It ain’t a syndrome if everybody experiences it,” Nancy declared after witnessing the sea of raised hands. “How is it a syndrome? That doesn’t make any sense whatsoever.”

It’s Not a Medical Condition—It’s Being Human

When 99% of accomplished professionals admit to these feelings, we’re not talking about something that needs fixing. We’re talking about being human.

Psychology Today reports that 70% of adults experience imposter feelings at least once in their lifetime. But Nancy and Questian’s informal polls suggest it’s nearly universal. The problem isn’t the feeling; it’s calling it a “syndrome.”

“A syndrome has to truly be interruptive in your life,” Nancy explains. “It needs to prevent you from accomplishing something you would otherwise accomplish.”

Instead, she argues these are “just parts of the human condition, in the same way that we will all at some point struggle with being depressed, we will all at some point struggle with loss.”

The hosts push for new language: imposter feelings, imposter phenomenon, imposter experience, or simply imposterism. Each strips away the medical connotations while acknowledging the reality.

Even Nancy, despite decades of public speaking experience, admits: “I am always convinced that people are going to think I’m a rookie at public speaking, which is completely ridiculous.” The fear persists not because she lacks competence, but because it’s how humans process growth.

When “Fake It Till You Make It” Goes Wrong

Before we go further, let’s be crystal clear about what imposter syndrome is NOT.

“It does not mean being unskilled and doing something anyway,” Questian emphasizes. “We are not telling anybody, ‘Oh, you don’t know what you’re doing, so go and do it.’ We don’t want to fake anything until we make it in accounting. We need to know what we’re doing.”

Questian describes the real definition as “a persistent, self-limiting belief that you’re not as competent as others perceive you to be.”

For her, it manifests as fear that someone will “find her out.” 

“It’s like, ‘Oh, we hired her to do this thing, but she really isn’t competent to do that.'” This despite the fact that people hire her precisely because they recognize her competence.

The Perfect Storm for High-Achieving Women

For women in accounting, these universal feelings collide with specific pressures. After successfully moderating a panel, participating in another, and recording a live podcast at Bridging the Gap, Questian came home and texted Nancy, “I don’t deserve to be in this space with these incredible people.”

This was after Nancy told her, “That was the best panel moderation I’ve seen in years.”

Both hosts confess to a toxic combination of overpreparing AND procrastinating. “I overprepare because I want it to be the best that it possibly can be, and I’m scared I won’t do a good job,” Questian explains. “And then I procrastinate because I build up this thing in my mind.”

The systemic roots run deep. When Questian shared her vision for expanding her work empowering women in accounting, a colleague responded: “Well, no one will really want to listen to you because you’re not a leader.”

“For a moment I thought, well, yeah, I’m not a C-suite individual,” Questian reflects. But she runs her own firm and co-hosts a top-ten accounting podcast. “Do you think he would have said anything like that to a man?” Nancy asks. The answer: absolutely not.

When Identity Multiplies the Pressure

The intersection with other identities intensifies everything. “A woman of color in a majority white firm may internalize the pressure and feel like she needs to be twice as good to prove herself,” Questian explains.

For those with neurodiversity, like Questian’s ADHD, there’s exhausting masking. “I’ve spent a lot of time masking and trying to hide or overcompensate for my ADHD traits,” she shares. “When I compare myself to how a neurotypical person is, then it can also intensify my feelings of imposter syndrome.”

Nancy shares a story about a friend who grew up poor and, despite now earning good money, felt she didn’t deserve to eat at a nice restaurant. “Success felt very new to her, and therefore it felt very fragile.”

Nancy’s own experience joining boards at 27 reveals another layer. “I knew I had to work ten times more than anybody else to prove I deserved to be on that board.” But here’s the thing: she was already invited. They already knew she’d do a good job.

“I’m still that 27-year-old,” Nancy admits at 53. “I’m still trying to prove myself in the way that person was.”

What Doesn’t Help (And What Does)

Let’s talk about what makes things worse: toxic positivity.

“Just hearing you say ‘You got this! You can do it!'” Nancy tells Questian, “I’m bristling literally just hearing that.”

Empty affirmations without substance can actually increase shame. What works is specificity. Instead of “You got this,” try “You’ve got this because you’ve been studying S corps and reasonable compensation for years” or “You’ve got this because you spent three hours preparing.”

Nancy shares a quote from a friend that sums it up perfectly. “Remember, your entire life has brought you to this moment.” It’s not empty encouragement; it acknowledges of a decade studying the topic.

The Four R’s That Actually Work

Nancy developed a framework that starts with three R’s:

  • Recognize. “We have to name it out loud. Call it what it is,” Nancy emphasizes. Say to yourself or others, “These are imposter feelings.” The simple act of naming it strips away its power.
  • Reframe. Transform “I’m a fraud” into “I’m growing and learning.” Nancy shares insights from a member of Ask a CPA who thought the world of bookkeeping knowledge was small and she knew most of it. After joining, that member realized the world of knowledge was infinitely larger. Her knowledge had grown, but relative to what she now knew existed, she felt smaller. “That doesn’t make you a fraud,” Nancy insists. “That gives you an opportunity to go to the next level.”
  • Relief. “When you recognize and you reframe, ideally that takes some pressure off of you needing to go learn all the things.” Because learning everything is impossible.

Questian adds a crucial fourth R:

  • Redefine competence. “We’re not looking for perfection; we’re looking for progress,” she emphasizes. “No one has the entire tax code memorized. Okay, maybe somebody does, but I doubt it.”

Track Your Wins (Even If You Don’t Journal)

Neither host journals traditionally, but they’ve found other ways to document accomplishments. Nancy maintains a presentations and podcasts page on her website. When asked how many webinars she teaches, Questian had to think: “Wow, actually quite a few.”

“Set your own metrics of success,” Questian advises. “Don’t worry about what other external metrics there are. Determine your why and what it means to you individually.”

The goal isn’t to never feel like an imposter; it’s to recognize those feelings as signals of growth and push forward anyway.

Join the Conversation

These feelings you’re experiencing? They’re not evidence that you don’t belong. They’re proof you’re exactly where you need to be: on the edge of your next level of growth.

Ready to hear the full conversation? Listen to “Imposter, Interrupted.” Then join the discussion on the She Counts Podcast LinkedIn page. Share a time when feeling like an imposter impacted your career and whether you found a way through it. Or help Nancy and Questian answer their question: What should we call it instead of “syndrome”?

Because if there’s one thing this episode makes clear, it’s that you’re not alone in these feelings. And maybe that’s the first step to interrupting them.

From Tax Updates to Yoga: The Surprising Evolution of Accounting Conferences

Earmark Team · July 8, 2024 ·

Imagine walking into an accounting conference and finding a yoga session next to a tax update seminar. Sound far-fetched? Welcome to the new world of accounting professional development.

In a recent Unofficial QuickBooks Accountants Podcast episode, hosts Hector Garcia and Alicia Katz Pollock discussed the transformative changes sweeping through accounting conferences. From the evolution of QuickBooks Connect to Intuit Connect to the emergence of niche events like Appy Camp, these industry gatherings are undergoing a radical makeover.

At the heart of this transformation is a simple yet powerful idea: modern accounting conferences are moving beyond technical skills to address the whole professional. They’re integrating topics like wellness and communication, reflecting a growing recognition of the multifaceted challenges faced by today’s accounting professionals.

The Rise of Specialized Conferences

Gone are the days of one-size-fits-all accounting conferences. Today’s professional gatherings are becoming increasingly specialized, catering to specific niches within the accounting world.

Take Scaling New Heights, for instance. This conference has become a cornerstone event for many QuickBooks-focused accounting professionals. As Alicia explains, “Scaling New Heights is one of the best conferences for really good tangible education in the sessions. And also the community is just huge and vibrant.” The conference offers deep dives into QuickBooks functionalities, advanced reporting techniques, and strategies for growing your accounting practice.

Specialization doesn’t stop there. Appy Hour Camp takes niche focusing to another level. This invite-only conference is specifically designed for educators in the accounting space. Alicia describes it as a place “trying to find up and coming trainers who need to kind of grow into their voice and stand in their confidence about what it is that they have to contribute to the world.” The conference fosters collaboration among trainers and even explores cutting-edge topics like the integration of AI in accounting education.

This trend towards specialization mirrors the broader changes in the accounting industry. As roles become more diverse and technology more complex, there’s a growing need for targeted, in-depth knowledge. These niche conferences are stepping up to meet that need, providing spaces for deep learning and community building.

Integrating Wellness and Personal Development

As accounting conferences evolve, they increasingly recognize that professional success requires more than technical expertise. Enter conferences like Bridging the Gap, which is pioneering the integration of wellness and personal development topics into the traditional conference format.

The origin of Bridging the Gap speaks volumes about its mission. As Hector explains, “Randy himself ten years ago had a stroke. And he blames the stroke on overwork, on stress, on all the things that plague our profession – bookkeeper, CPA, tax attorney or otherwise.” This experience led to a conference that blends technical accounting concepts with wellness topics, featuring unique offerings like yoga sessions, meditation workshops, and even massage rooms alongside traditional technical sessions.

This shift reflects a growing awareness of the accounting profession’s stress and mental health challenges. For QuickBooks professionals, managing multiple clients, keeping up with software updates, and ensuring accurate financial reporting can be overwhelming. By addressing these issues head-on, conferences like Bridging the Gap acknowledge that a healthy, balanced professional is ultimately more effective.

Adapting to Changing Technology and Industry Trends

As the accounting industry evolves, so too do its conferences. Perhaps no example illustrates this better than the transformation of QuickBooks Connect into Intuit Connect.

When QuickBooks Connect launched in 2014, it had a broad focus. As Hector recalls, “QuickBooks Connect was about the word connect, which was a play on words for multiple things. It was connecting small business with accountants… Connecting developers with accountants.” The conference served as a melting pot for stakeholders in the QuickBooks ecosystem, with sessions ranging from basic bookkeeping to advanced app integrations.

However, the conference has shifted to a more accounting-centric approach over time. In recent years, we have seen an increase in advanced technical sessions, discussions on advisory services, and workshops on leveraging QuickBooks data for business insights. This change reflects the growing complexity of the accounting profession and the evolving needs of QuickBooks professionals taking on more advisory roles.

The rebranding to Intuit Connect signals even broader changes. As Alicia speculates, this could indicate a move towards integrating Intuit’s other products, like Credit Karma and TurboTax, into the conference content. This shift mirrors the trend in the wider industry towards more integrated, comprehensive financial services.

Other conferences are also adapting to technological changes. For instance, Appy Camp is incorporating sessions on AI in accounting education, reflecting the growing importance of this technology in the field.

These changes in conference focus and content provide a window into the future of the accounting profession. They suggest a move towards more integrated services, increased specialization, and a growing emphasis on emerging technologies. For QuickBooks professionals, this means opportunities to expand your service offerings, deepen your technical expertise, and stay ahead of industry trends.

Your Next Step: Leveraging Modern Conferences for Professional Growth

The evolution of these conferences reflects the broader transformation of the accounting profession itself – from number crunchers to strategic advisors, from software users to technology integrators. By adapting to address the changing needs of accounting professionals, these conferences play a vital role in shaping the industry’s future.

From specialized gatherings like Scaling New Heights and Appy Camp to wellness-focused events like Bridging the Gap to the technology-driven evolution of Intuit Connect, these conferences are adapting to meet the multifaceted challenges faced by today’s accounting professionals.

The accounting profession is evolving rapidly, and staying connected with these trends through conference attendance can be a key factor in your professional success. These events offer invaluable opportunities to learn, network, and glimpse the future of our industry.

Ready to explore this transformation in more depth? Listen to the full episode of the Unofficial QuickBooks Accountants Podcast, and consider which of these innovative conferences might be your next game-changing professional development experience.


Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

Copyright © 2026 Earmark Inc. ・Log in

  • Help Center
  • Get The App
  • Terms & Conditions
  • Privacy Policy
  • Press Room
  • Contact Us
  • Refund Policy
  • Complaint Resolution Policy
  • About Us