In the ever-changing landscape of entrepreneurship, uncertainty is the only constant. As a small business owner, how can you survive and thrive in the face of unpredictable challenges? In a recent episode of “Build to Enough,” host Keila Hill-Trawick dives deep into the strategies and mindsets necessary for navigating uncertainty as a small business owner. From her accountant expertise and experience working with diverse clients, Keila shares invaluable insights on proactive preparation, adaptation, and leveraging external support.
The Importance of Proactive Financial Preparation
Small businesses face a myriad of uncertainties, each with its unique challenges. As Keila points out, “When we’re talking about uncertainty for small businesses, it can mean a variety of things, from economic downturns or changes in the economy that affect both you as a small business owner or your particular industry, to market volatility and other external factors like local changes or a pandemic.” Recognizing and anticipating these various types of uncertainty is the first step in developing a resilient business strategy.
One critical component of navigating uncertainty is proactive financial preparation. Keila emphasizes the importance of maintaining a 3-6 month expense cushion and accurate bookkeeping. “You want to make sure that you have a savings account that will cover you when and if there are any changes to your business income.” By taking these proactive measures, small business owners can create a financial safety net that allows them to weather unexpected challenges and maintain stability during times of uncertainty.
Strategic Adaptation: Staying Agile in the Face of Change
In addition to financial preparation, strategic adaptation is critical to building resilience as a small business owner. Keila stresses the importance of periodically reassessing services, target clients, and pricing to ensure value provision and adaptability:
“When we get into business, it can be easy to think we can set it and forget it… But the landscape is constantly changing,” Keila advises. “The ideas about what is good, right, and valuable for the people we serve are constantly in flux, and we can’t always keep up with all those changes. But what we can do is make a commitment to say at various points throughout the year, ‘I will check in and make sure that one, what I’m doing is what I want to be doing; two, that I’m serving the right clients within those services; and three, that I am pricing myself in a way that reflects the value that I am providing.’”
Keila shares an example of clients in the diversity and inclusion training industry who had to pivot when corporate priorities shifted. She explains that when D&I was a booming area, many of her clients in that industry were making significant profits. Corporations were investing in D&I initiatives and hiring trainers at competitive rates to come in and work with their companies.
However, this trend did not continue indefinitely. Keila notes that, perhaps unsurprisingly, many companies eventually slashed their D&I budgets or decided it was no longer a top priority. As a result, D&I trainers who had previously been thriving in this space would have lost money if they had not adapted their strategies.
This example highlights the importance of strategic adaptation in the face of changing market conditions and client priorities. It demonstrates how small businesses and entrepreneurs must remain agile and responsive to shifts in demand, even in areas that were once highly profitable. Small business owners can increase their resilience and ability to navigate uncertainty in their respective industries by being prepared to pivot their offerings or target new markets when necessary.
Leveraging External Support and Expertise
Navigating uncertainty doesn’t have to be a solo journey. Keila emphasizes seeking guidance from industry professionals, peers, and mentors when facing unpredictable challenges. She says, “Finding experts that know more than you, or just have access to resources that you might not have access to, is really a good way to prepare yourself against those uncertain times that are going to show up for you.”
Moreover, being part of a supportive community where members can offer mutual support during challenging times can be invaluable. Small business owners can gain new perspectives, insights, and strategies for navigating uncertainty by tapping into collective wisdom and resources.
Embracing Uncertainty as a Natural Part of Business
Ultimately, uncertainty is an inevitable part of the entrepreneurial journey. As Keila reminds us, “At the end of the day, uncertainty is a natural part of business. None of us know what’s going to happen, and our best-laid plans go to crap all the time because you just don’t know what’s going to happen around you.”
Rather than avoiding uncertainty altogether, small business owners must embrace it as a natural part of the process and focus on developing the resilience and adaptability necessary to thrive in the face of change.
Tune in to “Build to Enough” to Learn More
Navigating uncertainty as a small business owner requires a multifaceted approach that includes proactive preparation, strategic adaptation, and leveraging external support. By developing financial stability, staying agile in the face of change, and tapping into the wisdom and resources of a supportive community, entrepreneurs can build the resilience necessary to survive and thrive in unpredictable challenges.
Tune in to this episode of “Build to Enough” to learn more about navigating uncertainty as a small business owner and discover practical strategies for proactive preparation, adaptation, and leveraging external support. With the right mindset and tools, you can build a meaningful and sustainable business that weathers any storm.