If you’re like most accountants, you spend countless hours updating spreadsheets, reconciling data between systems, and generating financial statements. Month-end close often involves manual data entry, copying and pasting, and time-consuming validation checks. However, recent advancements in automation tools mean those days may be numbered.
During a recent Earmark Expo webinar, G-Accon showcased how its Google Sheets add-on integrates seamlessly with cloud accounting platforms like QuickBooks Online, Xero, FreshBooks, and Sage. The demo highlighted a new era of accounting workflows—one in which real-time synchronization, automated data processing, and detailed reporting can dramatically reduce manual effort and give accountants more time for higher-value advisory work.
Below are the biggest insights from the live demonstration—and how they could reshape your month-end process.
Automated Reporting & Dynamic Templates
One of the standout features is how G-Accon handles financial reporting without storing any data on its own servers. Each time you refresh a report, G-Accon reaches directly into your accounting platform to pull in current numbers. By relying on live data, accountants always see the most up-to-date figures.
But the real magic lies in the template-based system. Rather than manually reconfiguring date ranges or reapplying custom formulas each time, you can define a structure once and let G-Accon handle the rest. Need to show net profit margin or custom KPIs on the P&L? No problem. Create the formula once, and it stays anchored even when new rows (like newly created accounts) appear.
“You don’t have to open each and every template,” explained G-Accon Chief Operating Officer Yelena Tretyakova. “You come here, change your formula in one place, and it updates everywhere.”
This means you can manage multiple sets of financial statements—like P&Ls, balance sheets, and cash flow statements—in a fraction of the time. Dynamic date ranges, color-coded negatives, and company logos can be baked right into your templates, giving clients professional-looking reports with zero repetitive effort.
Bulk Data Upload & Validation
Another common pain point is manual transaction entry. Whether you’re reclassifying expenses, correcting chart-of-accounts mappings, or posting large journal entries, uploading changes line by line is error-prone and labor-intensive.
G-Accon tackles this by allowing bulk uploads from Google Sheets to be directly uploaded to QuickBooks or other platforms. With one click, you can push thousands of lines—bills, invoices, journal entries, time activities—while G-Accon enforces validation rules. If the system detects an unbalanced journal entry, for instance, it flags the row and prevents erroneous data from ever reaching your GL.
You can also automate modifications in bulk. For example, if multiple transactions need a new class or department code, simply download them to a sheet, change the class code, and push them back. Each row’s status is tracked in real-time so you can see exactly which transactions were posted successfully.
“If you have errors because your debits and credits don’t balance, you’ll see that directly from QuickBooks,” Yelena noted. “You can go back, fix the row, and re-upload.”
Multi-Entity Consolidation & Intercompany Eliminations
For firms managing multiple clients—or businesses with multiple subsidiaries—the ability to consolidate is critical. G-Accon supports multi-entity consolidation by pulling data from all connected organizations, unifying it in Google Sheets, and even converting foreign currency amounts where needed.
Crucially, it also supports intercompany eliminations and grouping of accounts. If entities use different account names or numbering conventions, G-Accon lets you create elimination rules and group accounts under a shared heading (e.g., “Operating Expenses”). You can then generate consolidated P&Ls, balance sheets, and cash flow statements that neatly combine or exclude specific line items across multiple organizations.
“If you create new account codes in your chart of accounts, G-Accon picks that up automatically,” Yelena explained. “For multi-entity consolidation, you can map or group different accounts and then eliminate intercompany transactions.”
This streamlined approach removes a huge source of manual reconciliation and ensures you always have an accurate, real-time view of your organization as a whole.
Pre-Built KPI Dashboards
G-Accon also comes bundled with a set of pre-built KPI dashboards. With just a few clicks, you can stand up a visual snapshot of a company’s financial health, showing revenue, expenses, margins, and more. The underlying data is continuously refreshed from QuickBooks or other accounting systems, so these dashboards always display the latest numbers.
Best of all, these templates are fully customizable. You can add or edit charts, incorporate industry-specific metrics, or layer in additional Google Sheets formulas. Because everything lives in Sheets, you have the flexibility to adapt each dashboard to perfectly match client needs.
Workflow Automation & Detailed Logs
While automated reporting and bulk data uploads are huge time-savers, the workflow automation component ties it all together:
- Scheduling: Set daily or hourly refresh intervals for reports.
- Alerts: Configure custom triggers (e.g., email stakeholders if monthly expenses surpass $10,000).
- Report Distribution: Automatically email dashboards or PDF statements to management or clients.
- Backups: Generate snapshot backups of your Google Sheets file to preserve historical data.
- Webhooks: If you want to connect with other applications or processes, G-Accon supports inbound/outbound hooks.
What’s more, G-Accon provides a detailed operations log showing every automated action taken. This means you can skip the frantic spreadsheet checks—simply look for “Success” or “Error” in the log to verify your tasks completed correctly.
“If you have 200 different reports, you’re not going to check each tab,” said Yelena. “You come here and see all actions in the log file.”
Real-World Use Cases & Pricing
Accountants use G-Accon for a wide variety of tasks, from month-end close to budgeting and forecasting. Franchise owners leverage multi-entity consolidation to handle dozens of stores; nonprofits integrate with QuickBooks to create advanced dashboards for board members; and businesses that run large volumes of transactions can bulk upload journal entries for year-end cleanups.
All features are included at every plan level. Pricing scales based on how many companies (entities) and users you need, so smaller firms can start affordably and expand without losing any functionality as they grow.
Move Beyond Manual Processes
Interested in exploring these automation capabilities further? Watch the entire Earmark Expo for a deep dive into G-Accon. You’ll see how easily you can move past traditional spreadsheet drudgery and deliver truly value-added advisory services to your clients.