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Matthew "Spot" Fulton

QuickBooks Updates: Tap to Pay, Third-Party Integrations, and Training Opportunities for Accounting Pros

Earmark Team · April 23, 2025 ·

In the latest episode of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock and Matthew “Spot” Fulton break down the most important QuickBooks announcements from Intuit’s March “In the Know” webinar. 

Here’s what’s new, from streamlined payment processing to expanded integrations and professional development opportunities.

Upcoming Training Opportunities for ProAdvisors

Here are several important training opportunities that ProAdvisors should mark on their calendars:

Level Two Certification Virtual Conference (March 25-27) – This training offers 9.5 CPE credits and prepares you for the advanced certification that many firms now require. Alicia emphasized, “Level one is like what buttons do you push… Level two is really leveraging the resources, some of the more advanced features, being able to think creatively about how to use the features to solve problems.”

MailChimp Training – Two new trainings are available in the ProAdvisor certification portal: “Getting Started with MailChimp” and a “MailChimp Product Guide” for client conversations. These trainings help ProAdvisors understand how MailChimp (now owned by Intuit) can be used for targeted client communications.

Recertification Window (April 28 – June 30) – The hosts emphasized the importance of recertifying early. “If you certify much earlier, your chances are probably better than later to get that prize,” mentioned Matthew, referring to the weekly $250 gift card drawings for those who pass the test. Remember that ProAdvisor certification tests are open-book!

Construction Industry Training (May 8) – For those interested in the construction niche, Intuit is offering specialized training covering “the modern construction landscape, mapping the construction workflow, connecting field and office, and key technology solutions.”

Tap to Pay on iPhone Eliminates Hardware Requirements

One of the most exciting announcements is the new Tap to Pay feature for iPhone, available in both the QuickBooks Mobile and Go Payment apps. This eliminates the need for the $50-100 Bluetooth card readers that many users didn’t even know existed.

“This is huge,” Alicia explained. “Now all you have to do is pull up the GoPayment, pull up the sale, and all the person has to do is either tap their phone to your iPhone or tap their credit card to your iPhone, and it automatically pays.”

The financial benefits extend beyond hardware savings. Transactions processed through Tap to Pay cost just 2.5% compared to 3.4% for manually keyed entries. ProAdvisors can secure even lower rates for their clients through preferred pricing.

However, both hosts emphasized that the real value isn’t in the processing rates but in the automated reconciliation. “If your focus is on the rates versus the efficiency, then you’re actually paying attention to the wrong thing,” Alicia noted. “QuickBooks Payments has huge ROI because when you run the payment through it, it recognizes it, it pays the invoice, it puts it in undeposited funds, it batches the payments and it matches to your bank feed.”

This feature is currently available in the US, with Canada expected to follow later.

Third-Party Payment Integrations Expand

QuickBooks Payments is significantly expanding its third-party integrations, allowing more applications to use it as a payment processor. The growing list includes PandaDoc, ChargeOver, Notify, ServiceM8, Buildertrend, Lightspeed, Salesforce, BigCommerce, and many others.

“Basically, what happens is you go into the settings on these apps for the payment processor, and it’s going to now give you a choice,” Alicia explained. “So instead of just going to Stripe, you will now actually have choices… and QuickBooks will be on the list.”

A major advantage for bookkeepers is how QuickBooks Payments handles processing fees. Unlike other processors that deduct fees from each transaction, QuickBooks extracts fees as separate transactions. “When you see the money in the bank, you’re seeing the full payment on your invoices and they’re all batched at their totals, which makes it much easier for you to batch and reconcile,” Alicia noted.

Intuit is also exploring options to allow merchants to pass processing fees to customers—a feature many professionals have requested.

ProConnect Tax Planning Tools Enhanced

For accounting professionals who handle taxes, ProConnect Tax now offers enhanced integration with QuickBooks. The system allows you to toggle different tax strategies on and off to see how they affect clients’ estimated taxes and tax projections.

“They’re trying to create an environment where it’s more intertwined and you can start to be planning for quarterly estimate payments, better projections, that type of stuff,” Matthew explained.

Users can create multiple “what if” accounts to compare different tax scenarios, view federal and state tax implications, and even print estimated tax payment vouchers. The integration also incorporates Intuit Assist’s AI-powered insights to identify opportunities you might otherwise miss.

QuickBooks Live Expert Service Evolving

QuickBooks Live, Intuit’s $50 support service that allows clients to get simple questions answered, is being refined based on customer feedback. Initially seen as potential competition, many ProAdvisors now view it as a valuable addition to their service offerings.

“I actually now see it as a huge value-added service,” Alicia shared. “I have some of my high maintenance clients calling into it instead [of me].”

The service has important limitations that protect the ProAdvisor relationship: “They’re only answering the question that’s asked. They can’t contribute more information… they can only answer what has been requested of them.”

Intuit is now testing enhancements, including priority queue access and weekend support hours, which could prove valuable during crunch times.

Making the Most of These Updates in Your Practice

These March updates reflect Intuit’s commitment to creating tools that help accounting professionals deliver more value with less effort. For those looking to leverage these innovations effectively:

  1. Focus on efficiency over processing rates when evaluating payment solutions
  2. Consider introducing clients to QuickBooks Live for basic support questions
  3. Pursue Level Two certification to enhance your problem-solving capabilities
  4. Explore specialized training in high-demand niches like construction
  5. Complete recertification early to maximize learning and incentive opportunities

The real value accounting professionals provide goes far beyond basic bookkeeping. These QuickBooks enhancements free up time to focus on the advisory work that truly transforms client businesses.

For more detailed insights on these updates and implementation strategies for your practice, listen to the full episode of The Unofficial QuickBooks Accountants Podcast.


Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

Intuit’s Stockholders Meeting: What Accountants Need to Know

Earmark Team · March 24, 2025 ·

Intuit recently held its annual stockholders meeting. Even if you spend your day working hands-on in QuickBooks, it’s important to understand the bigger picture behind this publicly traded company. 

In a recent episode of “The Unofficial QuickBooks Accountants Podcast,” hosts Alicia Katz Pollock and Matthew “Spot” Fulton analyzed the meeting and shared insights that can help accounting professionals plan for changes coming to the QuickBooks ecosystem.

Why This Meeting Matters

Intuit’s fiscal year ends on July 31, which means their annual meeting doesn’t line up with the usual calendar year or fiscal year. At each meeting, Intuit’s CEO, Sasan Goodarzi, and other leaders present the company’s strategy and financial results. Matthew explains he listens to these meetings because it reveals how Intuit’s plans match what accountants are seeing on the ground.

An AI-Focused Vision

Intuit decided in 2018 to become an “AI-driven expert platform.” Goodarzi calls AI the greatest technology shift since electricity and the internet. Whether you agree or not, Intuit is already seeing major results:

  • 8x faster development velocity (roughly 30% quicker feature delivery)
  • 11% fewer direct customer support calls thanks to AI-powered self-service

Intuit also applies AI inside its own operations. Matthew describes it as an “eat your own dog food” strategy: They’re not just releasing AI tools for customers; they’re using the same tools internally to reduce workload and speed up development. For accountants, this means QuickBooks may change more quickly, making it vital to stay informed about new features.

Five Big Bets for Growth

During the meeting, Intuit repeated its “five big bets” for driving innovation:

  1. Revolutionize speed to benefit
  2. Connect people to experts
  3. Unlock smart money decisions
  4. Be the center of small business growth
  5. Disrupt the mid-market

The “connect people to experts” bet includes both Intuit’s own experts and independent accounting professionals. While some accountants worry about QuickBooks Live as competition, Alicia points out that the QuickBooks Live Expert Assist model can allow ProAdvisors to focus on higher-level services while routine questions go elsewhere. In many cases, accountants can also sign clients up for QuickBooks Live and share revenue.

Expanding the Ecosystem: Mailchimp and Credit Karma

Intuit’s acquisitions of Mailchimp and Credit Karma once puzzled some users. Now, the strategy is clear: create a complete platform. A business might start small in QuickBooks, then grow and need Mailchimp for marketing, or use Credit Karma to secure funding. Intuit reported:

  • 22% more customers using both Mailchimp and QuickBooks Online
  • 5x increase in Credit Karma users who finish taxes in TurboTax

This cross-platform synergy is part of Intuit’s plan to keep business owners on their products for every financial need. Meanwhile, the company continues to see massive usage overall:

  • $2 trillion in invoices managed across the platform
  • $124 billion in total payment volume
  • $10.4 trillion in consumer debt visibility via Credit Karma

QuickBooks Online Growth and Payroll

QuickBooks Online’s U.S. customer base grew by 11%, and QuickBooks Online Advanced saw a 28% rise in subscriptions with an 84% retention rate. QuickBooks Online Payroll revenue climbed by 23%, with 18 million workers paid through Intuit’s payroll systems each year.

These numbers highlight Intuit’s growing influence. Matthew believes the trifecta of QuickBooks Online Advanced, QuickBooks Time, and QuickBooks Payroll offers more advanced project tracking, streamlined payroll, and faster reporting. Alicia adds that the new features—like revenue recognition and updated reporting—make QuickBooks Online Advanced more compelling than ever.

New Mid-Market Focus: Intuit Enterprise Suite

To “disrupt the mid-market,” Intuit introduced Intuit Enterprise Suite. They estimate the average revenue per customer (ARPC) at about $20,000 a year—or roughly $1,600 a month. While still in early phases, it could give companies that have outgrown QuickBooks Online Advanced or Enterprise more reasons to stay with Intuit. Additional API features and custom fields may arrive soon, which could benefit app developers and clients with more complex needs.

What About Mint?

A shareholder asked if Mint, Intuit’s personal finance tool, might see a refresh. Goodarzi gave a brief response suggesting no big revival is planned. This indicates Intuit remains focused on other core products, including QuickBooks, TurboTax, Mailchimp, and Credit Karma.

CEO Compensation and Long-Term Vision

About 7% of Goodarzi’s pay is salary, while 93% is in stock options. This structure links his earnings to the company’s success. Alicia sees this as a sign that Intuit’s leaders believe in their long-term strategy enough to connect most of their personal income to stock performance.

What It All Means for Accountants

Despite the rapid pace of AI and big-company acquisitions, Alicia and Matthew see opportunities for accounting professionals who adapt. QuickBooks Live might handle everyday questions, but accountants can build advisory relationships, train clients on best practices, and provide higher-level analysis. As Alicia notes, even though Intuit automates routine tasks, the human element remains vital for nuanced financial guidance.

Stay Informed and Keep Learning

To hear all the details—and pick up more practical tips—check out Episode 78 of the Unofficial QuickBooks Accountants Podcast. You’ll learn:

  • How Intuit’s “five big bets” connect to real-world QuickBooks features
  • Deeper insights into QuickBooks Online Advanced
  • Opportunities in QuickBooks Live Expert Assist
  • Ways to keep pace with AI and other tech shifts

By understanding Intuit’s direction, you can better guide your clients and spot new ways to grow your business. AI and automation are here to stay, but accountants who use these tools strategically can deliver even greater value.


Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

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