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Mentorship

Women in Accounting Need Mentors Who See Their Potential Before They Do

Earmark Team · July 30, 2025 ·

“We see in others what we fail to see in ourselves.”

This simple but powerful insight came from a coffee conversation between two accounting colleagues. One was sharing her frustrations about advancing in a male-dominated leadership environment. The other pointed out strengths that were completely invisible to their owner: clear communication, authentic presence, and natural insight.

This conversation sparked a recent episode of the She Counts podcast, where hosts Questian Telka and Nancy McClelland dive into why mentorship is critical for women in accounting.

The Hidden Crisis in Accounting Leadership

The numbers tell a troubling story. Men and women enter the accounting profession at roughly equal rates: about 50/50. But women hold only 19% of partner positions in CPA firms nationwide. 

As Nancy points out, some major accounting firms are completely scrapping their diversity, equity, and inclusion programs (while others are doubling down on them). “Think about what the future of leadership in those companies is going to look like,” she says.

The reality is that this leadership gap isn’t about qualifications. When Questian worked at a Big Four firm early in her career, seeing a female chairperson of the board felt “unbelievable,” not because the woman wasn’t qualified, but because such representation was so rare.

Even more troubling are the explicit barriers that still exist. One colleague shared how she was promised a partner position when she joined a firm. After years of working toward that goal, the position went to a male colleague instead. When she had her first child, firm leadership told her she “wouldn’t want to be in a leadership role now anyway, because she was a mom.”

This kind of thinking—illegal as it is—shows the deeper assumptions that still limit women’s advancement.

Civil rights leader Marian Wright Edelman said it best: “You can’t be what you can’t see.” When leadership representation is so skewed, it creates a visibility problem. Women entering the profession may limit their own ambitions simply because they haven’t seen enough examples of women successfully reaching senior leadership roles.

The Science Behind Seeing Potential

The power of mentorship isn’t mysterious; it’s grounded in neuroscience that explains why outside perspective can literally change how we see ourselves.

As women, we’re often taught to fixate on our shortcomings rather than our strengths. “It is so common for us to focus on looking at our negatives,” Questian explains, “that we are often not paying enough attention to what our good traits are, and all of the positives that we bring to the table.”

Nancy admits she struggles with this, too. “If I’m naturally good at something, I don’t really take credit for it. I don’t think there’s anything impressive about this. It just is.”

This is where the science gets fascinating. Mirror neurons make it possible for us to learn something without doing it ourselves. When we watch someone teaching on stage or demonstrating a skill, “the audience can actually learn that thing as if they were doing it themselves,” Nancy explains.

In mentorship relationships, this means we can observe behaviors in our mentors and begin to see those possibilities for ourselves. When Nancy saw women like Claudia Hill speaking at accounting conferences, her immediate reaction was “me too. That’s a thing I’d like to do.”

When we receive positive feedback from someone we trust, our brains release dopamine. This reinforces the behavior that created the praise in the first place. “Getting a positive affirmation from it makes you much more inclined to continue to repeat it,” Questian says.

This creates a positive cycle where confidence builds on itself, leading to more confident behaviors that generate more positive responses.

This science helps explain Questian’s remarkable transformation. She went from someone who “could hardly get on a zoom call” to confidently delivering webinars and speaking at conferences. When Nancy pushed her to take a Theater of Public Speaking class, she wasn’t just suggesting skill-building; she was recommending a way to rewire her brain around public speaking anxiety.

Even today, Nancy provides the outside perspective that catches limiting thoughts before they take hold. When Questian says something like, “I’m going to submit this topic to Intuit Connect, but I’m sure they won’t take it,” Nancy immediately calls it out: “Is that your lizard-brain trying to protect you from rejection?”

Finding Your Mentors

Understanding the science is one thing. Actually building these relationships is another. The good news is that mentorship opportunities exist everywhere… if you know where to look.

But first, you need to get clear about what you actually need. As mentor Gaynor Meilke told Nancy, “How are you going to get to where you want to be if you don’t know what that is?”

Sometimes you need technical guidance. Sometimes confidence building. Sometimes a roadmap for advancement. Sometimes just someone who understands your challenges.

Questian never had a formal mentorship program. Instead, she’s found value in informal relationships with people who share similar values and communication styles.

Conferences are gold mines for mentorship connections. Both hosts trace pivotal moments to conference encounters. LinkedIn, Facebook groups, mastermind communities, and even your current workplace all offer potential mentor relationships.

The step that stops many people is actually asking for help. “You have to ask them,” Questian emphasizes. “What’s the worst they can say? No.”

Questian learned this when she persistently pursued Nancy as a mentor, even after initial hesitation. Sometimes the answer is no. But often, people who seem unreachable are willing to help if you show genuine interest.

Mentorship doesn’t depend on traditional hierarchies either. Nancy’s relationship with Melissa Miller Furgeson shows peer mentorship in action. “I feel so comfortable being able to go to her and say, I have no clue what I’m doing, and she’ll be like, here’s a Loom.”

Questian notes that mentors can even be younger than you. She considers Krista Marina Apardian from Theater of Public Speaking a mentor despite Apardian being younger, recognizing her as “an incredible speaker” with valuable expertise.

Different life phases need different types of mentorship. When Nancy needed encouragement to pursue tax preparation, Theresa Briggs saw potential Nancy couldn’t recognize. She gave Nancy a CCH Master Tax Guide with an inspirational inscription Nancy still treasures.

When Nancy needed business operation skills, Clare Karchmar taught her to “come to me with solutions, not problems.” This lesson fundamentally changed how Nancy approached professional challenges. Karchmar even gave Nancy a name badge that said “Hello, I’m: Shocked” to help break the habit of expressing surprise instead of focusing on solutions.

Recognizing Bad Mentorship

Not all mentorship relationships are helpful. Recognizing warning signs protects you from relationships that could harm your career.

Nancy shares a cautionary tale about approaching a leader for help with overwhelming work challenges. The leader’s solution was to make herbal tea and suggested yoga. “That would not have happened to a man.”

Warning signs include mentors who seem more interested in making themselves look good than developing you; those who take credit for your work; or anyone whose treatment feels patronizing.

Nancy advises, “If something happens that would never happen to a man… this is not your person.”

Being a Mentor Yourself

The mentorship relationship works both ways. Even as Nancy mentors Questian, she continues seeking mentorship for her own challenges.

“I am going to be turning 53 years old in a couple of days, and I am still in need of mentorship,” Nancy says. “We need to both have and be mentors at every stage of our lives.”

This eliminates the pressure to wait until you’re “qualified enough” to help others. Your current struggles and experiences are valuable to someone a few steps behind you in that area of life.

Some women hesitate to mentor because of imposter syndrome. “What do I have to offer?” is a common thought. But as Nancy points out, “Sometimes it’s your mistakes and your failures and your experiences that make you a more valuable mentor.”

When women support each other through mentorship, they create visibility that makes ambition feel achievable for the next generation. This gradually shifts from initially seeing a female leader as “unbelievable” to it eventually feeling normal.

Moving Forward

The accounting profession’s leadership gender gap at least partially stems from the absence of mentors who can see and nurture potential before women recognize it themselves.

As Marianne Williamson reminds us, “When you let your light shine, you unconsciously give others permission to do the same.”

Building mentorship relationships is about creating the visibility and support systems that will help other women recognize and develop their potential, too.

Listen to the full episode and join the conversation on the She Counts Podcast LinkedIn page. The hosts want to know how firms and businesses can build good mentorship cultures and what mentorship experiences have worked for you. Share your thoughts and experiences to help build a stronger community of women supporting women in accounting.

Whether you’re seeking mentorship or stepping up to mentor someone else, remember that these relationships have the power to transform the profession. The accounting industry’s future depends on women supporting women, and that future starts with the mentorship relationships we build today.

Women in Accounting Are Finally Done Pretending They Have It All Figured Out

Earmark Team · June 4, 2025 ·

“Can we be friends?”

It was a simple message sent through a professional Slack channel—the direct approach that might work perfectly in elementary school but feels surprisingly vulnerable in the polished accounting world. Questian Telka had been watching Nancy McClelland’s posts in their Bookkeeping Buds community, thinking she seemed smart and funny, and decided to reach out.

Nancy’s response was swift and brutally honest: “No, I don’t have time for that.”

Looking back, Nancy admits she still can’t believe she said that. But it was a perfectly professional answer, the kind that protects busy women behind walls of efficiency. Yet it also captured something deeper about how women in accounting often navigate their careers, maintaining protective barriers even when craving authentic connections.

That initial rejection might have ended the story there, but Questian’s persistence paid off. Their eventual friendship became the foundation for “She Counts,” a new podcast where Nancy and Questian create the space they both desperately needed when starting their accounting careers. 

In their inaugural episode, they share how two very different paths through the accounting world led to the same realization: the conversations they needed most were the ones no one was having.

Two Different Paths, Same Destination

While both women ended up in accounting, their journeys couldn’t have been more different.

Nancy’s path was anything but traditional. With an undergraduate degree in music education from the University of Michigan, she started teaching music theory and managing finances at the Ann Arbor School for the Performing Arts. They were using Quicken—not even QuickBooks—to run their finances, and Nancy discovered a stack of uncashed checks in a drawer that had been sitting there for an entire semester.

“I found this big stack of uncashed undeposited checks in the drawer when I first started, and they just decided they would collect checks for the whole semester and then deposit them at the end of the semester,” Nancy recalls with a laugh.

From there, she worked at a world-famous violin-making studio, where she met Teresa Briggs, a tax preparer who became an unexpected mentor. “That woman saw in me what I had no idea about, which was that I needed to become a tax professional,” Nancy explains. Teresa gave her a CCH Master Tax Guide as a going-away gift—a moment that completely changed Nancy’s career trajectory.

After moving to Chicago, Nancy accidentally started her firm while trying to temp during wedding planning and caring for her mother, who had been diagnosed with breast cancer. Twenty-five years later, she runs The Dancing Accountant, focusing on hyper-local small businesses in her neighborhood.

Questian’s journey was marked by persistence and significant life challenges. It took her three attempts to finish college—something she struggled to share because of the shame she felt around it. “It took me three attempts to finish school before I finally graduated, and it’s not because I was a bad student because I actually had really good grades,” she explains. “But life kept getting in the way, and at the time I also had undiagnosed ADHD.”

She eventually worked in a non-client-facing role at a Big Four firm for ten years, then moved to a nonprofit as director of finance and accounting. But everything changed when her second son was born with a rare chromosomal abnormality. After six weeks in the NICU and eight surgeries before age two, Questian realized she needed the flexibility to be present for her family.

“When he was born, I expected we would see negative things. People would stare or say negative things. But what I really saw was the good in people,” she reflects. “It completely changed my view and made me want to lean more into nonprofit work and specifically disability advocacy.”

That experience also opened her up to having deeper conversations with other women, eventually leading to her recognition that so many women in accounting were struggling with similar challenges.

The Masks We All Wear

Despite their different backgrounds, both women discovered they were dealing with the same fundamental issue: professional isolation. But it showed up differently for each of them.

When Questian started her firm five years ago, she had “no accounting colleagues or friends” to turn to when challenges came up. “There were several times where I had problems that I needed to solve, and I didn’t have anyone to ask. And so then I started questioning, do I really have enough knowledge to be doing this? Do I have what it takes to run this business?”

Nancy’s experience was shaped by what she calls “loads of displaced confidence”—raised by parents who told her she could do anything. But underneath that confidence was a different kind of struggle. “I knew that I was just stabbing in the dark at a lot of it, and I didn’t have anyone to talk to about the fact that I was just making it up as I went along.”

She knew some people in accounting, but they were mostly men, and some were “really judgy and self-important,” which made her feel small, wrong, angry, and defensive. So she did what many women do: “I just put a mask on and pretended that I had it all figured out. And wearing that mask, it was actually really isolating.”

Both had breakthroughs when they found community. For Questian, it was joining Bookkeeping Buds, where she could finally connect with other women who understood her challenges. “It wasn’t until I found community that I finally began to find my stride,” she says.

The Invisible Challenges No One Talks About

Through their friendship and conversations with other women in accounting, Nancy and Questian realized that women face challenges often invisible to their male colleagues.

“Women really have some specific challenges that, quite honestly, men don’t have to deal with. And for the most part, don’t necessarily understand what those challenges are that we’re facing,” Questian explains.

These challenges can feel invisible sometimes. Nancy mentions one many women will recognize: “It turns out that having a favorite place to cry in the office is a thing, and men are shocked when they find out that we all had our safe place to go when we had to cry in the office. It’s real.”

“It’s not about excluding men,” Questian clarifies. “It’s about making space where women can stop filtering and just be themselves.”

Creating the Conversations We Need

Their vision for “She Counts” came from recognizing that the needed conversations were already happening in scattered, private moments. “It’s like a parallel to our WhatsApp groups and our Slack groups of female colleagues that we’ve met along the way, or the conversations that we have when getting together at conferences or meeting for coffee,” Nancy explains.

What makes their approach different is their commitment to authenticity over expertise. “We are not going to be preaching,” Nancy emphasizes. “This is not about that because we are not pretending that we’ve got it all figured out.”

Their approach deliberately avoids toxic positivity. “The good and the bad, they coexist, right? They don’t cancel each other out,” Nancy explains. “If you’re acknowledging the good in your life and you’re acknowledging the bad in your life, then you start to recognize, oh gosh, we’re just humans trying to figure this out.”

They’ve already identified over 50 topics they want to cover, including “Start with No” (about learning to say no before convincing yourself to say yes), “How to make business happen when life happens,” “Do it anyway” (about facing fear), and “I engage in too much negative self-talk like a stupid idiot” (yes, that’s the actual title—see what they did there?).

The podcast won’t feature guests every episode. Instead, it’s topic-driven; they want listener input on what to discuss. “We really want to hear from all of you what ideas you have, what topics you would like to discuss,” Questian says.

Building Community Beyond Individual Success

What they’re creating goes beyond just another professional development resource. It’s about shifting from isolation to community, from pretending to have it all figured out to admitting we are all work in progress.

Nancy captures this perfectly when describing a conversation with a colleague: “I’m not happy that you’re struggling with this, too, but I’m also glad that it’s not just me.” That sentiment—wishing others didn’t have to struggle while finding relief in shared experience—is exactly why authentic professional community matters.

Their philosophy, borrowed from friend Shirley Koss, is “go where you’re celebrated, not where you’re tolerated.” Rather than enduring professional environments that don’t support them, they encourage women to actively seek and create spaces where authenticity is valued.

“If you’ve ever felt like you’re the only one, you’re not. And you shouldn’t have to figure this all out alone,” Questian states. This isn’t just their tagline—it’s their mission.

The podcast is supported by sponsors who understand this mission: Forwardly, Ignition, and Keeper. Nancy gives special recognition to Ignition, where she was a Top 50 Women in Accounting awardee. Their new grant program for past awardees helped make this podcast possible.

Where We Go From Here

Nancy and Questian’s journey from that initial “No, I don’t have time for that” to launching “She Counts” proves something important: the conversations women in accounting need most aren’t happening in formal training sessions or networking events. They’re happening in coffee shops, text messages, and Zoom calls between women who understand each other’s reality.

Now, they’re making those conversations accessible to everyone who needs them. Their next episode is called “She Believed in Me Before I Did,” and it’s about mentorship and the people who see potential in us before we see it ourselves.

“It’s not just you count or I count. It’s “She Counts.” It’s like the voices of women in accounting, working together to try to figure it out and to try to be better than we already are,” Nancy explains.

For women in accounting who have felt alone in their professional struggles, this podcast represents both validation and hope. It’s proof that the challenges are real, shared, and manageable when approached with community support and honest conversation.

The question now isn’t whether you have time for authentic professional community—it’s whether you can afford not to make time for it. Because, as Nancy and Questian discovered, the right conversations don’t just change individual careers. They transform entire professions.

Ready to join the conversation? Follow She Counts on LinkedIn, subscribe to the podcast, and help them brainstorm topics for future episodes. After all, this isn’t just their podcast—it belongs to every woman in accounting who’s ready to stop figuring it out alone.

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