QuickBooks

Can Intuit and Accountants Find Symbiosis in QuickBooks Live Expert Assisted?

Earmark Team · July 9, 2024 ·

In a recent episode of The Unofficial QuickBooks Accountants Podcast, hosts Hector Garcia and Alicia Katz Pollock delve into the implications of Intuit’s new $50/month QuickBooks Live Expert Assisted service. This move represents a significant shift in Intuit’s strategy, prioritizing direct revenue and control over its long-standing partnership with accounting professionals.

What is QuickBooks Live Expert Assisted?

QuickBooks Live Expert Assisted is an add-on service for QuickBooks Online users that provides on-demand support from QuickBooks-certified bookkeepers. For $50 per month, users can get assistance with how-to questions that require more bookkeeping expertise than standard phone support.

While QuickBooks Live virtual bookkeeping services has been around for a few years the new QuickBooks Live Expert Assisted marks a departure for Intuit in two key ways:

Aggressive marketing to all QuickBooks Online users, even those already working with an accountant.
Significantly lower pricing compared to typical bookkeeping rates.

The Shift in Intuit’s Strategy

This approach signals a clear change in Intuit’s strategy. Previously, the company had committed to not marketing QuickBooks Live Bookkeeping, a competing service, to accountants’ clients. By altering this promise and targeting QuickBooks Live Expert Assisted to all users, Intuit is demonstrating a new willingness to bypass accounting professionals and monetize QuickBooks users directly.

As Hector Garcia points out, “Intuit will market this to every single QuickBooks Online client, whether they have an accountant or not.” For many accountants, this feels like a betrayal, leading the accounting community to “make a much bigger deal and dissect and analyze” the implications and repercussions.

Impact on the ProAdvisor Community

QuickBooks Live Bookkeeping and Expert Assisted have both become a flashpoint in the broader debate about Intuit’s relationship with accountants and its long-term strategy. While Intuit frames it as a way to serve users better, some accountants see it as a direct threat to their livelihoods. The low $50/month pricing can potentially disrupt accountants’ business models and client relationships.

Hector speculates that Intuit may be taking a “gym membership” approach, hoping that many people will pay for the service but not fully utilize it. This could allow them to boost market share and gather valuable data even if QuickBooks Live Expert Assisted operates at a loss.

The Disruption of a Symbiotic Relationship

To understand why QuickBooks Live and Expert Assisted has sparked such intense controversy, it’s essential to understand the historical context of Intuit’s relationship with accountants:

The ProAdvisor Ecosystem: For decades, Intuit has nurtured a thriving ecosystem of accounting professionals (ProAdvisors) around its QuickBooks platform through training, certification, support, and community-building.
A Mutually Beneficial Partnership: This investment paid off as grateful ProAdvisors became QuickBooks’ most effective evangelists, recommending the platform to their clients and providing free support and training.
Cracks in the Foundation: Recent moves by Intuit, including QuickBooks Live, Expert Assisted, and the sunsetting of QuickBooks Desktop, have led many ProAdvisors to feel that their needs are being deprioritized in pursuit of short-term profits.

Collateral Damage: The QuickBooks Ecosystem at Risk

The fallout from Intuit’s strategic shift extends beyond its direct relationship with accountants. An entire ecosystem has emerged around QuickBooks, including app developers, trainers, and bookkeeping services. As Intuit pivots to direct monetization through offerings like QuickBooks Live, many in this ecosystem fear being caught in the crossfire.

Alicia uses the metaphor of a multi-legged stool to illustrate the risks. Just as a stool becomes unstable if you remove one of its legs, the QuickBooks ecosystem could falter if Intuit alienates the accountants, app developers, and other professionals integral to its success.

Seeking Symbiosis: Opportunities for Collaboration

Despite the tensions, Hector and Alicia see the potential for Intuit and accountants to find a mutually beneficial path forward with QuickBooks Live:

Include the ProAdvisor directory alongside the QuickBooks Live Expert Assisted sign-up, allowing users to find local accountants for more comprehensive services.
Provide referral credits to ProAdvisors who recommend QuickBooks Live Expert Assisted for basic support.
Leverage QuickBooks Live Expert Assisted as a resource for basic client questions, freeing accountants to focus on higher-value advisory services.

However, the success of this collaboration depends on Intuit delivering high-quality service with well-trained, knowledgeable support staff. If QuickBooks Live Expert Assisted consistently answers basic questions and provides reliable bookkeeping support, it could be a valuable tool for ProAdvisors to augment their services.

Navigating the New Landscape: Challenges and Opportunities

The introduction of QuickBooks Live Expert Assisted presents both challenges and opportunities for accounting professionals:

Addressing an Industry Pain Point: The accounting profession is facing a labor shortage. There are not enough bookkeepers and CPAs to serve the growing small business segment. This service provides a low-cost solution for micro-businesses and startups
Supervised real-world training: Fledgling and underutilized bookkeepers can gain hands-on training with professional oversight.
Differentiation: While QuickBooks Live Expert Assisted may provide instruction for basic tasks, it can’t replace the personalized, context-rich service that experienced accountants provide.
Upselling Opportunity: Accountants could incorporate QuickBooks Live Expert Assisted into their service offerings, potentially increasing their rates to cover the cost and using it as a first line of support.
Focus on High-Value Services: With basic Q&A support tasks potentially handled by QuickBooks Live, accountants can shift their focus to more complex advisory services that showcase their expertise.
Potential for Collaboration: If executed well, QuickBooks Live Expert Assisted could become a valuable tool in an accountant’s arsenal, allowing them to serve more clients efficiently.
Continuous Learning: The changing landscape underscores the importance of staying adaptable and continuously expanding one’s skill set to remain competitive.

As the accounting software ecosystem evolves, professionals who can navigate these changes and find innovative ways to add value will be best positioned to thrive. While QuickBooks Live Expert Assisted presents challenges, it also opens up new possibilities for those willing to adapt and leverage the service to their advantage.

To learn more, listen to the full episode of The Unofficial QuickBooks Podcast.

Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

How QuickBooks Online’s Latest Features Streamline Workflows and Boost Efficiency

Earmark Team · April 8, 2024 ·

In the latest Unofficial QuickBooks Accountants Podcast episode, hosts Hector Garcia and Alicia Katz Pollock dive deep into QuickBooks Online’s recent enhancements, driven by user feedback and the need to help professionals transitioning from QuickBooks Desktop. The discussion highlights new features, such as improved navigation between invoices and estimates, credit limit settings, batch import of customers and vendors, and internal customer notes – all designed to enhance user experience and workflows.

Let’s explore how QuickBooks Online actively listens to user feedback, what specific pain points these updates address, and how these changes empower professionals to serve their clients better and grow their practices.

Seamless Navigation and Streamlined Workflows

One of the most significant enhancements discussed in the episode is the improved navigation and workflow between invoices and estimates in QuickBooks Online. Alicia highlights the importance of the “Manage” button, saying, “All the options that you’re trying to find are all in there.”

The new “Manage” button and “Suggested Transactions” feature allow seamless navigation between related invoices and estimates. This update addresses a common pain point for users transitioning from QuickBooks Desktop accustomed to a more efficient workflow.

Enhanced Customer and Vendor Management

The new credit limit feature allows professionals to set credit limits for each customer, helping them manage risk and maintain financial control. This addition provides a valuable tool for professionals to ensure their clients remain within acceptable credit boundaries, fostering healthier financial relationships.

Furthermore, with its spreadsheet-like interface, the batch customer and vendor import feature streamlines the process of adding and updating customer and vendor information. Alicia praises this update, saying, “You’ve always been able to import a spreadsheet to add to customers and vendors. But seeing the grid in the software is a step forward.”

The Power of Collaborative Insights and Diverse Expertise

Throughout the episode, Hector and Alicia’s discussion highlights the value of collaborative insights and diverse expertise in navigating the evolving landscape of QuickBooks Online. Hector, as an ex-banker, provides unique perspectives on the implications of QuickBooks’ new financial offerings, such as the “Get Paid Up Front” feature becoming a line of credit.

Meanwhile, Alicia shares her hands-on experience with the software, offering suggestions for further improvements and highlighting the importance of staying current with the latest features and best practices. She mentions her updated book, “QuickBooks Online from Setup to Tax Time,” as a valuable resource for professionals looking to deepen their understanding of the platform and adapt to its ongoing changes.

Embracing Change and Thriving in the Digital Age

From improved navigation and workflow to enhanced customer and vendor management, these updates provide professionals with the tools and insights they need to streamline their work, better serve their clients, and grow their practices. To learn more about these exciting updates and discover how QuickBooks Online can revolutionize your practice, listen to the full episode of the Unofficial QuickBooks Accountants Podcast.

Mastering QuickBooks Lists: Tips from the Unofficial QuickBooks Accountants Podcast

Earmark Team · March 25, 2024 ·

If you’re a QuickBooks user, you know how important it is to keep your lists organized and up-to-date. In a recent Unofficial QuickBooks Accountants Podcast episode, hosts Hector Garcia and Alicia Katz Pollack shared their expert insights on mastering list management in QuickBooks Online, particularly after converting from QuickBooks Desktop. Let’s dive into their top tips.

Chart of Accounts

First up: the Chart of Accounts. Hector and Alicia recommend using account numbers strategically to ensure optimal reporting layout rather than relying on alphabetical order. They also advise merging duplicate accounts and inactivating unused ones to keep your COA lean and clean. Be cautious when deleting accounts with balances, as this can impact your financial statements. Lastly, sub-accounts should be employed effectively to maintain an organized hierarchy.

Products and Services

Next, let’s talk about Products and Services. After completing your data cleanup, inactivate any unused products to streamline your list. Utilize product categories for better organization, and leverage custom fields like “Income Account” for precise mapping to your COA. These steps will make your bookkeeping more efficient and your reports more accurate.

Locations and Classes

Hector and Alicia have some great advice regarding location and class tracking. Use Locations to track performance by store, department, or other relevant segmentation. Understand the differences between Locations, Classes, and Projects in QBO, and recognize that QBO has some limitations on Classes compared to Desktop. Choose the right tracking tool to get the most meaningful insights.

For more QuickBooks tips, listen to the full episode

Other list management tips from the podcast include streamlining recurring transactions (and considering bank rules as an alternative), customizing invoice terms and payment methods to match client needs, optimizing custom form styles for a professional look, and managing attachments effectively within QBO.

The benefits of list cleanup are numerous. You’ll enjoy improved reporting accuracy and efficiency, time savings for your bookkeeping team and clients, and enhanced customization and scalability of QBO. A little bit of list maintenance goes a long way!

Mastering your QBO lists is key to making the most of this powerful accounting platform. By following the expert advice from Hector and Alicia, you’ll be well on your way to a cleaner, more organized QuickBooks Online company file. For even more insights, listen to the full podcast episode.

A ProAdvisor’s Guide to the New Era of QuickBooks

Earmark Team · March 8, 2024 ·

QuickBooks has consistently led the charge in the accounting tech world, evolving to cater to the diverse needs of small businesses and accounting professionals. On a recent episode of the Earmark Podcast, I had the opportunity to delve into the latest changes with Hector Garcia, a top QuickBooks ProAdvisor and educator.

Our conversation highlighted the impact of Intuit’s QuickBooks Live Bookkeeping and Tax services on our community. Hector and I delved into whether Intuit is now competing with its ProAdvisors or is fostering a collaborative future. We also explored the challenges and opportunities for accounting firm owners.

Keep reading for the highlights of our discussion, or watch the full episode here:

Want to listen on the go? Find the link to the podcast version at the bottom of this article.

A Closer Look at Intuit’s Live Services

Intuit launched QuickBooks Live Bookkeeping in 2019. This year, they’re adding Live Tax, meaning that QuickBooks customers can now discover and purchase basic bookkeeping and business tax services directly from inside the product. Intuit is targeting these services to businesses that are not yet ready to hire a full-time accountant or bookkeeper but require professional help. Sounds a lot like our clients, doesn’t it?

The Accounting Community Reacts

The announcement was met with unease – to say the least – across the ProAdvisor community, sparking concerns about direct competition from Intuit’s vast resources. Hector put it bluntly, saying, “When this first thing launched, it was something that mostly accountants just hated.”

A Nuanced Impact: Analyzing the Effect on ProAdvisors

Many accountants feared Intuit’s “Live” services would compete directly with ProAdvisors, but the impact has been more positive than anticipated. Hector believes that the new services have increased awareness of professional bookkeeping and tax services among small businesses, resulting in a surge in demand for tailored and advanced advisory services that only ProAdvisors can provide. QuickBooks Live doesn’t compete with this.

Carving Out Opportunities for ProAdvisors

Intuit’s move has highlighted ProAdvisors’ value to their clients. Here are some ways Hector says ProAdvisors can distinguish themselves and expand their offerings:

Specialization: Develop expertise in niche markets or complex accounting needs, delivering a level of specialization that transcends Intuit’s offerings.
Advisory Services: Capitalize on the increasing demand for strategic financial guidance, budgeting, forecasting, and business planning—where your impact can be profound.
Technology Integration: Employ your deep understanding of the QuickBooks ecosystem to provide bespoke technology solutions, enhancing your clients’ operational efficiency.

Adapt and Thrive: Embracing the New Landscape

Hector says adapting to these changes involves embracing innovation and identifying ways to enhance Intuit’s services. Here are his suggestions for how to adapt and thrive:

Market Your Unique Value: Communicate the advantages of your services, emphasizing the personalized touch you offer beyond Intuit’s scope.
Embrace Technology: Harness the full potential of QuickBooks features and third-party apps to deliver state-of-the-art solutions.
Invest in Continuous Learning: Stay abreast of industry shifts and technological advances to offer forward-thinking services.

Transforming Challenges into Opportunities

Intuit’s introduction of Live Bookkeeping and Live Tax has undoubtedly prompted concerns about competition. Yet, it has also acted as a stimulus for innovation within our field.

“The essential lesson for ProAdvisors is to recognize the necessity of adapting and discovering new ways to distinguish their services,” Hector says. By focusing on areas where their expertise can outperform automated services, ProAdvisors can continue to deliver unparalleled value to their clients. Specialization, strategic advisory services, and advanced technological integration within the QuickBooks ecosystem are paths to enhancing your offerings and making yourself indispensable to clients.

Are you prepared to navigate these changes and seize the opportunities they present? To explore these topics more in-depth, tune into my conversation with Hector Garcia on the Earmark Podcast.