Picture this: A controller walks an auditor through their revenue recognition process, casually mentioning a manual journal entry they make at year-end to “true things up.” That offhand comment—captured only because the auditor asked an open-ended question rather than a checklist query—led to uncovering improper revenue recognition that would have otherwise gone undetected.
In this episode of Audit Smarter, host Abdullah Mansour sits down with Sam Mansour, CPA, to explore an often overlooked aspect of auditing: the art of asking effective questions. Through their conversation, they reveal how the most basic tool in an auditor’s toolkit can make the difference between surface-level compliance work and truly understanding a client’s operations.
As Sam points out early in the discussion, “The quality of the answers we get is only as good as the questions we ask.” This principle shapes everything that follows, from why traditional yes-or-no questions fail to practical techniques for creating an environment where clients willingly share critical information.
Why Yes-or-No Questions Sabotage Your Audits
The most common mistake auditors make starts with two simple words: “Did you?” As Sam explains, yes-or-no questions create a trap that undermines the entire purpose of audit inquiries. They push clients toward specific answers and provide almost no insight into actual processes and controls.
Consider the typical scenario Sam describes: an auditor asks, “You reviewed this reconciliation, right?” The client faces an almost impossible choice. “What are they going to say? No?” Abdullah observes during the conversation. Sam agrees. “They almost have to say yes, even if they’re lying.” The phrasing practically forces a “yes” response, but even when that answer is truthful, what has the auditor actually learned?
“Let’s say they did review the reconciliation and the answer is actually yes,” Sam continues. “So you say, ‘You review this reconciliation, right?’ Then they say, ‘Yes, I did.’ It’s like, well, that’s it, right? You’re done.”
Instead of asking whether someone reviewed a reconciliation, Sam suggests a different approach: “Walk me through how you review the reconciliations. What do you look for? What happens if it’s off?” This reframing transforms a binary checkpoint into a window into the client’s actual processes.
The power of this approach became crystal clear in Sam’s story about uncovering improper revenue recognition. During a routine inquiry, he asked a controller to walk him through their revenue recognition process. The open-ended question invited explanation rather than confirmation. “Midway through, they casually mentioned a manual journal entry they made at year end to true things up,” Sam recalls. “That comment led to further testing and uncovered improper revenue recognition. If I hadn’t asked that open-ended question, we would have missed it.”
But there’s an art to crafting these questions. Sam warns against being too broad. For example, asking about “internal controls in general” leaves clients unsure where to start. He also cautions against cramming multiple questions into one. “Sometimes people will ask you like three different questions in one shot,” he notes. “And it’s really hard to remember what was number two or number three.”
The sweet spot? Be specific about the area you’re investigating, but open about how you want it explained. For example: “How do you receive cash in that specific area?”
Moving from yes-or-no questions to open-ended inquiries is just the first step. The real challenge is creating an atmosphere where clients feel comfortable sharing detailed, honest information.
The “New Employee” Technique That Changes Everything
Technical knowledge alone won’t extract meaningful information from clients. As Sam demonstrates through his eight years of field experience, the key lies in how you position yourself during the inquiry.
“When I’m doing these inquiries,” Sam explains, “I’m like, look, I understand how payroll generally works really well, but I don’t understand how you do it here. That’s very new to me. And so I want you to pretend like I know nothing about payroll, pretend like I’m brand new to this, and you’re explaining it to someone for the first time.”
Abdullah immediately grasps the value, “As if you’re a new employee to their firm.” This positioning accomplishes two objectives. First, it prevents clients from assuming the auditor already knows their processes and therefore skipping crucial details. Second, it reduces the threat level of the interaction.
“You don’t want to fill in gaps in the process,” Sam explains. “Maybe they don’t explain specific things to you because it’s like, well, that’s just how it’s done for payroll, right? Of course. But the thing is, what if they don’t actually do it like that?”
The physical and tonal elements matter just as much as the words. Sam paints a vivid picture of what not to do. “If someone walks in and they cross their arms and put on a frowny, unpleasant face, that body language and tone definitely gives you the feeling they’re unapproachable.”
But swinging too far in the other direction creates its own problems. “You don’t want to become their best friend in the whole wide world,” Sam warns, “because then if you have to write them up for a finding or communicate bad news in the future, you might feel uncomfortable doing that.”
The solution is what Sam calls being “professional but approachable.” He starts meetings with simple human touches like asking about their weekend, checking if it’s a good time to meet, and crucially, asking if clients have questions about the audit before diving into his own inquiries. “Giving them the opportunity to ask why we’re doing certain things makes them feel good.”
One of Sam’s most powerful techniques is the strategic use of silence. “Clients often fill the space with valuable content,” he notes. “If you ask a question and give room for pause, they might feel a little bit uncomfortable and start giving you more information.”
The danger of getting the approach wrong becomes clear in Sam’s cautionary tale about a staff auditor who burst into the conference room declaring, “I know we have a finding in this area. I know there’s a problem here.” The aggressive approach damaged the client relationship and led to an incorrect conclusion. The auditor missed compensating controls that actually addressed the perceived gap.
“When they were doing the inquiries, they came off as a little arrogant and accusatory,” Sam recalls. The client later confided that this approach “kills the conversation really quick.”
Different personality types require different strategies. Some clients barely speak, requiring you to seek information from other sources or approach them with very specific questions. Others flood you with information. “Sometimes you have to rein them in if they’re more on the chatty side,” Sam advises. “Don’t be afraid to control the conversation a little bit.”
These interpersonal skills don’t develop automatically. They require deliberate practice and a commitment to continuous improvement—even for senior professionals.
Practice, Preparation, and the Path to Mastery
The gap between knowing how to ask better questions and actually doing it in the field is larger than most auditors realize. Sam references Neil Rackham’s book “SPIN Selling” to illustrate this point. “If you’re trying to train yourself to sell, don’t use something you’ve just learned on a big deal because it’s not familiar to you. It’s going to be kind of clunky.”
The same principle applies to audit inquiries. Entry-level auditors are unfamiliar with clients and uncomfortable with fieldwork and the expectation to ask potentially invasive questions. “It’s not just potentially uncomfortable for the client,” Sam acknowledges, “it’s probably uncomfortable for you.”
His solution might surprise those used to traditional accounting training: role-playing. Picture a lunch meeting where team members practice asking each other the same questions they’ll pose to clients. The senior auditor observes, catching those yes-or-no questions before they become habits.
“You want to be able to hear yourself saying the question and feel comfortable with those questions coming out of your mouth,” Sam explains. He uses payroll as an example. After ten years, asking for everyone’s pay scale feels routine, but “as an entry-level person, you might think, oh, it’s really strange to ask them to give me the pay scale for everyone that works here.”
Abdullah agrees:, “Role playing is one of the most helpful things I’ve done in certain situations.”
Preparation extends beyond practice sessions. Sam strongly advocates for developing questions in advance, challenging the notion that spontaneous inquiries appear more confident. “If you go into an inquiry and you’re just winging it, it could be very unprofessional.”
His reasoning is practical. When dealing with a difficult or unresponsive client, having prepared questions serves as both a roadmap and a safety net. “At least when you walk away from that inquiry, you have achieved your goal of asking the right questions,” he explains. The alternative—having to return for follow-up questions on the same topic—triggers a cascade of problems, from client complaints to difficult conversations with audit partners.
Active listening requires its own skill development. Sam describes maintaining a notepad during inquiries, jotting down items that need follow-up but resisting the urge to interrupt. “You don’t want to stop them and say, ‘Show me that journal entry.’ You want them to just keep going.”
The learning curve extends throughout an auditor’s career. “For a partner or manager to think they’ve achieved the highest level of skill in this field is somewhat unrealistic,” Sam observes.
This matters because teams watch their leaders. Sam recalls being an early-career auditor, observing every interaction between partners and clients because those conversations typically involved “more sophisticated or important things.”
Yet formal training in this area is scarce. “Unfortunately, I don’t think there’s a lot of great CPE out there on the skill of strong inquiries,” Sam laments. This gap forces motivated professionals to seek resources outside traditional accounting education, including from books on sales, negotiation, and communication.
The payoff extends far beyond audit quality. “Being able to uncover key details in your personal life, professional life, at the client, in your own organization, it’s just so critical,” Sam reflects.
Your Next Steps Toward Better Audit Inquiries
The journey from checkbox auditor to strategic advisor doesn’t require mastering new accounting standards. As Sam demonstrates, it requires three fundamental shifts in how we approach asking questions.
First, abandon yes-or-no questions in favor of open-ended inquiries that reveal what clients do and how and why they do it. Second, cultivate an environment of professional approachability—warm enough to encourage dialogue, professional enough to maintain objectivity. Third, treat inquiry skills as a career-long development priority, not a soft skill you’ll somehow absorb over time.
Sam’s final advice brings it all together. “Be approachable, but be professional. If you’re not professional, it derails the inquiries. If you’re not approachable, it also derails the inquiries.”
These aren’t just nice-to-have communication techniques. The controller who mentions those year-end “true-up” entries won’t share that information with someone who makes them feel defensive. The employee who knows where the real control gaps exist won’t confess them to someone asking yes-or-no questions from a checklist.
For audit professionals, the quality of audit findings will never exceed the quality of your questions. Whether you’re preparing for your first solo client inquiry or you’ve been asking the same questions for decades, there’s always another level to achieve.
Ready to transform your audit approach? Listen to the full episode of “The Art of Audit Inquiries: Asking Better Questions” on Audit Smarter to hear Sam’s complete framework for handling difficult clients, managing different personality types, and knowing when to pivot your approach. Your next significant audit finding might be just one well-crafted question away.
