The Unofficial QuickBooks Accountants Podcast

Intuit Finally Tackles Practice Management But Will Accountants Actually Switch?

Earmark Team · January 9, 2026 ·

For years, QuickBooks Online Accountant (QBOA) served as little more than a client list with basic billing features. That’s about to change in a big way.

In episode 121 of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock and Dan DeLong dive deep into everything they learned about Intuit Accountant Suite (IAS) at Intuit Connect. The hosts brought insights from their conversations with the developers and project managers building these new features.

Dan, who was one of the first four Intuit agents to support QBO back in 2013, found the transformation almost surreal. “To see its evolution from 2013, when it first started as just a client list dashboard to what it’s actually evolving into, is a pretty surreal thing,” he reflects.

Alicia spent most of the conference in what she calls the “Innovation Circle” rather than breakout sessions. In the Circle, she talked directly to developers at about 20 different stations, gathering pages of notes about features that will fundamentally change how accountants manage their practices.

From Simple List to Practice Command Center

The transformation starts with the news that Intuit Accountant Suite will replace QBOA entirely. The new home screen adapts to each user’s role and access level, making it different for everyone based on their specific workload.

“Instead of having to go into each of your clients and find out those anomalies, you’ll have a dashboard inside of a one-stop shop,” Dan explains. “You need to look into anomalies for this client, fix a disconnected account for this client, reconnect an app for that client. The dashboard basically lists the fires you need to put out today.”

The home screen will show integration issues across all clients, news with product updates, and a ProAdvisor team certification bar graph. You can pin custom items and see product recommendations, although Intuit promises these won’t advertise services you already offer.

One of the biggest workflow improvements is the new client groups feature. Instead of assigning permissions client by client and team member by team member, you can now create groups based on any dimension that makes sense, such as office location, industry, service type, or subscription level. Assign team members to a group once, designate a lead, and everyone gets appropriate access automatically.

This is especially valuable given the current wave of mergers and acquisitions in accounting. “With private equity happening in the accounting space and smaller bookkeepers joining forces to turn into larger firms, this was a big sticking point,” Alicia notes. The new realm consolidation features let you transfer clients between accounts and reassign primary admin status to accommodate these structural changes.

The Practice Management Play

Intuit Accountant Suite will have two different plans: Core and Accelerate. Core includes everything currently in QBOA and will remain free. Accelerate adds the new features and will have a price after the first free year. Some features, like Books Close, might be available à la carte.

Client Insights offers what many accountants have been building manually in spreadsheets. You’ll choose from over 30 KPIs at launch, with more coming. The dashboard refreshes every 24 hours, though you can update on demand. The AI “accounting agent” (shown as a sparkle icon) flags anomalies and significant changes across your entire client base.

“You’ll have default template views—P&L data, balance sheet data, bookkeeping data,” Alicia explains. “And then you’ll be able to design your own custom views as well, with your own KPIs.”

Books Close made Alicia do a double-take, as it works a lot like Double (formerly known as Keeper). The feature lets you handle routine reconciliation and review without clicking into individual client files.

The transaction review capabilities include counts for uncategorized transactions, transactions without payees, transactions posted to parent accounts, expenses without attachments, transactions over your threshold, transactions auto-added by bank rules, and transactions auto-posted by AI.

“That’s huge,” Dan responds to the bank rules visibility. “As long as you can do a batch action type of thing or multiple edits, that will actually put the word ‘quick’ back into QuickBooks.”

The workflow system assigns team members as preparer, reviewer, or approver. You create templates, assign them to new clients, and your month-end process is structured automatically. Capacity planning shows team workloads, tracks budgeted versus actual time, and lets you set utilization rates by person. When someone goes on vacation, you reallocate their tasks directly in the interface.

Intuit also positions QuickBooks Live experts as an overflow option when you’re over capacity—a feature that drew mixed reactions from the hosts.

Training Goes Firm-Wide

Jaclyn Anku, ProAdvisor Program Leader, explained to Alicia how they’re adapting to industry changes. “She’s really conscious that the industry is changing and the ProAdvisor program needs to stay relevant to today’s firms as we move into advisory and human intelligence,” Alicia notes.

The new training dashboard in IAS solves a persistent problem: every team member’s certifications lived in their own portal with no firm-wide visibility. Now administrators can view all staff certifications on one screen, track progress toward ProAdvisor tiers, access complete transcripts, assign courses firm-wide or individually, and set due dates with automated reminders.

The new CAS Foundation Badge indicates where Intuit sees the profession heading. It requires completing five programs, including a new three-hour AI for Accounting course, communication training, and financial analysis modules. Unlike regular certifications, there’s no test-out option. You must complete the training.

“It covers things you don’t get taught at accounting school,” Dan observes about the communication and soft skills components.

The resource hub adds marketing collateral, workflow templates, and presentation scripts for client trainings. Intuit commits to quarterly updates to keep screenshots and processes current.

What This Means for Your Practice

The hosts offer practical advice for navigating these changes. Since pricing isn’t available yet, they suggest testing features with one or two clients during the free year.

“Double does way more than this is going to do for any length of time,” Alicia notes realistically. “So if you’re only using the basic features of Double, then maybe this will work for you. But we don’t know the price, so we don’t know how it’s going to compare.”

“This is leveling up from individual details of having to go into each of your clients, or having to go into each of your staff members. It’s all in one place for you as a firm owner,” Dan says, summarizing the value proposition.

For solo practitioners or small firms without existing practice management tools, IAS offers infrastructure that was previously out of reach. For established firms with existing workflows, the calculation is more complex. You have a year to test, compare, and decide whether Intuit’s vision aligns with your practice needs.

It’s clear Intuit recognizes they were “leaving money on the table,” as Alicia puts it, and they’re moving aggressively to reclaim that territory. Whether they succeed depends on execution, pricing, and whether accountants find enough value to abandon their current tools.

Listen to the Full Episode

For the complete discussion including all the developer conversations and specific feature details, listen to The Unofficial QuickBooks Accountants Podcast. You’ll hear firsthand how these changes might impact your practice and get practical tips for making the most of the free trial period.

Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

Your QuickBooks Is Smarter Than You Think (And Getting Smarter Every Day)

Earmark Team · January 7, 2026 ·

When you can upload a photo of a bank statement and watch QuickBooks turn it into perfectly categorized transactions, you know something big is happening in the accounting world. The tedious work that once took hours is disappearing, replaced by something far more valuable: actual business insights.

In episode 114 of The Unofficial QuickBooks Accountants Podcast, titled “Those Sneaky AI Agents,” hosts Alicia Katz Pollock and Dan DeLong explore the seven AI agents that Intuit built into QuickBooks Online. After testing these tools extensively, they conclude it’s “90% AI and 10% marketing,” a ratio that should interest any accounting professional wondering if these changes matter.

The Seven AI Agents

Intuit rolled out seven different AI agents across QuickBooks: accounting, payments, customer, finance, project management, analytics, and payroll. As Alicia explains, “All of this is not even version 1.0. It’s kind of version 0.5 at this point.” Some features are in beta, others depend on which QuickBooks version you use, and a few you might not see unless you’re using specific features like projects or payroll.

But these agents are turning QuickBooks from a recording system into something that actually helps you make decisions. “What they’re trying to do,” Alicia notes, “is take the data, make it actionable, and give us insight into what’s happening in the business so we can actually take action on it.”

The Accounting Agent: Your New Data Entry Partner

The accounting agent has completely redesigned how bank feeds work. While teaching a three-hour class on the new features, Alicia made a surprising discovery. “All the things I was taking out were all of the gotchas and the troubleshooting.” Problems that plagued users for years, like dealing with duplicate transfer rules, simply don’t exist anymore.

The new banking interface features inline editable fields, meaning you can categorize transactions without constantly clicking into detailed views. Yes, it looks more cluttered at first, especially on smaller monitors. But there’s a fix: hit Control+Period (or Command+Period on Mac) to activate Zen mode, which folds away the sidebar and gives you full screen for your banking work.

The AI now explains why it’s suggesting certain categorizations. As Alicia describes it, “This is why you are off base, or oh, this is why that actually makes sense.” The downside is you have to retrain the AI from scratch. The good news is it learns fast—usually after seeing each transaction type once for monthly items, or three times for quarterly ones.

The Game-Changing PDF Upload

Here’s where things get really interesting. If your bank doesn’t connect to QuickBooks, you no longer need to wrestle with CSV files. Just drag in a PDF, JPEG, or PNG of your statement—even a photo from your phone works. The AI scrapes the document and creates a functioning bank feed with all the categorization benefits of a direct connection.

There are limits. Statements with both checking and savings accounts on the same page won’t work (though you could split them with a PDF editor). Complex statements get sent to human reviewers who typically respond within two hours, and they use your statement to improve the system for everyone.

Collaboration Without Meetings

The new collaboration feature adds a speech bubble icon to each transaction. Click it to ask questions, request documentation, or explain unusual expenses, all without scheduling a meeting. One of Alicia’s clients who previously met monthly with her bookkeeper immediately saw the value. “She is really excited to not necessarily have to meet in real time.”

The “Ready to Post” feature finds the sweet spot between automation and control. Instead of auto-adding transactions, it identifies high-confidence categorizations and presents them in a bubble at the top of your feed. As Alicia explains, “These are the transactions that we are pretty darn sure we got right.” Review them all and accept them with just two clicks.

Smarter Reconciliation and Problem Detection

The new reconciliation screen looks complex at first, but it’s actually brilliant. Upload your bank statement, and QuickBooks shows you exactly where problems hide. Not just “you’re off by $150,” but whether the difference is in deposits or payments.

Each transaction now has two rows: one showing what the statement says, another showing what QuickBooks says. Colored badges instantly communicate status. Green means matched. Blue means it’s in QuickBooks but not on your statement. Orange flags special situations like voided transactions.

The anomaly detection feature takes this further. Blue sparkles appear on reports when something breaks from normal patterns. Alicia describes her old process: “I’ve always had to run a P&L by month and physically scan all of the numbers and then drill in to go see, well, why is this one higher than usual?” Now the AI simply tells her: “You have this extra transaction for five times as much as usual.”

The Payments and Customer Agents: Growing Your Business

The payments agent analyzes your invoice history to surface potential issues. When Alicia’s system revealed “84% of your invoices last year were paid late, or not at all,” it immediately suggested adding a 2% late fee and provided the setup right there.

For each customer, it tracks payment patterns individually. Do they always pay three days late? Twenty days late? This insight helps you make smart decisions about payment terms and follow-up strategies.

The Customer Hub (currently in beta) adds full CRM capabilities to QuickBooks. It can scan your Gmail or Outlook for business conversations and turn them into leads. Track prospects through your pipeline from inquiry to close. But the real magic happens after the sale.

The system can send automatic feedback surveys after invoice payment. Happy customers (4-5 stars) get asked when they want to work together again and if they know anyone who needs similar services. These responses appear as work requests and warm referrals in your Customer Hub. As Alicia emphasizes: “That’s new business. That is money in your pocket.”

Evolution, Not Replacement

These AI agents aren’t replacing accountants; they’re freeing us from tedious work to focus on what matters. As Dan notes about modern business, “If you’re waiting for a quarterly report to be done three months ago to make a decision these days, that’s just not fast enough.”

The key is Dan’s “trust but verify” approach. The AI excels at pattern recognition but needs human judgment for context. When his payments agent incorrectly suggested late fees for on-time payments, human insight caught what the AI missed.

Alicia’s advice? Start clicking those blue sparkles. Give feedback with the thumbs up and thumbs down buttons. Don’t just dismiss features because they’re in your way; actually evaluate if they’re helpful. As she puts it, “Thumbs down is ‘No, this thing is not accurate and it’s not helpful,’ not ‘I don’t want to look at it right now.'”

Ready to see these “sneaky AI agents” in action? Listen to the full episode where Alicia and Dan demonstrate each feature, share implementation strategies, and explain exactly which upgrades might be worth it for your practice. The future of accounting is here, right in your QuickBooks account.

How This Accounting Pro Earns $1,000 Monthly from Software She Already Recommends

Earmark Team · December 10, 2025 ·

When Carrie Kahn stumbled upon an obscure Intuit program in 2008 while trying to upgrade from QuickBooks Premier, she discovered something that would transform her business model. Today, one of her partners generates nearly $1,000 monthly in passive income—all from pennies on merchant processing fees.

“I found the program by accident,” Kahn recalls. “I was like, wait a minute, Premier doesn’t give me more room. It just gives me more users and a couple more options.” That discovery led her into the world of QuickBooks Solution Providers (QSPs), where she’s now spent 17 years building partnerships that extend far beyond simple software sales.

In episode 108 of The Unofficial QuickBooks Accountants Podcast, host Alicia Katz Pollock brings together veteran QSPs to explain this often-confusing program. The panel includes Kahn of Complete Business Group, Jeff Siegel of Siegel Solutions, and Dan DeLong from School of Bookkeeping. Together, they unpack how QSPs have evolved from software resellers into bridges between accounting professionals and the expanding ecosystem of business technology.

Understanding the QSP Program’s Evolution

The QSP program has been around for nearly two decades, although it’s gone through multiple name changes during that time. As Siegel, who joined around 2006, explains, “It used to be the IRP—Intuit Reseller Program. Then ISP, which people got confused with that acronym.”

Today’s QSPs operate differently than ProAdvisors. While ProAdvisors focus on bookkeeping, accounting, and tax services, QSPs work in what Siegel calls “the solutions business.” They help clients build comprehensive business systems with QuickBooks as the foundation, incorporating the entire ecosystem of add-ons and integrations.

The program requires commitment. QSPs must hit $18,000 in sales every six months—recently increased from lower thresholds. “We’re seeing a big consolidation in the QSP program,” Siegel notes. Shops that can’t meet these benchmarks lose their status and residuals on merchant services and Enterprise renewals they may have built over several years.

However, those who make the cut gain extraordinary access. When a client faces a payroll crisis, Siegel doesn’t wait in phone queues. “I went right to my rep and he looked it up and said, ‘Oh, I see the case. Let me escalate this. I’m on top of it.'”

Perhaps most importantly, QSPs maintain access to hidden Intuit products. “I’m unaware of any other place where you can still purchase Enterprise,” Kahn points out. “It’s hidden from the website. It’s alive and well. We have been promised that until all the features are showing up in Intuit Enterprise Suite, it’s not going anywhere.”

Building Revenue Through Strategic Partnerships

The traditional wholesale billing model has given way to something more sophisticated. Katz Pollock describes the old way: managing monthly invoices, adjusting for payroll employee changes, and dealing with sales tax complications. “I literally have to go in every single month and adjust their next invoice for the number of employees,” she explains about her remaining wholesale clients.

The QSP model offers a better path. The crown jewel? Merchant services residuals. “It’s mailbox money,” Kahn emphasizes—revenue that arrives without additional work. While ProAdvisors can now access these commissions, QSPs earn 40% of net profit for the account’s lifetime, while ProAdvisors get 20% for only three years.

Katz Pollock shares her experience: “I actually get a check from Complete Business Group every single month. That’s, honestly, almost $1,000 a month.” This comes from “pennies on the dollar from their merchant services” accumulated over ten years of partnership.

Complete Business Group has built its partner program over ten years, now including 800 partners. They’ve negotiated with “gold vendors”—carefully vetted solutions that handle everything from sales to support. “With vendors like Lightspeed,” Kahn explains, “you send the lead in and they do the sales call, the demo, the assist, the onboarding, the training, and the support forever.”

This pooled approach unlocks commission tiers that individuals could never reach. “We pool our sales and then we’re able to unlock higher tiers, higher payouts that someone just doing one order a year wouldn’t even be able to touch,” Kahn notes.

The collaborative spirit extends even to competing QSPs. Siegel works with other QSPs specializing in migrations. Kahn will soon partner with Siegel for his Acumatica expertise—an enterprise resource planning system for companies outgrowing QuickBooks. “It’s crazy that the QSPs are partners with each other over their expertise,” Kahn observes.

Matching Solutions in a Marketing-Driven World

The tension between Intuit’s aggressive marketing and actual client needs creates daily challenges. “The marketing efforts from Intuit are very strong,” Kahn acknowledges. But clients click through email campaigns and purchase wrong solutions, leading to expensive fixes.

Siegel identifies critical warning signs, “inventory, job costing…, or sales orders, those are the three red flags” that signal when QuickBooks Online won’t work. Yet these nuances disappear in Intuit’s cloud-first messaging.

QSPs counter with proactive strategies. Siegel puts client files into QBO trials. “Here’s your data in QBO. You got 30 days to play with it.” This reveals limitations like missing custom fields, and unchangeable formats before clients make a commitment. “We want to test it first,” he emphasizes.

The solution-matching extends beyond QuickBooks. For clients with “five or ten connected apps and using Excel to track stuff,” Siegel offers Acumatica. He notes that “40% of their new businesses come out of QuickBooks,” with some paying $3,000 to $5,000 monthly for comprehensive ERP functionality.

Within QuickBooks itself, navigation requires expertise. The confusion between QuickBooks Enterprise (desktop) and Intuit Enterprise Suite (cloud) offers a perfect example. “I don’t think it’s a mistake. They use the word enterprise in it to be confusing,” Kahn suggests.

When passing Intuit Enterprise Suite leads to Intuit, Kahn warns, “I always recommend staying on the call with them, because Intuit has a powerful notion of a sales team. It’s heavy, heavy sales. You know, we’ve got to close by this date or we need you to order by tomorrow or this discount will disappear.”

The Power of Collaborative Competition

The QSP community practices what Kahn calls “co-opetition”—friendly competition where everyone benefits. “I may not be a big e-commerce person, but I might know someone who is,” Siegel explains. The network means no individual needs expertise in all 2,000 apps.

This collaboration solves real problems. When Brad Smith launched QuickBooks Online’s app ecosystem, Kahn recalls, “There were 1,000 apps and it took me forever to get fully acclimated with QB desktop, Enterprise, Point of Sale, and online payroll.”

DeLong captures the philosophy: “If you want to go fast, go alone. If you want to go far, go together.”

The financial advantages extend to clients, too. Direct QuickBooks sign-ups pay unlimited ACH fees, while QSP clients pay a maximum of $15. “I have some clients that process hundreds of thousands of dollars,” Alicia explains. “Instead of paying $200 in ACH fees, they can pay $15.”

Your Path Forward with QSPs

The QSP model shows how accounting professionals can evolve from hourly service providers to strategic technology advisors earning recurring revenue.

The numbers tell the story: 40% residuals versus 20%, lifetime earnings versus three-year caps, direct Intuit rep access versus general support queues. But beyond financial incentives, there’s a collaborative community where competitors share expertise and no one needs to master 2,000 apps alone.

Whether you’re a solo practitioner seeking passive income, a growing firm standardizing tech recommendations, or an established practice countering Intuit’s direct marketing, understanding the QSP ecosystem could transform your service delivery and revenue model.

For those interested in exploring QSP partnerships, the Intuit website maintains a QSP directory where you can research different providers and their specialties. Kahn’s Complete Business Group offers landing pages and a 800-partner network, while Siegel’s Siegel Solutions specializes in complex implementations and enterprise solutions.

Listen to the full episode for specific vendor recommendations, detailed commission structures, and candid predictions about QuickBooks Enterprise versus Intuit Enterprise Suite.

Navigating QuickBooks Online’s Interface Changes: From Frustration to Opportunity

Earmark Team · December 1, 2025 ·

QuickBooks Online’s latest interface changes have left many accounting professionals feeling like the ground is shifting beneath them. Just when you get the hang of one workflow, the layout moves, the buttons change, and suddenly everything takes twice as long.

In episode 106 of The Unofficial QuickBooks Accountants Podcast, titled “Cha-Cha-Cha-Changes: Navigating QuickBooks Online’s New Interface,” host Alicia Katz Pollock, MAT, dives into what these updates mean in practice. She acknowledges the frustration many users feel without brushing it aside.

Understanding the Real Disruption

“I am not minimizing your experience when I’m talking about this stuff. I am not discounting your turmoil in any way,” Katz Pollock emphasizes early in the episode. What she’s trying to do is provide perspective and practical solutions.

The productivity hit is real. Two weeks before recording, Katz Pollock’s screens were loading so slowly, she’d “literally click to open a sales receipt and the framework would come up and literally nothing would load.” She’d start chugging water and get “six or eight sips in” before the transaction appeared. While performance has improved since then, the delays remind us we’re not just learning new workflows. We’re doing it while the platform struggles with its own growing pains.

Katz Pollock frames this challenge through a lens every accountant understands: onboarding time. “When I bring on a new hire, I don’t actually expect them to be productive out of the gate,” she explains. The same applies here. Build in grace periods over the next month or two. Communicate with clients about timeline adjustments if needed. This isn’t making excuses, it’s acknowledging reality.

Practical Solutions You Can Use Today

Instead of dwelling on what’s changed, Katz Pollock offers concrete navigation solutions that work right now.

First, she shares a few helpful navigation tricks:

Right-click links to open them in new tabs (two clicks instead of hunting for the missing “New Window” option)
Drag menu items up to your tab bar to create new tabs instantly
Bookmark frequently used pages like the Reminders list (which requires three clicks to reach otherwise)
Customize your menu using the pinned section in the bottom left corner

Katz Pollock strongly recommends RightTool by Hector Garcia and Mark Corum. “For me, it’s essential equipment,” she says. This browser extension adds shortcuts and automations, like copying classes down entire journal entry columns with one click.

Other interface changes accountants need to know about include:

The Transactions menu is now called Accounting
Sales is now Sales and Get Paid (highlighting the underused payment links feature)
Apps moved to Integrations in the upper right corner
Accountant Tools briefcase became My Menu in the upper left

The new sticky second-tier menus actually improve navigation once you get used to them. When doing customer work, all the customer links stay accessible without constant back-and-forth clicking.

Hidden Features Worth Exploring

While everyone’s focused on what’s different, Katz Pollock discovered several improvements that solve long-standing problems.

The Tasks feature (clipboard icon in upper right) now lets you link directly to specific transactions. “When you click “link a record,” you can actually pick an invoice or a bill or almost any kind of transaction,” Katz Pollock explains. You can attach backup documents, assign priorities, and even create recurring tasks in QBO Advanced to outline your entire workflow.

Inventory improvements are coming. New QBO files now offer FIFO or Moving Cost Average valuation methods. The development team is working on assemblies and units of measure—features that previously required third-party apps.

The Sales Tax Center has its own menu section with a product grid where you can assign tax settings to all products at once, instead of editing each individually. You can even turn sales tax off now, which wasn’t possible before.

For bookkeepers managing client billing, you can now transfer wholesale billing rates directly to another accountant user without losing discounts. This means no more calling Intuit support.

The AI Reality Check

Here’s where Katz Pollock puts the tough realities on the table. While we complain about AI pop-ups in QuickBooks, the entire industry is racing in a different direction.

“The new general ledgers that are generating all the buzz are like Digits and Puzzle,” she notes. “Their entire general ledger is built on AI first. The manual work is the secondary thought.”

This is a fundamental change rather than a gentle evolution. The choice isn’t whether to accept AI in accounting software. It’s whether to work with AI that still respects manual oversight (like QuickBooks) or jump to platforms where human input is treated as an afterthought.

Turning Disruption into Opportunity

Rather than just updating her QuickBooks courses piecemeal, Katz Pollock is seizing this moment for a complete overhaul. Starting September, she’s teaching her entire Royalwise OWLS curriculum in sequence, all in the new interface, at an accelerated pace: one class per week through June, progressing from basics through advanced features

Annual membership is $1,500. This includes more than 35 classes, 81 hours of CPE credit, plus monthly Q&A sessions. There’s also a business membership option covering fundamentals through December—perfect for clients who need training. Her “Great QBO Refresh” opportunity can be found at http://royl.ws/QBO-Refresh?affiliate=5393907.

“Investing a little bit of time in direct education,” Katz Pollock explains, “means you don’t have to spend all that time spinning your wheels down the road.”

Making Your Voice Heard

Throughout the interface, you’ll find feedback links specific to each feature. “Don’t just say, I don’t like that the pane takes up too much room,” Katz Pollock advises. “Say, ‘I would like an option to have this pane open up or not’.”

Be specific and actionable. The more people who communicate similar needs, the more likely changes will happen. Remember, Intuit uses MVP (Minimum Viable Product) philosophy. They release features to gauge interest, then develop or abandon based on user engagement. The more people who comment about a feature, the quicker the feedback will be implemented.

Looking Ahead

Katz Pollock will be at several conferences this fall, including Women Who Count in Mesa, Intuit Connect in Las Vegas, and Hector Garcia’s Reframe conference in Miami. These events offer opportunities to learn more about upcoming changes and connect with other professionals navigating the same challenges.

The bottom line? Yes, these changes are disruptive. Yes, they cost us time and cause frustration. But they also push us to evolve. As Katz Pollock reminds us, the choice isn’t whether to adapt; it’s whether to approach change strategically or reactively.

Listen to episode 106 for Katz Pollock’s complete analysis, more navigation tips, and a healthy dose of perspective on thriving in a profession where the only constant is change. Whether you’re drowning in the new interface or ready to master it, this episode provides both the validation and practical strategies you need.

Visit royalwise.com/qbo-refresh to learn more about the Great QuickBooks Refresh training program, or find the podcast at uqb.show/106.

When Hackers Come Knocking: Protecting Your QuickBooks Practice from Modern Security Threats

Earmark Team · November 16, 2025 ·

Here’s something that might keep you up at night: A hacker breaks into a Comcast email account and immediately creates a new Outlook.com account with an almost identical username. When they send emails through the compromised account, they set the reply-to address to redirect responses to their fake Outlook account. Most people never notice the domain switch. They see a familiar name, hit reply, and hand over sensitive information directly to the fraudster.

This real-world example comes from security expert Jamie Pollock, who joined his wife and business partner, Alicia Katz Pollock, and co-host Dan DeLong for episode 104 of The Unofficial QuickBooks Accountants Podcast. The episode, titled “Insecurity about Security,” couldn’t be more timely. As Dan noted, accountants and ProAdvisors across various Facebook groups report compromised logins with increasing frequency, raising urgent questions about the security of the QuickBooks ecosystem.

“We as accountants are the gateway to security for our clients because we have our hands in our clients’ sensitive data,” Alicia explained. With real money movement now possible through QuickBooks Bill Pay, payments, and payroll, a single compromised accountant login can expose dozens or even hundreds of client accounts. That’s why Dan suggested bringing in Jamie, who teaches internet security courses. As Dan put it, “we need someone smarter than both of us combined.”

Passkeys: Your New Best Friend (Once You Understand Them)

Remember when accountants and clients just shared login credentials? Dan does. Back in 2013, when he worked at Intuit, this practice was so common that the company built the QuickBooks Online Accountant portal specifically to stop it. “People would get into their clients’ QuickBooks Online with their clients’ login,” Dan recalled. “And Intuit was like, that can’t be a best practice.”

Fast forward to today, and we’re on the verge of an even bigger change: replacing passwords entirely with something called passkeys.

Jamie explained this complex technology in simple terms. “A passkey is an encryption key. It’s a physical token,” he explained. “You go to the server—Intuit or Google or whoever—and say I’d like a passkey. It generates this passkey and downloads it onto your device.”

Think of it like those old war movies Dan referenced, where two people need to turn keys simultaneously to launch missiles. Your device has one key, the server has the other. When you log in, they work together to verify your identity without transmitting anything that could be stolen.

To help explain how this works, Jamie offered a comparison everyone already knows: secure websites. “If a website doesn’t have security, it’s HTTP, and if it has an SSL certificate, it’s HTTPS,” he said. When you visit a secure site, it downloads an encryption key to your browser. Any information you submit gets encrypted with that key, and only the server can unlock it. Passkeys work the same way, but for your identity instead of your data.

The technology depends on two things: password vaults that sync your passkeys across devices, and biometric authentication like fingerprints or facial recognition. “Nobody has my face or my finger,” Jamie pointed out, explaining why passkeys are so secure.

But here’s the catch: we’re in an awkward transition period. “Passkeys are meant to replace passwords,” Jamie explained. “But every company, every app, every website implements it differently.” Not everyone has biometric devices or password vaults yet, so companies like Intuit keep both systems running in parallel. Alicia estimates we’re “five or maybe ten years away” from passwords disappearing completely, since everyone needs biometric-capable devices first.

The Fraud Tactics Hitting QuickBooks Users Right Now

Integrating payment features into QuickBooks has transformed accountant credentials into what Dan calls “one point of access” for bad actors. With bill pay, QuickBooks payments, and payroll all accessible through a single login, fraudsters have shifted their focus from individual businesses to the accountants who hold the master keys.

Alicia shared a disturbing story that shows just how sophisticated these attacks have become. Someone contacted her through Facebook, asking for help with a locked QuickBooks account. She emailed the person to verify their identity, and they confirmed it was really them. But Alicia had a bad feeling, and her instincts were right. “I realized it was actually the hacker inside the email account.” The fraudster had compromised both the QuickBooks account and the email, turning normal verification into a trap.

Jamie explained how these email compromises typically work. Hackers break in and immediately create a new free account on Outlook or Gmail with a similar username. They set up forwarding rules and reply-to addresses that redirect responses to their controlled accounts. “Most people don’t notice and they answer the message,” Jamie said. “Next thing you know, they’re in the hands of the hacker.”

The recovery process itself has become a vulnerability. Dan highlighted a concerning issue: if you can’t access your phone or email, Intuit offers a third option involving photo ID submission. “It doesn’t take a whole lot. It’s not that far of a stretch to say that these bad actors can forge your documents,” Dan warned. Unlike banks that require account numbers or debit card information, Intuit’s recovery relies primarily on information that’s often publicly available.

Not all fraud stories end badly, though. Alicia shared how Intuit called one of her clients after detecting multiple unauthorized login attempts from Georgia and Florida. The investigation revealed fake invoices for $900 and $24,000 in the client’s system. While Alicia joked that creating invoices instead of expenses showed “the hacker used the software wrong,” it demonstrated both the scale of potential fraud and Intuit’s active monitoring.

A newer concern involves QuickBooks’ invoice forwarding system. The system now uses a standardized email format (companyname+expenses@assist.intuit.com) that vendors can use to submit invoices directly. “If that email address gets out, people can send you bills,” Alicia warned. “If you’re not paying attention, you might pay somebody that isn’t actually a supplier.”

Your Security Toolkit: Practical Steps You Can Take Today

The good news? You don’t need a computer science degree to protect yourself and your clients. The hosts shared several strategies any accountant can implement immediately.

First up is what Dan and Alicia call the “backdoor login” strategy. “You add yourself as a team member in your QBO using a different email address,” Alicia explained. Create a completely separate Gmail account just for this purpose, add yourself with full access to QuickBooks and all clients, and store those credentials securely. If your primary login gets compromised, you can still access everything while resolving the breach.

Password management is crucial, and Alicia shared how her firm uses 1Password. “Every employee has their own personal private vault,” she explained. “But then we have group vaults that are only by permission.” Administrative passwords stay separate from general team access, bookkeeping credentials remain isolated from other systems, and everything requires biometric authentication. “I can sit down at any of my computers and have instant access to the things that I need,” she said. “But nobody else can get in because it’s either under my personal password or literally my fingerprint.”

Jamie shared his rules of internet security. Rule one: “Know your source.” Click on the sender’s name in any email to reveal the actual address. “They can fake the name, but they can’t fake the email address,” Jamie emphasized. If something claims to be from Intuit but shows @gmail.com, you’ve spotted a fake.

Another powerful rule: “Don’t do anything. Don’t react, don’t click the link, don’t call the number, don’t reply to the text.” Most scams create artificial urgency to provoke immediate action. “If there’s urgency on their part, you should just stop,” Jamie advised. His reassuring logic? “If you owe somebody $500 through PayPal, they’ll get back to you. I guarantee it.”

Additional quick tips from the episode:

Hover over links before clicking to see the actual destination
Forward suspicious emails to fraud@intuit.com
Check security.intuit.com for current security alerts
Watch for deceptive URLs using dashes (like intuit-quickbooks-dash-fake.com)
Enable two-factor authentication despite the inconvenience

Speaking of two-factor authentication, Jamie reframed the hassle as a feature. “It’s a little bit of a hassle for you. But getting hacked and having $24,000 move around that you didn’t see? That’s a little bit more of a hassle.” Plus, unexpected authentication requests alert you to breach attempts, letting you change passwords before damage occurs.

The Road Ahead: Staying Secure in an Evolving Landscape

The transition to better security won’t happen overnight. Alicia compares computer aging to “double dog years.” By the time a computer is five years old, it’s like a 70-year-old person, and at seven years, it’s 94. Until everyone upgrades to biometric-capable devices, we’ll be managing both old and new security methods.

Security in QuickBooks is only as strong as its weakest link, which is often the recovery process. “The passkey or the way to sign in can only be as secure as the recovery process,” Dan observed. Unlike banks that require separate credentials like account numbers, Intuit’s recovery relies primarily on email and phone verification—both potentially vulnerable to compromise.

This vulnerability matters because of scale. One compromised accountant login doesn’t just expose one business; it potentially unlocks financial data for tens or hundreds of client accounts. As Dan put it, accountants have become “one point of access that a bad actor could access.”

The profession must also stay informed about evolving threats. Many accountants don’t know about resources like security.intuit.com for current alerts or that forwarding suspicious emails to fraud@intuit.com helps track fraudulent campaigns. As Alicia noted near the episode’s end, “They’re always finding new backdoors. I’m sure a year from now we’re going to have this conversation again.”

Jamie also mentioned his own services, including email cleanup and password management training. “My favorite is unread messages that are more than two years old,” he said. “You never read them two years ago, you’re not going to read them now.”

The episode ended with exciting news about Intuit actively seeking feedback. They’ve launched a new board specifically for ProAdvisors to provide actionable suggestions about banking feeds. “The developers are reading it,” Alicia emphasized. “You can have conversations with other people, we can upvote suggestions, and the developers actually join the conversation.”

Take Action: Your Security Starts Now

Security in the QuickBooks ecosystem isn’t just about protecting passwords; it’s about protecting livelihoods. Every compromised login is a potential breach of trust with clients who depend on you to safeguard their financial data.

The tools and threats will continue evolving, but your responsibility to protect client data remains constant. As Jamie’s simple rules demonstrate, effective security requires consistency and awareness. Know your source. Don’t react to urgency. Use the backdoor login strategy. Enable two-factor authentication even though it’s annoying.

Listen to the full episode for additional examples, detailed technical explanations, and Jamie’s complete security framework. The conversation includes specific guidance that could save your practice from becoming the next cautionary tale. Because in today’s digital accounting landscape, vigilance isn’t paranoia; it’s professionalism.