The Unofficial QuickBooks Accountants Podcast

How This Accounting Pro Earns $1,000 Monthly from Software She Already Recommends

Earmark Team · December 10, 2025 ·

When Carrie Kahn stumbled upon an obscure Intuit program in 2008 while trying to upgrade from QuickBooks Premier, she discovered something that would transform her business model. Today, one of her partners generates nearly $1,000 monthly in passive income—all from pennies on merchant processing fees.

“I found the program by accident,” Kahn recalls. “I was like, wait a minute, Premier doesn’t give me more room. It just gives me more users and a couple more options.” That discovery led her into the world of QuickBooks Solution Providers (QSPs), where she’s now spent 17 years building partnerships that extend far beyond simple software sales.

In episode 108 of The Unofficial QuickBooks Accountants Podcast, host Alicia Katz Pollock brings together veteran QSPs to explain this often-confusing program. The panel includes Kahn of Complete Business Group, Jeff Siegel of Siegel Solutions, and Dan DeLong from School of Bookkeeping. Together, they unpack how QSPs have evolved from software resellers into bridges between accounting professionals and the expanding ecosystem of business technology.

Understanding the QSP Program’s Evolution

The QSP program has been around for nearly two decades, although it’s gone through multiple name changes during that time. As Siegel, who joined around 2006, explains, “It used to be the IRP—Intuit Reseller Program. Then ISP, which people got confused with that acronym.”

Today’s QSPs operate differently than ProAdvisors. While ProAdvisors focus on bookkeeping, accounting, and tax services, QSPs work in what Siegel calls “the solutions business.” They help clients build comprehensive business systems with QuickBooks as the foundation, incorporating the entire ecosystem of add-ons and integrations.

The program requires commitment. QSPs must hit $18,000 in sales every six months—recently increased from lower thresholds. “We’re seeing a big consolidation in the QSP program,” Siegel notes. Shops that can’t meet these benchmarks lose their status and residuals on merchant services and Enterprise renewals they may have built over several years.

However, those who make the cut gain extraordinary access. When a client faces a payroll crisis, Siegel doesn’t wait in phone queues. “I went right to my rep and he looked it up and said, ‘Oh, I see the case. Let me escalate this. I’m on top of it.'”

Perhaps most importantly, QSPs maintain access to hidden Intuit products. “I’m unaware of any other place where you can still purchase Enterprise,” Kahn points out. “It’s hidden from the website. It’s alive and well. We have been promised that until all the features are showing up in Intuit Enterprise Suite, it’s not going anywhere.”

Building Revenue Through Strategic Partnerships

The traditional wholesale billing model has given way to something more sophisticated. Katz Pollock describes the old way: managing monthly invoices, adjusting for payroll employee changes, and dealing with sales tax complications. “I literally have to go in every single month and adjust their next invoice for the number of employees,” she explains about her remaining wholesale clients.

The QSP model offers a better path. The crown jewel? Merchant services residuals. “It’s mailbox money,” Kahn emphasizes—revenue that arrives without additional work. While ProAdvisors can now access these commissions, QSPs earn 40% of net profit for the account’s lifetime, while ProAdvisors get 20% for only three years.

Katz Pollock shares her experience: “I actually get a check from Complete Business Group every single month. That’s, honestly, almost $1,000 a month.” This comes from “pennies on the dollar from their merchant services” accumulated over ten years of partnership.

Complete Business Group has built its partner program over ten years, now including 800 partners. They’ve negotiated with “gold vendors”—carefully vetted solutions that handle everything from sales to support. “With vendors like Lightspeed,” Kahn explains, “you send the lead in and they do the sales call, the demo, the assist, the onboarding, the training, and the support forever.”

This pooled approach unlocks commission tiers that individuals could never reach. “We pool our sales and then we’re able to unlock higher tiers, higher payouts that someone just doing one order a year wouldn’t even be able to touch,” Kahn notes.

The collaborative spirit extends even to competing QSPs. Siegel works with other QSPs specializing in migrations. Kahn will soon partner with Siegel for his Acumatica expertise—an enterprise resource planning system for companies outgrowing QuickBooks. “It’s crazy that the QSPs are partners with each other over their expertise,” Kahn observes.

Matching Solutions in a Marketing-Driven World

The tension between Intuit’s aggressive marketing and actual client needs creates daily challenges. “The marketing efforts from Intuit are very strong,” Kahn acknowledges. But clients click through email campaigns and purchase wrong solutions, leading to expensive fixes.

Siegel identifies critical warning signs, “inventory, job costing…, or sales orders, those are the three red flags” that signal when QuickBooks Online won’t work. Yet these nuances disappear in Intuit’s cloud-first messaging.

QSPs counter with proactive strategies. Siegel puts client files into QBO trials. “Here’s your data in QBO. You got 30 days to play with it.” This reveals limitations like missing custom fields, and unchangeable formats before clients make a commitment. “We want to test it first,” he emphasizes.

The solution-matching extends beyond QuickBooks. For clients with “five or ten connected apps and using Excel to track stuff,” Siegel offers Acumatica. He notes that “40% of their new businesses come out of QuickBooks,” with some paying $3,000 to $5,000 monthly for comprehensive ERP functionality.

Within QuickBooks itself, navigation requires expertise. The confusion between QuickBooks Enterprise (desktop) and Intuit Enterprise Suite (cloud) offers a perfect example. “I don’t think it’s a mistake. They use the word enterprise in it to be confusing,” Kahn suggests.

When passing Intuit Enterprise Suite leads to Intuit, Kahn warns, “I always recommend staying on the call with them, because Intuit has a powerful notion of a sales team. It’s heavy, heavy sales. You know, we’ve got to close by this date or we need you to order by tomorrow or this discount will disappear.”

The Power of Collaborative Competition

The QSP community practices what Kahn calls “co-opetition”—friendly competition where everyone benefits. “I may not be a big e-commerce person, but I might know someone who is,” Siegel explains. The network means no individual needs expertise in all 2,000 apps.

This collaboration solves real problems. When Brad Smith launched QuickBooks Online’s app ecosystem, Kahn recalls, “There were 1,000 apps and it took me forever to get fully acclimated with QB desktop, Enterprise, Point of Sale, and online payroll.”

DeLong captures the philosophy: “If you want to go fast, go alone. If you want to go far, go together.”

The financial advantages extend to clients, too. Direct QuickBooks sign-ups pay unlimited ACH fees, while QSP clients pay a maximum of $15. “I have some clients that process hundreds of thousands of dollars,” Alicia explains. “Instead of paying $200 in ACH fees, they can pay $15.”

Your Path Forward with QSPs

The QSP model shows how accounting professionals can evolve from hourly service providers to strategic technology advisors earning recurring revenue.

The numbers tell the story: 40% residuals versus 20%, lifetime earnings versus three-year caps, direct Intuit rep access versus general support queues. But beyond financial incentives, there’s a collaborative community where competitors share expertise and no one needs to master 2,000 apps alone.

Whether you’re a solo practitioner seeking passive income, a growing firm standardizing tech recommendations, or an established practice countering Intuit’s direct marketing, understanding the QSP ecosystem could transform your service delivery and revenue model.

For those interested in exploring QSP partnerships, the Intuit website maintains a QSP directory where you can research different providers and their specialties. Kahn’s Complete Business Group offers landing pages and a 800-partner network, while Siegel’s Siegel Solutions specializes in complex implementations and enterprise solutions.

Listen to the full episode for specific vendor recommendations, detailed commission structures, and candid predictions about QuickBooks Enterprise versus Intuit Enterprise Suite.

Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

Navigating QuickBooks Online’s Interface Changes: From Frustration to Opportunity

Earmark Team · December 1, 2025 ·

QuickBooks Online’s latest interface changes have left many accounting professionals feeling like the ground is shifting beneath them. Just when you get the hang of one workflow, the layout moves, the buttons change, and suddenly everything takes twice as long.

In episode 106 of The Unofficial QuickBooks Accountants Podcast, titled “Cha-Cha-Cha-Changes: Navigating QuickBooks Online’s New Interface,” host Alicia Katz Pollock, MAT, dives into what these updates mean in practice. She acknowledges the frustration many users feel without brushing it aside.

Understanding the Real Disruption

“I am not minimizing your experience when I’m talking about this stuff. I am not discounting your turmoil in any way,” Katz Pollock emphasizes early in the episode. What she’s trying to do is provide perspective and practical solutions.

The productivity hit is real. Two weeks before recording, Katz Pollock’s screens were loading so slowly, she’d “literally click to open a sales receipt and the framework would come up and literally nothing would load.” She’d start chugging water and get “six or eight sips in” before the transaction appeared. While performance has improved since then, the delays remind us we’re not just learning new workflows. We’re doing it while the platform struggles with its own growing pains.

Katz Pollock frames this challenge through a lens every accountant understands: onboarding time. “When I bring on a new hire, I don’t actually expect them to be productive out of the gate,” she explains. The same applies here. Build in grace periods over the next month or two. Communicate with clients about timeline adjustments if needed. This isn’t making excuses, it’s acknowledging reality.

Practical Solutions You Can Use Today

Instead of dwelling on what’s changed, Katz Pollock offers concrete navigation solutions that work right now.

First, she shares a few helpful navigation tricks:

Right-click links to open them in new tabs (two clicks instead of hunting for the missing “New Window” option)
Drag menu items up to your tab bar to create new tabs instantly
Bookmark frequently used pages like the Reminders list (which requires three clicks to reach otherwise)
Customize your menu using the pinned section in the bottom left corner

Katz Pollock strongly recommends RightTool by Hector Garcia and Mark Corum. “For me, it’s essential equipment,” she says. This browser extension adds shortcuts and automations, like copying classes down entire journal entry columns with one click.

Other interface changes accountants need to know about include:

The Transactions menu is now called Accounting
Sales is now Sales and Get Paid (highlighting the underused payment links feature)
Apps moved to Integrations in the upper right corner
Accountant Tools briefcase became My Menu in the upper left

The new sticky second-tier menus actually improve navigation once you get used to them. When doing customer work, all the customer links stay accessible without constant back-and-forth clicking.

Hidden Features Worth Exploring

While everyone’s focused on what’s different, Katz Pollock discovered several improvements that solve long-standing problems.

The Tasks feature (clipboard icon in upper right) now lets you link directly to specific transactions. “When you click “link a record,” you can actually pick an invoice or a bill or almost any kind of transaction,” Katz Pollock explains. You can attach backup documents, assign priorities, and even create recurring tasks in QBO Advanced to outline your entire workflow.

Inventory improvements are coming. New QBO files now offer FIFO or Moving Cost Average valuation methods. The development team is working on assemblies and units of measure—features that previously required third-party apps.

The Sales Tax Center has its own menu section with a product grid where you can assign tax settings to all products at once, instead of editing each individually. You can even turn sales tax off now, which wasn’t possible before.

For bookkeepers managing client billing, you can now transfer wholesale billing rates directly to another accountant user without losing discounts. This means no more calling Intuit support.

The AI Reality Check

Here’s where Katz Pollock puts the tough realities on the table. While we complain about AI pop-ups in QuickBooks, the entire industry is racing in a different direction.

“The new general ledgers that are generating all the buzz are like Digits and Puzzle,” she notes. “Their entire general ledger is built on AI first. The manual work is the secondary thought.”

This is a fundamental change rather than a gentle evolution. The choice isn’t whether to accept AI in accounting software. It’s whether to work with AI that still respects manual oversight (like QuickBooks) or jump to platforms where human input is treated as an afterthought.

Turning Disruption into Opportunity

Rather than just updating her QuickBooks courses piecemeal, Katz Pollock is seizing this moment for a complete overhaul. Starting September, she’s teaching her entire Royalwise OWLS curriculum in sequence, all in the new interface, at an accelerated pace: one class per week through June, progressing from basics through advanced features

Annual membership is $1,500. This includes more than 35 classes, 81 hours of CPE credit, plus monthly Q&A sessions. There’s also a business membership option covering fundamentals through December—perfect for clients who need training. Her “Great QBO Refresh” opportunity can be found at http://royl.ws/QBO-Refresh?affiliate=5393907.

“Investing a little bit of time in direct education,” Katz Pollock explains, “means you don’t have to spend all that time spinning your wheels down the road.”

Making Your Voice Heard

Throughout the interface, you’ll find feedback links specific to each feature. “Don’t just say, I don’t like that the pane takes up too much room,” Katz Pollock advises. “Say, ‘I would like an option to have this pane open up or not’.”

Be specific and actionable. The more people who communicate similar needs, the more likely changes will happen. Remember, Intuit uses MVP (Minimum Viable Product) philosophy. They release features to gauge interest, then develop or abandon based on user engagement. The more people who comment about a feature, the quicker the feedback will be implemented.

Looking Ahead

Katz Pollock will be at several conferences this fall, including Women Who Count in Mesa, Intuit Connect in Las Vegas, and Hector Garcia’s Reframe conference in Miami. These events offer opportunities to learn more about upcoming changes and connect with other professionals navigating the same challenges.

The bottom line? Yes, these changes are disruptive. Yes, they cost us time and cause frustration. But they also push us to evolve. As Katz Pollock reminds us, the choice isn’t whether to adapt; it’s whether to approach change strategically or reactively.

Listen to episode 106 for Katz Pollock’s complete analysis, more navigation tips, and a healthy dose of perspective on thriving in a profession where the only constant is change. Whether you’re drowning in the new interface or ready to master it, this episode provides both the validation and practical strategies you need.

Visit royalwise.com/qbo-refresh to learn more about the Great QuickBooks Refresh training program, or find the podcast at uqb.show/106.

When Hackers Come Knocking: Protecting Your QuickBooks Practice from Modern Security Threats

Earmark Team · November 16, 2025 ·

Here’s something that might keep you up at night: A hacker breaks into a Comcast email account and immediately creates a new Outlook.com account with an almost identical username. When they send emails through the compromised account, they set the reply-to address to redirect responses to their fake Outlook account. Most people never notice the domain switch. They see a familiar name, hit reply, and hand over sensitive information directly to the fraudster.

This real-world example comes from security expert Jamie Pollock, who joined his wife and business partner, Alicia Katz Pollock, and co-host Dan DeLong for episode 104 of The Unofficial QuickBooks Accountants Podcast. The episode, titled “Insecurity about Security,” couldn’t be more timely. As Dan noted, accountants and ProAdvisors across various Facebook groups report compromised logins with increasing frequency, raising urgent questions about the security of the QuickBooks ecosystem.

“We as accountants are the gateway to security for our clients because we have our hands in our clients’ sensitive data,” Alicia explained. With real money movement now possible through QuickBooks Bill Pay, payments, and payroll, a single compromised accountant login can expose dozens or even hundreds of client accounts. That’s why Dan suggested bringing in Jamie, who teaches internet security courses. As Dan put it, “we need someone smarter than both of us combined.”

Passkeys: Your New Best Friend (Once You Understand Them)

Remember when accountants and clients just shared login credentials? Dan does. Back in 2013, when he worked at Intuit, this practice was so common that the company built the QuickBooks Online Accountant portal specifically to stop it. “People would get into their clients’ QuickBooks Online with their clients’ login,” Dan recalled. “And Intuit was like, that can’t be a best practice.”

Fast forward to today, and we’re on the verge of an even bigger change: replacing passwords entirely with something called passkeys.

Jamie explained this complex technology in simple terms. “A passkey is an encryption key. It’s a physical token,” he explained. “You go to the server—Intuit or Google or whoever—and say I’d like a passkey. It generates this passkey and downloads it onto your device.”

Think of it like those old war movies Dan referenced, where two people need to turn keys simultaneously to launch missiles. Your device has one key, the server has the other. When you log in, they work together to verify your identity without transmitting anything that could be stolen.

To help explain how this works, Jamie offered a comparison everyone already knows: secure websites. “If a website doesn’t have security, it’s HTTP, and if it has an SSL certificate, it’s HTTPS,” he said. When you visit a secure site, it downloads an encryption key to your browser. Any information you submit gets encrypted with that key, and only the server can unlock it. Passkeys work the same way, but for your identity instead of your data.

The technology depends on two things: password vaults that sync your passkeys across devices, and biometric authentication like fingerprints or facial recognition. “Nobody has my face or my finger,” Jamie pointed out, explaining why passkeys are so secure.

But here’s the catch: we’re in an awkward transition period. “Passkeys are meant to replace passwords,” Jamie explained. “But every company, every app, every website implements it differently.” Not everyone has biometric devices or password vaults yet, so companies like Intuit keep both systems running in parallel. Alicia estimates we’re “five or maybe ten years away” from passwords disappearing completely, since everyone needs biometric-capable devices first.

The Fraud Tactics Hitting QuickBooks Users Right Now

Integrating payment features into QuickBooks has transformed accountant credentials into what Dan calls “one point of access” for bad actors. With bill pay, QuickBooks payments, and payroll all accessible through a single login, fraudsters have shifted their focus from individual businesses to the accountants who hold the master keys.

Alicia shared a disturbing story that shows just how sophisticated these attacks have become. Someone contacted her through Facebook, asking for help with a locked QuickBooks account. She emailed the person to verify their identity, and they confirmed it was really them. But Alicia had a bad feeling, and her instincts were right. “I realized it was actually the hacker inside the email account.” The fraudster had compromised both the QuickBooks account and the email, turning normal verification into a trap.

Jamie explained how these email compromises typically work. Hackers break in and immediately create a new free account on Outlook or Gmail with a similar username. They set up forwarding rules and reply-to addresses that redirect responses to their controlled accounts. “Most people don’t notice and they answer the message,” Jamie said. “Next thing you know, they’re in the hands of the hacker.”

The recovery process itself has become a vulnerability. Dan highlighted a concerning issue: if you can’t access your phone or email, Intuit offers a third option involving photo ID submission. “It doesn’t take a whole lot. It’s not that far of a stretch to say that these bad actors can forge your documents,” Dan warned. Unlike banks that require account numbers or debit card information, Intuit’s recovery relies primarily on information that’s often publicly available.

Not all fraud stories end badly, though. Alicia shared how Intuit called one of her clients after detecting multiple unauthorized login attempts from Georgia and Florida. The investigation revealed fake invoices for $900 and $24,000 in the client’s system. While Alicia joked that creating invoices instead of expenses showed “the hacker used the software wrong,” it demonstrated both the scale of potential fraud and Intuit’s active monitoring.

A newer concern involves QuickBooks’ invoice forwarding system. The system now uses a standardized email format (companyname+expenses@assist.intuit.com) that vendors can use to submit invoices directly. “If that email address gets out, people can send you bills,” Alicia warned. “If you’re not paying attention, you might pay somebody that isn’t actually a supplier.”

Your Security Toolkit: Practical Steps You Can Take Today

The good news? You don’t need a computer science degree to protect yourself and your clients. The hosts shared several strategies any accountant can implement immediately.

First up is what Dan and Alicia call the “backdoor login” strategy. “You add yourself as a team member in your QBO using a different email address,” Alicia explained. Create a completely separate Gmail account just for this purpose, add yourself with full access to QuickBooks and all clients, and store those credentials securely. If your primary login gets compromised, you can still access everything while resolving the breach.

Password management is crucial, and Alicia shared how her firm uses 1Password. “Every employee has their own personal private vault,” she explained. “But then we have group vaults that are only by permission.” Administrative passwords stay separate from general team access, bookkeeping credentials remain isolated from other systems, and everything requires biometric authentication. “I can sit down at any of my computers and have instant access to the things that I need,” she said. “But nobody else can get in because it’s either under my personal password or literally my fingerprint.”

Jamie shared his rules of internet security. Rule one: “Know your source.” Click on the sender’s name in any email to reveal the actual address. “They can fake the name, but they can’t fake the email address,” Jamie emphasized. If something claims to be from Intuit but shows @gmail.com, you’ve spotted a fake.

Another powerful rule: “Don’t do anything. Don’t react, don’t click the link, don’t call the number, don’t reply to the text.” Most scams create artificial urgency to provoke immediate action. “If there’s urgency on their part, you should just stop,” Jamie advised. His reassuring logic? “If you owe somebody $500 through PayPal, they’ll get back to you. I guarantee it.”

Additional quick tips from the episode:

Hover over links before clicking to see the actual destination
Forward suspicious emails to fraud@intuit.com
Check security.intuit.com for current security alerts
Watch for deceptive URLs using dashes (like intuit-quickbooks-dash-fake.com)
Enable two-factor authentication despite the inconvenience

Speaking of two-factor authentication, Jamie reframed the hassle as a feature. “It’s a little bit of a hassle for you. But getting hacked and having $24,000 move around that you didn’t see? That’s a little bit more of a hassle.” Plus, unexpected authentication requests alert you to breach attempts, letting you change passwords before damage occurs.

The Road Ahead: Staying Secure in an Evolving Landscape

The transition to better security won’t happen overnight. Alicia compares computer aging to “double dog years.” By the time a computer is five years old, it’s like a 70-year-old person, and at seven years, it’s 94. Until everyone upgrades to biometric-capable devices, we’ll be managing both old and new security methods.

Security in QuickBooks is only as strong as its weakest link, which is often the recovery process. “The passkey or the way to sign in can only be as secure as the recovery process,” Dan observed. Unlike banks that require separate credentials like account numbers, Intuit’s recovery relies primarily on email and phone verification—both potentially vulnerable to compromise.

This vulnerability matters because of scale. One compromised accountant login doesn’t just expose one business; it potentially unlocks financial data for tens or hundreds of client accounts. As Dan put it, accountants have become “one point of access that a bad actor could access.”

The profession must also stay informed about evolving threats. Many accountants don’t know about resources like security.intuit.com for current alerts or that forwarding suspicious emails to fraud@intuit.com helps track fraudulent campaigns. As Alicia noted near the episode’s end, “They’re always finding new backdoors. I’m sure a year from now we’re going to have this conversation again.”

Jamie also mentioned his own services, including email cleanup and password management training. “My favorite is unread messages that are more than two years old,” he said. “You never read them two years ago, you’re not going to read them now.”

The episode ended with exciting news about Intuit actively seeking feedback. They’ve launched a new board specifically for ProAdvisors to provide actionable suggestions about banking feeds. “The developers are reading it,” Alicia emphasized. “You can have conversations with other people, we can upvote suggestions, and the developers actually join the conversation.”

Take Action: Your Security Starts Now

Security in the QuickBooks ecosystem isn’t just about protecting passwords; it’s about protecting livelihoods. Every compromised login is a potential breach of trust with clients who depend on you to safeguard their financial data.

The tools and threats will continue evolving, but your responsibility to protect client data remains constant. As Jamie’s simple rules demonstrate, effective security requires consistency and awareness. Know your source. Don’t react to urgency. Use the backdoor login strategy. Enable two-factor authentication even though it’s annoying.

Listen to the full episode for additional examples, detailed technical explanations, and Jamie’s complete security framework. The conversation includes specific guidance that could save your practice from becoming the next cautionary tale. Because in today’s digital accounting landscape, vigilance isn’t paranoia; it’s professionalism.

Why Accountants Are Both Thrilled and Terrified by QuickBooks’ Latest AI Push

Earmark Team · October 20, 2025 ·

How much should we trust AI with our critical financial processes?

In a recent episode of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock and Matthew “Spot” Fulton break down the August 2025 “In the Know” webinar from Intuit, where AI agents take center stage alongside major Enterprise Suite enhancements and ProAdvisor Academy improvements.

From payment collection to payroll processing, QuickBooks is pushing automation further than ever before. But as Fulton and Katz Pollock discuss, the technology that saves you hours today needs careful oversight to avoid compliance nightmares tomorrow.

ProAdvisor Academy Gets Smarter

Before diving into the AI updates, the hosts highlighted some welcome improvements to ProAdvisor Academy. You can now filter courses by length and CPE credit amount—perfect for those moments when you think, “I have an hour, what can I learn right now?”

Even better, the system finally saves your CPE certificates in the “My History” section. As Katz Pollock notes, “They used to email them to you and you had to save them, and that was it. So the fact that you can actually now track your CPE is pretty darn awesome.”

Intuit is also launching a new quarterly series called Solution Spotlight, where support experts will tackle complex challenges and deep-dive into underutilized tools. The first topic? Bank transactions and reconciliation—the community’s most requested subject.

Enterprise Suite: The Multi-Entity Game Changer

Fulton and Katz Pollock spent considerable time discussing Enterprise Suite’s powerful consolidation features, and for good reason. These updates address long-standing issues that have plagued multi-entity businesses for years.

The Shared Chart of Accounts feature uses AI to standardize accounting across all your entities. As Fulton explains it, “You choose which chart of accounts you want to be your primary one, and then you can use the AI to say, okay, we think these accounts are going to match up with those accounts. You still have the ability to review and say, yep, you got this right.”

The time savings are massive. Fulton speaks from experience, “As an accountant, the time and energy it takes to try to normalize a chart of accounts is extensive. There’s a lot of thought and knowledge and wisdom that goes into it.”

Multi-entity transactions are even more impressive. When you invoice another entity in your organization, the system automatically creates the corresponding bill in that entity, complete with a PDF attachment. Fulton recalls the old way: “You would pull up two browsers, you’d have both companies up, and you look at the intercompany exchanges between one company and the other, and you go line by line to make sure both sides are there.”

But Katz Pollock raises an important point about accessibility. She has clients with multiple small entities—”literally QuickBooks Ledger or Simple Start”—who desperately need these consolidation features but can’t justify Enterprise Suite’s price tag. Her suggestion? “I think they should make an Enterprise Lite version focused solely on multi-company functions.

The Payments Agent: Getting You Paid Faster (and Smarter)

The Payments agent analyzes customer behavior to optimize your collection strategy. When you create an invoice, it shows you how long they’ve been a customer, their payment history, open invoices, and average payment time.

But here’s where it gets interesting. The agent suggests payment methods based on what will get you paid fastest. It even calculates total time to receive funds, including your customer’s typical delay. When Katz Pollock saw “ACH 14 days” in the demo, she clarified, “It wasn’t that ACH takes 14 days to clear. It’s that the customer takes on average nine days to pay, and then you have the three to five days it takes to clear.”

Fulton cuts to why this matters, “As business owners, all too often we rely on small margins to where we are super sensitive to cash flow. If it’s going to take somebody longer to pay, we need to know that.”

The system can also parse invoices from text, images, or PDFs, though Katz Pollock admits it “doesn’t do the line items yet. But you know, it’s just the infancy of the technology.”

One limitation bothers Katz Pollock: Reminder settings apply to all customers universally. “I have placeholder invoices or agreements with customers where it’s okay that they’re not going to pay for another 90 days,” she explains. Her workaround? Adjust due dates to match actual payment expectations.

The Payroll Agent: Convenience Meets Controversy

The Payroll agent’s text-message time collection generated the most heated discussion. Employees receive texts asking for hours, overtime, and tips. They respond with simple messages, and the system compiles everything for manager approval.

Sounds great, right? Not so fast.

“If they’re not keeping a time card, you know they’re going to overestimate how much they actually worked,” Katz Pollock warns. Fulton agrees, “How many employees are always completely honest with their hours and their overtime and their tips?”

The system is heavily restricted during beta. It’s only for US customers who don’t use auto payroll or QuickBooks Time, have one pay schedule, and use basic pay types. Fulton sees wisdom here, “Let’s make sure this is working before we give it to all the crazies out there.”

Still, there are safeguards. The system flags anomalies, requires manager approval, creates audit logs, and needs employee consent for each payroll period. Fulton even sees potential for construction companies where daily time certification is required. “They’re having to certify by responding back to this the amount of time they worked.”

Katz Pollock’s verdict? “The technology is going to be great. It’s the humans that you can’t trust in this particular issue.”

Customer Leads: Your Email Becomes Your CRM

Currently in Gmail-only beta (Outlook coming soon), the Customer Leads agent scans your email for customer interactions and organizes them into a sales pipeline: inquiry, negotiation, finalization, contracted, or lost.

Fulton’s excited about consolidation. “I’ve been using 17 Hats, but the challenge I’ve always had is the integration piece. I can handle all this stuff up to the estimate and invoice somebody, but it’s always been external.”

Katz Pollock uses Method CRM currently and sees the appeal, “This will be really nice to be able to just keep it right inside QBO and not have to go to another app.”

The hosts admit they’re still learning this feature, and Katz Pollock has a future episode planned to dive deeper.

More Updates Worth Your Attention

A few other updates the hosts are looking forward to include:

Scheduled Compensation Changes

This might be the sleeper hit of the updates. You can now pre-program raises and bonuses with effective dates. As Fulton exclaims, “This is sunlight shining down onto us so we can take a vacation at the end of the year, too!”

Katz Pollock shares a perfect use case: “I had a client whose employee broke their field service iPad and was reimbursing them out of their payroll, $150 per month for six months.” With scheduling, that deduction would automatically end on the right date.

Sales Tax Automation Expands

QuickBooks now handles sales tax filing for Iowa, Minnesota, North Carolina, Rhode Island, Vermont, and West Virginia at $40 per filing. While the hosts debated the price, Fulton notes it’s actually market rate compared to services like Avalara.

Looking Ahead

The hosts emphasized community feedback throughout the episode. As Fulton puts it: “Are you using Enterprise yet? If you are, what features are you loving? If you aren’t, what features are most enticing?”

They’ve even started a LinkedIn group for the podcast where listeners can discuss episodes and share experiences.

Katz Pollock is launching her “Great QBO Refresh” training series in September, completely rebuilding her curriculum to address all the interface changes.

Don’t miss Intuit Connect (October 27-29 in Las Vegas) or Reframe Conference (November in Florida), which Fulton calls “by far, hands down, the best conference I’ve been to in years.”

The Bottom Line

These AI agents aren’t replacing accounting professionals; they’re redefining the role. The firms that thrive will leverage AI for efficiency while maintaining the human judgment that ensures accuracy, compliance, and client trust.

As Katz Pollock wisely advises about the payroll agent’s rollout, “Intuit, go slow on this one. We want to actually see use cases before it becomes universal.”

The future of accounting isn’t human versus machine. It’s human with machine, each doing what they do best. Ready to dive deeper? Listen to the full episode above and join the conversation in the Unofficial QuickBooks Accountants Podcast LinkedIn group.

Inside QuickBooks Online’s Biggest Transformation Since Going Cloud-Based

Earmark Team · September 10, 2025 ·

You’re reviewing a client’s profit and loss report when you notice little sparkle icons next to several expense categories. Curious, you hover over one and get an instant explanation: “Office supplies increased 127% compared to last month due to these three transactions.” What used to require detective work across multiple screens now happens automatically, with AI explaining not just what happened, but why.

This isn’t a future vision—it’s happening right now in QuickBooks Online’s July 2025 updates. On the latest episode of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock from Royalwise and Dan DeLong from School of Bookkeeping break down Intuit’s massive “In the Know” session, where the company unveiled what they’re calling “QuickBooks on the Intuit platform.”

The transformation goes far beyond typical software updates. AI agents now work like digital detectives, scouring your data for patterns and anomalies. Banking feeds can automatically process PDF statements. Client communication occurs directly within QuickBooks, eliminating the spreadsheet shuffle. And those sparkle icons on reports? They’re AI-powered insights flagging unusual trends before your clients notice them.

But here’s what every accounting professional needs to understand: this isn’t an optional upgrade. By September 2025, everyone will be permanently on the new platform, with no opt-out option. The window to influence the final product closes soon.

AI Agents Become Your Digital Workforce

The heart of QuickBooks’ transformation lies in what Intuit calls “Agentic AI”—intelligent agents that actively hunt through your data for insights. Alicia explains her mental image: “I always imagine an AI bot in a detective hat, because that’s how I think about the AI is looking through the data and scouring it.”

The accounting agent, available for Essentials plans and higher, represents the biggest shift in how bookkeepers handle transactions. Instead of facing a wall of uncategorized entries, the system now identifies transactions that are “data-backed and likely to be accurate” and pre-checks them for posting. When three transactions meet this criterion, a banner appears announcing “three transactions ready to post.”

The game-changer is anomaly detection. Those sparkle icons appearing next to categories on profit and loss reports identify unusual trends automatically. Dan shares his experience: “I’ve seen it on some reports where the prior month there was a specific project that was done, and it said it right there on the screen like it went down this amount of percent because these two invoices were in the prior month.”

The categorization intelligence has evolved beyond simple pattern matching. The AI now recognizes that Shell and Arco are both gas stations, suggesting similar categories across different vendors. It scrapes bank descriptions for contextual clues and provides multiple suggestions for ambiguous transactions—offering both “meals and entertainment” and “travel meals” for restaurant charges, depending on your patterns.

Perhaps most significantly, categorization history has expanded from 12 to 24 months—a change Alicia specifically requested. This ensures annual charges can reference the previous year’s categorization, eliminating frustration with recurring yearly expenses.

Platform Integration Changes Everything

What Intuit calls “QuickBooks on the Intuit platform” represents more than rebranding—it’s the breakdown of decades-old product silos. As Dan explains, “their core offerings of TurboTax, MailChimp, and QuickBooks are getting homogenized here. And they can essentially talk to each other.”

The logic makes sense when you consider user patterns. As Alicia notes, “a lot of people use MailChimp who have never used QuickBooks. There’s a lot of people who file their taxes with TurboTax who have never used QuickBooks. So merging them all together is a natural evolution.”

The new interface features an app carousel with customer hubs, sales hubs, accounting hubs, marketing hubs, and business tax hubs. The customer hub will integrate MailChimp directly within QuickBooks, while business tax functionality brings TurboTax capabilities to the accounting workflow.

The enhanced bank feeds represent the most visible daily change. Alicia, who has been beta testing and providing daily feedback to developers, describes the evolution: “Everything that we knew and loved about the banking feeds is still there, but they kind of changed it.” The new system allows inline transaction editing, customizable column displays, and comprehensive transaction details.

The revolutionary statement import feature can process PDF bank statements and extract transactions automatically. While currently requiring human oversight—hence the two-hour processing time, at least for now—this capability could eliminate entire businesses built around transaction import services. As Alicia explains, “there’s a human being looking at it to see if it did a good job or not, and if it didn’t do it right, it’s actually going to a human being who is fixing the programming.”

Interface changes aren’t just cosmetic. The new left navigation is “brighter, it’s lighter, it’s prettier” with collapsible sections and bookmark functionality for one-click access to frequently used screens. The transformation from “Add” to “Post” in banking feeds reflects more technically accurate accounting language.

Client Communication Gets Built-In

The context gathering system eliminates the bookkeeper’s perpetual question: “What was this transaction for?” Built directly into QuickBooks, this feature threatens third-party apps by providing client communication tools within the core platform.

Alicia explains the problem this solves: “When you don’t know what something’s for, you have to go ask. And in the old days, we used to use spreadsheets for that. More recently, we’ve been using apps like Uncat, Keeper, or Financial Cents, where you can communicate with your clients right inside the app, but now you can do it right inside QBO.”

The system creates a to-do list maintained within QuickBooks, allowing bookkeepers to ask clients questions without requiring client QBO access. Clients receive emails with magic links to respond, and “it’s always the same link. And so you can just have your clients save it and bookmark it as the place to go.”

The expense forwarding feature allows anyone to send not just expenses but also income transaction directly into the system. However, this convenience introduces new risks. Alicia warns, “If you don’t have a bill approval process, you may have somebody who just goes in and pays everything without questioning anything. You actually could wind up paying bad actors who just sent random bills into your account to see if they could.” She reminds everyone to make sure they only give these email addresses to people they can trust.

The integration of Bill Pay Basic across all plans, including Simple Start, amplifies these concerns. Firms handling bill payments may want to consider upgrading clients to QBO Advanced, which includes mandatory bill approval workflows.

The September Deadline and What It Means

The timeline carries strategic implications beyond software preference. This isn’t a typical update where holdouts can postpone adoption—it’s a mandatory migration with a hard September deadline.

July offered opt-in/opt-out flexibility. August brought automatic transitions for new brand files. Crucially, all ProAdvisors’ clients were switched simultaneously. As Dan notes, “They threw accountants a bone” by ensuring firms wouldn’t juggle clients across different interfaces. September completes the mandatory transition, and by the month’s end, the new platform becomes permanent with no opt-out option.

The current period is critical for shaping the final product. As Alicia emphasizes from her beta testing: “This is the time to make sure that the platform works for us. They need your feedback.” Her daily communication with development teams resulted in interface improvements that serve real accounting workflows.

For firms considering the timeline, the choice is clear: engage now to influence the outcome, or adapt in September to whatever system emerges. The difference between being a beta participant and a forced adopter could determine whether your practice thrives or struggles.

Training and Resources Coming

Recognizing the scope of change, Intuit announced new training opportunities. Two courses are coming in October: one about understanding Agentic AI in general, and another specifically about AI agents in QuickBooks. There’s also ongoing research about what accounting professionals want to see in ProAdvisor Academy.

Alicia is completely rebuilding her training library at Royalwise. “I’ve got over 50 different courses of over 100 hours of QuickBooks Online content. So in September we are going to start over again from scratch,” she explains. Her Community and Coaching memberships will provide free entry into all webinars as she recreates content for the new platform.

Shape the Future or Be Shaped by It

The July 2025 QuickBooks updates represent the most significant transformation since moving to the cloud. AI agents are becoming the invisible workforce handling pattern recognition and routine categorization. New communication tools eliminate constant client back-and-forth. Interface changes reflect a fundamental shift toward integrated business management.

For accounting professionals, these changes represent both opportunity and risk. Those who engage now can influence the final product through feedback. As Alicia’s daily communication with developers shows, active participants can achieve solutions that serve the profession’s real needs.

But come September’s mandatory transition, the window for input closes. Firms will adapt to whatever system emerges from this beta period. The most successful professionals will view this transition as evolution—an opportunity to eliminate tedious data entry and focus on high-value advisory work.

Don’t let this transformation happen to you—be part of shaping it. The September deadline isn’t just about software—it’s about the future of the accounting profession itself.