Archives for June 2026

The New Earmark Is Here

Blake Oliver · June 5, 2026 ·

A Fresh Look for the Way You Work

We started Earmark because we believed continuing education for accounting and finance professionals could be a lot better than it was. Not a box to check at the end of the year, but something genuinely useful that fits into a real working life.

Today, I’m proud to introduce a new look for Earmark.

You’ll notice a refreshed brand, a cleaner visual identity, and a clearer voice. But a rebrand isn’t really about a logo. It’s about getting honest with yourself about who you are and where you’re going, and then making sure everything you put into the world reflects that. This new look is us doing exactly that.

Why now

For too long, CPE has been more complicated than it needs to be. Rigid formats, clunky systems, last-minute scrambles to track credits. It’s enough to make continuing education feel like a chore instead of what it should be: a way to do better work and grow with confidence.

Our mission has always been to change that, to transform an outdated model and deliver education that’s engaging, flexible, and actually worth your time. As we’ve grown into that mission, the brand needed to catch up. The new identity reflects the experience we’re building: modern CPE that’s clear, practical, and made for the way professionals work today.

Make your mark, on the go

Here’s what hasn’t changed: we still believe your education should respect your time. It should fit into a commute, a lunch break, or a quiet moment between meetings, not demand that you carve out a free afternoon you don’t have.

That belief is the heart of everything we do, and it’s why we want CPE to help you make your mark with education that travels with you. Because we think every professional has a real mark to make in this field, and better education is how the whole profession rises. That’s the future we’re working toward.

What to expect

Your account, your progress, and your certificates are all right where you left them. You’ll still find practical, mobile-first CPE and tools that make continuing education easier to manage for individuals, firms, and teams.

What’s new is the look, and it’ll roll out gradually across the app and the rest of the experience over the coming weeks. Behind the scenes, we’re doing what we always do: building, refining, and shipping updates to make Earmark better every time you open it. The fresh look is simply the part you’ll see first.

Welcome to what’s next

A rebrand is a milestone, but more than that, it’s a signal. For us, it signals a renewed commitment to building a better way to earn and manage CPE, and to elevating this profession through better education for everyone in it.

To the professionals, firms, partners, and educators who’ve shaped Earmark into what it is: thank you. We couldn’t have gotten here without you.

The new Earmark is here. Same mission, fresh energy, better CPE.

Welcome to what’s next.

Blake Oliver CEO, Earmark

Why an S Corporation’s Retained Earnings, AAA, and Stock Basis Rarely Match

Earmark Team · June 1, 2026 ·

S corporations sit at an awkward intersection of tax law. As Jeremy Wells, EA, CPA, explains in Episode 28 of Tax in Action, they’re hybrid entities that blend the tax and accounting rules of corporations with pass-through entities like partnerships. This blending creates something that exists solely in federal tax law. There’s no such thing as an “S corporation” in everyday business activity. It’s a creation of Subchapter S of the Internal Revenue Code, a tax fiction that forces us to track three different ledgers, often confusing even experienced practitioners.

Jeremy frames these three ledgers with a simple framework: retained earnings answers what happened, AAA (Accumulated Adjustments Account) determines what kind, and stock basis tells us how much. Each serves a distinct purpose, and understanding their differences is critical to avoiding costly errors in S corporation taxation.

Three Measures, Three Different Questions

The confusion starts because these ledgers often produce identical numbers, especially in simple scenarios. This similarity lulls practitioners into thinking they should always match. But as Jeremy emphasizes throughout the episode, each ledger answers a fundamentally different question about the S corporation and its shareholders.

Retained Earnings: What Happened Over Time

Retained earnings is the most familiar concept. It shows accumulated undistributed profits over the corporation’s lifetime. At the end of each accounting period, net income and distributions close out to retained earnings, leaving you with a running total of everything the corporation earned but didn’t pay out.

Critically, retained earnings has no floor. It can be a negative number if a corporation distributes more than it ever earned, or if it has accumulated losses over time. As Jeremy notes, some GAAP rules suggest calling negative retained earnings “accumulated losses.”

Unlike the C corporation’s Form 1120, Form 1120-S doesn’t include a retained earnings reconciliation. The IRS knows this. Jeremy points to IRM 4.10.3.8.2.2, which instructs examiners to review retained earnings for unexplained increases, as such jumps often indicate unreported income. If you can’t explain every change in retained earnings, an examiner will ask you to.

AAA: What Kind of Income

The Accumulated Adjustments Account might be, as Jeremy calls it, “one of the most misunderstood concepts of the S corporation as a whole.” It tracks the accumulated undistributed pass-through taxable income of the S corporation. That doesn’t include all profits, just the S corporation’s pass-through earnings.

History can explain why this distinction matters. Subchapter S was added to the tax code in the late 1950s, roughly two decades before Wyoming passed the first LLC law. Most early S corporations weren’t LLCs electing S status. They were C corporations converting to S status. AAA exists to separate the old C corporation earnings (which generate taxable dividends when distributed) from the S corporation’s pass-through income (which comes out tax-free).

Jeremy hammers home that AAA is a corporate-level measure. Even with a single 100% shareholder, AAA tells you nothing about how distributions affect that specific person’s tax return. It only tells you whether the corporation is distributing S corp earnings or C corp dividends.

Stock Basis: How Much

Only stock basis determines actual tax consequences for individual shareholders. This ledger answers the questions that matter to your clients, such as whether their losses will be deductible or suspended and whether their distributions are tax-free or trigger capital gain.

Stock basis differs from the other two ledgers because it’s shareholder-specific. While retained earnings and AAA belong to the corporation, basis belongs to the person. Since around 2021, it’s been reported on Form 7203, with Part 3 being especially critical for tracking allowable losses, deductions, and carryover amounts.

Jeremy notes that Form 7203 is filed at the shareholder level, not the corporate level. Even if the K-1 package includes a corporate version of the form, the official filing happens with the shareholder’s return, and the preparer needs to verify every number.

Where the Three Ledgers Split Apart

To demonstrate how easily these ledgers diverge, Jeremy walks through a first-year example. Jessica registers Lighthouse LLC as the sole member, funds it with $1,000 from her savings, and elects S corporation status. In year one, the corporation earns $84,000 of ordinary income, receives $500 in municipal bond interest, incurs $4,000 in nondeductible meals and entertainment expenses, and pays Jessica $35,000 in distributions.

Here’s where each ledger lands:

Retained Earnings: The $84,000 income increases it. The $500 tax-exempt interest increases it. The $4,000 nondeductible expenses and $35,000 distributions decrease it. Total: $45,500.
AAA: The $84,000 income increases it. The $4,000 expenses and $35,000 distributions decrease it. But the $500 tax-exempt income doesn’t touch AAA. It goes to the Other Adjustments Account (OAA) instead. The $1,000 capital contribution also bypasses AAA. Total: $45,000.
Stock Basis: Everything affects basis, including the $1,000 contribution, the $84,000 income, the $500 tax-exempt income, minus the $4,000 expenses and $35,000 distributions. Total: $46,500.

Three different numbers from perfectly ordinary transactions. As Jeremy emphasizes, “there is nothing locking these three ledgers together.”

The specific items that cause divergence aren’t unusual:

Capital contributions increase only stock basis. Jeremy sees preparers incorrectly running these through AAA or retained earnings, but they should go directly to the balance sheet as capital stock or additional paid-in capital.
Tax-exempt income increases retained earnings and basis but not AAA. If you worked with businesses during the COVID-19 pandemic, you’ve seen this with PPP loan forgiveness and the pre-EIDL grants. Both created tax-exempt income that went to OAA, not AAA.
Distributions affect all three ledgers differently. They reduce retained earnings without limit, reduce AAA but not below zero, and reduce basis with tax consequences if exceeded.

The Costly Errors That Follow

Understanding the theory is one thing. Recognizing the practical mistakes is where Jeremy’s guidance becomes invaluable for practitioners.

The “Loans to Shareholder” Trap

Jeremy sees this error often. When distributions exceed a shareholder’s basis, IRC Section 1368 requires treating the excess as capital gain. Instead, preparers record the excess on the balance sheet as “loans to shareholder” without any promissory note, repayment schedule, or reported interest income.

This is a misclassification. As Jeremy notes, both the IRS and courts consistently reject these arrangements when no bona fide debtor-creditor relationship exists. If you’re reviewing a return with loans to shareholders that never decrease or only increase, start asking for documentation. Without it, you’re likely looking at misclassified distributions that should have triggered capital gain.

Missing Capital Contributions

There’s a trap for 1040 preparers who don’t also prepare the 1120-S. Nothing on the K-1 explicitly reports capital contributions. Unless the corporate preparer adds a note, that contribution is invisible. Jeremy recommends asking every S corporation shareholder client every year, “Did you make any contributions to this S corporation?” Skip the question, and you’ll understate the basis.

Suspended Losses at Termination

This one catches clients by surprise. IRC Section 1366(d)(3)(A) permanently disallows suspended losses due to insufficient basis when the S election terminates. They don’t release like passive activity losses. During the post-termination transition period, shareholders can contribute capital to create basis and claim those losses. After that window closes, they’re gone forever.

The Order-of-Operations Election

Jeremy highlights an often-overlooked election under Regulation 1.1367-1(g). Normally, nondeductible expenses reduce basis before deductible losses. If those expenses use up remaining basis, the deductible losses suspend while the nondeductible amounts simply disappear.

Shareholders can elect to flip this order, preserving deductible loss carryovers at the expense of nondeductible items. The election is permanent, so revoking it requires IRS permission. Jeremy specifically mentions this could benefit cannabis businesses operating under IRC Section 280E, which face substantial nondeductible expenses.

Practical Takeaways for Your Practice

Jeremy emphasizes that S corporation shareholders need to know their basis and should perform mid-year tax projections. Basis is calculated at year-end or upon stock disposal, but projecting it mid-year helps avoid surprises like taxable distributions or suspended losses.

The three ledgers framework provides clarity in a complex area. Retained earnings shows what happened over the corporation’s life. AAA shows what kind of transactions occurred. Stock basis shows how much in limitations apply to each shareholder. Keep these distinctions clear, and you’ll avoid the errors that trip up even experienced practitioners.

Listen to the full episode for Jeremy’ complete discussion, including additional nuances about basis calculations and real-world applications that go beyond what’s covered here. The next episode of Tax in Action builds directly on these basis concepts, explaining what happens when shareholders actually sell their S corporation stock.

What Losing Your Best Bookkeeper Reveals About How You Price Yourself

Earmark Team · June 1, 2026 ·

Alicia Katz Pollock, founder of Royalwise, published author, and host of The Unofficial QuickBooks Accountants Podcast, spent two years training a bookkeeper named Brenda. It started as a coaching relationship, but ended up with Brenda earning $10,000 a month and giving notice because she’d outgrown Alicia’s “tiny little clients.”

That’s absolutely a success story. But when Alicia shared this story with Questian Telka and Nancy McClelland on a special crossover episode between The Unofficial QuickBooks Accountants Podcast and She Counts, they heard something Alicia hadn’t noticed.

“Oh my God, I’m undervaluing myself,” Alicia admitted. “But it wasn’t part of my narrative, and I wasn’t thinking about it that way at all.”

That moment of recognition became the foundation for a brutally honest conversation. Three experienced professionals with decades of combined expertise discovered they all struggle with the same thing: chronically underpricing themselves. As a result, Alicia decided to build a paid bookkeeper incubator that turns her expertise into a scalable training model.

The episode dug into the invisible forces that cap the growth of technically brilliant professionals who can untangle any set of books but can’t bring themselves to charge what that skill is worth. As Alicia put it, “The ability to expand really happens when you step into your own worth.”

When Your Best Employee Outgrows You

Brenda’s journey from a coaching client to a $10,000-a-month earner unfolded gradually over two years. She asked insightful questions during Alicia’s coaching sessions. Then she began handling Alicia’s smaller bookkeeping clients. She bought a few personal finance accounts from Alicia’s book of business. She landed her own clients. Finally, a church hired her for $4,000 a month.

“Hey, Alicia, I need to give you notice,” Brenda said. “I can’t do your tiny little clients anymore.”

Alicia’s first reaction was panic. “What am I going to do now? Am I going to take these back and do them myself? Am I going to sell off my book of business?”

Nancy, who’s run a Chicago CPA firm for 25 years, had her own parallel story. Her first employee left without warning to start a competing firm after Nancy trained her from scratch. “I taught her everything she knew,” Nancy said. “And she didn’t tell me that’s what she was doing.”

When Nancy shared her frustration with Hector Garcia, he offered another perspective: “Yeah, but what if you don’t teach them everything they need to know and they stay?”

Questian, founder of a fractional CFO firm focused on nonprofits, cut through the emotion. “When that takes place, it forces us to realize the value of what we’ve built.”

That’s the mirror moment. When someone you’ve trained walks away making more than you charged for the same work, it stops being a staffing problem. It becomes a pricing problem.

Rather than shrinking after Brenda’s departure, Alicia asked herself, “If it worked for Brenda, can I repeat the success? If it works for one person, can I scale it?”

Why We Undervalue Ourselves

When Questian asked why technically excellent bookkeepers undervalue themselves, Alicia’s answer was immediate: “Human beings are wired for insecurity.”

Nancy wanted that line as a promotional clip. But the conversation identified three specific patterns that keep even accomplished accounting professionals from charging what they should.

Poverty consciousness hits hard

When Alicia calculated her incubator program’s value at roughly $19,000 a year, her first thought was “Who the heck is going to pay $19,000 to be part of this?” The discomfort was physical. “Everybody wants to spend a minimum amount of money,” she said. She worried about being seen as greedy.

She’s not alone. Nancy’s husband jokes she’ll eventually come home with a live chicken from bartering with clients who can’t pay. Then one client actually started raising backyard chickens and gave them eggs. Alicia’s husband trades Apple training for eggs, too. Someone recently told Questian she “runs her business like a nonprofit.”

“It’s not entirely untrue,” she admits.

Helper mentality runs deep

When your identity centers on serving others, asking for significant money feels wrong. Alicia genuinely worried that some clients would only do bookkeeping if she kept prices at rock-bottom levels. Nancy confessed she hasn’t embraced value pricing “at all.” The instinct to help can override business sense.

The expertise blind spot might be worst

Nancy explained it perfectly. “Oh yeah, I know how to do that. It only takes me ten minutes.” When years of expertise compress complex tasks into quick execution, experts discount the outcome’s value because the effort felt minimal. But clients aren’t paying for your ten minutes. They’re paying for the decade that made ten minutes possible.

Reading Blair Enns’s book The Four Conversations at Hector Garcia’s Reframe conference, Alicia encountered the expert’s mantra: “I am the expert. I am the prize. I am on a mission to help. I can only do that if you let me lead. I accept that not all will follow.”

“My value is not me being able to untangle complicated books,” Alicia realized. “That’s what I do. And it has value, but that’s not my value.” Her real value includes a master’s in teaching, two decades of QuickBooks expertise, practice management knowledge, and industry relationships so deep she can text Intuit product managers directly.

Nancy connected this to value pricing. “When everything depends on you and your hands and your knowledge, your time fills up, and there’s a cap. But when you multiply your expertise through others, your impact expands.”

Building the Incubator

Alicia did something most business owners wouldn’t dare. She asked her community whether her idea was any good.

At a Royalwise OWLS membership meeting, with Brenda present to tell her own story, Alicia asked, “Is this a good idea or a stupid idea?” The response was immediate. Members wanted hands-on experience with real clients because “every single one is different.”

The training model follows a deliberate progression. In month one, Alicia does the bookkeeping while interns watch. In month two and beyond, interns do the bookkeeping while Alicia talks them through it. By month five or six, they work independently, with Alicia only reviewing.

But the incubator goes beyond bookkeeping mechanics. She’s enrolling interns in Mariette Martinez’s accounting lifecycle course. She set up a roundtable with business coach Richard Roppa-Roberts without Alicia present so interns have a safe space for support or, as Alicia put it, “a grievance panel if it’s needed.” Everyone takes her hands-on QuickBooks training course built from her published textbook.

The financial structure makes it work for everyone. Interns earn 60% of client fees as salaried employees. Her lawyer insisted on employee classification, which meant Alicia unexpectedly doubled her company’s size and had to navigate employment registrations across multiple states. “Some of them were like twice as much,” she said about certain states’ requirements. “But for me, that’s exciting because I’m learning something new.”

She secured sponsorship from Double and converted it entirely into scholarships. She offered payment tiers and prorated fees for existing members.

The pricing felt right when she considered Brenda’s trajectory. If working with Alicia can lead to $10,000 in monthly income, then $19,000 annually is a clear investment.

Behind the incubator sits strategy. With 10 to 15 years until retirement, Alicia wants something she can sell. “Right now, Royalwise is based on Jamie and me. We are the product. But that’s not something you can sell.”

She’s also thinking about the profession. With outsourcing and AI reducing opportunities for US-based bookkeepers, the incubator invests in domestic talent. “We need to have talented people here.”

This is explicitly a pilot program. “We are building this together,” she told her cohort. Her exit strategy is still up in the air. It might continue with new cohorts, become permanent staff, or scale differently.

Questian, navigating her own business transformation, offered the episode’s emotional core. “I’m on the right track because I am absolutely terrified.”

Nancy pushed back against advice to “not be afraid.” Fear is human. Your brain is protecting you. The answer is to act anyway. “Be afraid,” Nancy said. “And do it anyway.”

You Get What You Have the Courage to Ask For

Three successful women in accounting discovered (again) that even people others admire struggle with insecurities. Alicia didn’t realize she was undervaluing herself until Questian and Nancy reflected her story back to her. Nancy still catches herself working for free. Questian is navigating changes she’s not ready to name publicly.

None have figured it out. All are moving forward anyway.

Here’s what their conversation teaches us:

Your best employee leaving is data, not a disaster. When someone you’ve trained outgrows your practice, it reveals what you’ve built and whether you’re pricing accordingly.
Technical mastery isn’t business authority. Knowing QuickBooks doesn’t mean you know how to price services or lead others. Those require separate skills, community, and practice.
Undervaluation has specific causes. Poverty consciousness, helper mentality, and the expertise blind spot are patterns, not flaws. You can interrupt patterns once you see them.
Scaling expertise multiplies impact. Training others creates value for clients, team members, the profession, and yourself.
Fear is a compass, not a stop sign. If the next step terrifies you, you’re probably headed in the right direction.

The accounting profession faces change. Outsourcing and AI are reshaping US-based bookkeeping. Professionals investing in domestic talent, including Alicia’s incubator, are investing in the industry’s future.

But these breakthroughs didn’t happen alone. Every pivot came from honesty about fears, mistakes, or unknowns. Community and vulnerability are business strategies.

The episode closed with Oprah Winfrey’s quote, “You get in life what you have the courage to ask for.”

So ask. Ask for fees reflecting your expertise. Ask your community about your ideas. Ask for help building what you can’t build alone.

Listen to the full episode and share your own undervaluation story in the Unofficial QuickBooks Accountants Podcast LinkedIn group. When you undervalued yourself, what helped you move past it?

If you’re thinking “who would pay me for what I know,” you’re in good company. Three experts had the same thought, caught themselves, and chose to charge anyway.

Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!