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Blog – Full Posts

Smart Accounting Firms Are Done Being Yes People

Earmark Team · January 5, 2026 ·

Picture an  accounting firm that keeps partner salaries locked away like state secrets. Staff spend years wondering what partnership actually pays. Meanwhile, another firm down the street posts everyone’s salary on a public leaderboard. The path to partnership comes with clear milestones and transparent rewards.

This stark difference shows just one way “renegade” firms are shaking up the accounting profession.

In episode 104 of the Earmark Podcast, recorded live during the Advisory Amplified tour in Austin, host Blake Oliver digs into what it means to be a “renegade” in accounting. He’s joined by Madeline Reeves, founder and CEO of Fearless Foundry, and Wesley McDonald, go-to-market leader at Relay. Together, they explore how forward-thinking firms and tech companies challenge everything we thought we knew about running an accounting practice.

What Makes a Firm “Renegade”?

So what exactly is a renegade firm? Reeves has worked with many of them, and she has a clear answer.

“A renegade firm is leading their clients to somewhere new and is not settling for the ways things have always been done,” she explains. These firms challenge the status quo. They see tech companies as partners, not just vendors. And they push their clients and technology partners to do better.

These firms also stand out in unexpected ways. Take Lance CPA (now part of Revel CPA). When they signed new clients in the brewery and hospitality space, they didn’t just send a standard engagement letter. They delivered beautiful welcome kits complete with custom beer glasses and cool socks. It was their way of saying this isn’t your typical accounting relationship.

But being a renegade goes deeper than nice gestures. These firms also excel at saying no.

“A lot of firms are dedicated to being acts-of-service people,” Reeves notes. “They become a little bit of “yes people” or people pleasers. But the real renegade firms are like, ‘I do not do that service or I do not work with that industry.’”

They’re not trying to be everything to everyone. They focus on being exceptional at what they do best.

Taking the Lead with Clients

Traditional firms often let clients call the shots. They use whatever software the client prefers. They adapt to the client’s processes. They follow rather than lead.

Renegade firms flip this completely around.

Reeves puts it perfectly: “When I go to the dentist, I’m not telling the dentist, ‘No, don’t use that drill in my mouth.’ I don’t know how to do dentistry. So if you’re an accountant, it’s your job to lead your clients.”

These firms come to the table saying, “This is how we do this job well and effectively for you. If the goal is advisory services, this is how we get there better, faster.”

When you’re the professional, you set the standards for how the work gets done.

Breaking Open the Black Box of Compensation

One radical change happening in renegade firms involves money—specifically, who knows what about everyone’s pay.

“On the most successful sales teams I’ve been a part of, there’s a leaderboard that shows exactly how much people have attained in their salary in that quarter,” McDonald shares. “Which is a wild concept to think about in some industries.”

Oliver points out the obvious problem with traditional secrecy: “One of the biggest secrets is how much the partners make. But if we want everybody to want to be a partner, why don’t we tell them?”

It’s not just about knowing the numbers, though. Reeves emphasizes that firms need “not just pay transparency but pathway transparency.” People need to see the clear steps to advancement, not just the end goal.

McDonald, drawing from his tech experience, says promotions shouldn’t be about time in seat. “You’re ready to move to the next level as soon as you’re performing at that level.”

This represents a huge shift from the traditional model where you might wait five years for a promotion regardless of your performance.

Building Teams That Actually Want to Work Together

The old model pits high performers against each other. Remember those weekly emails showing who billed the most hours? Competition is the traditional way to drive performance.

Renegade firms take a different approach.

“If you have people on your team who think the only way up is their own performance, your whole team is going to be fighting against each other,” Reeves explains. She learned this building sales teams. When she tied part of compensation to team performance, not just individual metrics, “We saw performance double because people were suddenly willing to turn to the teammate next to them and show them what was working.”

This collaborative approach is essential for attracting younger professionals. As Reeves notes, “There are a lot of young people who are coming out of school, and there’s nothing exciting to them about working 90 hours a week during tax season. They’re like, ‘hard pass.’”

“You can tell people to do the work and you can pay people to do the work,” Reeves says. “But to actually get people to want to show up and fully do the work, it has to align around the things that genuinely motivate them as a human.”

When Banking Becomes a Partnership

Banking isn’t usually seen as innovative. But companies like Relay are changing that, starting with how they work with accountants.

Most people choose banks for passive reasons. “It’s because I know that bank exists or they’re down the street or my parents bank there,” McDonald observes.

But what if your bank actually worked for you and your accountant?

“Relay is purpose built for our accounting partners and their clients,” McDonald explains. Traditional banks gatekeep information. Relay surfaces it to accountants so they can actually help their clients.

The difference is stark. “I’m not even sure how I would give feedback to Chase or Bank of America or Wells Fargo,” Oliver admits. In contrast, McDonald says, “If a partner of ours has an idea and they bring it to us, we will act on that idea.”

This isn’t just talk. Being a champion for SMEs and their partners is one of Relay’s seven core values. They were the first banking platform to go to market specifically through accounting professionals.

Reeves shares her own frustration with traditional banking. She wanted to support a local community bank that shared her values. But they had no online banking. Getting statements required writing emails to a banker.

“If you’re really serving small business at the core of who you are,” she says, “making me have to email a banker to get a bank statement isn’t serving small business. That’s creating extra manual work for me or for my accountant.”

Learning from Renegade Mistakes

Being a renegade means trying new things. And that means making mistakes.

Reeves shares a particularly painful one. She built what she thought was an innovative compensation model, paying top performers a percentage of deals they closed. Then she discovered a senior employee was committing fraud, jacking up prices in their proposal system to increase her cut.

Reeves recalls discovering the fraud just before a major conference and having to lock down all her banking immediately. The experience taught her to “trust but verify.” You need systems to ensure people act the right way, even those you trust.

McDonald shares his own revelation about breaking from the traditional path. He started his career as a fixed income broker. But as he earned promotions, he looked around and realized, “everyone there had been doing it for 30 years. I thought, ‘Can I do this for 25 more years?’”

He chose the non-linear path instead, moving between sales, consulting, and building teams. “I had stopped my learning journey,” he reflects. “I want to be a lifelong learner.”

Oliver’s “mistake” was majoring in music at the most expensive university in the country. But the experience taught him how to teach himself anything—a skill that proved invaluable in accounting. “If you can sit in a practice room for six hours a day and learn how to play a concerto, that’s all just breaking problems down into literally measure by measure, note by note.”

The Path Forward

The renegade firms discussed in this episode aren’t making small tweaks to the traditional model. They’re rebuilding it from scratch.

They’re becoming strategic leaders who guide rather than follow clients, creating transparent cultures where collaboration beats competition, and embracing technology companies as true partners rather than necessary evils.

With younger professionals rejecting traditional firm culture and clients demanding strategic guidance over compliance work, the old model is dying. The renegade approach offers a sustainable alternative that actually addresses why people leave accounting.

These innovations are happening right now at thriving firms. From brewery-themed welcome kits to banking platforms built for accountant collaboration, these changes prove accounting firms can create experiences that rival any modern service business.

Want to hear the complete conversation? Listen to the full episode. You’ll get the full story of how Reeves uncovered fraud through her proposal system, Olivers’s journey from professional musician to accounting innovator, and detailed strategies for implementing renegade principles in your own firm.

The Accounting Platform That Achieves 96.5% Automation Reveals How They Did It

Earmark Team · December 22, 2025 ·

“No one’s going to be outcompeted by the AI itself. You are going to be outcompeted by firms that really adopt this aggressively,” warns Jeff Seibert, whose company just hit 96.5% accuracy in automated bookkeeping—something that seemed impossible just a few years ago.

In this milestone 100th episode of the Earmark Podcast, Blake Oliver sits down with Jeff Seibert, co-founder and CEO of Digits, to explore how AI is fundamentally changing the architecture of accounting software. Seibert brings fresh eyes to accounting—he previously led consumer product at Twitter and built Crashlytics (now running on six billion smartphones). His frustration was simple: Why could product teams access real-time analytics while business owners waited weeks for black-and-white spreadsheets?

Founded in 2018, Digits set out to reimagine accounting in the age of machine learning. While traditional software treats transactions as meaningless text in rigid databases, Digits achieves near-perfect automation by treating financial data as interconnected objects that learn from patterns across millions of transactions.

The 30-Year-Old Problem Holding Back Accounting

As Seibert sees it, the fundamental issue facing bookkeeping automation is that every major accounting platform—QuickBooks, Xero, and even NetSuite—runs on relational databases designed 20-30 years ago. These systems treat transactions as simple text entries with no understanding of what they mean.

“QuickBooks is just going to see an Uber transaction as “U-b-e-r”. It just sees text,” Seibert explains. “It doesn’t understand the data, it doesn’t know what Uber actually is.”

This limitation explains why Intuit, with all its resources, has yet to deliver meaningful automation. The answer is architectural. Each QuickBooks company exists in its own isolated database, preventing the software from learning patterns across businesses. The constraints run so deep that QuickBooks still can’t handle having a vendor and customer with the same name—it appears they chose “name” as the primary database key decades ago.

Digits takes a completely different approach using what’s called a vector graph data model. Everything becomes an object—Uber is an object, your expense categories are objects, your bank accounts are objects. Transactions become connections between these objects, creating a web of financial relationships the AI can understand.

This mirrors how large language models (LLMs) work, converting transactions into vector embeddings, essentially plotting them in multi-dimensional space where similar items cluster together. When trained on 170 million transactions representing nearly $1 trillion in business activity, patterns emerge that would be obvious to humans but invisible to traditional software.

“When you have that scale of data and you see how everyone has booked Uber before, you start to see patterns,” Seibert notes. “The model starts learning. If it sees Lyft in your accounting for this client, it then knows how to book Uber.”

How AI Agents Actually Work (Hint: Like Clever Interns)

The accounting world is buzzing about “AI agents,” but what are they really? Seibert explains, “An agent is simply an LLM that you run in a loop. You give it a task, it attempts the task, you ask if it completed it. If not, it continues until it’s done.”

Think of them as clever interns who never get tired. Digits has been running these agents in production since January 2024, primarily for researching unfamiliar transactions.

The system uses three layers of intelligence. First, it checks if this specific client has seen this transaction before. If yes, it books the transaction exactly the same way. Second, if the transaction is new to this client but familiar to the platform, it uses its global model trained across all users. Third, for completely novel transactions, the agent literally Googles them.

“What would you do as an accountant? You would probably Google it,” Seibert explains. “What do our agents do? They literally Google it, research the transaction, build a dossier about it.”

As a result, only 4-5% of transactions now require human review, compared to the 20% that typically slip through even well-maintained rule-based systems. Notably, the system maintains strict confidence thresholds. Any transaction it is unsure about gets flagged for human review. It never guesses when uncertain.

The upcoming reconciliation feature shows how sophisticated these agents have become. The system pulls statements directly from banks or extracts them from PDFs, then matches transactions with pixel-level precision. “You can literally click on the transaction and see it on the statement and vice versa,” Seibert says. This builds trust with accountants who need to see exactly where the numbers come from.

What This Means for Your Firm’s Future

As of August, Digits hit 96.5% accuracy, up from 93.5% in spring. Each percentage point represents thousands of transactions that no longer need human touch. But it begs the question: how do you price services when the work happens automatically?

“If you’re charging purely per hour right now, then automation may make that challenging,” Seibert acknowledges. But forward-thinking firms are already adapting. They’re moving to fixed-fee models for routine work like monthly closes, which become increasingly profitable as automation reduces time investment. Many use a hybrid approach, charging fixed fees for the close, and hourly rates for advisory work.

At a flat $100 per month (with volume discounts for accounting partners), Digits offers predictable pricing that contrasts sharply with QuickBooks’ constant increases. The platform even offers specialized SKUs for ledger-only or reporting-only clients, accommodating diverse practice needs.

The staffing implications are real but not apocalyptic. Junior bookkeeping roles focused on data entry will diminish. But Seibert points out this could make the profession more attractive: “You don’t want to just sit there doing data entry all day long. You want to learn how to advise businesses.”

Seibert recommends firms start small when implementing automated bookkeeping. “Pick one client in your firm and see what you can achieve,” Seibert challenges. Choose a simple, digital-native business like consultants, SaaS companies, or agencies with predictable electronic expenses. Build confidence, then expand to complex cases.

Building Trust Through Transparency

With financial data flowing through AI systems, security is crucial. Digits addresses this with architecture developed at Seibert’s previous companies, where they handled crash data from billions of smartphones.

Everything stays within Digits’ systems; they don’t send raw data to OpenAI or other third parties. All data is encrypted at rest using per-object envelope encryption, where each object has its own encryption key. Even if breached, stealing one key wouldn’t compromise the system.

The platform is SOC 2 Type 2 certified, with complete audit trails showing who changed what and when. You can even grant granular access, like giving your marketing manager visibility into only marketing expenses. “They can see marketing, all the transactions booked to marketing, and nothing else,” Seibert explains.

Importantly, when AI does the work, you can trace exactly what happened. Click on any transaction to see the activity log. This solves the common problem of clients making changes in QuickBooks without anyone knowing.

The Competitive Reality Check

Seibert’s warning deserves repeating: “No one’s going to be outcompeted by the AI itself. You are going to be outcompeted by firms that really adopt this aggressively.”

This isn’t hypothetical. Firms using advanced automation already serve more clients with similar-size teams, offer competitive pricing while maintaining margins, and provide real-time insights that clients increasingly expect.

You don’t have to become a tech expert. Set aside time each month after the close to try new tools. Watch YouTube videos about AI agents (though Oliver warns to avoid the hype channels). Most importantly, maintain healthy skepticism. As Seibert notes about AI doing math, “If it’s not 100% correct, what’s the point?”

Remember, AI agents are like clever interns. They’re eager, overconfident, and need supervision. They excel at tedious, repetitive tasks but need human judgment for nuanced decisions. The goal isn’t to replace accountants but to eliminate the work accountants wish they didn’t have to do.

Taking the First Step

Thoughtfully evaluate how these innovations can augment your practice. Start with one simple client. See what 96.5% automation actually feels like. Build confidence, then expand gradually.

Listen to the full episode to hear Seibert’s complete vision and practical guidance on everything from selecting pilot clients to restructuring pricing models. The tools to eliminate tedium while amplifying expertise aren’t coming; they’re here, proven, and improving rapidly. How quickly and thoughtfully can you integrate it?

How One CPA’s Personal Software Solution Became the Answer for Firms of Every Size

Earmark Team · December 22, 2025 ·

Tim Sines, CPA, has been practicing accounting for 38 years. During that time, he tried “pretty much all” the practice management software platforms available, but nothing worked the way he wanted. So he did what any developer would do: He built his own.

What started as a personal solution evolved into Mango Practice Management, a cloud-based platform that now serves everyone from solo practitioners to firms with over 100 employees. During a recent Earmark Expo demonstration, Sines walked through the system he’s been perfecting since the DOS era, showing how it addresses the core challenge facing most accounting firms: managing multiple disconnected systems.

The Problem with Disconnected Systems

Sines didn’t set out to revolutionize practice management. He just wanted software that actually worked for his practice. After years of frustration with existing tools, he developed his own application. The system has evolved dramatically over the decades, progressing from DOS to Windows desktop to its current cloud-based form, which has been running for over eight years.

Mango Practice Management handles time tracking, invoicing, electronic payments, project management, engagement letters, budgeting, and reporting. “Those are really the core things you’re doing daily within your firm,” Sines explains. The problem wasn’t that these functions were too complex. It was that they existed in separate systems, creating inefficiency at every step.

During his demonstration, Sines shows how Mango handles time entry in a way that connects directly to other functions. Users start typing any part of a client name, and the system automatically brings up relevant engagements. Whether you’re doing tax planning or tax prep, the system handles billing increments and supports multiple concurrent timers. The time flows directly into invoicing without requiring users to switch systems or re-enter data.

The integration is especially valuable when corrections are needed. As Sines notes, staff “notoriously record time to the wrong engagement or wrong client.” Instead of forcing users to exit invoicing, navigate to time tracking, make corrections, and start over, Mango allows these fixes right in the invoicing interface. Users can move time between clients or engagements and see write-ups and write-downs in real time.

Streamlined Client Payments and Communication

The platform extends its integration approach to client interactions, particularly around payments. Traditional practice management often treats payment collection as an afterthought, requiring clients to navigate separate portals or remember login credentials.

Mango embeds payment functionality directly into client communications. When clients receive an invoice, they see a “click to pay” button. “The client does not have to log into a client portal to make a payment,” Sines explains. If they’ve entered payment information before, the system displays the last four digits for easy recognition.

The integration goes deeper with engagement letters. When a client agrees to recurring services and signs electronically, the system automatically sets up the entire payment infrastructure. It creates recurring invoices, establishes payment schedules, and collects payments on agreed-upon dates. Sines calls this “invoicing on autopilot,” noting that some firms have “100 or more of these set up” and “don’t even have to do the invoicing.”

Document management follows the same seamless approach. Using Outlook and Gmail plugins, accountants can send document requests through simple email links. When clients click the link, their uploads automatically route to the correct engagement folder. “You don’t have to log into the portal,” Sines explains. “In that email, there’s a link. Click it, and you’ll be redirected to a screen. You just drag and drop your documents.”

The system also handles collections automatically. It monitors payment terms and sends statement reminders without human intervention. “Mango will go do these statements automatically in the middle of the night” for any client with overdue invoices, with customizable follow-up intervals.

Project Management That Connects Everything

Many practice management tools treat project tracking as a separate feature. Mango makes it central to firm operations. The project management dashboard shows projects due this week, next week, and overdue items, connecting these deadlines to internal workflows and capacity.

A key feature is what Sines calls “complete tasks in order” functionality. This prevents team members from jumping ahead in workflows. “I can’t review the tax return until I’ve done the tax prep,” he explains. This ensures that “staff focus on what is in the batter’s box, not what’s on deck.”

The system addresses a common problem: showing people everything they need to do creates cognitive overload. Instead, Mango shows only tasks that are actually ready to be worked on, helping teams stay focused and productive.

When projects reach completion, the system automatically releases associated time for billing, connecting project milestones directly to revenue. Project notes “live with this project as it rolls forward,” ensuring that when different staff members handle recurring work next year, they have access to context from previous engagements.

The capacity planning feature shows utilization across all projects and allows managers to easily reassign tasks to different team members if somebody is out or leaves the company. Calendar integration with Microsoft Outlook and Google Calendar displays all past, present, and future appointments for any team member who had appointments with that client directly within the client view.

Pricing and Technical Details

Mango offers three pricing tiers. The basic tier includes core features, while the Plus tier adds project management and budgeting. The Pro tier, at $69 per user per month, includes all features plus document management, e-signatures, and capacity planning.

For electronic payments, ACH transactions cost 1% with a $12 cap, while credit cards run approximately 3%. The platform includes a mobile app that allows users to enter time and expenses, look up client contacts, and add notes while away from the office.

One practical feature Sines highlights: if users accidentally close their browser or log out while timers are running, their timers will still be there when they log back in. “You will not lose your timers.”

The system also supports multiple browser instances, allowing users to have “project management tab open” alongside “time tracking” and “billing worksheets” on different screens while maintaining data consistency across all views.

Integration as a Competitive Advantage

Sines’ demonstration reveals why unified platforms are essential for accounting firms. The ability to handle multiple functions in one system eliminates the data re-entry, system switching, and workflow friction that drain efficiency from traditional setups.

The platform includes a master template library that anybody using Mango can access and customize. This allows firms to adopt proven processes quickly rather than building workflows from scratch.

The notification system provides what Sines calls workflow intelligence, sending alerts when specific conditions are met, such as assigning tasks, resolving dependencies, or approaching project deadlines.

For firms evaluating practice management solutions, Sines recommends visiting the Mango website to schedule a demo or attend one of their weekly webinars. “We have two webinars every single week,” he notes, where potential users can ask questions and see the platform in action.

The Move Toward Unified Systems

Firms are moving away from juggling multiple disconnected systems toward unified platforms that treat practice management as an integrated workflow.

The demonstration shows how this integration eliminates friction between core business processes. When time tracking connects directly to invoicing, when project management triggers automated billing, and when client communications embed payment options, the entire operation becomes more efficient and responsive.

As practices grow more complex and client expectations increase, the competitive advantage belongs to firms that operate as unified organizations rather than collections of separate systems. The traditional approach of patching together different solutions for each function isn’t just inefficient; it creates operational bottlenecks that can’t keep pace with modern client demands.

Watch the full demonstration to see how Mango’s unified approach eliminates the inefficiencies that come from managing disconnected systems, and discover why accounting firms are choosing integrated platforms over fragmented tool approaches.

From Burned Out to Built Up: How Workflow Systems Transform Average Accountants into A-Players

Earmark Team · December 22, 2025 ·

“This is the first year where we didn’t have any crazy day during tax season,” a firm owner told Mary Delaney after 25 years in practice. The secret? They had finally mastered workflow automation, transforming their firm from a chaotic fire-fighting operation into a well-oiled machine where even tax season runs smoothly.

In this episode of the Earmark Podcast, recorded live at the Advisory Amplified conference in Chicago, host Blake Oliver sits down with two workflow transformation experts: Mary Delaney, CEO of Karbon, and Kenji Kuramoto, co-founder of Acuity and a pioneer in remote operations and client accounting services.

The trio discussed how accounting firms can break free from the exhausting cycle of individual heroics and constant firefighting. Forward-thinking practitioners realize documented workflows are the foundation for scaling beyond founder dependence and actually delivering the advisory services clients need.

From Chaos to Control: The Science of Accounting

The accounting profession has long operated as a craft, where success depended on individual practitioners juggling multiple responsibilities. But as Delaney explains, the real revolution comes from “turning it into a science” through systematic documentation and automation.

Oliver knows the old way’s exhausting reality firsthand. “In order to be an A player, you had to be really good at putting out fires, juggling a bunch of things,” he reflects. “You had to be so organized yourself. There was no support system underneath you.” He admits candidly, “I wasn’t an A player. That’s the thing. That’s why I didn’t last.”

Workflows change this equation. Instead of requiring heroic individual effort, firms create systems that support everyone on the team. Delaney’s approach starts with observation, or what she calls “time studies.”

“I’ll take a team of two or three people to our customer’s location and do an on-site for a day, literally sitting and watching our customers work,” she explains. “I’ll watch three people do their tax work for 20 minutes, or three people do advisory. You’ll see they pull up a report. You’ll see they write something down. Why are you writing that down? What are you doing with that?”

These observations reveal areas of waste, automation possibilities, training gaps, and process inconsistencies that might otherwise stay hidden.

From Struggling CFO to Workflow Champion

Kuramoto’s experience demonstrates how workflow can transform careers. Coming from Big Four audit, he founded Acuity but admits he wasn’t naturally gifted at the work. “I was a moderately technical CFO and accountant,” he says with characteristic humor. “Luckily, I have a little bit of a quirky personality and I’m pretty outgoing, so clients liked me. But I was not the most technical.”

His firm’s workflow evolution started with simply moving from paper to Excel spreadsheets. They progressed to digital task management tools, with Kuramoto initially dreaming that someday systems might automatically check off completed tasks.

“I thought for a long time that the epitome of what an ideal workflow would look like would be when you completed some task, somehow the tool just knew it and it checked it off,” he recalls. Today’s reality exceeds even that vision. “Now the workflow tool is actually doing the work. I don’t think I ever even imagined it taking that leap forward.”

Kuramoto found that workflow helped him overcome his limitations. When senior CFOs in his firm documented their processes, he learned from them quickly. “Can I please take a look at your process for how you run a board meeting or raise capital, or how you build a proforma model?” he would ask. “I could learn so much quicker by just looking at a playbook for how they got there.”

This knowledge-sharing transformed Acuity’s recruiting. They began targeting controllers and VPs of finance who aspired to become CFOs. 

Making Workflow Empowering, Not Controlling

The biggest obstacle to workflow implementation isn’t technology; it’s people. Senior professionals, especially in advisory roles, often resist standardization. Kuramoto learned this firsthand when implementing workflows with senior CFOs at Acuity.

“They are sometimes the least receptive to change,” Kuramoto admits. Despite being the founder, when he suggested creating standardized processes, the reception was cool. “To them, initially, it felt like more of an accountability tool. Like I was telling them how to work versus letting them feel like they had ownership of the work.”

Delaney’s solution centers on showing the “what’s in it for me” factor. “If we map it out, we can automate some of it. And the part we automate is the energy-draining low value work,” she explains. “All of a sudden they get to do more of what they love.”

The transformation happens when workflow becomes a knowledge-sharing tool rather than a constraint. With better visibility into how people work, firms can identify real problems. “We could identify where someone was a B or C player, but it started understanding why,” Kuramoto explains. “Were we missing out on training? Were we overwhelming their schedule? Were they stuck on tough clients?”

Delaney emphasizes that workflow reveals patterns. “You can see some people are rock stars, but instead of saying they’re just incredible, you start to study what they do and you can train that to others. All of a sudden you’re lifting your C players to be in your B to A players.”

The 30-Day Transformation Plan

Delaney offers a rapid transformation plan for firms drowning in chaos. If dropped into a small firm as CEO with 30 days to free up capacity, here’s what she’d do:

First, “I would make sure I understood what their job is, how we measure performance, and how they will be compensated and recognized.” This clarity alone can unlock 20-30% more capacity because “if people understand clearly their job and expectations and they have something they’re chasing, you will get 20, 30% more out of them.”

Second, “Look at our customers and see if there’s any we should let go or just increase the price.”

Third, conduct time studies. “Sitting there and watching people work, you can see all the areas of waste. What can we automate? You also see where there are training gaps.”

The results can be dramatic. Remember that firm with their first stress-free tax season in 25 years? “They have the process down, they have capacity planning down, they work ahead,” Delaney explains. “They have all the insights to manage every minute wisely. So it’s not putting out fires.”

Workflow as the Foundation for Growth

This workflow discipline is critical during mergers and acquisitions. Kuramoto’s first acquisition taught him this lesson painfully. “The first firm we acquired was kind of a disaster,” he admits. “We had incredibly dissimilar ways of working. Even though on paper we delivered some of the same services, the way we did it was so different.”

They waited too long to integrate workflows. “We didn’t want to disrupt things, so we waited a long time. It was an awful transaction for us, largely because we didn’t get workflow on the same page.”

This experience changed how Acuity approached their eventual merger with 14 firms. “When we went through due diligence, they looked heavily at our workflow. What were we doing? How are we putting it together? Most acquisitions don’t fail because the deal isn’t good. It’s because the integration doesn’t work.”

For firms ready to transform, Delaney emphasizes investing in dedicated operations resources. “The one thing they never regretted was hiring a non-billable person to start really moving on quality and scaling and operations,” she notes, recommending this when firms reach 10-20 people. “The gift you give yourself is having someone who spends 100% of their time looking at how to make the firm better, versus how to bill dollars today.”

The AI-Powered Future

Looking ahead, AI promises to accelerate this workflow revolution. The Karbon-Aider acquisition, announced that very morning, exemplifies this vision. “Aider is all about automating month end and getting you to insights that you can immediately share back with your customers,” Delaney explains.

But she cautions that AI requires careful implementation. “The challenge with AI is it’s highly imperfect. We’re building agents to do the work, but you have to show all the agent’s work, and give it a step for a human to check it and sign off. Because in accounting, you have to be perfect.”

The future Kuramoto envisioned is becoming reality in ways he never imagined. What started as digitized checklists has evolved into tools that actually perform the work itself.

Your Firm’s Revolution Starts Now

The conversation between Oliver, Delaney, and Kuramoto at Advisory Amplified shows the firms thriving today aren’t necessarily those with the most talented individuals. They’re the ones who’ve systematically documented and optimized how work gets done.

This transformation is about democratizing expertise across teams, creating sustainable careers that don’t require heroic effort, and delivering consistent advisory services that clients need. The stakes keep rising as AI tools mature. Firms with strong workflow foundations will leverage these technologies effectively while others risk being left behind.

The good news? You don’t need years to see results. Delaney’s 30-day plan shows that simple steps can unlock 20-30% more capacity almost immediately. And unlike the old model where success required exceptional individual talent, the workflow revolution means firms can build operations that elevate everyone.

Want to learn more about transforming your firm from chaos to capacity? Listen to the full conversation with Delaney and Kuramoto on the Earmark Podcast, where they share additional insights, implementation strategies, and discuss how AI is reshaping accounting practice. The revolution isn’t coming; it’s already here.

When Insurance Payouts Trigger Unexpected Tax Bills (and How to Avoid Them)

Earmark Team · December 22, 2025 ·

Jessica watched helplessly as Hurricane Idalia turned her North Florida print shop into rubble. After a decade of building her business, the commercial building she owned was beyond repair. Her insurance company cut a check for $250,000—good news after such devastation. But when she decided to lease a new space rather than buy, she discovered an unwelcome surprise in her tax return: a $50,000 gain she could have avoided.

Her story opens the latest “Tax in Action” episode, the third in host Jeremy Wells, EA, CPA’s series examining what happens when bad things happen. After covering casualty losses and theft losses in previous episodes, Wells now turns to the aftermath: what happens when you need to replace destroyed or stolen property.

While these moments represent some of the most stressful times in anyone’s life, IRC Section 1033 provides opportunities to defer or eliminate taxes on insurance payouts and other compensation. But as Jessica learned, you need to understand the rules to benefit from them.

More Than Just Natural Disasters

Most tax professionals think of hurricanes, fires, and floods when involuntary conversions come up. But as Wells explains, involuntary conversions can include government actions and even credible threats.

The fundamental test centers on control, not catastrophe. “A conversion of property is compulsory or involuntary if the taxpayer’s property, through some outside force or agency beyond her control, is no longer useful or available to her for her purposes,” Wells explains.

While casualties and thefts automatically qualify, including government requisitions, condemnations, and seizures opens up planning opportunities many practitioners miss. When a government agency takes property for public use, such as highway construction or urban redevelopment, the owner faces a true involuntary conversion. The compensation offered might not match market value, but the lack of choice triggers Section 1033 treatment.

The Willis v. Commissioner case from 1964 provides an important limitation. A transport company’s ship ran aground along the Atlantic coast. After getting repair bids, the company decided to sell the vessel and buy a replacement. They tried to claim involuntary conversion treatment. The Tax Court sided with the IRS, which argued that since the ship could have been repaired, the company’s choice to sell instead disqualified it. The property remained useful; it just needed repairs that the owner chose not to make.

This draws a clear line: property damaged beyond reasonable repair qualifies; property that’s merely expensive to fix doesn’t.

Even more surprisingly, just the threat of condemnation can qualify. Revenue Ruling 81-180 offers a perfect example. A taxpayer read a news account quoting a city official who said the city would condemn his property if it couldn’t negotiate a sale. The taxpayer sold to a third party rather than to the government. The IRS ruled this qualified as an involuntary conversion because he acted under a real threat of condemnation.

But the threat must be specific and credible. Revenue Ruling 74-8 clarifies that vague rumors won’t work. Taxpayers must point to a specific government agency and credibly claim they believe condemnation is imminent. This requires concrete evidence like official statements or confirmed news reports.

In an unexpected twist, Revenue Ruling 81-181 says that even if you knowingly buy property already under threat of condemnation, the later forced sale to the government still qualifies as involuntary. The IRS determined that Section 1033 doesn’t require you to acquire property free from condemnation threats.

Understanding these broader definitions transforms Section 1033 from a disaster-response tool into a planning strategy for navigating government actions and credible threats, which are situations far more common than natural disasters.

Choosing Between Nonrecognition and Deferral

The choice between nonrecognition and deferral can dramatically impact your client’s recovery. As Wells explains, the nature of the replacement property dictates which path is available.

Mandatory nonrecognition under Section 1033(a)(1) represents the gold standard. When property converts directly into replacement property that’s “similar or related in service or use,” the tax code mandates complete nonrecognition of any gain. No election required, no gain recognized. The basis simply carries over.

But determining what qualifies as “similar or related” has sparked decades of litigation. The IRS uses a functional use test, examining how taxpayers actually use both properties. If your warehouse is destroyed and you replace it with another warehouse, the use clearly aligns. But what if the replacement serves a different function?

The appellate courts created what Wells calls the “investor exception” in the 1960s, and it’s a crucial opportunity for rental property owners. In cases like Loco Realty v. Commissioner and Lent v. Commissioner, taxpayers owned commercial properties leased to tenants. After involuntary conversions, they bought replacement properties serving different functions. Warehouses became apartment buildings, and commercial spaces became retail shops.

The IRS and Tax Court said these weren’t similar uses. But the appellate courts disagreed. “From the taxpayer’s perspective, it’s still rental property,” Wells explains. Whether tenants operate warehouses or flower shops doesn’t matter when the taxpayer’s function—holding property for rental income—stays the same.

When taxpayers receive cash, which is the more common scenario with insurance payouts, mandatory nonrecognition disappears. Instead, Section 1033(a)(2) offers an election to defer gain, but only with specific requirements and strict timeframes.

Wells offers an example to show how this works. Seth owns rental property with a $100,000 basis. A storm destroys it, triggering $300,000 in insurance proceeds—a $200,000 realized gain. Seth uses $250,000 to buy a replacement rental property within the allowed period, keeping $50,000 cash.

Seth must recognize $50,000 in gain, as that’s the amount he didn’t reinvest. He can elect to defer the remaining $150,000, but his basis in the new property equals only $100,000, or the $250,000 purchase price reduced by the $150,000 deferred gain. When Seth eventually sells, that deferred gain resurfaces. “He hasn’t gotten out of recognizing the gain,” Wells clarifies. “He’s just deferred that gain into the sale of the replacement property.”

Principal residences add complexity through the interaction with Section 121. When a primary home faces involuntary conversion, taxpayers first apply Section 121’s exclusion: up to $250,000 single or $500,000 married filing jointly. Only gains exceeding these amounts are eligible for Section 1033 deferral.

The code also allows taxpayers to acquire controlling stock (at least 80%) in a corporation that owns similar-use property rather than buying property directly. While Wells admits uncertainty about when this would apply, the option exists.

A key limitation is that taxpayers generally must recognize gain if they acquire replacement property from related persons, such as family members or controlled entities. However, if the related party bought the property from an unrelated person during the taxpayer’s replacement period, or if the total gain is less than $100,000, the prohibition doesn’t apply.

Understanding the Critical Timing Rules

Even the best tax strategy fails without proper timing. As Wells explains, the replacement period creates a ticking clock that starts when disaster strikes. Missing these deadlines turns potential tax deferral into immediate gain recognition.

The standard replacement period begins on the date of the casualty or theft, or when the taxpayer first learns of a credible threat of condemnation. From that starting point, taxpayers have until the end of the current tax year, plus two additional years, to buy replacement property.

But Congress recognized that some situations need more time:

  • Three years for business real property taken by condemnation
  • Four years for principal residences destroyed in federally declared disasters
  • Five years for specific disasters (Midwestern floods of 2008, Hurricane Katrina, September 11 attacks)

The IRS may grant a one-year extension, but only for reasonable cause, like unfinished construction. “The taxpayer can make the request before the end of the replacement period and provide a reasonable cause explanation,” Wells notes. But market conditions, such as claims that property is too expensive or scarce, won’t qualify.

Jessica’s case shows the real cost of missing these opportunities. She received $250,000 and had two years from the end of the year to purchase replacement property. Instead, she immediately decided to lease. That decision cost her $50,000 in recognized gain. Had she bought a $250,000 commercial property within the period, she could have deferred the entire gain.

State tax rules add another layer. Wells highlights Oregon’s requirement that taxpayers who buy replacement property outside Oregon must add back the deferred gain when they sell. Oregon may even require annual reporting on out-of-state replacement property.

For tax professionals, mastering these timing requirements transforms crisis response into strategic planning. When clients call after receiving insurance checks, the first question should be about starting the replacement period clock.

Turning Crisis into Opportunity

Jessica’s $50,000 tax surprise could have been avoided entirely, and that fact underscores the power and complexity of involuntary conversion rules. 

The distinction between nonrecognition and deferral reshapes how tax professionals approach these situations. When replacement property is truly similar, mandatory nonrecognition eliminates any current tax impact. But when insurance companies write checks, the deferral election becomes critical. Keep even one dollar of proceeds, and you need to recognize a gain on that dollar.

For tax professionals, mastering these rules means providing exceptional value when clients need it most. The difference between Jessica’s $50,000 recognized gain and complete deferral is capital that could have accelerated her business recovery.

Wells concludes his three-part series with a powerful reminder: “When disaster strikes, the last thing anybody wants to worry about is the tax implications. But with a little knowledge, you can make sure that you or your clients get the best possible tax treatment.”

Listen to Jeremy Wells’ complete “Tax in Action” episode above for his classroom-tested approach to these complex provisions. The episode reveals how to apply the rules strategically when clients face their most challenging moments.

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