In January 2018, a video exploded across social media. It showed a massive, futuristic semi-truck silently gliding down a desert highway. The caption read, “Behold the 1,000-horsepower, zero-emission Nikola One semi truck in motion.”
People lost their minds. The truck looked like something out of a sci-fi movie. Nikola Corporation was going to revolutionize trucking with hydrogen fuel and zero emissions. The future had arrived.
There was just one problem. The truck had no motor, no fuel cell, and no gears. It wasn’t driving. It was rolling.
In a recent Oh My Fraud episode, host Caleb Newquist traces Trevor Milton’s journey from a college dropout with a string of failed ventures to the founder of a $30 billion public company built on claims that were, in the most literal sense, rolling downhill.
The Making of a Serial Entrepreneur
Trevor Robert Milton was born in 1982 in Layton, Utah. He grew up in Kanab, a small town in southern Utah with a population of a few thousand and more red rock than anything else. His dad worked for Union Pacific Railroad. His mom was a realtor. She died of cancer when Trevor was 15.
By any normal resume standard, Trevor wasn’t the obvious candidate to become a billionaire truck company founder. He dropped out of Utah Valley University after one semester. He had no engineering background, no finance background. But he could walk into a room, start talking, and make people feel like whatever he was selling was the future.
He later described his learning style this way: “I gained all my knowledge in the real world. I like to learn by touching things.” As Caleb observes, this was “a charming way of saying ‘I figured it out as I went.’”
For a surprisingly long while, that worked.
A Pattern of Failure and Forward Motion
Trevor’s first company was St. George Security and Alarms, a home security installation business. He sold it to a Nevada businessman named Glen Pilz, who drained his 401(k) and savings account to buy it. Glen later told CNN the books weren’t what they appeared to be. He described the experience as a section of his life that “sucked.”
Then came uPillar, an online classified site for used cars. Trevor later said, without apparent irony, the company “would have ended up being Amazon, but they grew too fast.” As Caleb notes, “uPillar was not Amazon. It was a used car website in Utah.”
Around this time, while investors were waiting for revolutionary technology, uPillar sponsored what it hoped would be the world’s largest silly string fight. Thousands of people, strobe lights, 8,000 cans of silly string, and money cannons blasting cash into the crowd. What did this have to do with selling used cars online? Nothing. Nothing at all.
Next was dHybrid, a company that converted diesel truck engines to run on compressed natural gas. This venture landed a deal with Swift Transportation, one of the largest trucking companies in the United States. Swift gave Trevor $2 million up front and a $322,000 loan to get conversions rolling. By the time the money was gone, dHybrid had completed exactly five test conversions. Swift and another investor sued. The company failed.
These early investors weren’t all sophisticated funders. One man put in $40,000, which was basically everything he had. Another scraped together about $3,000, partly with credit card cash advances. All of it was gone, but Trevor kept moving forward.
The Birth of Nikola and a Very Expensive Prop
In 2015, Trevor founded Nikola Motor Company in Salt Lake City. The name wasn’t subtle. Nikola Tesla’s last name was already on Elon Musk’s electric car company, so Trevor took the first name.
Trevor talked about Elon constantly, sometimes admiringly, sometimes competitively, often both at once. When Elon announced it was time to go all out on the Tesla Semi, Trevor responded publicly, saying, “He doesn’t like us, and that’s okay.” He told journalists with complete sincerity, “There are very few people who can out-Elon in this world, and I’m one of them.”
The pitch for Nikola was ambitious. He wanted hydrogen-electric semi-trucks to replace diesel across the American trucking industry. And not just the trucks. Nikola would build hundreds of hydrogen fueling stations across the U.S. and Canada, bundling the trucks and the fuel together. Nikola was going to be the next Tesla AND the next ExxonMobil, too.
On December 1, 2016, Trevor walked onto a stage in Salt Lake City. Behind him, hidden under a large white sheet, sat the Nikola One. Trevor built to the reveal, addressing his doubters. “For every person out there that said, ‘There’s no way this can be true. How can that be possible?’ We’ve done it.”
When the sheet dropped, the crowd went wild. The truck was enormous and futuristic, with swooping lines and aggressive angles. It looked like someone asked a Hollywood designer to imagine trucking in 2050.
Trevor told the crowd, “This thing fully functions and works.” He joked about putting up a chain to keep people from driving off. He explicitly stated the truck was “not just a pusher,” which is industry slang for a vehicle that looks real but has to be pushed around.
The crowd didn’t know that a few weeks earlier, Nikola’s chief engineer had told Trevor the truck wouldn’t be functional for the unveiling. He recommended postponing, but Trevor proceeded anyway. According to Bloomberg, gears and motors were missing, and there was no fuel cell on board. The Nikola One was, in the most literal sense possible, a very expensive prop.
The Video That Changed Everything
More than a year later, in January 2018, Nikola posted a video called “Nikola One in Motion.” It showed the truck cruising down what appeared to be a flat desert highway. The company framed it as proof the technology worked.
But remember, the truck had no motor, fuel cell, or gears. So how was it moving?
Hindenburg Research, the short-selling firm that eventually exposed everything, sent an investigator to find the filming location. They found it on a remote stretch of road on the old Mormon Trail south of Grantsville, Utah. Straight, lightly traveled, and sloped downhill just enough to get a 21,000-pound truck rolling at what looked like highway speed.
Nikola had towed the truck to the top of the hill, positioned cameras so the road looked flat (even slightly uphill in some shots), and filmed it rolling down. When challenged, Nikola’s official response was that it “never stated its truck was driving under its own propulsion in the video.”
An Ocean of Lies
The false claims cascaded across nearly every aspect of Nikola’s business. Trevor claimed Nikola was producing hydrogen at costs that undercut competitors. If true, Nikola would have the trucks, the fuel, and the stations. But Nikola wasn’t producing hydrogen.
The Nikola Badger pickup truck, announced in 2020, was described as “built from the ground up” using Nikola’s own technology. The actual plan was to rely on General Motors technology through a partnership the company hadn’t yet finalized.
Trevor talked constantly about billions in reservations, a backlog proving the market wanted what Nikola was building. He didn’t emphasize that most were non-binding, there were no deposits, and customers could cancel their orders anytime for free.
Then there was Trevor’s brother, Travis, appointed director of hydrogen production and infrastructure. This job required deep technical expertise in engineering and manufacturing. According to Hindenburg Research, Travis’s prior experience “appeared to consist largely of construction and remodeling work in Hawaii.”
The Perfect Storm for Fraud
Nikola went public on June 4, 2020, by merging with a special purpose acquisition company (SPAC) rather than going the traditional initial public offering (IPO) route. This gave Trevor far more room to promote future projections than he would have had in a traditional IPO process. And Trevor, as Caleb says, “exploited that room with everything he had.”
The timing was perfect. The pandemic had shut down the economy and trapped millions at home with stimulus checks they weren’t sure what to do with. Commission-free trading apps like Robinhood made buying stocks feel as easy as ordering takeout. A new generation of retail investors piled into the market, many for the first time.
These people hadn’t spent years looking at balance sheets. They’d watched the market recover from 2008 and missed it. They’d seen early Tesla investors become millionaires and were looking for the next Tesla. People who were home, online, scrolling, and susceptible to a great story told with confidence.
Trevor went straight for this audience. He posted on Twitter “like a man who had nothing to hide, which was a very effective thing to do when you had everything to hide.” He answered questions from random retail investors like they were old friends. When skeptics pushed back, he made doubt look like jealousy. They were haters, paid attack accounts, Tesla fans trying to tear down a competitor.
Within five days of going public, Nikola’s stock had more than doubled. On June 9, it peaked near $80 a share. The market cap briefly touched $30 billion, surpassing Ford, a company that had been manufacturing vehicles for 117 years. Nikola had zero revenue and hadn’t delivered a single truck. Trevor’s personal stake was worth around $12 billion. He bought a $6 million Gulfstream jet with Nikola stock from a Nikola board member.
The Two-Day Partnership
On September 8, 2020, Nikola announced a partnership with General Motors. GM would receive an 11% stake, valued at roughly $2 billion, in exchange for supplying technology and manufacturing the Badger. Trevor called it “a partnership made in heaven.”
General Motors had just legitimized Nikola. Trevor had parlayed what Hindenburg called “an ocean of lies into a partnership with the largest auto OEM in America.”
It lasted two days.
On September 10, Hindenburg Research published its report. It included text messages from former employees, recorded phone calls, private emails, and behind-the-scenes photographs. It detailed everything, including the hill, the hydrogen claims, and the Badger.
Trevor’s response was to call it a hit job on Twitter. “It will take the rest of the day to address the one-sided false claims,” he wrote. “In the meantime, troll on.” He never addressed them. Ten days later, he resigned as executive chairman and deleted his social media accounts.
Trial, Conviction, and a Presidential Phone Call
The Securities and Exchange Committee (SEC) and the Department of Justice (DOJ) launched investigations. The GM deal fell apart. In July 2021, a federal grand jury indicted Trevor on securities and wire fraud charges.
The trial testimony was devastating. CEO Mark Russell testified he learned only after joining that the Nikola One never had a working turbine or fuel cell when Trevor unveiled it. He, CFO Kim Brady, and chief counsel had staged what he called “an intervention” with Trevor over his public statements. Mark threatened to quit but didn’t, worried it would destabilize the company.
Kim offered perhaps the most revealing detail. When Nikola’s stock fell by $5 on its first day of trading, Trevor called Kim to ask if something was wrong with the Nasdaq. Kim explained it was simply supply and demand. Trevor insisted Kim contact the exchange. Kim didn’t because, as Caleb puts it, “that would be insane and humiliating.”
The jury convicted Trevor on three of four counts. Judge Edgardo Ramos sentenced him to four years in prison, a $1 million fine, and sought $660 million in restitution for investors.
Then, on March 27, 2024, while Trevor was still free on bail, President Trump called him personally to offer a full and unconditional pardon. Trevor posted a celebratory video, calling it a “pardon of innocence.” That’s not what a pardon is. As Judge Emmet Sullivan noted in the Michael Flynn case, “The Supreme Court has recognized that the acceptance of a pardon implies a confession of guilt.”
Trump’s explanation was straightforward. Trevor “was one of the first people who supported a gentleman named Donald Trump for president.” Trevor had donated almost $2 million to Trump’s efforts. The pardon wiped away the prison sentence and the $660 million in restitution. Nikola had already filed for bankruptcy. The investors got nothing.
By October 2025, Trevor was CEO of SyberJet Aircraft, staffed with former Nikola employees. He told the Wall Street Journal, “I love to find products that are unreal and need someone with vision or guts to be able to bring it to market.” Unreal is right.
Lessons for Accounting Professionals
Caleb distills several crucial lessons from the Nikola fraud:
- “Fake it till you make it” isn’t a legal defense. There’s a difference between selling a vision and stating things as fact when you know they’re false. Founders are allowed to be optimistic. They’re allowed to sell the vision. They’re not allowed to tell investors they’re producing hydrogen when they’re producing no hydrogen at all.
- SPACs deserve extra scrutiny. The SPAC structure gave Trevor far more room to promote future projections than a traditional IPO would have, and he used it like a personal marketing budget. The SEC has since tightened disclosure rules around SPACs, but the lesson stands. If a company goes public via a SPAC, consider whether what the founder has said publicly is actually verifiable.
- Watch the people around the founder, not just the founder. If a company promises to build a national hydrogen infrastructure network, and the person running that effort has a background in home remodeling, that’s a red flag.
- Retail investors can be a target. Trevor went looking for people who were emotionally invested, unlikely to do professional due diligence, and hungry for the next Tesla. Green tech companies that promise to save the world still have to deliver the goods.
The Truck That Couldn’t Drive, But Almost Got Away With It
Trevor built a $30 billion company on a truck that rolled downhill. He was convicted on three counts of fraud, sentenced to four years in prison, and then pardoned before he served a single day by a president he’d donated nearly $2 million to support. The retail investors who lost everything got nothing.
What makes the Nikola story worth studying is how long the lies worked, and who bore the cost when they didn’t. The engineers and executives knew. The CFO testified that Trevor’s statements “could be inaccurate or exaggerated.” And yet the company kept going, the stock kept climbing, and ordinary people kept buying in.
That’s the part that should keep accounting professionals up at night.
For the full story, including Caleb’s breakdown of the infamous downhill video, the GM partnership that lasted 48 hours, and the pardon that wiped away $660 million in restitution, listen to the full Oh My Fraud episode.
