You’re reviewing a client’s profit and loss report when you notice little sparkle icons next to several expense categories. Curious, you hover over one and get an instant explanation: “Office supplies increased 127% compared to last month due to these three transactions.” What used to require detective work across multiple screens now happens automatically, with AI explaining not just what happened, but why.
This isn’t a future vision—it’s happening right now in QuickBooks Online’s July 2025 updates. On the latest episode of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock from Royalwise and Dan DeLong from School of Bookkeeping break down Intuit’s massive “In the Know” session, where the company unveiled what they’re calling “QuickBooks on the Intuit platform.”
The transformation goes far beyond typical software updates. AI agents now work like digital detectives, scouring your data for patterns and anomalies. Banking feeds can automatically process PDF statements. Client communication occurs directly within QuickBooks, eliminating the spreadsheet shuffle. And those sparkle icons on reports? They’re AI-powered insights flagging unusual trends before your clients notice them.
But here’s what every accounting professional needs to understand: this isn’t an optional upgrade. By September 2025, everyone will be permanently on the new platform, with no opt-out option. The window to influence the final product closes soon.
AI Agents Become Your Digital Workforce
The heart of QuickBooks’ transformation lies in what Intuit calls “Agentic AI”—intelligent agents that actively hunt through your data for insights. Alicia explains her mental image: “I always imagine an AI bot in a detective hat, because that’s how I think about the AI is looking through the data and scouring it.”
The accounting agent, available for Essentials plans and higher, represents the biggest shift in how bookkeepers handle transactions. Instead of facing a wall of uncategorized entries, the system now identifies transactions that are “data-backed and likely to be accurate” and pre-checks them for posting. When three transactions meet this criterion, a banner appears announcing “three transactions ready to post.”
The game-changer is anomaly detection. Those sparkle icons appearing next to categories on profit and loss reports identify unusual trends automatically. Dan shares his experience: “I’ve seen it on some reports where the prior month there was a specific project that was done, and it said it right there on the screen like it went down this amount of percent because these two invoices were in the prior month.”
The categorization intelligence has evolved beyond simple pattern matching. The AI now recognizes that Shell and Arco are both gas stations, suggesting similar categories across different vendors. It scrapes bank descriptions for contextual clues and provides multiple suggestions for ambiguous transactions—offering both “meals and entertainment” and “travel meals” for restaurant charges, depending on your patterns.
Perhaps most significantly, categorization history has expanded from 12 to 24 months—a change Alicia specifically requested. This ensures annual charges can reference the previous year’s categorization, eliminating frustration with recurring yearly expenses.
Platform Integration Changes Everything
What Intuit calls “QuickBooks on the Intuit platform” represents more than rebranding—it’s the breakdown of decades-old product silos. As Dan explains, “their core offerings of TurboTax, MailChimp, and QuickBooks are getting homogenized here. And they can essentially talk to each other.”
The logic makes sense when you consider user patterns. As Alicia notes, “a lot of people use MailChimp who have never used QuickBooks. There’s a lot of people who file their taxes with TurboTax who have never used QuickBooks. So merging them all together is a natural evolution.”
The new interface features an app carousel with customer hubs, sales hubs, accounting hubs, marketing hubs, and business tax hubs. The customer hub will integrate MailChimp directly within QuickBooks, while business tax functionality brings TurboTax capabilities to the accounting workflow.
The enhanced bank feeds represent the most visible daily change. Alicia, who has been beta testing and providing daily feedback to developers, describes the evolution: “Everything that we knew and loved about the banking feeds is still there, but they kind of changed it.” The new system allows inline transaction editing, customizable column displays, and comprehensive transaction details.
The revolutionary statement import feature can process PDF bank statements and extract transactions automatically. While currently requiring human oversight—hence the two-hour processing time, at least for now—this capability could eliminate entire businesses built around transaction import services. As Alicia explains, “there’s a human being looking at it to see if it did a good job or not, and if it didn’t do it right, it’s actually going to a human being who is fixing the programming.”
Interface changes aren’t just cosmetic. The new left navigation is “brighter, it’s lighter, it’s prettier” with collapsible sections and bookmark functionality for one-click access to frequently used screens. The transformation from “Add” to “Post” in banking feeds reflects more technically accurate accounting language.
Client Communication Gets Built-In
The context gathering system eliminates the bookkeeper’s perpetual question: “What was this transaction for?” Built directly into QuickBooks, this feature threatens third-party apps by providing client communication tools within the core platform.
Alicia explains the problem this solves: “When you don’t know what something’s for, you have to go ask. And in the old days, we used to use spreadsheets for that. More recently, we’ve been using apps like Uncat, Keeper, or Financial Cents, where you can communicate with your clients right inside the app, but now you can do it right inside QBO.”
The system creates a to-do list maintained within QuickBooks, allowing bookkeepers to ask clients questions without requiring client QBO access. Clients receive emails with magic links to respond, and “it’s always the same link. And so you can just have your clients save it and bookmark it as the place to go.”
The expense forwarding feature allows anyone to send not just expenses but also income transaction directly into the system. However, this convenience introduces new risks. Alicia warns, “If you don’t have a bill approval process, you may have somebody who just goes in and pays everything without questioning anything. You actually could wind up paying bad actors who just sent random bills into your account to see if they could.” She reminds everyone to make sure they only give these email addresses to people they can trust.
The integration of Bill Pay Basic across all plans, including Simple Start, amplifies these concerns. Firms handling bill payments may want to consider upgrading clients to QBO Advanced, which includes mandatory bill approval workflows.
The September Deadline and What It Means
The timeline carries strategic implications beyond software preference. This isn’t a typical update where holdouts can postpone adoption—it’s a mandatory migration with a hard September deadline.
July offered opt-in/opt-out flexibility. August brought automatic transitions for new brand files. Crucially, all ProAdvisors’ clients were switched simultaneously. As Dan notes, “They threw accountants a bone” by ensuring firms wouldn’t juggle clients across different interfaces. September completes the mandatory transition, and by the month’s end, the new platform becomes permanent with no opt-out option.
The current period is critical for shaping the final product. As Alicia emphasizes from her beta testing: “This is the time to make sure that the platform works for us. They need your feedback.” Her daily communication with development teams resulted in interface improvements that serve real accounting workflows.
For firms considering the timeline, the choice is clear: engage now to influence the outcome, or adapt in September to whatever system emerges. The difference between being a beta participant and a forced adopter could determine whether your practice thrives or struggles.
Training and Resources Coming
Recognizing the scope of change, Intuit announced new training opportunities. Two courses are coming in October: one about understanding Agentic AI in general, and another specifically about AI agents in QuickBooks. There’s also ongoing research about what accounting professionals want to see in ProAdvisor Academy.
Alicia is completely rebuilding her training library at Royalwise. “I’ve got over 50 different courses of over 100 hours of QuickBooks Online content. So in September we are going to start over again from scratch,” she explains. Her Community and Coaching memberships will provide free entry into all webinars as she recreates content for the new platform.
Shape the Future or Be Shaped by It
The July 2025 QuickBooks updates represent the most significant transformation since moving to the cloud. AI agents are becoming the invisible workforce handling pattern recognition and routine categorization. New communication tools eliminate constant client back-and-forth. Interface changes reflect a fundamental shift toward integrated business management.
For accounting professionals, these changes represent both opportunity and risk. Those who engage now can influence the final product through feedback. As Alicia’s daily communication with developers shows, active participants can achieve solutions that serve the profession’s real needs.
But come September’s mandatory transition, the window for input closes. Firms will adapt to whatever system emerges from this beta period. The most successful professionals will view this transition as evolution—an opportunity to eliminate tedious data entry and focus on high-value advisory work.
Don’t let this transformation happen to you—be part of shaping it. The September deadline isn’t just about software—it’s about the future of the accounting profession itself.
Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!