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Billable Hours

The Billable Hour Is Broken and Every Firm Leader Knows It. So Why Won’t Anyone Kill It?

Earmark Team · April 25, 2026 ·

Richard Lynch can list every reason the billable hour is broken. It undervalues experienced professionals, creates perverse incentives, burns people out, and reduces human beings to time-tracked units. But without a hint of irony, he admits that Sikich, one of the largest CPA firms in the country, still tracks hours “on a religious basis.”

That contradiction tells you everything about where the accounting profession stands right now.

On a recent episode of the Earmark Podcast, host Blake Oliver sat down with Richard, a managing principal at Sikich with over 25 years in public accounting. They had an honest conversation about where things actually stand. Not where the conference keynotes say they stand or where vendor demos suggest they stand, but where they actually stand inside accounting and advisory firms, at the level where someone still has to fill out a timesheet at 9 p.m. on a Tuesday.

The takeaway is that the profession’s transformation is stalling because firms can’t let go of the operational scaffolding they’ve built around the billable hour.

The Super Accountant Vision

Richard has a term for what’s coming: the “super accountant.” It sounds like marketing language, but his definition is specific. A super accountant has AI fluency, strong judgment, and understands compliance without needing to physically perform it. “They’re not a tech person doing accounting work,” Richard explains. “They are a technical person, maybe a CPA, that specifically knows how to leverage technology.”

The structural change everyone talks about is the pyramid becoming a diamond with fewer people at the entry level and more in the middle. But Richard makes an important distinction. The bottom rung is moving up in capability, not disappearing. Future CPAs will “reach a higher level of intellect, capability, and advisory skills at a much earlier age without decreasing the standards.”

Richard points to how this has happened before. Thirty or forty years ago, interns got coffee and made copies. Today, interns do actual client work. “The capability of interns moved up,” he says. The same shift is about to happen again, just bigger.

But the education system isn’t ready. Accounting programs are mostly theoretical. They “lay a foundation,” Richard says, but “certainly don’t give you anything that is pretty or accessible to a client.” Firms will have to bridge the gap with intensive training, it may look like six to eight months where new hires don’t touch billable work, just learn the craft.

The Review Problem

Blake raises the concern many accountants have voiced. If AI does all the basic work, how do people learn to review? The whole system depends on doing the work first, making mistakes, getting feedback, and building judgment.

Richard doesn’t dismiss this. He calls it “a real concern” and says you “can’t underestimate or understate the value of experience.” But then he reframes it with an analogy.

Try explaining to kids today why they need to know how to use an encyclopedia. It seems absurd. The skill became irrelevant because the tool changed. What replaced it was arguably harder: filtering reliable information from unreliable information online.

The same thing is happening with review. “Technology will take care of putting it in the proper box,” Richard says. “Your objective is to have the filter of understanding how to interpret the outcome.” And he goes further: “There may be a benefit to actually not having that anchor of how we used to do business.”

This isn’t theoretical. Tax GPT claims it fully automated 1040 preparation. Basis says it’s done the same for partnership returns. Richard has talked to both vendors. The pace of accuracy improvement is “impressive.” AI is rapidly getting to where it’s “right more than it’s wrong.”

But Richard draws an important distinction. Completing a tax return is just compliance. The real product is what happens after: the advice on paying less tax, structuring a business sale, or planning succession. “When you engage with your clients beyond delivering compliance services,” Richard notes, “fees don’t really come up.”

Why the Billable Hour Won’t Die

“Our people hate entering their time,” Richard says plainly. “There’s no value to the time they spend entering their time and it undervalues us.” Experienced professionals solve complex problems in an hour because they have 30 years of experience. Bill that as one hour, and you’re “undervaluing the 30 years of experience that allowed you to answer that question.”

Richard calls abandoning timesheets “the Mount Everest” of firm transformation. The billable hour is the operating system. Everything runs on it, including utilization, productivity, margin, capacity planning, performance evaluation, even work-life balance monitoring. “You can’t really erase billable hours without erasing all of it,” he says.

Then Richard makes an argument Blake hadn’t considered before. Timesheets might actually help prevent burnout. Sikich monitors employees running over their expected hours and treats it as a capacity problem. Without those guardrails, Richard argues, ambitious people “will work so hard, they’ll burn themselves out really quickly.”

But Blake zeros in on the real issue. AI has destroyed the link between time and value. If AI makes your team twice as fast, the client pays half as much under hourly billing. That math doesn’t work anymore.

So what replaces hours? “We haven’t necessarily identified a better alternative,” Richard admits. Accountants like data and hours provide lots of data. Any replacement becomes more subjective. Client satisfaction? Value delivered? Team engagement? These are harder to measure, and for a profession built on measurement, that’s a problem.

The Basketball Team Problem

Richard draws on his sports background to explain what might work better. Think about the 1990s Chicago Bulls. Michael Jordan and Scottie Pippen scored the points. But Dennis Rodman, the defensive specialist who didn’t score much, was essential. His contribution didn’t show up in the headline stats, but the team needed him.

“We’re not even looking at points. We are looking at time on the court.” Blake points out. The profession measures the wrong thing entirely.

But Richard warns that team models only work if everyone performs. If Rodman doesn’t hustle for rebounds while Pippen is scoring, or if Pippen takes a game off while Rodman is sacrificing his body, the whole thing falls apart. “You have to have a culture where the team performs within kind of a standard deviation of each other.”

The deeper problem is cultural. “The connotation of the employee becomes, I am an hours-based person. All I am is hours,” Richard says. When every review, promotion, or conversation starts with “how many hours did you work,” people internalize that their value is their time. Not their judgment or ideas.

And the system treats every hour as equal, which Richard calls “baseline, categorically false.” Some people think faster. That doesn’t make them more valuable, but under an hours system, it makes them look more productive.

The Implementation Gap

Richard says people actually don’t burn out from long hours. “I don’t hear complaints about the hours when it’s engaging work,” he says. He says his team gets excited working a long weekend for a complex client issue. The burnout comes from being stuck at 9 p.m. “dealing with software issues and plugging numbers into spreadsheets.”

AI can eliminate that burnout-causing work. But only if firms actually let it.

“We’re playing with it, but we’re not really implementing it,” Richard says. “We’re purchasing it, but we’re not really relying on it.” Firms pour billions into AI tools, but their training, career paths, and daily operations haven’t changed. The technology is there but the willingness to break old processes isn’t.

“There will be progression and there will be extinction. The question is at what pace,” Richard says, framing the stakes clearly.

Working harder won’t compensate for failure to adopt anymore. Buying AI products doesn’t mean you’re adopting AI. And trying to fit AI into existing processes instead of letting it break them is a choice with consequences.

“If you consistently try to find a place of complacency and comfort, you will not adopt at the pace necessary,” Richard warns.

The Choice Firms Are Making Right Now

What makes this conversation valuable is Richard’s willingness to acknowledge he doesn’t have all the answers. “I still have a lot to learn,” he says.

He can see the billable hour is broken and the pyramid is unsustainable. He can see buying AI tools without changing operations is theater. And Sikich is still tracking hours religiously.

That honesty tells you where the real work is. The super accountant future requires dismantling training models, educational assumptions, and measurement systems that have existed for decades. Not just purchasing new software.

For accounting professionals at every level, including partners making decisions, managers caught between old metrics and new realities, or someone early in their career wondering what’s ahead, the question is whether the firm will let AI change your work.

Richard has a message for other firm leaders: “Don’t let fear rule the day.” The firms that use AI as permission to break outdated processes will thrive. The firms that bolt AI onto unchanged operations will struggle. And that divergence is accelerating.

“I have every desire to be on the side of progression,” Richard says. Which side is your firm choosing?

Listen to the full conversation between Blake and Richard on the Earmark Podcast for deeper discussion on replacement metrics for the billable hour, building the super accountant pipeline, and why letting go of the past might be the profession’s biggest challenge. Then visit earmark.app to earn free NASBA-approved CPE credit.

The Accounting Profession Has AI Completely Backwards

Earmark Team · February 5, 2026 ·

When Accounting Today surveyed industry thought leaders about AI’s impact on the profession, every expert agreed that AI would automate the boring stuff like bank reconciliations, data entry, and transaction matching while humans would rise to strategic advisory work. Not one thought their own job was at risk.

On a recent episode of The Accounting Podcast, hosts Blake Oliver and David Leary did something clever. They fed the same questions to ChatGPT, asking it to respond as an accounting thought leader. The AI’s answers were just as good as the human experts’.

“None of the accounting thought leaders think their job could be replaced,” David said, “which is crazy because essentially AI can at least do the thought leader job.”

Blake and David argue that the profession has AI’s impact exactly backwards. While everyone confidently predicts automation will eliminate mundane bookkeeping tasks, the technology actually excels at synthesis, narrative-building, and strategic analysis—the very work that defines “thought leadership.”

What AI Actually Does Well

The standard story about AI in accounting is machines will handle the boring, repetitive tasks while humans ascend to strategic advisory work. It’s comforting and logical. But according to Blake and David, it’s completely wrong.

“AI can take financial statement information and turn it into a narrative better than I can, better than almost anyone can at this point,” Blake states. “That’s what we should be using it for.”

Consider Mike Salvatore, a Chicago business owner with two cafes, two bars, and a bike shop. He used to analyze his cost of goods once or twice a year, spending hours crunching numbers. Now he does it every three weeks by feeding data from QuickBooks and his point-of-sale system into Google’s NotebookLM, which creates a podcast-style summary of his business performance. He sends these AI-generated recordings to his managers.

“It’s essentially my CFO,” Salvatore told The Wall Street Journal.

This isn’t AI doing mundane bookkeeping; it’s performing executive-level analysis and communication.

Blake’s own experience drives the point home. He built an AI system that turns news articles into detailed research notes and social media posts. That work used to eat up hours each week. He also trained an AI ghost writer on hundreds of his past writings. Now he can dictate a voice memo and get back a polished article in his own style.

“Basically, it has made it so, as ‘thought leader,’ I don’t do any of that anymore,” he admits. “It’s like I have a team that does that for me. I started working out and I’m just enjoying life.”

Meanwhile, the supposedly “easy” transactional work is stubbornly resistant to automation. David, who spent years taking QuickBooks support calls before co-founding the podcast, gets fired up about this misconception.

“Matching bank feeds is not bookkeeping. That’s just matching,” he argues. “Accounting is sending an invoice to somebody so they’ll pay me.”

He describes his recent struggle trying to upload an invoice to a client portal. It’s a “mundane” task that should be simple but isn’t. The process requires navigating confusing interfaces, making contextual decisions, and handling exceptions that don’t fit predetermined patterns. AI can’t do this reliably because it lacks the real-world context that humans take for granted.

The disconnect is striking. Thought leaders keep repeating the same message they’ve preached about cloud accounting for a decade: technology will free you up for advisory work. But as David points out, “I don’t think AI is freeing up your time to do that work yourself.” Instead, AI is doing the advisory work directly.

Are You Willing to See the Opportunity?

Where things get interesting is the same AI capabilities that threaten thought leaders create a massive opportunity for regular practitioners if they’re willing to see it.

Mike Salvatore, the Chicago business owner interviewed by the Wall Street Journal, wasn’t working with an accountant before. His AI “CFO” didn’t displace a human. He simply started getting insights he’d never received.

“Very few accountants serving Main Street businesses will actually do that kind of work for a price these business owners want to pay,” Blake explains. “So they do it themselves, but they don’t do it often and they don’t do it well.”

AI is filling a vacuum, not replacing existing services. And that vacuum is huge.

If a business owner can get advisory insights that are even 50-80% accurate from AI, that’s better than the nothing they’re getting now. The question for accounting firms is whether to let clients figure this out themselves or to offer AI-powered advisory services with professional oversight.

“Firms can feed data from clients’ QuickBooks files and their point of sale systems into these tools to generate AI analysis,” Blake suggests. “You can charge for it, because you’re adding the oversight—checking the numbers, making sure it actually makes sense.”

David connects this to a decade-old challenge. He remembers when LivePlan tried to train bookkeepers to offer business planning services. “They really struggled with it because they’re good at bookkeeping. But it’s hard to teach somebody to tell a story and create the narrative around the numbers.”

Now, “all those bookkeepers can basically offer that with AI out of the box and charge for that additional service.”

When ChatGPT (playing the role of thought leader) was asked what would make it worry about being replaced, it gave a revealing answer: clients accepting “AI-generated advice as good enough, even in ambiguous scenarios.”

Blake’s interpretation is blunt. “That’s what AI will fill—the gap in the market where accountants aren’t providing the service. There’s a big gap and there aren’t enough of us.”

Why Billable Hours Kill Innovation

One survey question asked about the “AI premium.” How much more should an AI-savvy accountant earn compared to an identical colleague who doesn’t use AI? The thought leaders said these employees should obviously be paid more.

Blake laughed at this. “How can you pay them more if you’re looking at them in terms of billable hours? AI is going to actually reduce their billable hours, not add more.”

If an employee uses AI to finish work in half the time, they bill half the hours. Under the traditional model, they look less productive, not more. Under the traditional model, “you should pay the AI employees less because they’re working less,” Blake points out.

This creates a ridiculous situation where your most innovative, efficient employees appear to be your worst performers.

Ryan Lazanis, who built and sold an accounting firm and now coaches other firm owners, has a different approach. He focuses on just two numbers: bottom-line profit and monthly recurring revenue. Not billable hours, utilization rates, or time per client.

“He is not breaking it down by client. He’s not looking at individual job profitability,” Blake explains. The only thing that matters is whether the firm made money over the year.

This makes sense because staff costs are fixed. “The amount of hours they spend has no impact on your profitability,” Blake notes. You only need to worry if one client is so demanding they prevent you from taking on others.

“You don’t have to track hours for months to figure out which clients are eating up your profits,” David adds. “You just go to your team and say, ‘Who’s the biggest pain in the ass client?’ And they’re going to tell you.”

There’s also a technical angle to consider. Blake cites research showing AI is nearly 100% accurate on tasks that take humans 4-5 minutes. That accuracy drops for longer tasks, but the threshold is “doubling every seven months.” By the end of 2026, AI might handle 10- to 20-minute tasks reliably.

But this only matters if firms can capture the productivity gains. Under billable hours, faster work just means more hours to fill. Under outcome-based metrics, faster work means more capacity for growth.

Is the AI Accounting Influencer Coming?

As the episode wraps up, Blake and David float an idea that captures the absurdity of the current moment. They’re considering creating an AI accounting influencer—a completely artificial thought leader to see if it can build a following comparable to real industry voices.

“Let’s make an AI accounting influencer and see if we can build its following to eclipse that of those real influencers,” Blake suggests. They could have it write newsletters, create content, maybe even land sponsorship deals.

It’s partly a joke, but it makes a serious point. If an AI can answer thought leadership survey questions as well as humans, write articles, and provide strategic insights, what exactly makes human thought leaders irreplaceable?

The answer might be less comfortable than the profession wants to admit.

Looking Ahead

The Accounting Today survey offered some important insights, though probably not what it intended. The people most confident about AI’s limited impact are those whose work AI does best. When ChatGPT generated answers indistinguishable from human experts, it demonstrated the very vulnerability those experts deny.

The real story is that AI excels at synthesis and narrative, which are the heart of advisory work, but struggles with the contextual, exception-filled world of everyday bookkeeping.

Firm owners should rethink their services to capture the advisory opportunity AI makes possible, and abandon billable hours before they strangle your ability to innovate.

For individual practitioners doing transactional work, the news is actually good. Your skills remain valuable precisely because your work requires the messy, contextual judgment that AI lacks.

And for thought leaders? As David observed with obvious frustration, the elitist attitude that “I’m better than you” has been in accounting for 30 years. “The reality is completely opposite. People are completely missing what’s really going to be replaced by AI.”

The race isn’t between humans and machines. It’s between practitioners who recognize AI’s true capabilities and those who cling to comfortable narratives while missing the transformation happening around them.

To hear more about Blake’s AI-powered lifestyle, David’s thoughts on what bookkeeping really is, and their plan to create an AI influencer that might outperform the human ones, listen to episode 469 of The Accounting Podcast.

From OnlyFans Audits to AI Cheating Scandals: Inside Accounting’s Strangest Week Ever

Earmark Team · January 24, 2026 ·

In episode 465 of The Accounting Podcast, hosts Blake Oliver and David Leary tackle one of the most bizarre unintended consequences of recent tax legislation: IRS agents may soon need to review OnlyFans content at work to determine if digital creators qualify for tax deductions. This absurd scenario perfectly captures the chaos unfolding as artificial intelligence and new regulations collide with traditional accounting practices.

The IRS’s Awkward New Job Requirement

The new “no tax on tips” deduction allows digital content creators to deduct up to $25,000 from their taxes. But conservative groups successfully lobbied to exclude “pornographic activity” from this benefit, leaving the IRS to determine what qualifies as pornography—a definition the Supreme Court has never clearly established.

“Are IRS agents going to have to sit in their offices at work and look at OnlyFans accounts and determine whether or not this content qualifies?” Blake asks. “Supreme Court Justice Potter Stewart famously said, ‘I know it when I see it.’ So that’s my question.”

The timing couldn’t be worse. The IRS just closed hardship telework requests, forcing employees back to the office while the agency faces a backlog of over 8,000 accommodation requests and has lost 25% of its workforce through voluntary separations this year.

David raises another complication: “If somebody did one video that got determined to be pornographic, do you lose the whole deduction or can you claim all the other days that you got tips?”

Tax professionals face their own dilemma. “Let’s say you get a client who says they want to claim the tips deduction, and they’re an online creator,” Blake explains. “Are you going to check out the content and decide whether it qualifies?”

When AI Meets Ethics—The KPMG Scandal

While the IRS grapples with content moderation, KPMG Australia is dealing with its own technology-related embarrassment. Multiple auditors were caught using AI and group chats to cheat on mandatory compliance training during 2023-2024. This happened after KPMG had already paid a $50 million fine for exam cheating from 2015-2020.

“AI is really good at taking these kinds of tests,” Blake notes. “Just copy paste all the questions into ChatGPT and you’ll pass in a heartbeat.”

The consequences were light: formal warnings for most, one verbal caution, and one person who left months later. The firm didn’t report the incident to regulators.

“They got fined $50 million for it before and then they just continued to do it,” David points out. “So the fines don’t work, obviously.”

The PCAOB is now warning it will closely scrutinize AI use in accounting firms. They’re particularly concerned about private equity-backed firms, fearing pressure for short-term results will compromise audit quality when combined with AI automation.

The Death of the Billable Hour

Beyond scandals, AI is reshaping how accounting firms operate and charge for their services. The billable hour, introduced in the early 1900s as a management tool and dominant since the 1960s, faces extinction.

“When AI can review thousands of contracts in minutes instead of weeks, charging for time spent becomes economically absurd,” writes Rita McGrath of Columbia Business School in the Wall Street Journal.

Blake experienced this transformation firsthand as a freelance bookkeeper. “I billed hourly for keying transactions into accounting software. I then figured out how to automate 90% of it. I had a choice: bill 80-90% fewer hours and lose all my revenue, or switch my clients to fixed fees and take ownership of the process.”

The efficiency gains are already here. Ramp has AI approvals handling 80-90% of transactions automatically. Xero’s new auto-reconcile feature uses AI to match transactions with high confidence. According to OpenAI’s survey of 9,000 workers, employees save an average of one hour daily using AI, with heavy users saving ten hours weekly.

But not every company succeeds at this transition. Pilot raised $118 million at a $1.2 billion valuation, betting it could automate bookkeeping and achieve software margins. Today, they have just 2,500 clients and recently launched a partner program to offload the labor they couldn’t eliminate.

“The fact that they’ve launched a partner program indicates they’re trying to push labor costs out of the company so they can be a software company,” Blake observes.

The irony isn’t lost on David. “They have this headline, ‘Tired of endless QuickBooks updates breaking your workflow.’ But the very first app they list in their integrations is QuickBooks. It’s built on QuickBooks.”

AI Writing Reports Nobody Trusts

Companies are racing to use AI for financial reporting even while harboring deep doubts about its reliability. Twenty-eight percent of financial executives already use generative AI for external reporting. ON Semiconductor’s AI writes entire sections of management discussion and analysis. Hewlett Packard Enterprise plans to use AI for first drafts of financial statements starting in January.

“Take financial statements, drop them into ChatGPT and ask for the narrative. It does a spectacular job,” Blake says. “Taking numbers and turning them into a story that non-accountants can understand, highlighting what’s important, it’s really good at that.”

Yet Harvard Business Review’s survey of 603 business leaders shows only 6% of companies trust AI for core business processes. Most limit AI to low-risk or supervised tasks.

“The work accountants do requires near 100% accuracy,” Blake explains. “Research shows AI achieves 80% accuracy at 30-minute tasks but 100% only for tasks taking a few minutes.”

Meanwhile, Meta’s creative accounting for its Hyperion data center—using complex structures to keep it off-balance sheet—shows human financial engineering still outpaces AI. As the Wall Street Journal called it, “Artificial intelligence, meet artificial accounting.”

What Comes Next

Interesting research is challenging assumptions about what drives audit quality. Studies show offices with less competition deliver better audits with fewer errors. “Competition pushes down fees, which incentivizes auditors to cut corners,” Blake explains.

Another study found audit teams with more women deliver higher quality at lower fees, but only in supportive environments with good work-life balance and female partners.

President Trump, meanwhile, claims tariff revenue will eliminate income tax entirely. “We’ve taken in literally trillions of dollars,” he stated, though actual tariff revenue was only $258 billion last year versus $2.7 trillion from income taxes.

“Doesn’t anybody prep him?” David wonders. “He just makes up numbers.”

The accounting profession is at a crossroads. Will accountants become the quality control layer ensuring AI meets professional standards? Or will they cling to outdated models until technology makes them irrelevant?

To hear Blake and David’s full discussion, including details about the new Trump IRA accounts for kids and Senator Jim Justice’s $5 million tax settlement, listen to episode 465 of The Accounting Podcast.

Navigating the Crossroads: How the Accounting Profession Can Thrive in a Rapidly Evolving Landscape

Blake Oliver · March 29, 2024 ·

The accounting profession is at a critical juncture, facing unprecedented challenges and opportunities in a world that’s changing faster than ever. As co-host of The Accounting Podcast, I’ve been diving deep into the pressing issues confronting our profession, and it’s clear that we need to embrace innovation and adaptation to stay relevant and thrive in the face of change.

In episode 376, my co-host David Leary and I tackled two issues related to these challenges: The 150-hour rule and billable hours. Here’s a summary of our discussion. For more, I encourage you to listen to the full episode.

Challenging the Status Quo: The Debate Over CPA Licensure Requirements

One of the most heated debates in our profession right now is around the 150-hour CPA licensure requirement. In Minnesota, there’s a proposed legislation to create an alternative pathway to the CPA license, requiring 120 credit hours and two years of experience instead. This challenges the long-standing 150-hour rule and has sparked a lot of discussion in the accounting community.

Jen Leary, CEO of CliftonLarsonAllen LLP, testified in support of this change, saying, “There are multiple studies that show that the 150-hour requirement has created barriers for students, especially minority students, to becoming CPAs. There is no evidence that the 150-hour requirement has improved the quality of the profession. We have the power to change this.”

If this legislation passes, it could inspire other states to explore innovative solutions to the challenges facing the CPA pipeline. It highlights the importance of reevaluating traditional models of education and credentialing to ensure they remain relevant, accessible, and equitable in a changing world.

Beyond Billable Hours: Reimagining the Business of Accounting

Another hot topic in our profession is the billable hour business model. It’s been a staple of the accounting profession for decades, but it’s increasingly scrutinized for its impact on employee well-being and work-life balance. 

As I’ve argued passionately on the podcast, “It all comes down to the billable hour. Treating people like machines that churn out hours like widgets. The firm is built to overwork you, to get as much as possible out of you like you are a machine.” If we want to address the cultural issues in our profession, we need to explore alternative business models that prioritize employee well-being and work-life balance.

Embracing Change: The Way Forward for the Accounting Profession

From rethinking CPA licensure requirements to reimagining the business of accounting firms, the profession faces significant challenges and opportunities in the years ahead. As societal expectations around diversity, inclusion, and work-life balance continue to evolve, the profession must be willing to question long-standing assumptions, explore innovative solutions, and chart a new course forward.

To dive deeper into these critical issues and join the conversation about the future of the accounting profession, be sure to listen to the full episode of The Accounting Podcast.

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