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The Future of Financial Reporting Is Already Here – And It’s Automated

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If you’re like most accountants, you spend countless hours updating spreadsheets, reconciling data between systems, and generating financial statements. Month-end close often involves manual data entry, copying and pasting, and time-consuming validation checks. However, recent advancements in automation tools mean those days may be numbered.

During a recent Earmark Expo webinar, G-Accon showcased how its Google Sheets add-on integrates seamlessly with cloud accounting platforms like QuickBooks Online, Xero, FreshBooks, and Sage. The demo highlighted a new era of accounting workflows—one in which real-time synchronization, automated data processing, and detailed reporting can dramatically reduce manual effort and give accountants more time for higher-value advisory work.

Below are the biggest insights from the live demonstration—and how they could reshape your month-end process.

Automated Reporting & Dynamic Templates

One of the standout features is how G-Accon handles financial reporting without storing any data on its own servers. Each time you refresh a report, G-Accon reaches directly into your accounting platform to pull in current numbers. By relying on live data, accountants always see the most up-to-date figures.

But the real magic lies in the template-based system. Rather than manually reconfiguring date ranges or reapplying custom formulas each time, you can define a structure once and let G-Accon handle the rest. Need to show net profit margin or custom KPIs on the P&L? No problem. Create the formula once, and it stays anchored even when new rows (like newly created accounts) appear.

“You don’t have to open each and every template,” explained G-Accon Chief Operating Officer Yelena Tretyakova. “You come here, change your formula in one place, and it updates everywhere.”

This means you can manage multiple sets of financial statements—like P&Ls, balance sheets, and cash flow statements—in a fraction of the time. Dynamic date ranges, color-coded negatives, and company logos can be baked right into your templates, giving clients professional-looking reports with zero repetitive effort.

Bulk Data Upload & Validation

Another common pain point is manual transaction entry. Whether you’re reclassifying expenses, correcting chart-of-accounts mappings, or posting large journal entries, uploading changes line by line is error-prone and labor-intensive.

G-Accon tackles this by allowing bulk uploads from Google Sheets to be directly uploaded to QuickBooks or other platforms. With one click, you can push thousands of lines—bills, invoices, journal entries, time activities—while G-Accon enforces validation rules. If the system detects an unbalanced journal entry, for instance, it flags the row and prevents erroneous data from ever reaching your GL.

You can also automate modifications in bulk. For example, if multiple transactions need a new class or department code, simply download them to a sheet, change the class code, and push them back. Each row’s status is tracked in real-time so you can see exactly which transactions were posted successfully.

“If you have errors because your debits and credits don’t balance, you’ll see that directly from QuickBooks,” Yelena noted. “You can go back, fix the row, and re-upload.”

Multi-Entity Consolidation & Intercompany Eliminations

For firms managing multiple clients—or businesses with multiple subsidiaries—the ability to consolidate is critical. G-Accon supports multi-entity consolidation by pulling data from all connected organizations, unifying it in Google Sheets, and even converting foreign currency amounts where needed.

Crucially, it also supports intercompany eliminations and grouping of accounts. If entities use different account names or numbering conventions, G-Accon lets you create elimination rules and group accounts under a shared heading (e.g., “Operating Expenses”). You can then generate consolidated P&Ls, balance sheets, and cash flow statements that neatly combine or exclude specific line items across multiple organizations.

“If you create new account codes in your chart of accounts, G-Accon picks that up automatically,” Yelena explained. “For multi-entity consolidation, you can map or group different accounts and then eliminate intercompany transactions.”

This streamlined approach removes a huge source of manual reconciliation and ensures you always have an accurate, real-time view of your organization as a whole.

Pre-Built KPI Dashboards

G-Accon also comes bundled with a set of pre-built KPI dashboards. With just a few clicks, you can stand up a visual snapshot of a company’s financial health, showing revenue, expenses, margins, and more. The underlying data is continuously refreshed from QuickBooks or other accounting systems, so these dashboards always display the latest numbers.

Best of all, these templates are fully customizable. You can add or edit charts, incorporate industry-specific metrics, or layer in additional Google Sheets formulas. Because everything lives in Sheets, you have the flexibility to adapt each dashboard to perfectly match client needs.

Workflow Automation & Detailed Logs

While automated reporting and bulk data uploads are huge time-savers, the workflow automation component ties it all together:

  • Scheduling: Set daily or hourly refresh intervals for reports.
  • Alerts: Configure custom triggers (e.g., email stakeholders if monthly expenses surpass $10,000).
  • Report Distribution: Automatically email dashboards or PDF statements to management or clients.
  • Backups: Generate snapshot backups of your Google Sheets file to preserve historical data.
  • Webhooks: If you want to connect with other applications or processes, G-Accon supports inbound/outbound hooks.

What’s more, G-Accon provides a detailed operations log showing every automated action taken. This means you can skip the frantic spreadsheet checks—simply look for “Success” or “Error” in the log to verify your tasks completed correctly.

“If you have 200 different reports, you’re not going to check each tab,” said Yelena. “You come here and see all actions in the log file.”

Real-World Use Cases & Pricing

Accountants use G-Accon for a wide variety of tasks, from month-end close to budgeting and forecasting. Franchise owners leverage multi-entity consolidation to handle dozens of stores; nonprofits integrate with QuickBooks to create advanced dashboards for board members; and businesses that run large volumes of transactions can bulk upload journal entries for year-end cleanups.

All features are included at every plan level. Pricing scales based on how many companies (entities) and users you need, so smaller firms can start affordably and expand without losing any functionality as they grow.

Move Beyond Manual Processes

Interested in exploring these automation capabilities further? Watch the entire Earmark Expo for a deep dive into G-Accon. You’ll see how easily you can move past traditional spreadsheet drudgery and deliver truly value-added advisory services to your clients.

Maximizing Tax Savings with Defined Benefit and Cash Balance Plans

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What if you could help your high-income business owner clients convert a $500,000+ tax liability into retirement wealth—while maintaining complete IRS compliance? That’s the power of defined benefit and cash balance plans, a strategy that many CPAs overlook but that can transform your clients’ financial futures.

In a recent webinar, David Podell of Business Benefits Consultants shared how strategically designed defined benefit plans can provide CPAs with a powerful tax optimization tool. 

Identifying Ideal Clients

According to Podell, the best candidates for these plans are high-income business owners who:

  • Have consistent, significant profits
  • Are comfortable with their current income
  • Run companies with fewer than 50 employees
  • Have stable employee bases
  • Are currently overpaying in taxes
  • Have underoptimized retirement planning

With these criteria in mind, let’s see how these plans have delivered results for real businesses.

Real-World Success Stories

Podell illustrated how defined benefit and cash balance plans can help business owners significantly lower their tax liabilities while enhancing their retirement savings.

Case Study 1: Law Firm Achieves $874,000 Contribution

A small law firm with two partners experienced an unexpected surge in income after winning a significant case that awarded them a substantial fee—much larger than their typical annual earnings. Facing a hefty tax bill, they sought a strategy to minimize their tax liability while making the most of this financial windfall.

They consulted with Podell to explore their options. By implementing a customized defined benefit plan, they were able to contribute $874,000 toward their retirement, with $814,000 being deductible. Remarkably, 96% of this contribution was allocated directly to the two partners.

The plan was meticulously tailored to account for the partners’ differing ages and financial situations:

  • Partner A was older and closer to retirement, making it advantageous for him to maximize his retirement contributions.
  • Partner B was younger, with student loans and young children, and preferred to contribute a smaller amount.

“This was very specific and customized in the design,” explains Podell. “We adjusted the plan to reflect the age difference and individual needs of each partner. By doing so, we turned a potentially large tax burden into a significant retirement asset for them.”

The result was a win-win:

  • Immediate Tax Savings: The firm significantly reduced its taxable income for the year, saving hundreds of thousands in taxes.
  • Retirement Growth: The partners boosted their retirement savings without disrupting cash flow or day-to-day operations.

Case Study 2: Solo Attorney Maximizes 1099 Income

A solo attorney was earning a substantial W-2 salary from his primary employer while also generating significant 1099 income through consulting work. Faced with a hefty tax bill on his consulting earnings, he sought a strategy to mitigate his tax burden and enhance his retirement savings.

He approached Podell with a straightforward question: “What if I can put away all the 1099 money? How would this work?”

By implementing a customized defined benefit plan, the attorney contributed $105,000 entirely for his own benefit. This strategic move not only provided a significant tax deduction but also allowed him to convert his side income into a substantial retirement asset.

Case Study 3: Family Business Secures Nearly $1 Million Deduction

A family-owned enterprise, involving multiple entities and several family members, faced a significant tax burden due to high profitability. The business had a complex ownership structure, including two primary owners, a minority owner, and other family members employed within the company.

Seeking a solution to minimize taxes while benefiting the entire family, they consulted with David Podell. By designing a highly customized defined benefit plan, they were able to make a $948,000 deductible contribution, with 86% of the benefits allocated directly to the owners and participating family members.

Key aspects of the customized plan included:

  • Inclusive Design: The plan incorporated not just the main owners but also the minority owner and other family members, maximizing benefits across the family.
  • Age and Role Considerations: Adjustments were made based on the ages and roles of each family member to optimize retirement contributions where they were most needed.
  • Multiple Entities Coordination: The plan seamlessly integrated various business entities under the family’s control, ensuring compliance and optimal benefit distribution.

“We tried to maximize the family as best as possible, determining ages and everything else,” explains Podell. “We really created this in a way that was very customized.”

The outcomes were substantial:

  • Significant Tax Reduction: The nearly $1 million contribution substantially lowered the company’s taxable income, providing immediate tax savings.
  • Enhanced Retirement Benefits: Family members received considerable boosts to their retirement savings, strengthening their financial futures.
  • Unified Financial Strategy: The plan aligned the family’s financial interests, promoting cohesion and shared goals within the business.

This case exemplifies how defined benefit plans can be tailored to accommodate complex family businesses while turning substantial tax liabilities into valuable retirement assets.

Strengths: Flexibility and Customization

The success of these case studies stems largely from the inherent flexibility of defined benefit and cash balance plans. “Every single plan design is different,” notes Podell. “That is not the world of the 401(k); that is not the world of a SIMPLE or a SEP plan.”

Key considerations for implementing these plans include:

  • Plan Design Variations: Options like floor offset, new comparability, and cash balance designs can drastically affect outcomes.
  • Flexibility in Contributions: Plans can be adjusted annually to match business performance, with options to freeze or reduce contributions in lean years.
  • Coordination with Existing Plans: These strategies can often be layered on top of existing 401(k) plans without disruption.

While traditional plans may cap out at basic 401(k) limits, defined benefit plans can support pension balances up to $3.1 million per person, with annual tax savings often exceeding $100,000. For CPAs looking to deliver measurable value to clients, these numbers represent a compelling opportunity.

The impact of proper plan design cannot be overstated. Consider a young real estate investor who received three different plan proposals:

1. First design: Offered a $100,000 contribution—not insignificant, but far from optimal.

2. Second design: Increased the contribution to $140,000 through a cash balance approach with a 401(k) component.

3. Third design: Incorporating pre-funding and ancillary benefits, achieved a remarkable $216,000 contribution—more than double the initial proposal.

This dramatic range demonstrates why sophisticated plan design is crucial for maximizing client outcomes.

A Strategic Combination: Defined Benefit + Roth 401(k)

Beyond plan design, there’s another powerful strategy available to enhance the overall tax benefits.

While many business owners avoid Roth 401(k)s due to losing the tax deduction, pairing them with defined benefit plans creates powerful tax diversification. 

When you’re already getting a $200,000+ deduction from your defined benefit plan, you can afford to make Roth contributions without the immediate tax benefit. This creates tax-free growth potential while controlling when and how taxes are paid—ideally during retirement when income levels and tax brackets may be lower.

Key Technical Considerations

While defined benefit plans offer powerful tax advantages, several important technical factors must be considered during implementation and ongoing management:

  • Plans should typically remain open 3-5 years minimum to minimize audit risk
  • For S-Corps, W-2 income levels are crucial for plan funding
  • Plans can work with multiple entities and control groups
  • Plans can be coordinated with existing 401(k)s without disruption

Given these technical complexities, successful implementation requires a coordinated effort among key professionals.

Implementing Success: The Team Approach

A successful defined benefit plan requires coordination among several professionals:

  • Tax advisor/CPA
  • Financial advisor
  • Record keeper
  • TPA/Actuary
  • Plan consultant

Consider working with a consultant who can quarterback this process, bringing together the necessary expertise while simplifying implementation for you and your clients.

By mastering this coordinated approach and becoming fluent in these sophisticated strategies, you can transform your practice and your client relationships.

Elevate Your Practice Through Strategic Planning

By mastering these advanced tax strategies, you can:

  • Deepen Client Relationships: Offering sophisticated planning sets you apart and fosters loyalty.
  • Attract High-Income Clients: Demonstrating expertise in significant tax-saving strategies can attract referrals.
  • Transform Your Role: Move from being a tax preparer to a strategic advisor who provides substantial, measurable value.

“Advice requires guiding your clients toward strategies that can improve their outcomes,” emphasizes Podell.

Ready to Transform Tax Outcomes?

Ready to explore defined benefit plans for your clients? Start by:

  1. Reviewing your client list for those with $100,000+ in potentially pensionable income
  2. Identifying business owners currently paying more in taxes than they’d like
  3. Considering clients with existing retirement plans that might benefit from optimization
  4. Reaching out to a qualified consultant to explore specific client situations

The difference between an ordinary retirement plan and an optimized defined benefit strategy can mean hundreds of thousands in tax savings for your clients—and a transformed advisory relationship for your practice.

Watch the full webinar to explore how you can implement these plans and transform your practice.

Uncover the Strategy That Turns Extended Leave into an Innovation Opportunity

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When two team members announce overlapping maternity leaves, many firms would anticipate a major disruption. But when that scenario played out at Dillon Business Advisors, something remarkable happened: team efficiency improved, profitability rose, and the firm discovered innovative ways to serve its clients.

In a recent episode of the Who’s Really the Boss podcast, Lezlie Reeves, Fractional CFO at Dillon Business Advisors, discussed with hosts Rachel and Marcus Dillon how the firm transformed what could have been a significant operational challenge into a catalyst for growth. With a team of 15 employees serving numerous clients, extended employee leaves often spell strained client relationships and overwhelmed staff—issues many CPA firm owners know all too well.

Yet through methodical documentation, systematic training, and strategic role delegation, Dillon Business Advisors didn’t just maintain their service levels—they raised them. Their experience offers valuable lessons for any firm looking to build more resilient teams and sustainable growth.

Building the Foundation: Systematic Documentation

Before team members announced their leaves, Dillon Business Advisors had already laid the essential groundwork. They recognized a common issue in accounting firms: too much vital knowledge residing in employees’ heads.

“Many of our CSMs do such a great job, but a lot of things would live in their head,” explains Lezlie. “If they needed to be out or someone left unexpectedly, they were not covered.”

Their solution was straightforward: using Excel templates and Vimeo recordings, the team documented every client’s comprehensive workflow—from daily tasks and weekly responsibilities to monthly financial preparation and client contact details. Rather than creating more administrative burdens, they integrated documentation into normal processes: recording videos during actual client work and updating Excel templates in real-time.

The team had previously solved for  password management by implementing Practice Protect, ensuring secure access to client systems wouldn’t become a bottleneck during employee absences and exits.

This foundation of systematic documentation paid off when employees announced their leaves. Instead of scrambling to capture processes and procedures, the firm focused on strategic preparation and training. It’s a powerful reminder that the best time to document critical workflows is before you need them.

Methodical Training: The Key to Seamless Transitions

With documentation in place, Dillon Business Advisors turned their attention to training team members over six to eight months.

The training began with basic daily tasks before progressing to specific client work. To avoid overwhelming both the trainers and the trainee, they introduced five clients at a time. This paced approach allowed the CSM Assistants to gain confidence with one cluster of clients before moving on.

 “If you’ve ever trained someone, you know it is exhausting to train while you’re working,” Lezlie says. 

To address this, the firm distributed training responsibilities across multiple team members instead of burdening a single trainer with 40 hours of instruction. Each group of clients followed a three-month progression:

1. Month One: The CSM Assistant shadowed the CSM.  

2. Month Two: The CSM Assistant handled the work with the CSM shadowing.  

3. Month Three: The CSM Assistant worked independently with support available.  

By the time employees went on leave, their replacements were fully prepared and confident—a stark contrast to common last-minute handovers.

From Disruption to Opportunity: Strategic Role Distribution and Unexpected Benefits

Rather than assigning all responsibilities to controllers, Dillon Business Advisors strategically divided tasks. The CSM Assistant handled bank feeds, reconciliations, journal entries, and financial preparation, while controllers managed client communication, tax filings, and payroll. This balance prevented any team member from becoming overloaded and ensured critical deadlines were met.

An unexpected bonus soon emerged. 

“One added benefit we’ve had is with the client service manager assistant and the controller stepping in on different tasks—they’re just putting a different set of eyes on things,” Lezlie notes. “They can reevaluate, maybe trying new ways of doing things.”

These fresh perspectives resulted in process improvements across multiple clients. Team efficiency grew, and rather than seeing a dip in profits during the leave periods, the firm saw an increase in profitability. When the team members returned from leave, they even requested to continue assistant support because it had enhanced their ability to serve clients effectively.

What began as a workaround for extended leave transformed into a sustainable model for growth, enabling the firm to create capacity without hiring more full-time CSMs. This led to more efficient workflows and improved profitability overall.

Turning Challenge into Opportunity

What started as leave preparation became a catalyst for enduring change at Dillon Business Advisors. Through systematic documentation, methodical training, and strategic role delegation, they not only maintained client service—but improved it.

By viewing extended leave not as an unavoidable disruption but as an opportunity for growth, accounting firms can build more resilient teams, streamline workflows, and create new paths for expansion.

Want to learn more about how Dillon Business Advisors transformed their approach to employee leave management? Listen to the full episode of the Who’s Really the Boss podcast for deeper insights and practical tips you can implement in your firm.  

Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

Why Top CPAs Embrace Strategic Productivity Over Time Management

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Every accounting professional has the same 24 hours each day, yet some feel perpetually behind while others run efficient, profitable practices—and still have time to enjoy life. According to Mark Ferris of Panalitix, the difference often lies in how purposefully you structure your organization, communicate with teams and clients, and focus on high-value work. 

In a recent webinar, Mark shares that moving beyond old-school time management toward “strategic productivity” involves three steps: (1) establishing effective organizational systems, (2) improving communication, and (3) refining individual mindset.

1. Establishing Effective Organizational Systems

Mark explains that “business is a team sport,” and even sole practitioners must consider how clients and contractors interact with their workflows. He emphasizes the importance of delegation and role clarity as the bedrock of effective time management. You can determine which tasks genuinely demand your expertise by identifying your workload in categories—administration, operations, production (basic vs. complex), management, client relationships, business development, and leadership.

He notes that using an organizational chart and job descriptions “prevents you from doing tasks that don’t require your specialized knowledge,” freeing up time to deliver advisory work or focus on firm growth. Mark also points out that routine procedures (such as client onboarding, payroll, and tax preparation) are best systematized via checklists. These checklists “ensure consistency and make delegation easier,” which allows key leaders to dedicate more attention to top-level strategy and client relationships.

According to Mark, strong key performance indicators (KPIs) bring structure and accountability to a practice. “Whether you track turnaround times, gross margin, client satisfaction, or productivity hours,” he says, “everyone should know how success is measured.”

He further highlights the importance of a consistent meeting cadence. In Mark’s view, “a daily huddle of 10–15 minutes can drastically reduce confusion,” because participants share top priorities, key metrics, and obstacles. He also recommends scheduling weekly or monthly meetings around production planning, marketing, or strategy and documenting actions so that discussions move the firm forward.

2. Improving Communication

“Email isn’t going away,” Mark emphasizes, “so we need smarter systems so it doesn’t run our lives.” One of his core recommendations is batching your inbox—setting specific times each day to tackle emails. He adds that if you open an email, “respond, delegate, or archive it immediately” rather than letting it linger.

To further prevent inbox overload, Mark recommends sharing documents in a central repository instead of sending attachments back and forth. He also highlights the value of a speed culture and response policies, noting that “slow response often undermines a client’s trust.” Setting a standard turnaround time (such as 24 hours for routine inquiries) and prioritizing A-list clients keeps projects on track and clients happy.

Mark advocates designating meeting-free zones each week to make headway on complex projects. “A day without meetings gives you uninterrupted time to focus,” he explains, “and it’s amazing how much more you can accomplish when you’re not constantly switching tasks.”

3. Refining Individual Mindset

Mark challenges practitioners to avoid the trap of filling newly freed-up time with more tasks. “What’s the point of being more productive,” he asks, “if we just keep piling on work until we burn out?” Instead, he advises using calendar blocking and setting deadlines to combat Parkinson’s Law—“work expands to fill the time available.” When you define strict time frames for tasks, you’re less likely to waste energy.

He highlights the value of chronotypes, referencing Daniel Pink’s research, and encourages CPAs to schedule complex tasks when their energy naturally peaks. This goes hand in hand with deep work concepts (from Cal Newport), where one to three hours of distraction-free concentration “dramatically boost both output and quality.”

Pointing to the idea of slow productivity, Mark urges professionals not to equate constant rushing with true progress. “By focusing on quality over quantity,” he notes, “you actually achieve more while protecting yourself from burnout.” He shares several stress-busting tips—like walking breaks, breathing exercises, or simply looking away from screens periodically.

The Pareto Principle (80/20 rule) also applies. Mark observes that “20% of your clients may be consuming 80% of your time,” despite not contributing meaningful revenue. He recommends offloading or restructuring those relationships so you can invest energy in A-list clients who value your services and are open to additional services or advisory work.

Bringing It All Together

According to Mark, practicing “strategic productivity” means joining organizational structure, communication mastery, and a focused personal mindset. Whether your goal is to take on higher-level advisory, grow your firm, or simply have more control over your schedule, implementing these strategies can help you work smarter instead of harder.

He suggests picking one or two techniques—such as instituting a daily huddle or revamping your inbox routine—and taking immediate action. Mark stresses the importance of documenting and sharing any new policies, checklists, or workflows so that “everyone is on the same page, and no one reverts to old habits.”

Mark also recommends exploring further resources, including short courses, events, and learning materials offered by Panalitix, which provide deeper dives into email management, leadership development, and operational process improvements. 
To learn more about Mark’s approach and see these strategies in action, watch the full webinar, where he provides step-by-step advice for applying each concept. Get ready to discover how small, purposeful changes can free your time, delight your clients, and bring greater satisfaction to your accounting practice.

Why a Smaller Client Base Helped This Firm Accelerate Revenue 

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What if growing your accounting firm meant intentionally serving fewer clients? While this strategy may sound counterintuitive, one firm discovered a leaner client roster was the secret to success: they grew from $2 million to $3 million in revenue while reducing their client base from 2,400 clients to just over 100. 

In a recent episode of the Who’s Really the BOSS? podcast, Rachel and Marcus Dillon shared how their firm achieved this transformation over the past seven years. Instead of endlessly pursuing higher client volumes and ever-expanding tech stacks, they prioritized building a scalable infrastructure and preserving a strong culture—an approach that might turn traditional assumptions about firm growth upside down.

Rethinking Growth: Less Can Be More

2017, Dillon Business Advisors brought in an average of $2M annually in revenue from 2,400 tax clients—what many would view as a thriving practice. But despite its profitability, this high-volume model came with challenges. Tax work accounted for 80% of revenue, leading to heavy accounts receivable cycles and intense tax seasons that strained the team and its infrastructure.

In a bold and seemingly paradoxical move, the firm began strategically exiting large blocks of clients. 

“We exited blocks of clients that equated to more than $1 million of revenue,” Marcus explains. “And that growth from $2 million to $3 million while exiting clients was very hard.”

This shift required restructuring leadership, implementing new processes, and thoroughly rethinking client service. Along the way, the Dillons solidified the philosophy that true, lasting growth depends on establishing a solid base first—before taking on new business.

Today, the firm supports about 100 monthly clients and 10 to 15 family groups, generating $3M in revenue, with 75% arriving through monthly recurring revenue. This deliberate, high-value approach replaced the burn-and-churn cycle of their previous volume-focused model.

Building a Scalable Foundation

Armed with lessons from their challenging transition, the Dillons focused on building infrastructure through two main channels: technology consolidation and process refinement.

Streamlining Technology

Instead of adding more applications, the firm focused on maximizing its core technology stack.

“Your client base and where you’re at revenue-wise should drive the processes and the technology you use, not the opposite way around,” says Marcus.

While the average accounting firm might rely on 30 different apps, Dillon Business Advisors consolidated. Rather than deploying specialized reporting tools, they maximized features in their existing software. They also merged communication platforms, moving their phone system to Zoom to unify it with their video conferencing solution.

Perfecting Processes Before Automating

Dillon Business Advisors applied the same philosophy to refining operational processes, especially for onboarding new clients. The firm adopted a “team of three” model—assigning a client service manager, controller, and CFO to guide each client’s onboarding. Before adding automation, they made sure the manual process ran smoothly.

“We had to look at the process and figure out exactly what we needed to solve for,” explains Rachel. “And then we chose the technology to put in that place.”

As a result, the team now completes a full client onboarding—including bookkeeping setup, tax review and proforma, and initial financial reporting—in just two to three weeks, all without sacrificing service quality for existing clients.

Cultivating Culture for Sustainable Growth

Alongside technology and process refinement, the Dillons knew preserving firm culture was vital for sustainable expansion. They introduced two key strategies: creating development paths for existing staff and adopting a culture-first approach to acquisitions.

Developing Internal Leadership

In mid-2024, Dillon Business Advisors launched a Subject Matter Expert (SME) program, enabling employees to grow their leadership skills without changing roles. SMEs receive extra compensation for staying up-to-date on industry changes and mentoring team members in specific areas like payroll, tax, or QuickBooks Online.

“They don’t have to move to a different role within the firm,” Rachel says, “And they don’t have to look outside the firm to work on their leadership development.”

This initiative helped the firm retain top talent while cultivating deep in-house expertise.

Culture-First Acquisitions

Their cultural focus also shapes the firm’s acquisition strategy. Rather than scooping up just any practice, the Dillons specifically target sub-$1 million firms with teams of five or fewer. Cultural alignment, not potential revenue, drives their decisions.

“We definitely want to maintain everything we’ve built at DBA and not dissolve into another brand or another culture,” Marcus adds.

Applying these selective criteria ensures each new addition strengthens rather than dilutes the firm’s carefully nurtured culture.

Conclusion: Build First, Then Grow

Dillon Business Advisors’ evolution from a sprawling 2,400-client roster to a specialized firm illustrates that growth isn’t just about scaling up in size. By consolidating technology, refining processes, and investing in culture, they’ve built a more profitable and resilient business model that runs on monthly recurring revenue rather than seasonal peaks.

For firm owners looking to grow more sustainably, the Dillons recommend building the foundation first. Then, when your people, processes, and technology are in place, growth can happen without the chaos that often accompanies rapid expansion.

For deeper insights into these strategies, listen to the full episode of the Who’s Really the BOSS? podcast. The Dillons share practical, real-world guidance for any firm owner on a growth journey.

Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.