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Accounting Technology

Four Years of Cleanup in Four Hours: Inside the AI Ledger That Learns From Your Work

Earmark Team · January 15, 2026 ·

What if you could stop programming bank rules forever? No more tweaking text strings, adding exceptions, or debugging why “COSTCO WHSE #1234” won’t match your Costco rule. During a recent Earmark Expo webinar, accounting software company Digits demonstrated exactly how that future works, and they achieve 96% automatic categorization accuracy without a single bank rule.

Host David Leary has been watching Digits since before ChatGPT existed. “I remember seeing a pitch deck about Digits, and it was being emailed around on backchannels in the accounting industry,” he recalled. “This pitch deck was super ambitious. At the time, the back channel hallway talk was like, ‘Great, here comes another bank feeds accounting app.’”

Now, years later, that ambitious vision is reality. Rob Hamilton from Digits’ partnerships team showed David and his co-host Blake Oliver what the company calls the world’s first “agentic general ledger,” software built from the ground up with machine learning at its core.

Why Digits Took Six Years to Build

Before diving into the technology, Rob shared the origin story. Digits founder Jeff Seibert sold his previous companies to Box and Twitter. At both companies, he noticed a stark contrast: product and engineering teams had real-time dashboards showing exactly who was on their website and what buttons they clicked. But when he wanted to check if he had a budget for a team event, finance told him to wait 45 days for the books to close.

“As a founder of a company, you’re like, ‘This is crazy. I’m just going to do this event without your approval,’” Rob explained. When Jeff left Twitter, he wanted to use machine learning for good, and accounting emerged as the perfect candidate.

The result took six years to build. “Turns out that it takes a while to build a general ledger from the ground up in the machine learning era,” Rob admitted. But that ground-up approach makes all the difference.

The Three-Layer Intelligence That Replaces Bank Rules

Traditional accounting software makes you act like a programmer. You write rules, define patterns, and hope the software follows instructions. Anyone who’s debugged bank rules knows the frustration.

Digits flips this completely. Instead of you teaching the software through rules, the system learns from your work at three levels.

First, it learns from each specific company. When you connect QuickBooks to Digits, it imports your historical data and trains on how you categorize that company’s transactions. “We actually train on a company level,” Rob explained. “When transactions start coming in, it actually leverages the work you’ve already done within that individual company.”

Second, it learns from your entire firm. When a new vendor appears—say, a coffee shop that just opened—Digits checks if any other client in your firm has seen that vendor. Your work for one client helps all your clients.

Third, it taps into global intelligence. For truly novel transactions, Digits uses its global model trained on every transaction the platform has ever processed.

The payoff is significant. “For September, we’re at a 96% rate of transactions getting booked into Digits that then were subsequently not touched by a human afterwards,” Rob revealed. That’s not just categorized; that’s categorized correctly enough that accountants didn’t change them.

“You’re not editing any rules,” Rob points out, contrasting Digits with traditional systems. “You don’t have to add an extra appendage to pull out the specific Costco transaction. We learn from your behaviors directly inside the product.”

How the System Handles the Other 4%

No AI system is perfect. What matters is how it handles uncertainty. When Digits encounters a transaction it’s unsure about, it doesn’t guess silently. It flags the uncertainty and shows its reasoning.

During the demo, Rob showed a US Patent and Trademark Office transaction where Digits displayed, “I have this as taxes, but I actually think it could be legal.” The system even suggested adding “intangibles” as a new account category for companies still building their chart of accounts.

The learning happens instantly. “We’ve built our architecture to be uniquely quick in the training,” Rob emphasized. “The second we see a similar transaction, it’ll effectively be perfect based on your prior action.”

Quality control is proactive rather than reactive. Each month, Digits flags all new vendors so accountants can verify they’re categorized correctly. It also highlights vendors booked to multiple categories, like Apple transactions split between fixed assets and software subscriptions.

When accountants don’t know what something is, they can ask clients directly within the platform. Questions attach to specific transactions, clients get email notifications, and responses flow back to the same transaction. The AI suggests categorization based on the client’s answer, though accountants confirm before applying.

David appreciated the unified workflow. “Now I don’t have to have five browser tabs open where one browser tab is the report, the transaction is in a new browser tab, and I make the edit and refresh the report in the other browser tab.”

Reconciliation in Minutes, Not Hours

Bank reconciliation should be simple, but when something doesn’t match, like $15 missing from Stripe, the detective work begins. Digits transforms this process entirely.

Statements enter the system three ways. Banks like Wells Fargo send them automatically via API. For others, accountants drag and drop PDFs directly onto the platform. Every Digits account also gets a single email address that accepts any document type, including statements, bills, or receipts, The AI routes them appropriately.

“So one email for all the transactions in a client’s company file,” David noted. “You don’t have special HR email and AP email where you send it to the wrong box and it creates a mess.”

The reconciliation interface shows the bank statement PDF alongside ledger transactions. As you hover over transactions, green boxes highlight the matching line on the statement. David’s reaction captured what every accountant will recognize: “I used to do this with a highlighter and my fingers. I had to find it on both.”

But the real magic is proactive problem detection. Digits identifies specific issues and offers one-click fixes for things like:

  • Uncleared transactions that should move to next month
  • Statement items missing from the ledger
  • Date discrepancies between records and statements

Each issue comes with a resolution button. The system does the detective work; accountants just confirm the fix.

“We had an accountant come in the other day. He was like, ‘I did four years of cleanup in four hours’ because he just linked the bank accounts, dragged all the statements in, and the AI did everything,” Rob says.

Beyond Bookkeeping: Reports Clients Actually Read

With traditional financial reports, only 15% of business owners even open those black-and-white PDF attachments. Digits studied this and found that when firms use visual reporting tools, over 70% of clients actually open and interact with the financials.

The reporting system works like “Google Docs for your finances,” as Rob described it. Accountants can add commentary directly on line items, tag clients with questions, and create visual dashboards that tell the story of the business.

The platform includes built-in bill pay ($0.50 for ACH, $2 for checks) and invoicing. The system automatically recognizes and routes dragged-in documents. Bills queue for payment, receipts match to transactions, and statements trigger reconciliation.

Behind the scenes, AI agents continuously research every vendor, building what Rob called “a dossier” with logos, phone numbers, and descriptions. “This is what your team does when they don’t know what a transaction is. They Google it and find the information.”

What This Means for Your Practice

The shift from rule-based to AI-native software fundamentally changes the accountant’s daily work. Instead of programming rules, you review AI suggestions. Instead of hunting for reconciliation errors, you confirm one-click fixes. Instead of sending reports that get ignored, you create interactive dashboards that clients actually use.

The compound effect is striking. Every correction teaches the system, improving accuracy for that client, your entire firm, and eventually all Digits users. Time savings stack up, allowing firms to shift toward advisory work.

Digits offers a partner program with volume discounts. The standard price is $100 per month per client for full features, with special pricing for tax write-up work. Accounting firms get their own firm account free when joining the partner program.

Rob emphasized that construction and other complex industries might see slightly lower accuracy rates than the 96% average, but the system continuously learns and improves. Features like sales tax support and project tracking are coming soon, while departments and locations tracking are already available.

For firms evaluating new software, the question has shifted from “What rules do I need to create?” to “How well does this system learn?” The four-years-in-four-hours cleanup example shows what’s possible when AI handles the tedious work.

Watch the complete Earmark Expo webinar to see the full demonstration, including reconciliation workflows, client communication tools, and the visual reporting system that gets clients actually engaging with their financials. Whether you’re ready to switch or just want to understand where accounting technology is heading, this demo shows what accounting looks like when bank rules become obsolete.

After 50 Years in Internal Audit, Richard Chambers Sees the Profession’s Greatest Risk Yet

Earmark Team · January 8, 2026 ·

“Who’s going to provide the skepticism, the intellectual curiosity, and the institutional knowledge to our audit teams in ten years? Because the rest of us are going to be gone.”

Richard Chambers drops this stark warning after 50 years in internal audit. His concern isn’t about losing jobs to technology. It’s about the growing gap between how we’ve always trained auditors and what the profession now demands.

On this episode of the Earmark Podcast, host Blake Oliver sat down with Richard, Senior Advisor for Risk and Audit at AuditBoard. He brings a unique view of internal audit’s transformation. When he started in 1974, fresh out of college and working in a bank’s internal audit department, the job was all about checking financial records and looking backward. Today? Financial risks make up only 25% of audit plans. The rest involves cyber threats, AI governance, supply chain chaos, and what Richard calls “perma-crisis”—our new normal where tariff rates can change three times in a single day.

Most companies use AI, but only a quarter have set up proper governance over it, according to AuditBoard research. That gap presents massive risk and opportunity for internal auditors who can bridge it.

From Bean Counting to Risk Navigation

Internal audit has changed dramatically since Richard joined that bank in 1974. Back then, it was all ledgers and reconciliations—purely financial work focused on last year’s numbers. Today, financial risks are just a quarter of what internal auditors examine.

“The profession has matured,” Richard explains. “While we still do some work in the financial space, that’s really a small percentage of internal audit’s focus.”

The real game-changer has been what Richard calls “perma-crisis.” It started with the COVID-19 pandemic and hasn’t stopped. “We’ve been lurching from one risk-induced disruption to another,” he says, listing the cascade: pandemic, forty-year-high inflation, supply chain breakdowns, wars in Europe and the Middle East. “We’re in our sixth year of it, and I would submit this is the new normal.”

This constant chaos makes traditional planning almost useless. Richard found that nearly 60% of internal audit departments had already changed their 2025 plans by May. When tariff rates can swing wildly in a single day—Richard recalls hearing three different numbers from Washington in one day—annual planning is dangerous.

“You can no longer have any confidence that one scenario is the only one you have to worry about,” Richard emphasizes. Organizations need what he calls “scenario risk management,” or planning for multiple possible futures at once.

This need for flexibility shifts how internal audit works with other departments. The old model was called “three lines of defense”: management controlled risks (first line), oversight functions monitored them (second line), and internal audit was the last barrier before disaster (third line).

But pure defense isn’t enough anymore. In 2019, the Institute of Internal Auditors dropped “defense” from the name. The new message? “Independence does not mean isolation.”

Richard uses a ship analogy that really hits home. Organizations are like vessels at sea that need lookouts watching in all directions and talking to each other. “If your internal auditors are looking in one direction and your risk managers are looking in another,” he warns, “but they aren’t sharing what they’re seeing, then you don’t know whether there are gaps.”

AI: The Top Risk and Best Opportunity

Three years ago, AI wasn’t even on internal audit’s risk list. Today, it’s number one, pushing even the talent crisis to second place.

“Pre-2022, before ChatGPT came out, we weren’t asking about it,” Richard admits. Once he started surveying the profession, AI rocketed up the list: middle of the pack the first year, third place the next, then straight to number one.

This isn’t just another tech disruption. After watching five decades of change, Richard doesn’t mince words: “In the five decades I’ve been in internal audit, there’s never been a greater risk to this profession in terms of becoming irrelevant.”

The scariest part? When Richard asks why audit teams aren’t using AI more, the top answer is, “We don’t really understand it enough.” That hesitation could be fatal.

Yet Richard himself uses AI daily as his “research assistant.” He asks it to identify industry risks, outline articles, analyze data. “It takes me longer to write the prompts than it takes to give me the answer,” he notes.

The use cases are obvious and powerful. Risk assessments that used to happen annually can now be continuous. AI can scan for threats humans would never spot. Data analysis that took weeks happens in minutes. Even audit reports can be AI-generated.

But the trap is that AI excels at exactly the work that trains new auditors. Entry-level graduates traditionally learned by doing routine tasks. Now AI does those tasks better and faster.

“College graduates have traditionally been able to ease into professions by doing some of the more rudimentary tasks,” Richard explains. “But AI is prime for rudimentary tasks.”

This creates a vicious cycle. Companies hire fewer entry-level auditors. Without that pipeline, who develops the judgment for complex work? Richard’ solution: “We shouldn’t refrain from hiring them. We should be willing to bring them in and help them leap the learning curve.”

“AI won’t replace internal auditors,” Richard predicts, “but it will replace internal auditors who don’t use it.”

The Human Superpowers AI Can’t Touch

“To assess culture, you also have to be able to rely on your sense of smell.”

A chairman of the board of a large Indian company shared this wisdom with Richard years ago, and it perfectly captures what separates humans from AI. Technology can analyze documents and data. But it takes human instinct to sense what happens when nobody’s watching.

Richard identifies three “human superpowers” that AI cannot replicate: professional skepticism, intellectual curiosity, and relationship skills. These aren’t soft skills; they’re the core value of internal audit.

Take culture assessment. Richard has done two major research projects showing how toxic culture can destroy organizations. But judging culture requires reading between lines, sensing unspoken tensions, and understanding human motivations. As Blake pointed out during the conversation, “The body language, the way people talk to each other, all of that is context that AI just cannot have access to.”

The audit committee relationship shows this even more clearly. Richard chairs an audit committee and knows these relationships need more than data transfer. They require courage to “grab them by the face” and focus them on hidden risks.

“If we’re content to just answer the questions they ask,” Richard warns, “then we’re not really serving our organizations well. We have to help them understand the questions they need to be asking.”

This shift, from giving answers to finding the right questions, represents a huge evolution. While AI can list potential questions, there’s something fundamentally human about knowing which questions matter.

Most critically, Richard identifies one role that must stay human: assessing AI’s own governance. “I shudder to think that there may be a day where we ask AI to assess its own governance,” he says. “We would never do that with anyone else.”

The challenge is developing these human skills when the traditional path is disappearing. Without routine work to learn on, how do new auditors develop judgment?

We need to help new auditors develop skepticism, intellectual curiosity, and institutional knowledge from day one. Teach them to ask “why” before teaching them “how.”

As Richard reflects after 50 years, “What a difference from the bean counter view of internal audit. You get to be so curious as an internal auditor these days.”

The Next 50 Years Start Now

Richard’s journey from a bank to internal audit’s leading voice shows a profession that has transformed before and must do so again.

The collision of perma-crisis and AI doesn’t doom internal audit. It clarifies its purpose. When tariffs change three times daily, cyber threats evolve by the hour, and AI makes decisions we don’t fully understand, organizations desperately need professionals who ask the hard questions.

Not “What does the data say?” but “What isn’t the data telling us?” Not “How do we implement AI?” but “How do we govern what we can’t fully understand?”

The saying “independence does not mean isolation” applies to both organizational relationships and the human-AI partnership. Tomorrow’s successful auditors won’t resist AI or surrender to it. They’ll orchestrate a sophisticated dance between computational power and human intuition.

The fact that entry-level work is vanishing while judgment becomes more critical demands new thinking about professional development. Organizations can’t wait for fully-formed auditors. They must cultivate intellectual curiosity from day one.

For accounting and tax professionals watching internal audit’s future, Richard warns those who avoid or fear AI will become irrelevant. But he also extends an invitation: those who combine technology with human capabilities will find themselves at the center of organizational decision-making.

Listen to the complete conversation to understand why this moment represents internal audit’s greatest challenge and its most exciting opportunity. After five decades in the profession, Richard reminds us the question isn’t whether internal audit will survive the age of AI. It’s whether individual auditors will choose to evolve with it.

From Random Acts of Advisory to Strategic CFO Services

Earmark Team · January 7, 2026 ·

“The darkest times for an industry are the times in which an accountant is most valuable.”

Chris Macksey, CEO of Prix Fixe Accounting, learned this firsthand during the COVID-19 pandemic. While restaurants nationwide struggled to survive, his specialized firm actually grew—not despite the crisis, but because of it. Restaurant owners desperately needed help navigating Paycheck Protection Program (PPP) loans, Economic Injury Disaster Loan (EIDL) applications, and industry-specific relief programs that their generalist accountants couldn’t handle.

In this live recording of the Earmark Podcast from Boston’s Advisory Amplified tour, host Blake Oliver explores how accounting firms can evolve beyond traditional services to become true strategic partners. Joined by Chris and James Erving, Head of Sales, Americas at Fathom, the conversation shows that delivering valuable advisory work doesn’t require advanced certifications or complex methodologies. It just takes a willingness to form opinions and use modern tools to turn financial data into business guidance.

What Advisory Really Means (And Why Accountants Struggle With It)

The accounting profession can’t even agree on what advisory means. James cuts through the confusion with a simple definition: “Being involved in the decision-making process rather than just the delivery of information.”

Chris takes it further. At Prix Fixe Accounting, he treats advisory as completely separate from Client Accounting Services (CAS), even assigning different team members to each. “It’s any of the work that you can’t scope really very easily,” he explains. Unlike predictable bookkeeping tasks, advisory demands flexibility and judgment.

The real challenge is having an opinion. “I have run into so many accountants who just won’t have an opinion about anything other than the accuracy of the financial statements,” Blake says bluntly.

Chris shows what having an opinion looks like in practice. When a restaurant’s food costs creep up from 23% to 28%, he doesn’t just report the variance. He digs deeper. “Is it that something’s changed in the kitchen, or is it just inflation that’s causing that number to gradually rise over time?” That shift from reporting what happened to explaining why it happened (and what might happen next) is where advisory begins.

But not every client needs this level of service, and knowing when to offer it makes all the difference.

Finding the Right Clients for Advisory Services

James identifies three clear signals that a business needs advisory support. First, rapid growth that outpaces the owner’s ability to manage finances. Second, reaching a size where DIY financial management becomes overwhelming but hiring a full-time CFO doesn’t make sense. Third, major events like acquisitions or exit planning.

This targeted approach beats what James calls “random acts of advisory”—the unpaid, unstructured advice many firms already provide without recognizing its value. By identifying specific triggers, firms can systematically deliver advisory services rather than hoping opportunities appear.

The conversation also reveals an important distinction between types of forecasting. James explains that small businesses often need short-term cash flow forecasts to predict cash positions in the next week or two. Larger or more stable businesses benefit from FP&A-style planning with three-to-12-month horizons and scenario modeling.

Understanding which clients need which services allows firms to focus their efforts where they’ll have the most impact, and where clients see enough value to pay premium fees.

Why Industry Specialization Accelerates Advisory Success

Chris’s restaurant-only focus demonstrates the power of specialization. His firm doesn’t just understand debits and credits; they understand why champagne and caviar became popular during the pandemic, how street construction affects revenue, and when consumers will pay for fine dining versus seeking value menus.

“Right now, consumers really feel a lot of pain in the pocketbook,” Chris explains. “The auto loan default rate is up. Credit card balances among consumers are at their highest levels. Consumer confidence is down.” This economic insight shapes his current advice: forget the $175 prix fixe menu and focus on feeding a family of four for under $75.

The specialization advantage goes beyond knowledge. Chris spent over a decade as a chef before becoming an accountant. “It’s a little bit of a cult industry,” he says of restaurants. “If you’re in, you’re in. If you’re out, you’re out.” This insider status builds trust that no amount of technical expertise could match.

His firm even mandates their approach. “The tech stack is set. There really aren’t any options. And there’s only one price point, it’s prix fixe. And you’re just going to have to enjoy the ride.”

This confidence comes from aggregated data across similar businesses. When restaurants see sales drop 20%, Chris can show clients it’s an industry-wide trend, not a personal failure. “When you can actually see that data and validate it for yourself, you know that no, it’s not you. It’s just the economy.”

The depth of specialization creates value generalist firms can’t match, but you don’t need a decade of industry experience to start delivering meaningful advisory services.

Making Advisory Practical: Tools, Metrics, and First Steps

“Once they actually do it for the first time, they realize, oh, I’m just looking at the last three years. I’m kind of rolling it forward, making an educated guess on what it’s going to be. And that’s really all it is.”

Chris uses this approach to explain forecasting for his team. Rather than treating it as an advanced skill only partners can handle, he involves staff accountants in creating annual budgets. They examine historical data, consider market conditions, gather client insights, like upcoming construction that might impact foot traffic, then make informed projections.

The key is matching the service to the business reality. Chris doesn’t do detailed cash flow forecasts for restaurants because “they have such tight cash flow that you’re off 5% and your cash flow projection’s shot.” Instead, he focuses on annual budgets with monthly check-ins.

Visual presentation transforms complex data into insights clients can actually use. “Our client base is largely visual people, and the financial literacy is usually pretty low,” Chris notes. He spent over a decade cooking before seeing a P&L statement, so he understands the challenge. Charts showing 12-month trends for metrics like food costs communicate far better than spreadsheets full of numbers.

Non-financial metrics add crucial context. For lodging clients, Chris tracks occupancy rates, average daily rates, and rooms sold. These are “numbers that you will not see surfaced in QuickBooks.” When revenue changes, these metrics reveal whether it’s a pricing issue or a volume problem.

James emphasizes the importance of using proper tools. “You don’t have to build an entire Excel model customized to a client to get started.” Modern platforms like Fathom automate much of the work, creating professional forecasts and visual dashboards without custom spreadsheets for each client.

For firms ready to begin, Chris and James offer practical advice. Start with forecasting, since it’s a natural extension of work you already do. Pick one or two industries where you have multiple clients and build expertise gradually. Ask more questions about your clients’ businesses. And remember, clients don’t expect you to know everything. They value accountants willing to connect financial data to business decisions.

Your Path from Compliance to Advisory

The shift from traditional accounting to advisory starts with three elements: forming opinions based on financial data, developing knowledge of specific industries or situations, and using modern tools to make forecasting efficient rather than overwhelming.

Chris’s experience during the pandemic proves the value of this transformation. While generalist firms struggled to help clients navigate crisis programs, his specialized knowledge made Prix Fixe Accounting indispensable.

The firms making this transition today position themselves for a future where their value only increases. Economic uncertainty creates more need for strategic guidance. Industry disruption demands advisors who understand both the numbers and their context. Business owners facing unprecedented challenges need professionals willing to venture beyond historical facts into forward-looking advice.

Listen to the full episode to hear additional insights on pricing advisory services, overcoming staff resistance, and managing the cultural shift within your firm. Chris and James’s conversation offers a practical roadmap for any firm ready to move beyond “random acts of advisory” to systematic, profitable guidance that transforms both your practice and your clients’ businesses.

Your QuickBooks Is Smarter Than You Think (And Getting Smarter Every Day)

Earmark Team · January 7, 2026 ·

When you can upload a photo of a bank statement and watch QuickBooks turn it into perfectly categorized transactions, you know something big is happening in the accounting world. The tedious work that once took hours is disappearing, replaced by something far more valuable: actual business insights.

In episode 114 of The Unofficial QuickBooks Accountants Podcast, titled “Those Sneaky AI Agents,” hosts Alicia Katz Pollock and Dan DeLong explore the seven AI agents that Intuit built into QuickBooks Online. After testing these tools extensively, they conclude it’s “90% AI and 10% marketing,” a ratio that should interest any accounting professional wondering if these changes matter.

The Seven AI Agents

Intuit rolled out seven different AI agents across QuickBooks: accounting, payments, customer, finance, project management, analytics, and payroll. As Alicia explains, “All of this is not even version 1.0. It’s kind of version 0.5 at this point.” Some features are in beta, others depend on which QuickBooks version you use, and a few you might not see unless you’re using specific features like projects or payroll.

But these agents are turning QuickBooks from a recording system into something that actually helps you make decisions. “What they’re trying to do,” Alicia notes, “is take the data, make it actionable, and give us insight into what’s happening in the business so we can actually take action on it.”

The Accounting Agent: Your New Data Entry Partner

The accounting agent has completely redesigned how bank feeds work. While teaching a three-hour class on the new features, Alicia made a surprising discovery. “All the things I was taking out were all of the gotchas and the troubleshooting.” Problems that plagued users for years, like dealing with duplicate transfer rules, simply don’t exist anymore.

The new banking interface features inline editable fields, meaning you can categorize transactions without constantly clicking into detailed views. Yes, it looks more cluttered at first, especially on smaller monitors. But there’s a fix: hit Control+Period (or Command+Period on Mac) to activate Zen mode, which folds away the sidebar and gives you full screen for your banking work.

The AI now explains why it’s suggesting certain categorizations. As Alicia describes it, “This is why you are off base, or oh, this is why that actually makes sense.” The downside is you have to retrain the AI from scratch. The good news is it learns fast—usually after seeing each transaction type once for monthly items, or three times for quarterly ones.

The Game-Changing PDF Upload

Here’s where things get really interesting. If your bank doesn’t connect to QuickBooks, you no longer need to wrestle with CSV files. Just drag in a PDF, JPEG, or PNG of your statement—even a photo from your phone works. The AI scrapes the document and creates a functioning bank feed with all the categorization benefits of a direct connection.

There are limits. Statements with both checking and savings accounts on the same page won’t work (though you could split them with a PDF editor). Complex statements get sent to human reviewers who typically respond within two hours, and they use your statement to improve the system for everyone.

Collaboration Without Meetings

The new collaboration feature adds a speech bubble icon to each transaction. Click it to ask questions, request documentation, or explain unusual expenses, all without scheduling a meeting. One of Alicia’s clients who previously met monthly with her bookkeeper immediately saw the value. “She is really excited to not necessarily have to meet in real time.”

The “Ready to Post” feature finds the sweet spot between automation and control. Instead of auto-adding transactions, it identifies high-confidence categorizations and presents them in a bubble at the top of your feed. As Alicia explains, “These are the transactions that we are pretty darn sure we got right.” Review them all and accept them with just two clicks.

Smarter Reconciliation and Problem Detection

The new reconciliation screen looks complex at first, but it’s actually brilliant. Upload your bank statement, and QuickBooks shows you exactly where problems hide. Not just “you’re off by $150,” but whether the difference is in deposits or payments.

Each transaction now has two rows: one showing what the statement says, another showing what QuickBooks says. Colored badges instantly communicate status. Green means matched. Blue means it’s in QuickBooks but not on your statement. Orange flags special situations like voided transactions.

The anomaly detection feature takes this further. Blue sparkles appear on reports when something breaks from normal patterns. Alicia describes her old process: “I’ve always had to run a P&L by month and physically scan all of the numbers and then drill in to go see, well, why is this one higher than usual?” Now the AI simply tells her: “You have this extra transaction for five times as much as usual.”

The Payments and Customer Agents: Growing Your Business

The payments agent analyzes your invoice history to surface potential issues. When Alicia’s system revealed “84% of your invoices last year were paid late, or not at all,” it immediately suggested adding a 2% late fee and provided the setup right there.

For each customer, it tracks payment patterns individually. Do they always pay three days late? Twenty days late? This insight helps you make smart decisions about payment terms and follow-up strategies.

The Customer Hub (currently in beta) adds full CRM capabilities to QuickBooks. It can scan your Gmail or Outlook for business conversations and turn them into leads. Track prospects through your pipeline from inquiry to close. But the real magic happens after the sale.

The system can send automatic feedback surveys after invoice payment. Happy customers (4-5 stars) get asked when they want to work together again and if they know anyone who needs similar services. These responses appear as work requests and warm referrals in your Customer Hub. As Alicia emphasizes: “That’s new business. That is money in your pocket.”

Evolution, Not Replacement

These AI agents aren’t replacing accountants; they’re freeing us from tedious work to focus on what matters. As Dan notes about modern business, “If you’re waiting for a quarterly report to be done three months ago to make a decision these days, that’s just not fast enough.”

The key is Dan’s “trust but verify” approach. The AI excels at pattern recognition but needs human judgment for context. When his payments agent incorrectly suggested late fees for on-time payments, human insight caught what the AI missed.

Alicia’s advice? Start clicking those blue sparkles. Give feedback with the thumbs up and thumbs down buttons. Don’t just dismiss features because they’re in your way; actually evaluate if they’re helpful. As she puts it, “Thumbs down is ‘No, this thing is not accurate and it’s not helpful,’ not ‘I don’t want to look at it right now.'”

Ready to see these “sneaky AI agents” in action? Listen to the full episode where Alicia and Dan demonstrate each feature, share implementation strategies, and explain exactly which upgrades might be worth it for your practice. The future of accounting is here, right in your QuickBooks account.


Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

Smart Accounting Firms Are Done Being Yes People

Earmark Team · January 5, 2026 ·

Picture an  accounting firm that keeps partner salaries locked away like state secrets. Staff spend years wondering what partnership actually pays. Meanwhile, another firm down the street posts everyone’s salary on a public leaderboard. The path to partnership comes with clear milestones and transparent rewards.

This stark difference shows just one way “renegade” firms are shaking up the accounting profession.

In episode 104 of the Earmark Podcast, recorded live during the Advisory Amplified tour in Austin, host Blake Oliver digs into what it means to be a “renegade” in accounting. He’s joined by Madeline Reeves, founder and CEO of Fearless Foundry, and Wesley McDonald, go-to-market leader at Relay. Together, they explore how forward-thinking firms and tech companies challenge everything we thought we knew about running an accounting practice.

What Makes a Firm “Renegade”?

So what exactly is a renegade firm? Reeves has worked with many of them, and she has a clear answer.

“A renegade firm is leading their clients to somewhere new and is not settling for the ways things have always been done,” she explains. These firms challenge the status quo. They see tech companies as partners, not just vendors. And they push their clients and technology partners to do better.

These firms also stand out in unexpected ways. Take Lance CPA (now part of Revel CPA). When they signed new clients in the brewery and hospitality space, they didn’t just send a standard engagement letter. They delivered beautiful welcome kits complete with custom beer glasses and cool socks. It was their way of saying this isn’t your typical accounting relationship.

But being a renegade goes deeper than nice gestures. These firms also excel at saying no.

“A lot of firms are dedicated to being acts-of-service people,” Reeves notes. “They become a little bit of “yes people” or people pleasers. But the real renegade firms are like, ‘I do not do that service or I do not work with that industry.’”

They’re not trying to be everything to everyone. They focus on being exceptional at what they do best.

Taking the Lead with Clients

Traditional firms often let clients call the shots. They use whatever software the client prefers. They adapt to the client’s processes. They follow rather than lead.

Renegade firms flip this completely around.

Reeves puts it perfectly: “When I go to the dentist, I’m not telling the dentist, ‘No, don’t use that drill in my mouth.’ I don’t know how to do dentistry. So if you’re an accountant, it’s your job to lead your clients.”

These firms come to the table saying, “This is how we do this job well and effectively for you. If the goal is advisory services, this is how we get there better, faster.”

When you’re the professional, you set the standards for how the work gets done.

Breaking Open the Black Box of Compensation

One radical change happening in renegade firms involves money—specifically, who knows what about everyone’s pay.

“On the most successful sales teams I’ve been a part of, there’s a leaderboard that shows exactly how much people have attained in their salary in that quarter,” McDonald shares. “Which is a wild concept to think about in some industries.”

Oliver points out the obvious problem with traditional secrecy: “One of the biggest secrets is how much the partners make. But if we want everybody to want to be a partner, why don’t we tell them?”

It’s not just about knowing the numbers, though. Reeves emphasizes that firms need “not just pay transparency but pathway transparency.” People need to see the clear steps to advancement, not just the end goal.

McDonald, drawing from his tech experience, says promotions shouldn’t be about time in seat. “You’re ready to move to the next level as soon as you’re performing at that level.”

This represents a huge shift from the traditional model where you might wait five years for a promotion regardless of your performance.

Building Teams That Actually Want to Work Together

The old model pits high performers against each other. Remember those weekly emails showing who billed the most hours? Competition is the traditional way to drive performance.

Renegade firms take a different approach.

“If you have people on your team who think the only way up is their own performance, your whole team is going to be fighting against each other,” Reeves explains. She learned this building sales teams. When she tied part of compensation to team performance, not just individual metrics, “We saw performance double because people were suddenly willing to turn to the teammate next to them and show them what was working.”

This collaborative approach is essential for attracting younger professionals. As Reeves notes, “There are a lot of young people who are coming out of school, and there’s nothing exciting to them about working 90 hours a week during tax season. They’re like, ‘hard pass.’”

“You can tell people to do the work and you can pay people to do the work,” Reeves says. “But to actually get people to want to show up and fully do the work, it has to align around the things that genuinely motivate them as a human.”

When Banking Becomes a Partnership

Banking isn’t usually seen as innovative. But companies like Relay are changing that, starting with how they work with accountants.

Most people choose banks for passive reasons. “It’s because I know that bank exists or they’re down the street or my parents bank there,” McDonald observes.

But what if your bank actually worked for you and your accountant?

“Relay is purpose built for our accounting partners and their clients,” McDonald explains. Traditional banks gatekeep information. Relay surfaces it to accountants so they can actually help their clients.

The difference is stark. “I’m not even sure how I would give feedback to Chase or Bank of America or Wells Fargo,” Oliver admits. In contrast, McDonald says, “If a partner of ours has an idea and they bring it to us, we will act on that idea.”

This isn’t just talk. Being a champion for SMEs and their partners is one of Relay’s seven core values. They were the first banking platform to go to market specifically through accounting professionals.

Reeves shares her own frustration with traditional banking. She wanted to support a local community bank that shared her values. But they had no online banking. Getting statements required writing emails to a banker.

“If you’re really serving small business at the core of who you are,” she says, “making me have to email a banker to get a bank statement isn’t serving small business. That’s creating extra manual work for me or for my accountant.”

Learning from Renegade Mistakes

Being a renegade means trying new things. And that means making mistakes.

Reeves shares a particularly painful one. She built what she thought was an innovative compensation model, paying top performers a percentage of deals they closed. Then she discovered a senior employee was committing fraud, jacking up prices in their proposal system to increase her cut.

Reeves recalls discovering the fraud just before a major conference and having to lock down all her banking immediately. The experience taught her to “trust but verify.” You need systems to ensure people act the right way, even those you trust.

McDonald shares his own revelation about breaking from the traditional path. He started his career as a fixed income broker. But as he earned promotions, he looked around and realized, “everyone there had been doing it for 30 years. I thought, ‘Can I do this for 25 more years?’”

He chose the non-linear path instead, moving between sales, consulting, and building teams. “I had stopped my learning journey,” he reflects. “I want to be a lifelong learner.”

Oliver’s “mistake” was majoring in music at the most expensive university in the country. But the experience taught him how to teach himself anything—a skill that proved invaluable in accounting. “If you can sit in a practice room for six hours a day and learn how to play a concerto, that’s all just breaking problems down into literally measure by measure, note by note.”

The Path Forward

The renegade firms discussed in this episode aren’t making small tweaks to the traditional model. They’re rebuilding it from scratch.

They’re becoming strategic leaders who guide rather than follow clients, creating transparent cultures where collaboration beats competition, and embracing technology companies as true partners rather than necessary evils.

With younger professionals rejecting traditional firm culture and clients demanding strategic guidance over compliance work, the old model is dying. The renegade approach offers a sustainable alternative that actually addresses why people leave accounting.

These innovations are happening right now at thriving firms. From brewery-themed welcome kits to banking platforms built for accountant collaboration, these changes prove accounting firms can create experiences that rival any modern service business.

Want to hear the complete conversation? Listen to the full episode. You’ll get the full story of how Reeves uncovered fraud through her proposal system, Olivers’s journey from professional musician to accounting innovator, and detailed strategies for implementing renegade principles in your own firm.

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