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Firm Growth

5 KPIs That Separate Million-Dollar Firms From Expensive Jobs

Earmark Team · February 2, 2026 ·

What if the difference between building a million-dollar asset and simply having a job came down to tracking just five numbers?

In this episode of Who’s Really the Boss?, Marcus and Rachel Dillon share the exact metrics that helped them grow DBA from $400,000 to nearly $6 million in revenue. These are the same KPIs they presented to over 200 accounting professionals at Intuit Connect and their Gather conference, backed by real benchmark data from firms ranging from $500,000 to well over $5 million in revenue.

Most accounting firm owners can rattle off their revenue figure without hesitation. It’s the go-to metric when someone asks about the size of your practice. But as the Dillons explain, revenue alone won’t tell you whether you’re building something valuable or just running faster on a hamster wheel.

While you could track dozens of KPIs (Dillon Business Advisors tracks over 20), five metrics form the essential dashboard for any accounting firm owner serious about building value. These numbers measure your business and determine whether you’ll have options when it’s time to step away.

The Five Essential KPIs That Form Your Firm’s Dashboard

Think about the dashboard in your car. As Marcus explains, you could scroll through dozens of gauges showing everything imaginable, but the instruments front and center are the ones critical to getting where you’re going safely. The same principle applies to running an accounting firm.

These five metrics create what Marcus calls a “level playing field” for understanding firm health and value. Let’s break down each one and see how firms in Collective by DBA benchmark data perform.

Gross Revenue (Trailing 12 Months)

This is your speedometer. It’s big, central, and impossible to ignore. The collective average sits at just under $2 million, representing a 10% increase from Spring of 2024.

But Marcus recommends tracking the trailing 12 months, not calendar year. Why? Because that trailing 12 months removes seasonality and shows what investors actually evaluate. “Think about how much has happened at DBA in the last 11 months,” he notes. “We’ve done two acquisitions. We’ve continued to grow Collective. We’ve added different people. It would be very deceiving to only focus on that last calendar year.”

That 10% growth could come from price increases, culling the client list, or organic growth. Revenue alone doesn’t tell you which, but it confirms movement.

Monthly Recurring Revenue (MRR) as a Percentage of Gross

The Collective average now sits at 47% MRR, up 2% from Spring. DBA operates at 70% MRR.

“It’s very unlikely that 70% of our business or revenue is not going to show back up next month,” Marcus explains. “That just helps us run a more stable business. It helps cover payroll, rent, technology subscriptions, and all those other expenses.”

A panel at Intuit Connect featuring firm owners who had completed acquisitions delivered a sobering insight. Matthew May from Sorren; Chris Williams, founder of System Six; and Becky Munson, Partner at EisnerAmper confirmed acquirers will buy firms without MRR, but they won’t pay as much for them. 

“Would you rather get a better valuation? Would you rather run a better business by moving them over to monthly recurring? Or would you rather somebody else do that after you sell the firm?” Marcus asks.

Revenue Per FTE

This efficiency metric shows how much revenue each full-time equivalent team member generates. The Collective average is $194,000 per FTE, up 1% from Spring. That means your typical $2 million firm operates with about ten people.

“It’s not so much about finding ways to cut people out of your business,” Rachel says, emphasizing an important point. “It’s more about not having to find that next person when you bring on two more clients or three more clients.”

The goal is moving toward $200,000, then $250,000, and eventually $300,000 as technology enables greater efficiency. But context matters. A firm heavy on bookkeeping won’t look the same as one staffed with tax attorneys billing $500 per hour.

Earnings Before Owner Compensation (EBOC)

This is where profitability gets real. EBOC equals your net profit plus owner salaries and benefits. It creates a true comparison between firms regardless of how owners structure their compensation.

The Collective average sits at 40%, down 1% from spring. For potential buyers, Marcus notes the attractive range is between 35% and 50%.

Why not use EBITDA? 

“EBITDA typically has a value in there for the owner’s role,” Marcus explains. “And if you have a succession event, they will look at EBITDA and beat you up based on the amount you pay yourself.” With a $2 million firm at 40% EBOC generating $800,000, an acquirer might value the owner’s role at $250,000 and calculate EBITDA at $550,000 for valuation purposes.

Even if you plan to give your firm away, “you want to give something other people want. You don’t want the receiver to say thanks, but no thanks,” Rachel points out.

Owner Production Hours

The final metric addresses what many firm owners care about most: their time. The Collective average is 1,152 production hours annually out of a standard 2,080, and that number dropped 12% from Spring.

“That’s not skewed by tax season,” Marcus clarifies. “This is all being pulled trailing 12 months.”

Owners successfully delegated over 10% of their production work while other metrics improved. As Marcus notes, “I know most owners would welcome that decrease in EBOC to work 10% to 12% less year over year.”

How KPIs Influence Each Other

Understanding these metrics is just the beginning. The real insight comes from recognizing how they push and pull against one another.

The Collective data reveals healthy, balanced growth: Revenue up 10%. MRR up 2%. Revenue per FTE up 1%. Owner hours down 12%. EBOC down just 1%.

But Marcus warns about the dangers of optimizing one metric at the expense of others. “What does revenue growth at all costs look like? It’s accepting anything that comes in the door. Probably your owner hours go up, or your costs go up because you have to employ people to do this work that may not be the best work.”

Similarly, you could improve revenue per FTE through mass layoffs. “My revenue per FTE would shoot up because I just have less FTEs,” Marcus explains. “Sure, my EBOC will increase, but my quality of life will probably go down.”

The key is finding balance. Revenue growth while owner hours decrease or hold steady, maintaining EBOC without burning out the team, and MRR creeping upward for predictable cash flow.

A Real-World Example of Pulling the Levers

The Dillons advocate for backward mapping. Start with where you want to go, identify the lever most likely to get you there, estimate costs and risks, then pressure-test results.

DBA tested several levers over the years: price increases, automation, hiring an operations manager, evaluating their client list, monthly recurring packages, and specialized hiring at the director level.

The Price Increase Lever at DBA

In 2024, DBA tackled pricing that had slipped on legacy clients. With an average monthly client at $2,100, they still had several below $1,000, which was unprofitable given their team structure.

They targeted a 14% increase, higher than typical because they’d delayed too long.

“We knew some people were on the bubble, “Marcus says, sharing his thought process. “We knew this would either move them to churn or invest and go deeper with our team.”

The messaging was crucial. “Don’t make the price increase about yourself,” Marcus advises. “No client wants to hear that. You have to have a better value perspective than your costs are increasing.”

Rachel adds that peer networks prove invaluable here. “You can talk yourself out of doing price increases. But in a peer group, you see what other people charge and what other people plan to do for their price increases. You think, ‘Well, I’m doing the same work as they are. Why am I still charging so little?’”

At the Gather event, when asked about planned increases for 2026, most firms indicated 10%, with some going up to 20-25%.

The Results

DBA lost $12,000 in monthly recurring revenue from churned clients but gained a net 4% in total billings while serving fewer clients. Revenue went up. EBOC went up. MRR percentage went up. Revenue per FTE improved. Owner hours decreased.

“You could improve all five of those metrics more than likely by price increases alone,” Marcus concludes.

Rachel emphasizes this wasn’t about pricing out clients. “The goal was to continue to serve them at a price that made sense for the business.” For truly problematic clients, she recommends direct action. “Just have the conversation and help them find a new provider. Don’t keep serving them because they’re paying you.”

Your Next Steps

The Dillons follow an Improvement Season framework:

  • April 16 – August 15: Assess progress and implement changes
  • September – October: Pressure test during higher volume
  • November – December: Reevaluate and adjust
  • January: Launch with refined plan

Some changes show results quickly. For example, price increases make a mark within a quarter. Others, like absorbing a director-level hire, might take a full year.

Marcus emphasizes involving your team. “Do it with your leadership team. Do it with somebody beyond yourself. And then invite others to improve that KPI and celebrate it with others. The cool thing about having a team is to be on a mission together.”

Rachel adds two key questions for listeners:

  • Which KPI do you need to move to increase your firm value?
  • What KPI are you not tracking yet, but you should be?

Whether you plan to sell, pass on, or simply run a better business, these five metrics determine your options. “You will have a succession event in your lifetime because you’re just not going to live forever,” Marcus says. “You’re either going to sell, give it away, or shut it down.”

The choice is yours. But it starts with measuring what matters.

Listen to the full episode for the complete conversation, including more details on implementing these strategies in your firm.


Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

From Stuck to Strategic: How Top CPA Firms Break Free from Endless Problem Loops

Earmark Team · January 15, 2026 ·

Picture a CPA firm owner sitting across from the same colleague at the same conference, one year later, complaining about the exact same problems: the same staffing issues, same client complaints, and same technology frustrations. Marcus Dillon sees this scene too often, and it breaks his heart. “One of the most disappointing things to me,” he shares on the latest episode of Who’s Really the Boss?, “is whenever you have a conversation with somebody a year later and they’re in the same exact place they were when you previously talked to them.”

But in a packed ballroom at Hotel Vin in Grapevine, Texas, 105 accounting professionals gathered this October to make sure they’d never be that person stuck in an endless loop of unaddressed challenges. Over two and a half days in October 2025, firm owners, leaders, and carefully selected team members came together for Gather 2025, an event that offered CPE credits but delivered something far more valuable than continuing education.

About two-thirds of attendees were firm owners and leaders, while the remaining third were team members positioned to create ripple effects back in their firms. “You want to bring a team member who can learn and take part in table discussions, but then also take what they’ve heard and learned back to others on your team,” Marcus explained.

From Growth to Excellence: A New Chapter in Leadership

After a year focused on “the goal is growth, not comfort,” Marcus introduced a new rally cry for 2026 that signals a shift in how successful firms approach leadership: “Lead Change, Create Impact.” This evolution is more than a tagline change; it marks a maturity in thinking about what drives firm success.

“We’ve had a very large growth year,” Marcus reflects. “We added a couple of director level positions, did a couple of acquisitions, and continue to grow Collective by DBA very intentionally. So now we’re going into a season of refinement and then excellence.”

This natural progression, from growth to refinement and excellence, mirrors a cycle that successful firms navigate intentionally. But growth isn’t just about numbers. As Rachel emphasizes, when they adopted their previous rally cry, “We’re really thinking about growth personally and professionally, of what does it look like to delegate to someone else? What does it look like to upskill and learn that next new thing, or say yes to something we don’t feel we have the skill set for?”

Rachel shares a particularly striking insight she heard recently from author Ruth Chou Simons, “You don’t have to be blooming to be growing.” Sometimes the most critical development happens underground, in the roots and foundation of a firm’s culture. These invisible victories, such as saying no to wrong opportunities, developing team members’ skills, or refining internal processes, often matter more than year-end revenue numbers.

The data from Gather 2025 validates this approach. While participating firms showed revenue increases, the standout statistic was a 10% decrease in owner production hours. For an industry where firm owners routinely work 2,000+ hours annually in production, this reduction shows genuine progress. As Marcus points out, this matters enormously for succession planning. “If there was a firm owner working over 2000 hours per year, as a buyer, you probably have to hire two people to replace that outgoing owner.”

The Four P’s Framework: Your Roadmap Through Change

Change doesn’t fail because people resist it, but because leaders haven’t provided the clarity teams need to embrace it. The Four P’s Framework, which Marcus discovered through his C12 leadership group, transforms vague announcements into actionable roadmaps.

“We used to talk about change and how we communicate change to the team,” Marcus recalls. The standard three questions (What’s changing? What’s staying the same? How does this impact me?) weren’t enough. The Four P’s provide a complete structure:

  • Purpose answers “Why are we changing?” But “the lens that you answer that question through should be your mission, vision and values,” Marcus emphasizes. “You’re not changing your mission vision values based on a change. You’re seeing the change through the lens of those mission vision values.”
  • Picture addresses “What does success look like?” Marcus admits this is his personal weakness. “You have to paint a great picture of what it looks like on the other side of this change and what it looks like going through this change.” Teams need to visualize both the journey and the destination.
  • Plan tackles “How do we get there?” This includes specific milestones. “You’ll know when you’re 20%, 50%, or 80% there and you can celebrate and then maybe push or sprint to that next threshold,” Marcus explains.
  • Part clarifies “What is my role?” This component “helps foster ownership, provide clarity” by making it crystal clear how each person contributes.

The framework came to life during DBA’s recent acquisitions. Purpose aligned with their mission of “impacting others and creating a great place to work.” Picture showed “a fully integrated team under one brand, serving very similar clients in very similar ways.” Plan mapped out specific 30-day and 90-day milestones. And each team member received a clearly defined part. Some continued with existing clients, others mentor new colleagues, and  others take ownership of new relationships.

Rachel’s reflection provides crucial context. “We have not always done it this way. We communicated the change, but rarely thought through all four parts.” The difference is dramatic. “You as the leader will not be in it on your own, trying to drag people along,” she notes. “You will have people who step into their role and know what it looks like to be successful.”

Solving Problems Together: The Power of Collective Intelligence

While firm owners tackled KPIs and succession planning in one room, team members gathered in another for a revolutionary session called “Borrow a Brain, Share a Solution.” With over 24 anonymously-submitted real firm challenges, participants tackled everything from lead generation to remote team connectivity to AI adoption.

“Even staff members had great ideas for lead generation,” Rachel observes. “It’s not always up to the leader to solve every challenge in the firm.”

The structured approach went beyond brainstorming. Teams identified questions needing answers, developed solutions, assigned implementation responsibilities, and specified necessary tools. They documented all frameworks and made them available through the Collective Community Resource Center, creating a permanent library of tested solutions for the 300+ team members now on the platform.

Angel Sabino, Jr., Dillon Business Advisor’s Director of Technology, demonstrated exactly how firms could build their own AI agents using Microsoft Copilot. “He built this AI agent for internal DBA team members to ask questions,” Marcus explains. “What’s our PTO policy look like? What firm holidays exist? What do I need to do to get this approved?” The agent pulls answers from the firm’s knowledge base, providing instant, accurate responses.

“He can also break it down into simple enough terms and pictures,” Rachel notes. This wasn’t about showcasing technology for its own sake, but solving the real challenge of making standard operating procedures accessible and useful.

The case study sessions added another dimension. Firm owners could submit data anonymously and pose specific questions to peers. Marcus calculated the value. “I did quick math. It was about $20,000 per hour in that room.” But the true value transcended hourly rates. It was about getting honest feedback from people who “truly care about you without having a vested interest.”

Putting It All Into Practice

The event’s structure reinforced its practical focus. After sessions on everything from KPIs to AI implementation, the final afternoon wasn’t filled with more presentations. Instead, teams and firm friends gathered to process what they’d learned and create action plans. “What did you hear? What are you going to work on?” became the guiding questions as DBA and Collective team members wove through conversations offering support.

The result? As one attendee shared with Rachel, “This is the first time I’m leaving feeling confident about what I’m going to do and not feeling overwhelmed and defeated that I’m not doing enough.”

Even the venue contributed to the experience. The Hotel Vin’s European-style food hall offered variety without leaving the building, while The Baked Bear ice cream truck (featuring customizable cookie ice cream sandwiches) provided a sweet networking opportunity in perfect October Texas weather.

Your Next Step Forward

For Collective by DBA members ready to continue this journey, Recharge 2026 awaits in Mexico (April 22-25) at an all-inclusive, adults-only Marriott resort. “We’re going international,” Rachel announces, promising two days of CPE, karaoke, collaborative dinners, and the option to extend your stay. Given that the group will occupy over 50% of the boutique hotel, spaces are limited.

But you don’t need to wait for an event to start implementing these insights. The frameworks, tools, and collaborative approaches shared at Gather 2025 offer immediate value for any firm ready to move beyond the cycle of unsolved problems.

Listen to Rachel and Marcus Dillon’s full conversation to discover how two leaders who’ve “been in this game since 2011” learned to stop dragging people through change and started leading them toward impact.

As Marcus reminds us, when you look back at your biggest wins, you won’t remember the change itself. You’ll remember the people who journeyed alongside you. The question is, will you be remembered as someone who helped others navigate change, or as someone who kept showing up with the same unsolved problems? The choice (and the tools to succeed) are yours.


Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

Your Team Actually Wants You Less Involved in Daily Operations—Here’s How to Give Them What They Need

Blake Oliver · November 25, 2025 ·

For an accounting firm owner, days can feel like an endless stream of Slack notifications and “quick questions” from your team. You’ve become your company’s “internal Wikipedia”—the go-to source for every operational decision, client question, and process clarification. Sound familiar?

Chase Damiano, founder of Human at Scale and recent guest on the Earmark Podcast, has a name for this trap: the bottleneck.

Damiano brings a unique perspective to the accounting world. After scaling Commonwealth Joe Coffee Roasters from zero to $5 million in revenue and earning a spot on Forbes’ 30 Under 30 list in 2018, he experienced burnout so severe it drove him to take a 12-week sabbatical that included two weeks of silent meditation. This radical reset transformed his understanding of leadership and delegation. Now, he shares those insights with accounting firm leaders trapped in similar operational quicksand.

In his conversation with host Blake Oliver on the Earmark Podcast, Damiano challenges a fundamental assumption plaguing firm owners: the belief that hiring more people will solve their capacity problems. The reality is far more complex. Breaking free requires a systematic approach to delegation that transforms how you communicate expectations and how you measure success.

Every overwhelmed firm owner needs to understand three critical transformations. First, why the traits that make you successful—perfectionism and desire to serve—become the quicksand that traps you. Second, how a six-part delegation framework frees you from daily firefighting. And third, why building a “team responsibility inventory” provides the roadmap for extracting yourself from workflows while actually increasing your team’s autonomy.

The Psychology of Being Stuck: Why Good Intentions Create Bad Systems

Before you can implement systematic delegation, you need to recognize that the very traits that made you successful now hold your firm hostage.

Damiano knows this pattern intimately. After scaling his coffee company to $5 million in revenue, he found himself addicted to the productivity habit. It took three full weeks of his sabbatical just to stop compulsively “figuring things out.”

“Even the act of ‘figuring out your life’ can now look more like a job,” he explained to Oliver. “Wake up, have breakfast, go to a coffee shop to figure things out. Then it’s time for lunch, more figuring out, dinner—and suddenly another day has vanished.”

This addiction to busyness hits accounting firm owners particularly hard. Your perfectionism, your genuine desire to serve clients, and your technical expertise aren’t character flaws. They’re the foundation of your professional success. But when it comes to scaling a firm, they become quicksand.

Oliver admits he fell into this exact trap with his own firm. “I said yes to everything,” he reflected during the conversation, “and then I’ve got too much to do and I’m busy all the time, working 60 hour weeks.”

The desire to help everyone feels noble in the moment. But it creates a system where your brain becomes the firm’s operating system. Every decision, every quality check, every client question routes through you.

The perfectionism problem runs deeper than just workload. Oliver shared an example from his time at a Big Four firm. The nonprofit team was performing full compilation engagements for clients who didn’t need them. “Most of these nonprofits did not need compilations, but we were doing it anyway with a huge added cost,” he observed. The team could have delivered a simpler service at better margins while still meeting client needs.

Damiano challenges firm owners to examine their “inner data”—not financial metrics, but the intuitive signals about energy and alignment. When he asks bottlenecked CEOs how they feel day-to-day, the answer is always the same: “incredibly draining,” “incredibly stressed,” “I don’t want to do this.”

Yet the pattern continues. They know they’re stuck, they can articulate the problem, but they take no action to change it.

This paralysis stems from a fundamental identity crisis. As Damiano discovered after exiting his coffee company, entrepreneurs often don’t know who they are without their business. “Everyone asked me what I’m going to get into next.” he recalled. “People assume you’re going to go on to an even greater thing, but you might not be clear about that internally, and that’s okay.”

The reality check comes when you realize your team actually wants you less involved. Teams see your pain from being overwhelmed. But more importantly, they experience frustration when you inject yourself into processes and “muck things up,” as Damiano puts it.

Your team craves autonomy over their roles. They want to make decisions without running everything by you. But first, you need to accept that your five-minute solution might be worth sacrificing for their two-hour learning experience.

Damiano’s perspective on one-on-ones captures the mindset shift required: “Your one-on-ones should not be about status updates. It’s an opportunity to develop them as leaders in every role, in every position. They should do 80 plus percent of the talking.”

Understanding these psychological barriers is crucial, but awareness alone won’t free you from the trap. You need a concrete system for transferring responsibilities that addresses both your need for quality and your team’s need for clarity.

The Six-Part Delegation Framework: From Chaos to Clarity

The breakthrough moment in Oliver and Damiano’s conversation came when Oliver realized effective delegation to humans uses the exact same structure as prompt engineering for AI.

“What you just described is a well-written prompt,” Oliver exclaimed as Damiano outlined his delegation system. “It’s the same thing.”

This revelation transforms delegation from an art into a science. The framework emerged from Damiano’s observation of countless delegation failures. One particularly instructive disaster involved a chief operating officer who attempted to delegate a billing process. She wrote just seven words on a piece of paper: “Manage billing process while I’m out on vacation.”

The predictable result? Complete failure. Without context, success criteria, or clear boundaries, the delegation was doomed from the start.

During the podcast, Damiano and Oliver worked through a real example: delegating the management of weekly team meetings. Here’s how the framework transformed this common bottleneck into a clear, delegatable responsibility:

1. Name the responsibility: “Manage and coordinate weekly team sync.” Just two to three sentences that start with action verbs.

2. Define the purpose: As Oliver articulated: “Our weekly team sync is what keeps everyone organized and makes sure nothing falls through the cracks. It helps us prioritize.” Damiano added, “This is our command center for what is happening for the week, but also a place for us to come together as a culture.”

3. Establish success metrics: “Everybody leaves the meeting with their top three to five priorities clearly defined. We’ve addressed any blockers,” Oliver said. Plus the binary metric: Did the meeting happen? Did everyone who could attend actually attend?

4. Document the process: They mapped out everything from sending meeting invites and creating agendas to collecting topics, facilitating discussions, and updating the practice management system.

5. Identify resources: Access to calendars, ability to run reports on upcoming deadlines, time for preparation and follow-up. “In a prompt that would be the tools,” Oliver noted.

6. Clarify decisions: The operations manager can choose meeting times and create agendas autonomously, but needs approval to cancel meetings two weeks in a row.

The elegance of this system lies in its flexibility. “Those first three are perfect delegation opportunities for a more senior individual,” Damiano explains. Junior team members benefit from all six elements as guardrails.

What makes this framework powerful is how it addresses trust issues that sabotage most delegation attempts. When delegation fails using this structure, you can pinpoint exactly what went wrong.

“You can literally look at it and pinpoint exactly where,” Damiano says. “And that is what makes the delegation stick, because you can just fix that one issue.”

The framework also flips the traditional delegation dynamic. Instead of the owner having to document everything, team members can use these six elements as a guide to ask better questions. This transforms delegation from a top-down directive into a collaborative process.

Oliver’s enthusiasm was immediate: “I’m going to start using this. I’m going to do this tomorrow with my team.”

The framework addresses his core challenge: getting his team to take ownership without constantly coming to him for decisions. By clearly defining decision boundaries upfront, team members gain confidence to act autonomously while knowing exactly when to escalate.

But individual delegation is just the beginning. True transformation requires examining every responsibility across the entire firm.

Building Your Delegation Roadmap: The Path to Strategic Leadership

Moving from technician to strategic architect demands a systematic inventory and redistribution of all responsibilities across your firm.

Damiano calls this process building a “Team Responsibility Inventory.” As Oliver discovered with his own 16-person company, you can reach a point where founders are still doing work from when the company was half its size.

“We’re the bottleneck,” he admitted, recognizing how he and his partner had become “functionally critical participants in the workflow” even though they now had a team capable of handling that work.

The Team Responsibility Inventory begins with radical transparency. Every team member completes a seven-day time audit, brain-dumping every task and responsibility they handle. No organization needed, just raw data.

Then comes the revolutionary part: a facilitated session to compile all these responsibilities and review them line by line as a company. For many firms, this marks the first time the team sees exactly what’s on the CEO’s plate.

“Imagine you’re going line by line through these responsibilities and as a team making a decision,” Damiano explains. “Should the CEO still have this responsibility?”

The power of this collective review can’t be overstated. Team members who’ve been frustrated by their CEO’s constant intervention suddenly understand the impossible workload their leader carries. More importantly, they become active participants in solving the problem.

Each responsibility faces one of six possible destinies: hire someone, delegate and train internally, outsource to a service provider, automate through software, consciously eliminate, or keep.

The elimination option deserves special attention. “This is an underused one,” Damiano emphasizes. After years of growth, firms accumulate zombie tasks—reports nobody reads, processes that served a purpose five years ago.

Oliver shared the perfect example: “There’s all these people running weekly, monthly, quarterly reports that were defined five years ago that they’ve been sending out constantly and nobody’s actually reading them.”

The delegation roadmap shows how responsibilities shifts over time. But successful execution requires developing your team’s decision-making capabilities, not just their technical skills.

This is where Damiano’s “Problem-Outcome-Solution Framework” comes in. Instead of bringing problems to leadership, team members learn to present complete proposals. Define the problem and its cost. Articulate the desired outcome. Recommend a solution with clear resource requirements.

Oliver’s current challenge illustrates why this matters: “My team comes to me with a problem and then I have to use my brain space to think about the solution. But it’d be much better if they defined the problem, defined the outcome they want, and gave me a proposed solution.”

This shift transforms every interaction from a drain on the CEO’s cognitive resources into a development opportunity for the team member.

The framework works because it addresses a fundamental misunderstanding about delegation. Firm owners often justify keeping tasks because “I could do this in five minutes. Why delegate something that takes them two hours?”

But this calculation ignores the compound effect. That two-hour learning investment today becomes 90 minutes next week, then 60 minutes, then eventually faster than you could do it yourself—all while freeing you to focus on strategic work only you can do.

Oliver’s ultimate success story proves what’s possible. After five years building his firm with these principles, he achieved the dream: “I was doing no sales, I was doing no client work. We were getting customers. They were getting served. They were happy, they were paying. Money was coming into the bank and I was not involved.”

For anyone trapped in 60-hour weeks, Oliver’s enthusiasm is infectious: “I will tell you that it is the greatest thing in the world to get into that position, because then you’re really just an owner of a business.”

From Bottleneck to Breakthrough: Your Next Strategic Move

The journey from bottleneck to strategic leader is about fundamentally reimagining how knowledge and decision-making flow through your organization.

Damiano’s framework reveals that delegation isn’t a single skill but a system. It requires clear communication, defined success metrics, and the courage to accept “good enough” from others. The same perfectionism that built your reputation can become the cage that limits your growth.

This transformation extends beyond individual firms to the entire accounting profession’s evolution. As AI handles increasingly complex technical work, the firms that thrive will be those where owners have already extracted themselves from technical execution. They’ll focus on strategy, relationships, and innovation instead.

What makes Human at Scale different is, “We don’t just come in as a consultant or advisor or coach,” Damiano explains. “We actually come in and join your team. We are in there, actually running these systems and building that with you.”

Listen to the full conversation between Oliver and Damiano on the Earmark Podcast to discover additional frameworks and tools. Visit Human at Scale to take their operational leadership assessment that can diagnose your firm’s specific bottlenecks.

This CPA Spent Five Years Modernizing His Firm Before Making a Move to Buy It

Earmark Team · November 16, 2025 ·

In 2012, Tim Abbott walked into a Chicago accounting firm that still tracked tax returns on a clipboard. No electronic filing, no digital documents, just alphabetical lists checked off by hand. Eight years and one pandemic later, he owned that practice and another 40-year-old firm, and had transformed both into a thriving $2.4 million modern business while keeping nearly all their legacy clients.

In this episode of “Who’s Really the Boss?”, hosts Rachel and Marcus Dillon get Abbott’s story about acquiring and modernizing two multi-generational accounting firms in the Chicago suburbs. The journey involved a delicate balance between honoring tradition and driving innovation.

Starting With “No Is a Complete Sentence”

Abbott’s path to firm ownership began with an unexpected philosophy. “The best piece of advice I received,” Abbott shares, “is that no is a complete sentence.” This mantra guided his transformation of M.J. Vandenbroucke from a clipboard-based operation into a modern firm serving law offices, financial planners, and medical practices across the Chicago suburbs.

Abbott brought a fresh perspective to a firm frozen in time. With three daughters at home and a wife working as an elementary school nurse, he understood the importance of setting personal and professional boundaries. That discipline proved essential when navigating the complexities of modernizing practices that had operated the same way for decades.

The firm he joined in 2012 wasn’t broken; it was just stuck. With ten employees, many boasting 20 to 35 years of tenure, M.J. Vandenbroucke had successfully served clients since 1970. But success had bred complacency. The firm ran entity returns through UltraTax while processing individual returns in ProSeries, losing K-1 import capabilities. When Marcus Dillon learned about this setup, lost efficiencies immediately came to mind.

The Art of Incremental Change

Rather than shocking the system with sweeping reforms, Abbott orchestrated a deliberate five-year modernization plan. Each year from 2012 to 2017 brought one major improvement. Electronic filing replaced paper submissions. Digital file cabinets eliminated physical storage. Client portals opened new communication channels. Direct deposit streamlined payments.

“When you’ve been doing things largely the same way for 30 years, it can be challenging to change,” Abbott observed. His measured approach respected the staff’s experience and the clients’ expectations. This patience wasn’t passive; it was strategic.

Abbott received some invaluable advice about acquisitions: “Unless something is functioning horribly, don’t change anything you don’t have to” during the first year. By observing existing workflows and understanding why certain processes existed, he could distinguish between outdated habits and practices that genuinely served clients well.

This incremental approach delivered measurable results. Staff gradually embraced new technologies without feeling overwhelmed. Clients experienced improvements as enhancements rather than disruptions. Most importantly, the firm maintained its operational stability while building capacity for future growth. By 2017, Abbott was ready to acquire the practice, having proven that modernization didn’t require revolution.

When Coffee Leads to Acquisitions

Abbott’s second acquisition offers a lesson in professional serendipity. At a conference, he sat next to a CPA from New Jersey who mentioned knowing someone near Abbott’s Chicago office. “That casual breakfast conversation led to coffee meetings,” Abbott recalls, which evolved over two years into an acquisition agreement finalized in 2020, during the pandemic.

The 75-year-old owner of this second firm had no succession plan. Like M.J. Vandenbroucke, this practice had operated for nearly 40 years with established processes and long-term client relationships. Abbott acquired the business and moved the entire operation to their larger office space, merging two firms with a combined 90 years of history.

Both transitions followed a similar pattern, with previous owners staying on for approximately three years. The first owner planned to work through the 2020 tax season, but when COVID extended deadlines indefinitely, he decided to leave on June 30th. “If we don’t just rip the Band-Aid off, I’m going to be here forever,” he told Abbott.

The second owner maintained his full role for the first year, with Abbott sitting in on client meetings but not directly involved in work. Years two and three saw gradual transitions until Abbott hired a replacement CPA. This extended handoff was crucial for client retention.

Building Trust Through Continuity

Abbott presented the second acquisition as a “merger” rather than a takeover, maintaining all existing staff to ensure continuity. The messaging mattered. “There was actually a pretty big sense of relief that we had a continuity plan in place,” Abbott notes. Clients who had watched their CPA age into his seventies welcomed the security of younger leadership backed by familiar faces.

The human element proved crucial. When a bookkeeper has been working with a client for 22 years and stays through the transition, “there’s a lot of comfort there,” Abbott observed. This continuity helped maintain exceptionally high client retention rates through both acquisitions.

Not all relationships transferred smoothly, though. Referral sources—particularly those with personal connections to previous owners—were harder to retain than clients. “The owner’s friend, people he grew up with, high school buddies, fraternity friends, some of those don’t transfer very well, no matter how hard you try,” Abbott acknowledged.

Marcus Dillon confirmed this challenge from his own experience. “The referral sources who referred clients to the firm while it was owned by another CPA, some of those loyalties go away.” This means firms must activate new business development strategies to replace lost lead sources.

Discovering Hidden Challenges and Strengths

Post-acquisition discoveries revealed problems and unexpected assets. Abbott uncovered situations like clients receiving May financials in September because “they’re always late and we have to call three times.” Marcus Dillon shared similar experiences, noting how sellers suddenly reveal after closing which clients are “awful to work with.”

But Abbott also discovered the firm’s employees had an exceptional ability to explain complex concepts without condescension. “We’ve received several referrals from prospects who said, ‘so and so told me to call you, I need help. And they said you wouldn’t make me feel dumb.’” This skill became a cornerstone of the firm’s value proposition.

The firm’s recent website redesign reflects this evolution. Rather than hiding behind traditional industry opacity, Abbott chose radical transparency with published pricing. “We’re not out here to compete with anybody on price, but you have no reason to hide it.” The new site at mjvcpa.com has already generated upsells from existing clients who discovered services they didn’t know the firm offered.

The Power of Peer Connections

Throughout these transitions, Abbott credits peer relationships as essential to survival. “COVID was brutal for everybody,” he reflects. “I don’t know that I would still be here running a firm without just some of those relationships that got me through the tough times.”

His involvement in mastermind groups and communities like Collective by DBA provided crucial support. “Having the resources of other firm owners that have literally walked in your shoes and faced the same challenges, getting their perspective, wisdom, and advice has always been hugely beneficial to me.”

These connections even facilitated acquisitions within the group. Marcus Dillon recalled how a conversation with one mastermind member led to another acquisition for his firm. The lesson? Professional relationships often yield unexpected opportunities.

Building for the Next 50 Years

Today, M.J. Vandenbroucke employs 13 team members in a hybrid environment, with staff in the office one to four days per week and two fully remote employees. 

After years of integration work, they’ve finally standardized processes across both acquired firms. Goals have shifted from survival to optimization. The firm has the capacity to grow without adding headcount.

“When you take the right steps, generally the results follow,” Abbott reflects. His patient approach to building on established foundations while creating new value positions M.J. Vandenbroucke for another 50 years of service.

For accounting professionals considering acquisitions, Abbott’s experience offers valuable lessons. Respect the pace of change. Invest in extended transitions that transfer trust, not just client files. Honestly evaluate what deserves preservation versus transformation. And perhaps most importantly, remember that “no is a complete sentence,” because boundaries matter when managing complex transitions.

Listen to the full episode to discover Abbott’s specific strategies for managing resistant staff, navigating unexpected challenges, and building the critical peer relationships that make these transformations possible. With patience, respect, and strategic thinking, you can honor the past while building for the future.


Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 20 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

Finders, Minders, and Grinders: Unlocking Your Accounting Firm’s Potential

Earmark Team · January 27, 2025 ·

Every accounting professional knows the dilemma: you’re expected to handle complex client relationships, ensure top-notch technical work, and juggle operational tasks—all at once. This all-in-one approach often leads to burnout, stunted growth, and high turnover.

Enter the “Finders, Minders, and Grinders” framework, a well-known model in professional services. 

During a recent webinar, Mark Ferris of Panalitix explained how aligning each person’s natural personality with the right role can transform your practice. Instead of forcing everyone to “do it all,” you identify and empower:

  • Finders (relationship builders who generate new business),
  • Minders (managers who oversee processes and teams),
  • Grinders (technical experts who dive into the detailed work).

By putting people where they naturally excel, you reduce inefficiency, nurture talent, and build a more resilient firm. Below, we’ll explore how to apply this framework to create an environment where team members thrive, clients receive the best service possible, and your business can scale sustainably.


Why Matching Personalities and Roles Matters

When people consistently act against their natural inclinations, they burn out quickly. “If we act contrary to our natural inclination—our personality—it takes quite a lot of effort,” Mark Ferris explains. “That is tiring, and it’s not something we can keep up forever.”

Many traditional accounting practices mistakenly assume everyone can (and should) wear multiple hats equally well—reviewing hundreds of returns, leading team meetings, chasing new clients, and more. While some staffers can manage briefly, over time, misalignment in roles leads to errors, missed deadlines, and unhappy team members.

Skills vs. Personality: It’s crucial to separate learned skills (e.g., mastering new accounting software) from the deeper personality traits (e.g., being comfortable with negotiation or thriving in a structured environment). People can gain new technical skills, but asking a naturally reserved, detail-oriented accountant to spend most of their time selling may not succeed in the long run.


The Three Roles: A Balanced Trio

Successfully running an accounting firm means tapping into three core roles, each with distinct personality traits that maximize productivity and satisfaction.

  1. Grinders
  • Focus on technical tasks like preparing returns, bookkeeping, complex compliance, or advisory projects.
  • Excel with structure and detailed rules, working methodically to ensure accuracy and timeliness.
  • Often patient, diligent, and prefer minimal distractions when completing high-stakes work.
  1. Minders
  • Oversee operations, manage workflow, and coach the team.
  • Share some qualities with Grinders—organized and detail-oriented—but also display strong people-management skills, diplomacy, and warmth.
  • Handle scheduling, capacity planning, and progress checks, ensuring that deadlines, quality standards, and budgets are met.
  1. Finders
  • Excel at building relationships—both with current clients (for retention and upselling) and potential clients (for growth).
  • Socially confident, comfortable with change, and willing to engage in negotiations or tackle conflict head-on.
  • Key drivers of new business, strategic partnerships, and revenue expansion.

When these three roles blend smoothly, an accounting practice functions like a well-oiled machine: technical work is done right and on time, the team runs efficiently, and new business opportunities consistently flow in.


Putting the Framework into Practice: A Real-World Example

Mark Ferris illustrates how to structure an accounting firm around these roles, ensuring each group can handle about $1 million in annual fees before you replicate the model.

  1. Production Team (Grinders)
  • Bookkeepers, accountants, or tax specialists focus on client work.
  • Supported by a Production Manager (Minder), who handles capacity planning, scheduling, and quality control.
  • A Senior Client Manager (Finder) focuses on nurturing client relationships, resolving issues, and spotting upsell opportunities.
  1. Clear Role Distinctions
  • Administrative staff (e.g., office manager, client service coordinator) handles day-to-day tasks like data collection, engagement letters, or invoicing.
  • Each Production Team is shielded from distractions, so Grinders can do technical work, Minders can improve processes, and Finders can build strong client relationships.
  1. Career Path Alignment
  • Team members see exactly how they could progress: a skilled Grinder with strong interpersonal skills might train to become a Finder; a Grinder who loves organizing and leading might transition into a Minder role.
  • Owners can also step into the role that suits them best—whether that’s business development (Finder) or operational leadership (Minder)—and delegate the rest.

With this structure, hitting $1 million in fees signals the formation of a second production group with its own Finder, Minder, and Grinders. This model avoids an unwieldy top-heavy partnership structure and instead grows in self-sufficient, scalable “pods.” As Mark notes, clearly showing these pathways and roles is critical for recruitment and retention—two huge pain points for many firms.


Taking a Business-Minded Approach

A crucial takeaway is to run your practice like a business:

  • Track Productivity: Understand how much of your Grinders’ time is billable, and ensure Minders have enough oversight bandwidth. Finders may have less billable work but drive overall firm revenue and strategic direction.
  • Measure Results: Regularly review profitability at the production-team level. Look for ways to optimize workflow, rebalance roles, or adjust pricing.
  • Plan for Growth: Once a team reaches capacity, replicate the structure. No need to weigh down the firm with too many partners at the top.

Self-Reflection for Leaders and Owners

Even if you’ve been “doing it all” for decades, it pays to pause and consider which responsibilities bring you the most satisfaction. You might discover you prefer Finder tasks—nurturing client relationships—while leaving day-to-day management to a dedicated Minder. Or maybe you truly enjoy the technical depth of the work (Grinder) but feel forced into too many sales meetings.

Realigning your own role can be transformational: you get to focus on what you do best, and you build a leadership team that covers every dimension of the business.


Additional Resources to Guide Your Transformation

  • Panalitix LearningHub: Mark Ferris’s organization offers a wide range of tools, templates, and short courses to help you implement the Finders, Minders, Grinders structure. You’ll find interview questions to hire the right personality type, training modules on capacity planning, and resources on workflow optimization.
  • Coaching & Mentoring: For firms wanting deeper guidance, Panalitix provides group coaching, one-on-one sessions, and specialized projects.
  • Free Webinar Replays: You can watch recordings (like the one linked above) for more detailed discussions of productivity tracking, org-chart design, and incentivizing your team.

The Path to a More Resilient Firm

Adopting the “Finders, Minders, and Grinders” model is about more than a neat organizational chart—it’s a mindset shift toward placing people where their talents shine. The result? More engaged employees, a better client experience, and an accounting practice that can grow without sacrificing service quality.

Whether you’re a solo practitioner looking to hire your first employee or a mid-sized firm aiming to double revenue, the framework helps you avoid the burnout trap and keeps your team energized. In an industry where talent is scarce and client expectations keep rising, this approach could be your edge.

Ready to dive deeper? Watch Mark Ferris’s full webinar replay to gain practical tips on structuring your teams, setting productivity targets, and charting clear career paths. Embrace this powerful framework, and set your accounting firm on a path to enduring success.

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