Intuit

What Tax-Season-Buried Accountants Need to Know About Intuit Accountant Suite Before May

Earmark Team · February 28, 2026 ·

Intuit recently dropped a surprise on accountants: pricing for its new Accelerate and Books Close features begins May 1, 2026, not at the end of the year as many practitioners understood. For professionals buried in tax season, the window to test these tools before paying just got smaller.

In Episode 130 of The Unofficial QuickBooks Accountants Podcast, co-hosts Alicia Katz Pollock and Dan DeLong dig into what these features actually deliver and whether they’re worth your money come May.

The Pricing Timeline Confusion

“When I signed up for it, they asked for my credit card information, and I was pretty darn sure it said it’s going to be free until the end of the year,” Alicia explains. But Dan sees it differently. “I took it as it’ll be free until it’s not. It’s kind of like the stock market, it will continue to go up until it doesn’t.”

This confusion stems from Intuit’s original announcement at QuickBooks Connect, which Dan diplomatically describes as having “a lot of opportunity for improvement.” Now practitioners have just three months to decide whether these tools deserve a spot in their tech stack.

What Stays Free vs. What Costs Money

Your ProAdvisor account, the portal where you manage clients, complete trainings and certifications, switch between files, and access accountant tools, will still be free.

“If it’s not, somebody from Intuit needs to tell me ASAP,” Alicia emphasizes.

What’s new (and will cost money) are two add-on tools:

Intuit Accountant Suite Accelerate

($149/month for your entire firm)

This unlocks the client insights feature, giving you a dashboard where you can view Balance Sheet or P&L data for all clients in a single grid. There are no per-user fees; one price covers your whole team.

“For a solo practitioner, $149 is maybe kind of expensive,” Alicia notes. “But if you’re running a firm with five or ten team members, and especially when you scale up, that’s actually really, really cheap.”

Books Close

($8/client/month, dropping to $6 after 50 clients)

This per-client tool lets you manage monthly closes without entering individual QuickBooks files. You only pay for clients you actually onboard to the feature, not your entire client list.

Even without these paid features, the free Intuit Accountant Suite now includes a dashboard with widgets that show which clients need bank feed reconnections or have integration issues. As Dan explains, “Instead of your home screen being your client list, it’s now a dashboard with customizable widgets.”

Books Close: The Feature That Surprised Alicia

During Dan’s live demonstration, Books Close’s capabilities genuinely impressed Alicia, including reconciliations.

“Wow. So it’s a straight-up reconciliation, but it’s from here and it lists all the balance sheet accounts so that I can actually run down the list,” she says, seeing the feature for the first time.

Workflow Management Built for Real Firms

Books Close includes three workflow roles (Preparer, Reviewer, and Approver) that you can rename to match your firm’s terms. Solo practitioners can turn off the multi-role structure entirely. For teams, you can assign different segments to different people and track progress as work moves through the pipeline.

The status options go beyond simple “To Do” and “Completed.” You can customize statuses like “In Progress,” “Waiting on Client,” or “Blocked.” Templates let you create different task lists for different engagement types. Your full-service clients get one checklist while lighter engagements get another.

Transaction Review That Catches Problems

The transaction review section offers visibility into issues that typically require hunting through client files:

Transactions without payees (critical for 1099 tracking)
Expenses without attachments (with customizable dollar thresholds)
Transactions auto-added by bank rules
Unapplied payments
Manually created transactions

Alicia shared why the bank rule review matters. “I was working with somebody who had a bank rule for Apple, putting everything in software. But then they had a vendor with Apple in their name, and it started classifying those transactions as software expense.”

Each review category lets you set thresholds and exclusions. If you don’t need receipts for certain expense categories, you can exclude them. If you have vendors that always code correctly, you can skip reviewing them.

The W-9/1099 Management Feature (Finally)

The W-9/1099 management just went live, unfortunately after 1099 season ended. “It would have been nice to know the W-9/1099 management was not coming soon,” Dan observed.

The feature shows vendor lists with EINs, 1099 eligibility, and year-to-date amounts. But Alicia immediately spotted a gap, as entity type shows only “Individual” or “Business.”

“I would like to see whether it’s an S-Corp or an LLC,” she points out, since that determines 1099 eligibility.

A Critical Limitation

Dan discovered a major problem after spending two hours with Intuit support: you cannot remove clients from Books Close once you add them.

“You can onboard a client, but you cannot offboard them,” he explains.

This creates multiple problems:

Clients who leave your practice still cost $8/month
You can’t remove Books Close while keeping other services
Testing the feature means potentially paying for test clients indefinitely

Intuit support offered two workarounds:

Remove the client from your list entirely (useless if you still provide other services)
Cancel Books Close completely, lose all customizations, then restart and re-add only the clients you want

“They have essentially three months to figure this out,” Dan notes. Both hosts urge listeners to submit feedback requesting offboarding functionality. Feature requests from within the beta may get higher priority.

Who Should Consider These Tools?

The value proposition varies dramatically by practice type.

Already using third-party tools. As Dan notes, “If you are already using something that does a lot of these features, you are probably not going to see the value.” Tools like Keeper, Financial Cents, or Double provide similar capabilities. Alicia admits she’s “kind of embedded with Double” and faces the switching-cost dilemma many practitioners will encounter.
Building a new practice. “Anytime Intuit creates something new, it’s not for existing users,” Dan says. “A new accountant coming in today doesn’t know any different.” When they need close management tools, they’ll see a built-in feature rather than evaluating alternatives.
Looking for one-off use. Alicia sees potential. “I would onboard somebody just to do a cleanup and then offboard them when I’m done. I would pay eight bucks for this for a job.” Unfortunately, without offboarding capability, this use case doesn’t work yet.

The Bottom Line

Intuit’s push into practice management shows promise, but the accelerated timeline puts pressure on practitioners during tax season—exactly when they have no bandwidth for evaluation.

If you’re testing these tools, submit feedback now, especially about the offboarding problem. Beta periods exist to surface these issues, but only if users speak up.

For firms with teams, the math likely works: $149 for unlimited users plus manageable per-client fees delivers real workflow improvements. For solo practitioners, the value depends on how much you value not switching between files.

Most importantly, if you’re considering adoption, test it with real client work. Theory doesn’t reveal whether the interface fits your thinking; only hands-on experience does.

Listen to the full episode for Dan’s complete screen demonstration. Seeing the interface in action reveals details that descriptions can’t capture, and might be the difference between a confident decision and an expensive guess.

Alicia Katz Pollock’s Royalwise OWLS (On-Demand Web-based Learning Solutions) is the industry’s premier portal for top-notch QuickBooks Online training with CPE for accounting firms, bookkeepers, and small business owners. Visit Royalwise OWLS, where learning QBO is a HOOT!

Inside the Innovation Circle: Three Days of Conversations at Intuit Connect

Earmark Team · February 17, 2026 ·

After three days of walking around the Innovation Circle at Intuit Connect and filling 27 pages of Field Notes, it’s clear that QuickBooks is transforming from accounting software into a complete business operating system.

That’s the takeaway from a recent episode of The Unofficial QuickBooks Accountants Podcast, where hosts Alicia Katz Pollock, MAT, and Dan DeLong wrap up their three-part series covering Intuit Connect, where Alicia skipped the workshops to spend her time talking directly with developers in the Innovation Circle.

Keep in mind that these conversations occurred three months before the episode aired. So Alicia notes, “A lot of the things they said are coming soon might have already been released. So the timelines are kind of vague on a lot of these.”

What isn’t vague is where Intuit is heading. From AI-powered construction project management to sophisticated bill-approval workflows, the platform is expanding across every corner of business operations. For accounting professionals, understanding this evolution is the difference between being a bookkeeper and becoming a strategic business advisor.

Construction Gets Industry-Specific Tools in Enterprise Suite

Alicia’s conversation with Uttam Ramamurthy, Principal Engineer – AI Builder at Intuit, revealed how Intuit Enterprise Suite is tackling construction accounting, one of their key mid-market targets. They’re building specialized tools that actually understand construction workflows.

The familiar project list with profitability stripes is becoming a full dashboard designed for construction companies. You can set default margin goals, such as 25% profit on all projects, and the system alerts you when profitability falls below your threshold. As Alicia explained, “If you fall below your profit margin settings, it alerts you and gives you a heads up when your profitability is too low.”

The AI capabilities show real promise. Upload your project notes, and the system auto-populates project details and phases. It pulls from your documentation and uses what Intuit calls “AI product knowledge from similar projects” to suggest project structure.

Other construction features in development include:

Upload spreadsheets directly into project budgets (finally bridging the gap between estimating spreadsheets and QuickBooks)
Create product and service lists with quantities and unit costs, grouped by phases and cost groups
Show collapsible estimate views where customers see clean phase summaries while you keep line-item detail
Build graphic proposals with text blocks, photos, before/after images, and testimonials
Take deposits from estimates with proper liability accounting

That deposit feature comes with a warning. Alicia tested it three times during a recent class. It worked once but failed twice to properly subtract the deposit when converting to invoices. “I’m not sure if it’s still in development or not working, or if it’s just my cookies on my computer preventing it from working,” she admitted.

The platform now supports AIA progress billing, addressing a major gap for firms with architect and government contracts. As Dan observed, “The devil is always in the details as far as how it actually looks, but they understand those workflows.”

You can even mark project phases as complete via text message to automatically generate invoices. When projects close, Intuit Enterprise Suite creates a summary with lessons learned, profitability reports, and outstanding transactions, essentially a built-in project post-mortem.

For construction companies with multiple entities (common with separate LLCs for different projects), Intuit Enterprise Suite offers consolidated views across companies with shared charts of accounts, vendors, dimensions, and customers. You can create entity groups and filter views to specific business segments.

Mailchimp Integration Powers Marketing from Your Financial Data

The Mailchimp integration shows how seriously Intuit takes the connection between accounting and marketing. After all, your QuickBooks already knows who your customers are and what they buy. So why not use that for targeted marketing?

Alicia shared an example from her own business. When Intuit announces price increases, she needs to notify clients on wholesale QuickBooks plans where she pays for their subscriptions. She creates a Mailchimp segment where “product or service equals wholesale QuickBooks,” finds everyone affected, and sends targeted emails, all driven by her accounting data.

Stephen Yu, CPA and Product Manager at Intuit, walked Alicia through upcoming enhancements that will connect additional platforms. Soon, you’ll see email campaign success alongside data from Shopify, Stripe, PayPal, Square, and Wix on a single dashboard.

Other Mailchimp features coming soon include:

Click maps showing where recipients engage in your emails
Audience dashboards tracking growth by channel (Meta, Google, website forms, manual imports)
Revenue attribution connecting sales to specific campaigns
Journey tracking from page views through cart additions to checkout
Send time optimization revealing best days and times
AI-generated performance digests with recommended actions
Drag-and-drop templates that auto-generate newsletters from blog content (targeted for 2026)

ProAdvisors get Mailchimp discounts based on their tier level. The higher your tier, the better the pricing. Though Dan noted these discounts do expire.

What impressed Dan was Intuit’s patient approach to integration. “They’re not taking Mailchimp things and putting them in QuickBooks or taking QuickBooks things and putting them in Mailchimp. They are truly putting them on the same level. It’s a lot more polished than what we’ve seen in the past.”

The platform is also adding SMS messaging capabilities and, potentially, WhatsApp integration, expanding beyond email to meet customers where they communicate.

Customer Hub Becomes a Real CRM System

Christina Stansbury, Principal Product Marketer at Intuit, showed Alicia how the Customer Hub is evolving into a true customer relationship management system. Alicia already covered this development extensively in a previous episode, Customer Leads Hubba-Hubba.

You can now embed contact forms directly on your website and route inquiries into QuickBooks. The AI “customer agent” scans your Gmail to surface inquiries about your services and automatically convert them into leads.

The lead management system offers both list and Kanban views that visualize your pipeline from inquiry through discovery, negotiation, and closing. The system suggests next steps: draft an email, create an estimate, or book a site visit.

Other communication features built into Customer Hub include:

Emails sent through your Gmail (appearing completely natural to recipients)
Calendar integration for appointment scheduling
Self-scheduling links for customers
Video calls with automatic transcription (no recording, but searchable transcripts)
Mobile app integration for site visits with voice recordings, images, and notes

The mobile app deserves special mention. Dan highlighted how Intuit overhauled it to mirror the desktop experience. “The terminology changes on the web version found their way pretty quickly to the mobile app, which I appreciate.”

Coming soon: a proposal builder that pulls from your lead notes, emails, and conversations to generate polished documents connected to customer data. As with Intuit Enterprise Suite proposals, professionals can collect signatures and deposits directly from the proposal.

Bill Pay Gets Enterprise-Level Sophistication

The bill pay evolution addresses both processing efficiency and compliance requirements. You can email bills to a custom intuit.com email address or drag multiple documents into the business feed.

The current limitation is line-item detail. As Alicia explained to Abby Chu, Staff Marketing Manager at Intuit, the system reliably captures vendor names and dates but struggles with individual line items. Intuit is building machine learning to address this. Eventually, it will prompt you to create rules.

This creates what Alicia called a chicken-and-egg problem. “If it doesn’t work, people can’t use it. But if we don’t use it, then they can’t build the AI generator to make it work.”

Fees vary by payment speed:

Standard: 3 days (free)
Faster: 1 day ($10)
Instant: Minutes (1% fee, $100 maximum)

That instant option with the capped fee is noteworthy because you can pay a large urgent bill for just $100.

Bill Pay Elite introduces sophisticated approval workflows with full segregation of duties. You must have different people as bill clerk, approver, and payer—no overlap allowed. Approval conditions can stack up to seven levels deep, with complex if/then logic based on vendor, amount, and products.

Future enhancements include group approvals (any team member can approve), delegation for out-of-office situations, and audit history tracking workflow changes.

For bookkeepers managing multiple clients, Intuit Accountant Suite provides an eagle-eye view of bills across your entire client base. You’ll soon see available cash balances to prevent bounced payments.

But Alicia offered an important caveat about high-level views. During year-end cleanup, she discovered a client paying both personal and business electricity bills from the company card—something only visible at the transaction level. “There are some times when the eagle eyes still don’t give us the details on the ground view,” she noted.

Lending Services Leverage Your Financial Data

QuickBooks now incorporates Credit Karma’s embedded lending capabilities. Think of it like LendingTree built into your accounting software.

For loans under $250,000, Intuit offers direct lending. Above that, they connect you with third-party lenders. The system evaluates your credit score and business history to provide terms with no origination fees or prepayment penalties, although interest rates vary based on creditworthiness.

For customers, there’s a toggle in settings (currently defaulted on) that offers financing on large estimates. As Alicia explained, “If one of your potential customers turns down your bid because they have cash flow issues, then you may be able to win the engagement by offering them financing.”

On the collections side, you can now require auto-pay for recurring invoices. Looking ahead, customers will have their own dashboard to manage payments across all QuickBooks-using vendors. Update a credit card once, and it applies everywhere.

The Platform Evolution Continues

After three episodes covering Intuit Connect, Alicia concludes, “Intuit is really true to their mantra of powering prosperity around the world. They’re trying to help us increase revenue and improve cash flow. Having the data and insights to see what’s happening beyond just running a P&L and balance sheet is really super helpful.”

The challenge for accounting professionals is keeping up. Even Intuit’s own sales teams struggle to understand the full platform. Dan shared his frustration with telesales agents who don’t realize what Intuit Enterprise Suite offers, requiring multiple handoffs to get clients the right information.

But the opportunities are substantial for those who embrace the platform’s evolution. You can offer advisory services around marketing analytics, design approval workflows, guide construction clients through industry-specific tools, and advise on embedded lending options.

QuickBooks will continue transforming. Will you be the advisor helping clients navigate these new capabilities or the one still explaining why they need separate software for everything?

Listen to the full episode to learn more. And remember, as Dan and Alicia noted, they’re “almost ready for the next Intuit Connect to do this all again.”

Intuit Pays OpenAI $100 Million While Tech Giants Manipulate Profits Through Creative Depreciation

Earmark Team · January 17, 2026 ·

Blake Oliver and David Leary are back with The Accounting Podcast after Blake’s bout with what he calls “the worst cold ever” from a Las Vegas conference. Their return episode tackles some major developments in accounting tech, including a massive deal between Intuit and OpenAI that could change how millions interact with their financial data.

AI Adoption Hits a Tipping Point

Blake kicked off the discussion by sharing insights from his recent presentation at the American Society of Cost Segregation Professionals conference. One striking statistic: 55% of US adults have now used generative AI like ChatGPT, up from 45% just a year ago.

“We passed the midpoint,” Blake noted. “The majority of American adults have now used ChatGPT.”

But here’s what should worry accounting professionals: A new survey reported by CPA Practice Advisor found that 10% of adults acted on AI tax guidance within the last 30 days, while 21% followed AI crypto advice. The problem, as Blake warns, is “AI gets complex tax questions wrong up to 50% of the time.”

Intuit Bets Big on OpenAI

The headline news centers on Intuit’s announcement that it will pay OpenAI $100 million per year in a multi-year deal. Soon, ChatGPT users will be able to connect their TurboTax, QuickBooks, Credit Karma, and Mailchimp accounts directly within ChatGPT.

David found this move puzzling given Intuit’s recent behavior: “Intuit just raised prices on developers to pull data from QBO to stop some of these AI plays from sucking all the QBO data. Now it’s the complete opposite. They’re going to pay somebody else to suck that data out.”

According to Intuit’s CFO, the real motivation is customer acquisition. They want to convert OpenAI’s 800 million weekly active users into Intuit customers. Blake sees this as part of a larger trend where ChatGPT becomes “the primary place where you work” by connecting to all your apps and data.

This raises questions for accounting firms. As David wondered aloud, “Are accountants going to panic when clients connect to ChatGPT?” The hosts noted that details about data privacy and whether users need to explicitly authorize these connections remain unclear.

The Two-Minute Rule for AI Accuracy

Blake’s presentation revealed a crucial insight about AI’s current limitations. Through his research, he found that AI can handle tasks with near 100% accuracy, but only if those tasks would take a human about two to five minutes to complete.

“The longer the task, the less accurate it gets,” Blake explained. For example, for tasks taking 30 minutes, accuracy drops to 80%. For two-hour tasks, it’s only 50% accurate. That’s essentially a coin flip.

This has real consequences. According to the survey data Blake cited, 19% of Americans have already lost over $100 following bad AI advice. Yet 27% still believe AI could provide all the financial guidance they need.

One bright spot came from a viewer comment during the live show. An intern at a mid-size firm shared that they spent 10% of their work time using Gen AI and were the only intern offered a permanent position due to superior productivity. “People will be judged against coworkers who are using AI and who are more productive,” David observed.

The good news is that AI’s capabilities are doubling every seven months. “If AI can do tasks with near 100% accuracy that are two minutes long right now, then in seven months it’ll be four, and in 14 months it’ll be eight,” he calculated.

Michael Burry Spots Another “Big Short”

Perhaps the most alarming story involves Michael Burry, the investor and hedge fund manager who famously predicted the 2008 mortgage crisis. His fund is now shorting AI companies like Palantir and Nvidia based on what he sees as widespread accounting manipulation.

The issue is tech giants extending depreciation schedules for their AI infrastructure to make their profits look better. Blake broke down the numbers:

Alphabet extended depreciation from three to five years, adding $3 billion to profits
Microsoft went from four to six years, gaining $2.7 billion
Meta moved from four to five years for a $1.5 billion boost
Amazon made similar changes

“Let’s say you have a $10 billion investment in AI chips,” Blake explained. “If your useful life is two years, you’re recognizing $5 billion of expense each year. But if you make that five years, now it’s only $2 billion of expense. That’s a $3 billion difference.”

David drew parallels to the 2008 crisis. “It’s like the Big Short when you roll up these bad loans into a different one. Now it looks good, but it’s really 300 bad loans. It’s totally the Big Short all over again.”

The hosts pointed out that the entire tech industry made these changes starting in 2022, suggesting coordinated “earnings management.” Yet auditors and regulators haven’t pushed back. “If everybody’s doing it, that makes it seem more reasonable,” Blake noted with frustration.

Other Notable Updates

The episode covered several other important developments:

Rippling vs. Deel Drama

New court documents reveal that Deel allegedly paid a corporate spy through the COO’s wife’s bank account. Rippling published bank statements showing the money trail. Deel’s corporate account sent funds to the COO’s wife, who forwarded the exact amount to the alleged spy just 56 seconds later.

Alternative Pathways Progress

New Jersey unexpectedly passed alternative pathways legislation for CPAs. If the Senate approves, it will become the 24th state to offer alternatives to the traditional 150-hour requirement. That’s nearly half the states in just 11 months.

PCAOB Admission

In a surprising interview, the PCAOB’s acting chair revealed that after 20 years, they’ve never formally defined what “audit quality” actually means. Blake couldn’t believe it: “Isn’t that their job?”

Ancient Accounting

In a lighter moment, David shared news about researchers discovering what might be an ancient general ledger in Peru: 5,200 holes arranged in patterns that may represent an accounting system used by the Inca.

Looking Ahead

The accounting profession is in the eye of a perfect storm. Clients trust AI tools despite high error rates, software companies scramble to partner with AI platforms rather than compete, and tech giants manipulate their books to show AI-driven profits that may not materialize.

Blake offers some practical advice for accounting professionals: identify those two-to-five minute tasks where AI excels and use it there. But also prepare to clean up messes from clients who trusted AI with complex questions it can’t reliably answer.

“Good news for tax pros,” Blake concluded with dark humor. “You’re going to be untangling tax messes for years thanks to bad AI tax advice.”

The full episode of The Accounting Podcast includes additional details about these stories and the hosts’ unfiltered analysis of what these trends mean for the profession. As David noted about their nearly broken seven-year weekly recording streak, consistency matters—especially when the industry is changing this fast.

Intuit Finally Tackles Practice Management But Will Accountants Actually Switch?

Earmark Team · January 9, 2026 ·

For years, QuickBooks Online Accountant (QBOA) served as little more than a client list with basic billing features. That’s about to change in a big way.

In episode 121 of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock and Dan DeLong dive deep into everything they learned about Intuit Accountant Suite (IAS) at Intuit Connect. The hosts brought insights from their conversations with the developers and project managers building these new features.

Dan, who was one of the first four Intuit agents to support QBO back in 2013, found the transformation almost surreal. “To see its evolution from 2013, when it first started as just a client list dashboard to what it’s actually evolving into, is a pretty surreal thing,” he reflects.

Alicia spent most of the conference in what she calls the “Innovation Circle” rather than breakout sessions. In the Circle, she talked directly to developers at about 20 different stations, gathering pages of notes about features that will fundamentally change how accountants manage their practices.

From Simple List to Practice Command Center

The transformation starts with the news that Intuit Accountant Suite will replace QBOA entirely. The new home screen adapts to each user’s role and access level, making it different for everyone based on their specific workload.

“Instead of having to go into each of your clients and find out those anomalies, you’ll have a dashboard inside of a one-stop shop,” Dan explains. “You need to look into anomalies for this client, fix a disconnected account for this client, reconnect an app for that client. The dashboard basically lists the fires you need to put out today.”

The home screen will show integration issues across all clients, news with product updates, and a ProAdvisor team certification bar graph. You can pin custom items and see product recommendations, although Intuit promises these won’t advertise services you already offer.

One of the biggest workflow improvements is the new client groups feature. Instead of assigning permissions client by client and team member by team member, you can now create groups based on any dimension that makes sense, such as office location, industry, service type, or subscription level. Assign team members to a group once, designate a lead, and everyone gets appropriate access automatically.

This is especially valuable given the current wave of mergers and acquisitions in accounting. “With private equity happening in the accounting space and smaller bookkeepers joining forces to turn into larger firms, this was a big sticking point,” Alicia notes. The new realm consolidation features let you transfer clients between accounts and reassign primary admin status to accommodate these structural changes.

The Practice Management Play

Intuit Accountant Suite will have two different plans: Core and Accelerate. Core includes everything currently in QBOA and will remain free. Accelerate adds the new features and will have a price after the first free year. Some features, like Books Close, might be available à la carte.

Client Insights offers what many accountants have been building manually in spreadsheets. You’ll choose from over 30 KPIs at launch, with more coming. The dashboard refreshes every 24 hours, though you can update on demand. The AI “accounting agent” (shown as a sparkle icon) flags anomalies and significant changes across your entire client base.

“You’ll have default template views—P&L data, balance sheet data, bookkeeping data,” Alicia explains. “And then you’ll be able to design your own custom views as well, with your own KPIs.”

Books Close made Alicia do a double-take, as it works a lot like Double (formerly known as Keeper). The feature lets you handle routine reconciliation and review without clicking into individual client files.

The transaction review capabilities include counts for uncategorized transactions, transactions without payees, transactions posted to parent accounts, expenses without attachments, transactions over your threshold, transactions auto-added by bank rules, and transactions auto-posted by AI.

“That’s huge,” Dan responds to the bank rules visibility. “As long as you can do a batch action type of thing or multiple edits, that will actually put the word ‘quick’ back into QuickBooks.”

The workflow system assigns team members as preparer, reviewer, or approver. You create templates, assign them to new clients, and your month-end process is structured automatically. Capacity planning shows team workloads, tracks budgeted versus actual time, and lets you set utilization rates by person. When someone goes on vacation, you reallocate their tasks directly in the interface.

Intuit also positions QuickBooks Live experts as an overflow option when you’re over capacity—a feature that drew mixed reactions from the hosts.

Training Goes Firm-Wide

Jaclyn Anku, ProAdvisor Program Leader, explained to Alicia how they’re adapting to industry changes. “She’s really conscious that the industry is changing and the ProAdvisor program needs to stay relevant to today’s firms as we move into advisory and human intelligence,” Alicia notes.

The new training dashboard in IAS solves a persistent problem: every team member’s certifications lived in their own portal with no firm-wide visibility. Now administrators can view all staff certifications on one screen, track progress toward ProAdvisor tiers, access complete transcripts, assign courses firm-wide or individually, and set due dates with automated reminders.

The new CAS Foundation Badge indicates where Intuit sees the profession heading. It requires completing five programs, including a new three-hour AI for Accounting course, communication training, and financial analysis modules. Unlike regular certifications, there’s no test-out option. You must complete the training.

“It covers things you don’t get taught at accounting school,” Dan observes about the communication and soft skills components.

The resource hub adds marketing collateral, workflow templates, and presentation scripts for client trainings. Intuit commits to quarterly updates to keep screenshots and processes current.

What This Means for Your Practice

The hosts offer practical advice for navigating these changes. Since pricing isn’t available yet, they suggest testing features with one or two clients during the free year.

“Double does way more than this is going to do for any length of time,” Alicia notes realistically. “So if you’re only using the basic features of Double, then maybe this will work for you. But we don’t know the price, so we don’t know how it’s going to compare.”

“This is leveling up from individual details of having to go into each of your clients, or having to go into each of your staff members. It’s all in one place for you as a firm owner,” Dan says, summarizing the value proposition.

For solo practitioners or small firms without existing practice management tools, IAS offers infrastructure that was previously out of reach. For established firms with existing workflows, the calculation is more complex. You have a year to test, compare, and decide whether Intuit’s vision aligns with your practice needs.

It’s clear Intuit recognizes they were “leaving money on the table,” as Alicia puts it, and they’re moving aggressively to reclaim that territory. Whether they succeed depends on execution, pricing, and whether accountants find enough value to abandon their current tools.

Listen to the Full Episode

For the complete discussion including all the developer conversations and specific feature details, listen to The Unofficial QuickBooks Accountants Podcast. You’ll hear firsthand how these changes might impact your practice and get practical tips for making the most of the free trial period.

Why Accountants Are Both Thrilled and Terrified by QuickBooks’ Latest AI Push

Earmark Team · October 20, 2025 ·

How much should we trust AI with our critical financial processes?

In a recent episode of The Unofficial QuickBooks Accountants Podcast, hosts Alicia Katz Pollock and Matthew “Spot” Fulton break down the August 2025 “In the Know” webinar from Intuit, where AI agents take center stage alongside major Enterprise Suite enhancements and ProAdvisor Academy improvements.

From payment collection to payroll processing, QuickBooks is pushing automation further than ever before. But as Fulton and Katz Pollock discuss, the technology that saves you hours today needs careful oversight to avoid compliance nightmares tomorrow.

ProAdvisor Academy Gets Smarter

Before diving into the AI updates, the hosts highlighted some welcome improvements to ProAdvisor Academy. You can now filter courses by length and CPE credit amount—perfect for those moments when you think, “I have an hour, what can I learn right now?”

Even better, the system finally saves your CPE certificates in the “My History” section. As Katz Pollock notes, “They used to email them to you and you had to save them, and that was it. So the fact that you can actually now track your CPE is pretty darn awesome.”

Intuit is also launching a new quarterly series called Solution Spotlight, where support experts will tackle complex challenges and deep-dive into underutilized tools. The first topic? Bank transactions and reconciliation—the community’s most requested subject.

Enterprise Suite: The Multi-Entity Game Changer

Fulton and Katz Pollock spent considerable time discussing Enterprise Suite’s powerful consolidation features, and for good reason. These updates address long-standing issues that have plagued multi-entity businesses for years.

The Shared Chart of Accounts feature uses AI to standardize accounting across all your entities. As Fulton explains it, “You choose which chart of accounts you want to be your primary one, and then you can use the AI to say, okay, we think these accounts are going to match up with those accounts. You still have the ability to review and say, yep, you got this right.”

The time savings are massive. Fulton speaks from experience, “As an accountant, the time and energy it takes to try to normalize a chart of accounts is extensive. There’s a lot of thought and knowledge and wisdom that goes into it.”

Multi-entity transactions are even more impressive. When you invoice another entity in your organization, the system automatically creates the corresponding bill in that entity, complete with a PDF attachment. Fulton recalls the old way: “You would pull up two browsers, you’d have both companies up, and you look at the intercompany exchanges between one company and the other, and you go line by line to make sure both sides are there.”

But Katz Pollock raises an important point about accessibility. She has clients with multiple small entities—”literally QuickBooks Ledger or Simple Start”—who desperately need these consolidation features but can’t justify Enterprise Suite’s price tag. Her suggestion? “I think they should make an Enterprise Lite version focused solely on multi-company functions.

The Payments Agent: Getting You Paid Faster (and Smarter)

The Payments agent analyzes customer behavior to optimize your collection strategy. When you create an invoice, it shows you how long they’ve been a customer, their payment history, open invoices, and average payment time.

But here’s where it gets interesting. The agent suggests payment methods based on what will get you paid fastest. It even calculates total time to receive funds, including your customer’s typical delay. When Katz Pollock saw “ACH 14 days” in the demo, she clarified, “It wasn’t that ACH takes 14 days to clear. It’s that the customer takes on average nine days to pay, and then you have the three to five days it takes to clear.”

Fulton cuts to why this matters, “As business owners, all too often we rely on small margins to where we are super sensitive to cash flow. If it’s going to take somebody longer to pay, we need to know that.”

The system can also parse invoices from text, images, or PDFs, though Katz Pollock admits it “doesn’t do the line items yet. But you know, it’s just the infancy of the technology.”

One limitation bothers Katz Pollock: Reminder settings apply to all customers universally. “I have placeholder invoices or agreements with customers where it’s okay that they’re not going to pay for another 90 days,” she explains. Her workaround? Adjust due dates to match actual payment expectations.

The Payroll Agent: Convenience Meets Controversy

The Payroll agent’s text-message time collection generated the most heated discussion. Employees receive texts asking for hours, overtime, and tips. They respond with simple messages, and the system compiles everything for manager approval.

Sounds great, right? Not so fast.

“If they’re not keeping a time card, you know they’re going to overestimate how much they actually worked,” Katz Pollock warns. Fulton agrees, “How many employees are always completely honest with their hours and their overtime and their tips?”

The system is heavily restricted during beta. It’s only for US customers who don’t use auto payroll or QuickBooks Time, have one pay schedule, and use basic pay types. Fulton sees wisdom here, “Let’s make sure this is working before we give it to all the crazies out there.”

Still, there are safeguards. The system flags anomalies, requires manager approval, creates audit logs, and needs employee consent for each payroll period. Fulton even sees potential for construction companies where daily time certification is required. “They’re having to certify by responding back to this the amount of time they worked.”

Katz Pollock’s verdict? “The technology is going to be great. It’s the humans that you can’t trust in this particular issue.”

Customer Leads: Your Email Becomes Your CRM

Currently in Gmail-only beta (Outlook coming soon), the Customer Leads agent scans your email for customer interactions and organizes them into a sales pipeline: inquiry, negotiation, finalization, contracted, or lost.

Fulton’s excited about consolidation. “I’ve been using 17 Hats, but the challenge I’ve always had is the integration piece. I can handle all this stuff up to the estimate and invoice somebody, but it’s always been external.”

Katz Pollock uses Method CRM currently and sees the appeal, “This will be really nice to be able to just keep it right inside QBO and not have to go to another app.”

The hosts admit they’re still learning this feature, and Katz Pollock has a future episode planned to dive deeper.

More Updates Worth Your Attention

A few other updates the hosts are looking forward to include:

Scheduled Compensation Changes

This might be the sleeper hit of the updates. You can now pre-program raises and bonuses with effective dates. As Fulton exclaims, “This is sunlight shining down onto us so we can take a vacation at the end of the year, too!”

Katz Pollock shares a perfect use case: “I had a client whose employee broke their field service iPad and was reimbursing them out of their payroll, $150 per month for six months.” With scheduling, that deduction would automatically end on the right date.

Sales Tax Automation Expands

QuickBooks now handles sales tax filing for Iowa, Minnesota, North Carolina, Rhode Island, Vermont, and West Virginia at $40 per filing. While the hosts debated the price, Fulton notes it’s actually market rate compared to services like Avalara.

Looking Ahead

The hosts emphasized community feedback throughout the episode. As Fulton puts it: “Are you using Enterprise yet? If you are, what features are you loving? If you aren’t, what features are most enticing?”

They’ve even started a LinkedIn group for the podcast where listeners can discuss episodes and share experiences.

Katz Pollock is launching her “Great QBO Refresh” training series in September, completely rebuilding her curriculum to address all the interface changes.

Don’t miss Intuit Connect (October 27-29 in Las Vegas) or Reframe Conference (November in Florida), which Fulton calls “by far, hands down, the best conference I’ve been to in years.”

The Bottom Line

These AI agents aren’t replacing accounting professionals; they’re redefining the role. The firms that thrive will leverage AI for efficiency while maintaining the human judgment that ensures accuracy, compliance, and client trust.

As Katz Pollock wisely advises about the payroll agent’s rollout, “Intuit, go slow on this one. We want to actually see use cases before it becomes universal.”

The future of accounting isn’t human versus machine. It’s human with machine, each doing what they do best. Ready to dive deeper? Listen to the full episode above and join the conversation in the Unofficial QuickBooks Accountants Podcast LinkedIn group.