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She Tried to Sell Her Firm Three Times Before Moving It to a Beach in Mexico

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Sandra Koch tried to sell her accounting firm three times over ten years. She was burned out and ready to quit. Today, she runs that same firm from a beach town in Mexico with dirt roads and one stop sign. And she’s never been happier.

In this episode of Who’s Really the Boss?, hosts Rachel and Marcus Dillon talk with Sandra, founder of Aurora Consulting Group. She shares her journey from owning a building in California to running her firm remotely from Baja California Sur. The conversation gets real about the anxiety of closing an office, the grief of letting go, and the unexpected freedom that followed.

The Dream Building That Had to Go

Sandra did everything by the book. She founded Aurora Consulting Group in San Diego in 2011 with one assistant. Three years later, she was juggling two offices—one in San Diego and one in Visalia, deep in California’s farmland. For 16 months, she went back and forth between the two locations. Eventually, she closed the San Diego office. “That wasn’t really working too well,” she admits.

Then came the building in Visalia. Sandra searched for a year before finding it. She bought it, remodeled it, and made it exactly what she wanted. “It was ego feeding, and it was a status symbol,” Sandra says on the podcast. She’s not embarrassed. It felt like success.

Marcus gets it. He grew up believing the ultimate achievement was having your name on a brick building where clients came to you. “That meant you made it,” he says. The day before recording this episode, Marcus and Rachel had just sold their own “forever building.”

By August 2023, reality hit Sandra hard. Clients weren’t coming to the office anymore. Some staff had moved away and were already remote. She was paying for an empty building.

“I wouldn’t wish the anxiety that I experienced during that time on anybody,” Sandra recalls. “But I knew it was the right thing to do.”

When Aurora Consulting Group went fully remote, Sandra was surprised by the grief she felt. “I had this dream, and then the dream kind of fell apart,” she explains. “Letting go of the dream felt like, wait, what do I do now?”

Marcus admits he also tends to remember only the good parts about having an office. You forget the commute, hiding from walk-in clients when you don’t have time, and dealing with frozen pipes. “I only remember the good days,” he says.

Sandra went through the same mental battle. “I’ll get sad about it. But then I’m like, Sandra, do the math. The math says it doesn’t make sense.”

A year after going remote, Sandra realized she could live anywhere. She wasn’t tied to Visalia or even California anymore. In 2024, she moved to Baja California Sur, Mexico, a coastal town with 1,800 people, dirt roads, and 25 varieties of whales passing by.

“The freedom I have from letting go of a physical location has been profound,” Sandra says. Every morning, she watches the sun rise over what Jacques Cousteau called “the world’s aquarium.”

She keeps a small office in Visalia for when she visits and has a part-time assistant who handles the occasional bank deposit. She learned some lessons the hard way, like discovering U.S. banks require a physical presence in the country to maintain accounts.

But that building with her name on it is gone, and she’s more proud of her firm now than ever.

Staying Close From 1,500 Miles Away

Going remote created new challenges. How do you stay connected to clients you genuinely care about? How do you keep a scattered team feeling like a team?

Sandra’s approach to clients is simple. She flies back three or four times a year and takes them to meals, one-on-one. No group events or presentations. Just food and conversation.

“I care about them and miss them. I want to see them just like I would want to see my family,” she explains. The one-on-one format is intentional. “That’s where the magic is. They tell me what’s really going on with them.”

Her clients’ warm response surprised her. They’re genuinely excited to see their CPA up in person.

Marcus shares a similar story. When a client who had sold his business invited Marcus to visit his farm, Marcus took him up on the offer and saw the excitement in the client’s eyes. They spent the day at the farm. No tax talk, just relationship building.

Building Team Culture Without an Office

Sandra’s team of six is spread across California and beyond. Her first remote hire four years ago turned out to be the right fit and set the standard for what worked.

Three things make remote work function, according to Sandra: training, culture, and communication. “You have to be religious about it,” she says.

The centerpiece is their Tuesday morning meeting at 10 a.m.. The key to this meeting is it’s not about work. The team shares what they need help with, their wins, and their struggles. Then they discuss their monthly book, with a $100 bonus for anyone who finishes it. They wrap up with “happies and crappies” (highs and lows).

Rachel points out that putting even modest money behind expectations shows the team you value the activity. “Start lower than you think,” she advises. “You can always increase an incentive, but it’s nearly impossible to reduce one.”

Sandra also discovered her team loves company swag. Nice jackets at Christmas had everyone excited. “It makes me realize they’re proud of the team they’re on,” she says.

In-person moments matter too. Sandra took the team to Intuit Connect in Las Vegas, where some team members met face-to-face for the first time. “They still talk about it,” she says. These investments show “I’m putting my money where my mouth is.”

As a result, Sandra believes she’s actually better at her job now.

“My clients get a better version of me,” she explains. “They get a less stressed-out version of me. I’m more present for them now because I’m not dealing with all the things attached to a physical location.”

The Science Experiment That Changed Everything

Sandra managed a lot of change in a short time period by changing how she thinks about trying new things.

“I used to think trying new things meant it would either succeed or fail,” she says. “When I changed to thinking ‘I’m doing a science experiment to see what happens,’ it really helped me.”

A science experiment doesn’t fail. It gives you data. You try something, see what happens, and decide whether to continue or pivot.

“I don’t have to commit to anything,” Sandra explains. “Not to software, not to a staff member, not to a client. When I go in thinking ‘I don’t have to commit, but I’m willing to try because I’m curious,’ it takes all the pressure off.”

This requires humility. You have to be honest about what’s working. Sandra’s team serves as a reality check, and her husband keeps her grounded when her curiosity pulls her in too many directions.

The results speak for themselves. “Our internal workflows went from practical nonexistence to a well-oiled machine very quickly,” Sandra says. “When something wasn’t working, we dropped it and went on to the next thing.”

Her 2026 goals show how far this mindset has taken her. Aurora has just three goals this year, down from 29 last year and 52 the year before. The three words: align, refine, and define. No big initiatives. Just steady improvement of what’s already working.

Finding Her People Made the Difference

Sandra credits one encounter with saving her firm. In November 2022, she heard Marcus speak at Intuit Connect. She got on the mailing list for Collective by DBA and signed up for their first in-person event.

“I heard a message of hope,” she remembers. “Aurora would not exist today if I hadn’t met you.”

Before that, she felt alone. Now, “I feel like I’m part of a community for the first time in my career,” she says. “A community that cares about me.”

She hasn’t missed a single Collective event. She brings team members. She reads every email, asks questions on the forum, and shares what she knows with others.

“It feels safe,” she explains. “I can be my messy self with you guys.”

When Rachel asks about her best advice, Sandra doesn’t hesitate: “Trust God, clean house, and help others.” Keep your side of the street clean. Look for opportunities to serve. Know you don’t have to control everything.

That philosophy carried a burned-out firm owner from trying to sell her practice to running it from a beach in Mexico. And she’s more proud of her work than she’s ever been.

Your Turn to Experiment

Sandra tried to sell her firm three times. Today, she wakes up to the sun rising over the Sea of Cortez and runs a thriving practice. Her transformation required questioning one assumption: What does a “real” accounting firm look like?

Here’s what she learned:

  • Physical space isn’t mental space. Without a building’s demands, Sandra became more present and effective. Her clients and team got a better version of her.
  • Remote doesn’t mean distant. One-on-one client visits, weekly team meetings that skip the work talk, book clubs with incentives, and company swag can build stronger connections than any conference room.
  • Make everything an experiment. Calling new initiatives “science experiments” removes the fear of failure. You’re just collecting data.
  • Nothing has to be permanent. You don’t have to commit to software, locations, or structures forever. Curiosity beats fear every time.

For every firm owner wondering if there’s a better way, Sandra’s story says yes. But only if you’re willing to run the experiment.

Listen to Sandra’s full conversation with Rachel and Marcus on Who’s Really the Boss? The details that don’t fit in an article make her story even more valuable for any firm considering remote work.

Rachel and Marcus Dillon, CPA, own a national, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 26 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, mastermind groups, and one-on-one advisory.

Tax Season Is the Best Time to Build Your Referral Pipeline

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Rachel Dillon’s January looked nothing like it used to. On the latest episode of Who’s Really the Boss?, recorded at the start of February, she and her husband, Marcus, reflected on surviving the chaos of 1099 season, year-end financials, and the opening weeks of tax prep. But for Rachel, this January brought something different. Her calendar was booked solid with prospect meetings from the moment the holidays ended through the last day of the month.

“This year was a little bit different,” Rachel shares. “My calendar from as soon as we came back from the holidays all the way through the last day of January was booked pretty solid with meetings with prospective clients.”

This wasn’t always the case. In fact, just a few years ago, the Dillons learned a painful lesson about relying too heavily on digital marketing when a website rebrand wiped out their entire online presence overnight.

When a Rebrand Breaks Everything

Back in August 2022, Marcus and Rachel made what seemed like a smart strategic move. They renamed their firm from Dillon CPAs to Dillon Business Advisors. The old name was attracting the wrong leads, mostly people looking for quick tax returns with no interest in advisory services.

“We got a lot of leads and phone calls, but they were all tax-related,” Marcus explains. “We just would filter through those, try to upsell people into CAS services when at all possible. But it was just a lot of no.”

Along with the new name came a new logo and a brand-new website at dillonadvisors.com. There was just one problem. Nobody properly redirected the old domain to the new one. Overnight, every bit of search engine authority they’d built since 2011 vanished.

“We went from three to four online form fills and probably four to five or phone calls per week with new prospects reaching out about services to zero, none,” Rachel recalls. “No phone calls, and no form fills.”

The silence was so complete that they weren’t even getting spam. If your contact form isn’t attracting junk submissions, Rachel notes, “that’s 100% sure, you know your website is not working.”

They waited three months before questioning it, trusting their consulting team’s assurance that new sites take time to gain traction. When they finally investigated, they audited the site with three or four different vendors. The one that ultimately helped them rebuild provided data no one else had surfaced.

The experience taught them valuable lessons. Always redirect your old domain—it’s non-negotiable. Get multiple website audits, and don’t accept vague promises about improvements. And if your leads drop to zero overnight, don’t wait to investigate.

Where Quality Referrals Really Come From

That website disaster forced Marcus and Rachel to rebuild their lead generation around something more reliable than search rankings: human relationships. And it worked. Those January meetings didn’t materialize out of nowhere. They were the result of relationships nurtured throughout the previous year, especially in Q3 and Q4.

When Rachel analyzes where their best leads come from, the same sources keep appearing: current clients who love their team. Professional referral partners like financial advisors, attorneys, and bankers. Personal network connections from church, the neighborhood, and mastermind groups.

“Most likely to sign and quickest to sign are people referred by others who know us,” Rachel says. Whether it’s a long-term client, a team member, or a financial advisor who shares mutual clients with DBA, trust transfers through that existing relationship.

Marcus developed a specific approach to cultivating these relationships. He tells referral partners exactly what capacity the firm has available. “I’ve got room for one more CFO-level client” or “I’m building the roster for this team member you may have met.”

“Having those conversations with people, whether it’s through email or just one on one over the phone or at lunch or coffee, that’s always very helpful because then they have a connection and want to help you,” Marcus explains.

He also ends every coffee or lunch meeting with the same question: “Is there anybody that you think I should meet?”

The Secret to More Referrals: Total Transparency

Rachel discovered that telling referral partners exactly what will happen when they send someone your way makes the biggest difference in referral quality and volume.

“Referral partners want to know exactly what’s going to happen when they refer the person to your firm.  Who are they going to talk to? What timeline should I expect?” Rachel explains.

DBA has answered these questions so thoroughly that they created videos on their website walking through the process. Rachel can articulate the specific workflow. After an introduction, the prospect books a meeting with her through an automated calendar link. From that meeting, DBA requests access to QuickBooks Online and prior-year tax returns. Within five business days, the prospect receives pricing and recommendations.

Knowing their contact will have meaningful answers within one to two weeks makes referral partners far more confident about making introductions.

The firm also nurtures prospects between initial contact and the first meeting. Their website runs on HubSpot, which tracks what pages prospects visit and for how long. If there’s more than a week before the scheduled call, Rachel sends strategic content. That might be a blog article, the pricing page, or an explanation of their “Team of Three” service model.

“If they ask for payroll only, I want them to see those plans and pricing ahead of our conversation,” Rachel says. “Maybe they cancel because they don’t want all of that, or that pricing doesn’t align with what they think. That’s okay. That just means we haven’t wasted anyone’s time.”

How to Start Building Your Pipeline During Tax Season

Tax season might seem like the worst time to focus on business development. Marcus and Rachel disagree. They’ve identified several high-impact, low-effort strategies you can implement right now.

First, capture testimonials when gratitude is fresh. As returns go out and clients express appreciation, reply immediately. Either direct them to leave a Google review or ask permission to use their words as a testimonial. Marcus suggests creating a saved email signature with a direct link to your Google review page (the one that immediately pops up the rating box).

Second, document client wins before they disappear. Rachel recommends keeping a running list of specific outcomes, such as tax savings amounts, successful refinances, or time saved. “We forget those so quickly and easily, especially with the volume of work going in and out,” she notes. Set a goal for eight documented examples during the season.

Third, show up in person. Rachel recently spoke with three marketing professionals outside DBA, all of whom confirmed that in-person events outperform digital outreach for lead generation.

“Even though it feels like you should be doing something online that can cast out to hundreds or thousands of people, that doesn’t give the return that in-person events do,” Rachel explains.

The options go beyond formal networking events. Try study groups, chamber meetings, hobby gatherings, and church groups. Basically, anywhere your ideal clients naturally spend time. Marcus takes it further by inviting clients to events hosted by referral partners. The client gets continuing education credit, and Marcus stands in a room full of other ideal prospects.

If you think you don’t have time for this, Marcus has a pointed question. “Do you even have the capacity to serve new clients well?”

Start Where You Are

Building a referral pipeline doesn’t require a complete overhaul of your practice. It starts with small, deliberate actions that compound over time.

Rachel’s challenge is simple but powerful. “Start thinking about where your ideal clients hang out and how to get in those places. And if it’s not somewhere you necessarily want to be, then maybe reconsider your ideal client.”

Thriving firms don’t wait for leads to find them through Google searches or hope for referrals to materialize. They build relationships, educate partners, nurture prospects, and show up where their ideal clients already gather, even during the busiest seasons.

For Marcus and Rachel, that website disaster turned out to be a hidden blessing. It forced them to build something no algorithm change can destroy: a referral system built on trust, transparency, and genuine human connection.

Ready to hear the full conversation, including Marcus’s exact language for asking for introductions and Rachel’s specific HubSpot automations? Listen to the complete episode of Who’s Really the Boss?.

Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

The Off-Season Work That Makes Tax Season Manageable

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Imagine it’s mid-March, and an accounting professional just left for spring break with her family. The business tax deadline is days away, and she’s at the beach.

Meanwhile, at firms across the country, accountants are settling in for another late night, sustained by the promise of a half-day Friday sometime in June (if they’re lucky). Blackout dates stretch from January through April, and the unspoken rule is that personal lives get shelved until after the deadline.

These two realities coexist within the same profession during the same tax season. The difference isn’t luck or lighter client loads; it’s deliberate design.

Rachel and Marcus Dillon, owners of Dillon Business Advisors, have spent 15 years building a firm where tax season looks remarkably different from the industry norm. Their team of about 30 remote professionals works 36-hour weeks year-round, maintaining “Flex Fridays” even during peak filing season. Team members take spring break. And by mid-January, they’ve already filed dozens of returns because the real work happened months earlier.

During a recent episode of the Who’s Really the BOSS? podcast, the Dillons responded to a LinkedIn discussion that had been making the rounds. Their friend David Cristello asked, “How do you keep your team motivated during tax season?” When another friend jokingly suggested pizza parties—a tongue-in-cheek reference to the go-to perk at many firms—it sparked a deeper conversation.

The Foundation: Improvement Season Sets Up Success

When Marcus responded to that LinkedIn post about keeping teams motivated during tax season, his answer surprised some readers: “The hard work starts outside of tax season.”

It’s not a deflection. It’s the foundation that makes everything else at DBA possible. The firm operates on what they call “improvement season,” the period right after each tax deadline when the team identifies what went right and what went wrong and implements fixes before the next cycle.

The results speak for themselves. By mid-January 2025, DBA had already filed dozens of returns because the books were already closed. When you send financials to clients by the 15th of every month throughout the year, there’s nothing to catch up on in January.

This year-round engagement creates a ripple effect on tax season workload. The firm conducts tax projections in Q4, so clients already know roughly where they stand before the new year begins. When a business owner learns in October that they might owe $80,000 with their return, and the final number comes in at $50,000, that’s actually good news rather than a crisis. The cash flow conversation happened months ago, not in a panicked April phone call.

“We just try to minimize surprise as much as possible,” Marcus says.

But even with these systems in place, the Dillons are quick to point out they’re still learning. After acquiring two firms in 2025, they’re dealing with a higher volume of annual-only tax clients than they’ve had in years. This influx has highlighted some stark contrasts.

Take 1099 preparation. For monthly clients, the groundwork happens throughout the year. Client service managers review vendor payments quarterly and request W-9s as soon as they spot gaps. By January, there are usually only a handful of forms to chase down.

Annual-only clients are a different story. “We have no idea what’s been going on all year long,” Rachel explains. “We have no idea how many 1099s they’re going to need, if they’ve asked for W-9s or not, if they can get a hold of the people, if we can get a hold of the annual client.”

The experience has Marcus questioning whether they should even offer 1099 services to annual-only clients. “If you’re not engaging us for monthly recurring accounting services, you can do your own 1099s is kind of how I’m feeling at this point,” he says. Though he adds with a laugh that since team members probably listen to the podcast, they might hold him accountable for that change next year.

Team Structure That Creates Real Flexibility

Having year-round client touchpoints only works if you have the right people consistently delivering those services. At DBA, that happens through their “Team of Three” model, a structure Marcus calls “one of our biggest wins by far.”

For monthly clients, the model assigns three distinct roles to every client relationship. The Client Service Manager handles all communication and administrative tasks. The Client Controller focuses on preparation and review. The Client CFO provides complex review, planning conversations, and quality control.

This separation might sound simple, but the impact runs deep. When administrative tasks get pulled out and assigned to someone whose specific job is coordination, preparers and reviewers suddenly have hours back in their week.

“Breaking out the administrative parts and giving those to a professional who can handle them and communicate with clients gives a lot of time back to preparers and reviewers,” Rachel explains.

The same structure now applies to annual-only tax clients, a recent adaptation as they handle more of these relationships. The Tax Administrator manages all client communication, including sending organizers, accepting documents, generating engagement letters, and handling the back-end filing process. The Tax Controller handles preparation, often reviewing simpler returns. And their Director of Tax and Financial Planning provides oversight, education, and handles complex returns.

This structure creates essential coverage. When someone takes time off, two other team members understand each client relationship. Work doesn’t pile up while someone’s away.

The coverage philosophy shapes how DBA handles time-off requests. Before approaching leadership, team members coordinate with their Team of Three to ensure coverage. “You have to let your team of three know the dates and make sure it doesn’t put somebody else in a weird spot,” Marcus explains.

This approach makes possible what would seem impossible at traditional firms: client controllers taking spring break in March, right when business tax deadlines hit.

Rachel addresses the human reality behind these decisions. “When someone takes more than a day or two of PTO, it’s rare that they’re going alone somewhere. Most of the time, they’re traveling with their family, extended family, or friends for a special occasion.”

The Dillons understand this firsthand. They started taking spring break specifically because it was the only time their daughters’ swim practice and school schedules aligned. Expecting employees to forfeit those windows because of arbitrary blackout dates ignores how life actually works.

Marcus doesn’t mince words. “If you have blackout dates and you tell people they can’t live life during four months out of the year, they’re not going to leave your accounting firm for another accounting firm. They’re going to leave your accounting firm for another profession or another industry altogether.”

The team also maximizes efficiency through technology. Every deliverable, from financials to tax returns and projections, includes video commentary recorded through Vimeo. Clients watch explanations on their own schedule, rather than booking meetings just to review numbers. Zoom phones enable text messaging that looks direct but feeds into practice management systems, meeting clients where they communicate while maintaining boundaries.

Marcus notes that team members are often most productive right before vacation. “You are most efficient and effective right before you go out of town,” he observes. The team plans accordingly, with people getting ahead on work before time off rather than dumping it on colleagues.

Building a Culture Beyond Temporary Perks

The LinkedIn discussion that sparked this podcast episode revealed something telling about the profession. When asked how to keep teams motivated during tax season, someone jokingly suggested pizza parties, and everyone got the joke because nearly everyone has worked somewhere that tried to make up for brutal hours with free food.

“For us, as a remote team, that would cost a lot of money to send everybody pizza,” Marcus notes about their 30-person team. But cost isn’t the real issue. “Being in different roles over my career, knowing my voice is being heard means way more to me than a slice of pizza.”

At DBA, that philosophy takes concrete form. The firm maintains a shared spreadsheet where any team member can nominate a client for exit at any time. Leadership might see completed work and paid invoices, but they don’t witness the difficult phone calls or patterns of disrespect that make certain clients exhausting to serve.

This isn’t just lip service. In what they’re calling their “year of refinement” for 2026, DBA has shortened its tolerance for poor-fit clients. “In the past, we would give people a couple of different opportunities to tell us no,” Marcus says. “Where we’re at today as a business, it’s just one time to tell us no before we exit that client relationship.”

The same philosophy of actually listening to the team’s needs shaped their benefits evolution. Half-day Fridays started as a summer perk to give back time worked during tax season. Then it expanded to most of the year. Now it runs year-round, including during tax season. A full-time employee at DBA works 36 hours, not 40.

“We didn’t want to take it away from people,” Marcus says simply. “A lot of clients aren’t around on Friday afternoons either.”

PTO evolved similarly. In 2025, the firm extended paid time off to part-time team members, in proportion to their hours. But tracking PTO across multiple systems created an administrative burden that defeated the purpose. “Ultimately, you want people to use their PTO and have time off, not necessarily be worried about tracking their PTO,” Marcus explains.

Effective January 1, 2026, DBA moved to unlimited PTO with guardrails around approval and booking limits. The policy includes part-time team members.

Marcus addresses the common criticism head-on. “I know it’s been discussed that people take less time off with unlimited PTO. That is not our intention at all.”

For individual tax clients who might otherwise only appear at filing time, DBA offers its Tax Advisory Plan (TAP). This monthly recurring service includes tax preparation plus two annual projections, one mid-year and one year-end, each with a consultation. Clients get introduced to their dedicated team, so when questions come up, someone familiar with their situation responds without hours of research.

“We have solved for that with our tax advisory plan,” Rachel says. The service transforms annual relationships into year-round engagement, turning filing-time scrambles into predictable workflows.

“Allowing your team more freedom to go home at a normal time, every day and all year long, is going to go a lot further than a one-time meal or party,” Rachel says, capturing what actually matters to team members.

Taking Control of Your Firm’s Tax Season

The Dillons freely admit they’re not perfect. They’re dealing with integration challenges from two recent acquisitions. They’re still figuring out whether to offer certain services to annual-only clients. Marcus is currently working from a poorly insulated sunroom in an Airbnb because their Fort Worth house renovation isn’t finished. But their approach offers a blueprint built on three principles that any firm can adapt.

Start improvement season immediately after tax season

The work that makes January through April manageable happens in the months after the previous deadline. When clients know their tax position from Q4 projections and books stay current monthly, there’s nothing to scramble over in March.

Structure teams for coverage, not just efficiency

The Team of Three model distributes work and creates redundancy. When someone leaves for spring break, two others understand every client relationship. Breaking out administrative from technical work maximizes everyone’s strengths.

Listen to what teams actually want

Sustainable practices beat temporary perks every time. Team members want their concerns heard and acted on. They want to attend their kids’ events, travel when their families can travel, and not have their lives dictated by arbitrary deadlines.

“We’re not up against the CPA firm down the street anymore. It’s a different ballgame,” Marcus says, putting the stakes in perspective. Talented professionals have options beyond public accounting, and firms that don’t adapt will lose team members to other industries.

Listen to the full conversation on the Who’s Really the BOSS? podcast for additional insights about managing life transitions during busy season, specific tools for client communication, and how the Dillons are applying these principles during their own busy season. As Rachel notes at the end, “All of these things eliminate the need for staying at the office until midnight doing actual work because all you’ve done all day is put out fires.”

Tax season doesn’t have to control your firm. But escaping that cycle requires doing the hard work when everyone else is taking a breather. The firms having calm tax seasons aren’t lucky; they’re prepared.

Listen to the complete episode to hear how DBA is navigating tax season, managing team growth from recent acquisitions, and keeping their Flex Friday promise even in the thick of filing season.

Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

The 90 Days After Closing That Most Firm Buyers Never Talk About

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When an accounting firm announces an acquisition, the industry responds with congratulations and LinkedIn likes before quickly moving on. But for the acquiring firm, that’s when the real work begins and when most deals quietly succeed or fail.

In a recent episode of Who’s Really the BOSS?, Marcus and Rachel Dillon sit down with Amy McCarty, MBA, to discuss what actually happens after signing on the dotted line. Having completed two acquisitions in 2025—one in January and another on October 1—the Dillon Business Advisors (DBA) team shares the specific decisions, timelines, and hard-won lessons that transformed signed deals into a unified firm.

When “Growth, Not Comfort” Means More Than You Bargained For

At the start of 2025, Marcus proposed “growth, not comfort” as DBA’s rally cry for the year. Rachel and Amy thought he meant leadership development and personal growth. They discovered later he had something else in mind entirely.

“You totally tricked us,” Rachel tells Marcus during the podcast. “You said it was completely about leadership growth and personal and professional development. You never let on that this was really about revenue, team size, acquisitions.”

Marcus’s real motivation was building the budget to hire director-level talent. The firm brought on Angel Sabino as Director of Technology in January and Arin Neucks, CPA, CFP, as Director of Tax and Financial Planning in August. Supporting these hires required top-line growth, and acquisitions offered the fastest path to it.

“To have the budget to do great things, the top line had to grow a little bit,” Marcus admits with characteristic understatement.

The first acquisition closed in January with a longtime friend from a consulting organization. It was intentionally small, what Marcus calls a “dip your toes in the water acquisition.” They retained most of the revenue and one excellent team member who now has a clear career path at DBA.

After news of the January acquisition spread through their St. Louis market, other firm owners approached them directly, asking to be considered for future acquisitions. By Q2, DBA was in serious discussions about a second acquisition that would be three times the size of the first.

The First 30 Days: Change Nothing (Except Communication)

The October 1 acquisition created an immediate challenge because it closed just two weeks before the October 15 tax deadline. DBA’s response was counterintuitive but crucial: they changed almost nothing.

“The biggest changes for them are the name of the company that they worked for changed, and where they’re getting their paycheck from changed,” Amy explains. “But otherwise, same clients, same daily functions.”

This restraint matters because acquired team members arrive in a fundamentally different situation than new hires. A new employee has time to learn systems and absorb culture. An acquired team member comes with a full client roster and deadlines that can’t wait. DBA’s standard two-week onboarding stretched to four to six weeks for acquired teams, with the timeline threaded between ongoing client work.

The single exception to the “change nothing” rule was communication infrastructure. Getting the acquired team into Microsoft Teams became the only day-one priority, even though the acquired firm ran on Google and Slack. Angel worked his technical magic to make it happen.

“That is where we live from an internal communication standpoint,” Amy notes. Without unified communication, the teams coordinated work via email, creating delays and missed context they couldn’t afford during the integration.

This stability was possible because they laid the groundwork long before closing. In late September, DBA visited the acquired team in person to present job offers and handbooks. Rachel initially thought this pre-close access seemed risky. She learned it’s actually common practice. Some private-equity-backed firms even begin data migration before deals close.

Days 31-60: Methodical Technology Migration

After maintaining stability through the October deadline, DBA began the complex work of technology consolidation. The preparation made all the difference.

When Angel joined as Director of Technology, he knew acquisitions were coming. Within 30 days—while tax season was underway—he built an enterprise-level Azure environment from scratch. This meant when October’s acquisition arrived, DBA had infrastructure ready to absorb new users rather than scrambling to build it during integration.

Similar tech stacks between firms simplified everything. Both acquired firms used Thomson Reuters UltraTax and QuickBooks Online, matching DBA’s setup. This synergy was a factor in acquisition decisions.

Where systems differed, results varied. Intuit’s realm consolidation tool worked beautifully. Marcus migrated all the acquired firm’s QuickBooks accounts from his phone’s hotspot while driving to his child’s swim meet. ADP proved more challenging because they wanted to re-onboard clients with new signatures. Rather than confuse clients, DBA maintained two separate ADP logins and will migrate opportunistically over time.

Client communication platforms required careful handling. Both acquired firms used Liscio, while DBA uses Canopy. For the January acquisition, DBA kept Liscio running through tax season before transitioning. The October firm had already been planning its own Canopy migration.

“We told them, ‘We love that you’re going to be on Canopy. Why don’t you hold off on that migration for now?”‘ Marcus recalls. “Because we’re going to have to migrate everything into DBA anyway.”

For systems they couldn’t immediately eliminate, Amy reduced subscriptions to the minimum level rather than canceling them completely. “It’s like when you clean your closet, and you turn the hanger the other way,” she explains. “If you don’t ever use it, then you need to get rid of it.”

Protecting the Cash Flow You Bought

“From a business owner standpoint, I would much rather talk about getting paid and sales and receipts and deposits over tax returns and general ledgers,” Marcus says bluntly.

The revenue structure of the October acquisition required immediate attention. Two-thirds was monthly recurring revenue with auto-drafted payments. Without intervention, that money would continue to flow into the previous owners’ bank accounts.

Rather than rushing clients onto new systems during integration chaos, DBA kept the acquired firm’s payment processor running for three months. The previous owners were a husband-and-wife team, with the husband joining DBA. They agreed to reconcile deposits and forward funds within days. This required an enormous amount of trust, built during 90 days of pre-close due diligence.

The arrangement had a natural endpoint. Monthly clients’ annual agreements expired with their January payment, creating a perfect transition moment. DBA sent new engagement letters with updated payment information to all DBA clients, using the acquisition as a catalyst for firm-wide standardization.

Alison Sharp, the operations and administrative professional who came over from the acquired firm, proved invaluable during this transition. She handled client communications about payment changes, maintaining continuity for clients who knew and trusted her.

Looking Ahead to Tax Season and Beyond

As 2026 begins, DBA faces its first full tax season serving both acquired client bases. The January-acquisition clients are returning for their second year, while the October clients will experience DBA’s processes for the first time.

“It’s going to be a fun tax season,” Amy says with a laugh that suggests “fun” might be understating the challenge.

The integration work continues, but with infrastructure in place and teams unified in communication and technology, DBA has transformed two separate acquisitions into growth that actually supports their expanded director team, even if that wasn’t quite what Rachel and Amy thought they were signing up for with “growth, not comfort.”

For accounting firms considering acquisitions, the DBA team’s experience shows how crucial it is to invest as much in planning the 90 days after closing as you do in the months before. The deal terms matter, but integration execution determines whether you build something lasting or buy an expensive headache. Listen to the full episode for all the details.

Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

This Accounting Firm Finally Turned “We Should Give Back” Into a Measurable System

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Most accounting firm owners consider themselves generous people. They write checks to local charities, sponsor community events, and encourage employees to volunteer. But ask them to quantify their firm’s charitable impact over the past three years, and most would struggle to produce meaningful numbers.

The irony is, professionals who build careers on measurement and accountability often treat their own charitable giving as an unmeasured afterthought.

Marcus and Rachel Dillon faced this same challenge. As co-leaders of Dillon Business Advisors, they listed “giving back locally and internationally” as part of their vision, along with concrete, measurable goals. However, it became a reminder of good intentions that hadn’t yet become systematic action.

In this 2026 New Year episode of Who’s Really the Boss?, the Dillons skip the typical resolution-setting advice. Instead, they share how they live out their rally cry for the year: “lead change, create impact.” For them, IMPACT actually spells out their firm’s values. And they’ve finally found a way to measure it.

The Control That Creates Commitment

The Dillons knew what they wanted to accomplish. The challenge was finding a mechanism for accountability.

A separate bank account seemed obvious. It would be easy and fast. But Marcus saw the flaw immediately. “We wanted that control mechanism in place as opposed to just setting up an additional bank account that we could redistribute or transfer money back into,” he explains.

Their solution was The DBA Impact Fund, established through the National Christian Foundation in 2025. With a donor-advised fund, once money goes in, it can’t come back out. Those dollars are committed to charitable purposes forever.

This constraint is exactly the point. For firm owners who want to build charitable giving into their operations, a donor-advised fund provides accountability that willpower alone can’t.

The practical benefits extend beyond commitment. Funds can be invested and earn returns while accumulating for larger initiatives. The account works like a checking account when distributing money to approved charities. And because it generates standalone statements, the Dillons can share their giving transparently with their team.

Creating the fund was simple. “It literally took five minutes. I went to NCF’s website to create the fund, connected a bank account, and started transferring money,” Marcus notes. Five minutes to solve a problem that had lingered for years.

The Power of Simple Math

With the fund established, the leadership team, which includes Marcus and Rachel, and their directors, Amy McCarty, MBA, and Lezlie Reeves, CPA, decided how much to give.

They came up with a simple formula: 1% of every dollar invoiced, deposited the first week of each month based on the previous month’s revenue. The formula doesn’t consider collections, net income, or profit after expenses. Just invoice revenue.

“There’s direct accountability and no creative accounting or math involved,” Rachel emphasizes. “There’s no ‘it depends.’ Or I have to wait until I run the calculations.”

Anyone can look at the monthly invoice total, calculate 1%, and know exactly what to deposit. No waiting to close books or opportunity for excuses when margins feel tight.

They chose revenue over a fixed dollar amount for a specific reason. “We tied it to revenue because we believe in growth,” Marcus explains. As the firm grows, so does the giving. The charitable impact scales automatically with business success.

“We started with 1% because it’s easy,” Marcus admitted. They can always give more during strong periods, but the baseline stays constant and predictable.

When they created the fund in mid-2025, they made an initial deposit to “true up” all the invoices from earlier in the year. By 2026, they had a solid foundation ready to deploy.

Making Water Flow: The Team Experience

The Dillons wanted their team to experience generosity firsthand.

For their signature initiative, they selected Living Water International, an organization that drills water wells across Latin America and Africa. Both Marcus and Rachel have participated in Living Water trips. They know people on the board and have seen how it operates.

“We know it is a well-run organization,” Marcus explains. “If we were going to choose any one large charity to use this first season of the DBA Impact Fund, we wanted to go with a safe bet.”

The project spans two years. In 2026, The Impact Fund will purchase a well location in Latin America. In 2027, around 20 people, including team members, spouses, clients, and Collective member firms, will travel to install the well.

The Impact Fund covers all costs, removing financial barriers. “The purchase of the well is not voluntary,” Rachel explains. “That’s happening for the whole team. Going on the trip will be voluntary.”

Marcus calls Living Water trips “entry-level” mission experiences. They have structured itineraries with backup plans, safe accommodations, good food, and often a fun activity on the final day. Her first trip included ziplining on the way to the airport.

Birthday Wishes That Matter

While the well project creates a collective experience, the DBA Impact Birthday Gifts program gives individual team members a voice in the firm’s giving.

On each employee’s birthday, they direct the Impact Fund to donate $1,000 to any approved charity of their choice. The program costs employees nothing and adds to their existing birthday recognition.

“It’s significant enough that it does make an impact,” Marcus explains. “If we were only to do $100, they may not feel that it was as much of an impact.”

The program also helps with recruiting. When future team members ask how the firm celebrates birthdays, the answer now includes something more meaningful than cake in the breakroom.

Your Turn to Measure What Matters

The DBA Impact Fund is unusual in that it approaches charitable giving with the same discipline that firm owners bring to client work.

The framework has three parts:

  1. A donor-advised fund that creates real accountability
  2. A simple 1% revenue calculation that eliminates debate
  3. Team involvement through collective projects and individual choice

“As accountants, dollars are an easy way to measure things,” Marcus observes. “And if you want to put dollars to what you care about, this is one small way to do it.”

The Dillons are transparent about their experiment. “We’re entering into the second calendar year of the funds being there, so it’s still an early experiment,” Marcus acknowledges. “If it fails, we won’t hold back from speaking to the failures.”

For other firm owners considering something similar, you don’t need a perfect plan. You need a mechanism that creates accountability and a calculation simple enough to execute consistently.

What would 1% of your firm’s revenue look like directed toward charitable purposes? How might involving your team—not just as contributors, but as participants—change your firm’s relationship with generosity?

For the full conversation, including more of Marcus’s mission trip stories and the team’s approach to capturing impact, listen to the complete episode.

Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.