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Podcasts

Tax Season Is the Best Time to Build Your Referral Pipeline

Earmark Team · April 6, 2026 ·

Rachel Dillon’s January looked nothing like it used to. On the latest episode of Who’s Really the Boss?, recorded at the start of February, she and her husband, Marcus, reflected on surviving the chaos of 1099 season, year-end financials, and the opening weeks of tax prep. But for Rachel, this January brought something different. Her calendar was booked solid with prospect meetings from the moment the holidays ended through the last day of the month.

“This year was a little bit different,” Rachel shares. “My calendar from as soon as we came back from the holidays all the way through the last day of January was booked pretty solid with meetings with prospective clients.”

This wasn’t always the case. In fact, just a few years ago, the Dillons learned a painful lesson about relying too heavily on digital marketing when a website rebrand wiped out their entire online presence overnight.

When a Rebrand Breaks Everything

Back in August 2022, Marcus and Rachel made what seemed like a smart strategic move. They renamed their firm from Dillon CPAs to Dillon Business Advisors. The old name was attracting the wrong leads, mostly people looking for quick tax returns with no interest in advisory services.

“We got a lot of leads and phone calls, but they were all tax-related,” Marcus explains. “We just would filter through those, try to upsell people into CAS services when at all possible. But it was just a lot of no.”

Along with the new name came a new logo and a brand-new website at dillonadvisors.com. There was just one problem. Nobody properly redirected the old domain to the new one. Overnight, every bit of search engine authority they’d built since 2011 vanished.

“We went from three to four online form fills and probably four to five or phone calls per week with new prospects reaching out about services to zero, none,” Rachel recalls. “No phone calls, and no form fills.”

The silence was so complete that they weren’t even getting spam. If your contact form isn’t attracting junk submissions, Rachel notes, “that’s 100% sure, you know your website is not working.”

They waited three months before questioning it, trusting their consulting team’s assurance that new sites take time to gain traction. When they finally investigated, they audited the site with three or four different vendors. The one that ultimately helped them rebuild provided data no one else had surfaced.

The experience taught them valuable lessons. Always redirect your old domain—it’s non-negotiable. Get multiple website audits, and don’t accept vague promises about improvements. And if your leads drop to zero overnight, don’t wait to investigate.

Where Quality Referrals Really Come From

That website disaster forced Marcus and Rachel to rebuild their lead generation around something more reliable than search rankings: human relationships. And it worked. Those January meetings didn’t materialize out of nowhere. They were the result of relationships nurtured throughout the previous year, especially in Q3 and Q4.

When Rachel analyzes where their best leads come from, the same sources keep appearing: current clients who love their team. Professional referral partners like financial advisors, attorneys, and bankers. Personal network connections from church, the neighborhood, and mastermind groups.

“Most likely to sign and quickest to sign are people referred by others who know us,” Rachel says. Whether it’s a long-term client, a team member, or a financial advisor who shares mutual clients with DBA, trust transfers through that existing relationship.

Marcus developed a specific approach to cultivating these relationships. He tells referral partners exactly what capacity the firm has available. “I’ve got room for one more CFO-level client” or “I’m building the roster for this team member you may have met.”

“Having those conversations with people, whether it’s through email or just one on one over the phone or at lunch or coffee, that’s always very helpful because then they have a connection and want to help you,” Marcus explains.

He also ends every coffee or lunch meeting with the same question: “Is there anybody that you think I should meet?”

The Secret to More Referrals: Total Transparency

Rachel discovered that telling referral partners exactly what will happen when they send someone your way makes the biggest difference in referral quality and volume.

“Referral partners want to know exactly what’s going to happen when they refer the person to your firm.  Who are they going to talk to? What timeline should I expect?” Rachel explains.

DBA has answered these questions so thoroughly that they created videos on their website walking through the process. Rachel can articulate the specific workflow. After an introduction, the prospect books a meeting with her through an automated calendar link. From that meeting, DBA requests access to QuickBooks Online and prior-year tax returns. Within five business days, the prospect receives pricing and recommendations.

Knowing their contact will have meaningful answers within one to two weeks makes referral partners far more confident about making introductions.

The firm also nurtures prospects between initial contact and the first meeting. Their website runs on HubSpot, which tracks what pages prospects visit and for how long. If there’s more than a week before the scheduled call, Rachel sends strategic content. That might be a blog article, the pricing page, or an explanation of their “Team of Three” service model.

“If they ask for payroll only, I want them to see those plans and pricing ahead of our conversation,” Rachel says. “Maybe they cancel because they don’t want all of that, or that pricing doesn’t align with what they think. That’s okay. That just means we haven’t wasted anyone’s time.”

How to Start Building Your Pipeline During Tax Season

Tax season might seem like the worst time to focus on business development. Marcus and Rachel disagree. They’ve identified several high-impact, low-effort strategies you can implement right now.

First, capture testimonials when gratitude is fresh. As returns go out and clients express appreciation, reply immediately. Either direct them to leave a Google review or ask permission to use their words as a testimonial. Marcus suggests creating a saved email signature with a direct link to your Google review page (the one that immediately pops up the rating box).

Second, document client wins before they disappear. Rachel recommends keeping a running list of specific outcomes, such as tax savings amounts, successful refinances, or time saved. “We forget those so quickly and easily, especially with the volume of work going in and out,” she notes. Set a goal for eight documented examples during the season.

Third, show up in person. Rachel recently spoke with three marketing professionals outside DBA, all of whom confirmed that in-person events outperform digital outreach for lead generation.

“Even though it feels like you should be doing something online that can cast out to hundreds or thousands of people, that doesn’t give the return that in-person events do,” Rachel explains.

The options go beyond formal networking events. Try study groups, chamber meetings, hobby gatherings, and church groups. Basically, anywhere your ideal clients naturally spend time. Marcus takes it further by inviting clients to events hosted by referral partners. The client gets continuing education credit, and Marcus stands in a room full of other ideal prospects.

If you think you don’t have time for this, Marcus has a pointed question. “Do you even have the capacity to serve new clients well?”

Start Where You Are

Building a referral pipeline doesn’t require a complete overhaul of your practice. It starts with small, deliberate actions that compound over time.

Rachel’s challenge is simple but powerful. “Start thinking about where your ideal clients hang out and how to get in those places. And if it’s not somewhere you necessarily want to be, then maybe reconsider your ideal client.”

Thriving firms don’t wait for leads to find them through Google searches or hope for referrals to materialize. They build relationships, educate partners, nurture prospects, and show up where their ideal clients already gather, even during the busiest seasons.

For Marcus and Rachel, that website disaster turned out to be a hidden blessing. It forced them to build something no algorithm change can destroy: a referral system built on trust, transparency, and genuine human connection.

Ready to hear the full conversation, including Marcus’s exact language for asking for introductions and Rachel’s specific HubSpot automations? Listen to the complete episode of Who’s Really the Boss?.


Rachel and Marcus Dillon, CPA, own a Texas-based, remote client accounting and advisory services firm, Dillon Business Advisors, with a team of 15 professionals. Their latest organization, Collective by DBA, supports and guides accounting firm owners and leaders with firm resources, education, and operational strategy through community, groups, and one-on-one advisory.

The Privacy Excuse for Not Using AI in Accounting Just Lost Its Last Leg

Earmark Team · March 31, 2026 ·

Blake Oliver needed to file a City of Los Angeles business tax return for his last remaining bookkeeping client. Instead of spending 30 minutes clicking through websites and copying numbers, he gave Claude Cowork a single instruction: “Search my email for info about the account and help me file it on the city website.”

What happened next, documented on a recent episode of The Accounting Podcast, shows exactly where the accounting profession stands with AI adoption. The AI agent searched Blake’s email, found the tax notice, extracted the business details from a PDF, logged into the city website, navigated to Xero to pull gross receipts, filled out the return, and drafted the client confirmation email. Total human involvement: one correction when it pulled accrual instead of cash basis numbers.

“This is a task that might take 15 to 30 minutes if you filled out a time sheet. Claude just did it,” Blake told co-host David Leary during their weekly news roundup.

The Numbers Show AI Closing In Fast

OpenAI didn’t just release another model update with ChatGPT 5.4. It specifically targeted the kind of work that fills an accountant’s day. As David read from OpenAI’s announcement, the company “put a particular focus on improving GPT 5.4’s ability to create and edit spreadsheets, presentations, and documents.”

The benchmarks back up that focus. Using something called GDPval—which measures performance on real-world knowledge tasks across 44 occupations—ChatGPT 5.4 now beats or ties industry professionals 83% of the time. On spreadsheet tasks specifically, it jumped from 68% accuracy to 87% in a single generation.

“It’s getting close to that 90% success now on everything,” David observed. For context, that means if you give an accountant and this AI the same spreadsheet task, the AI will match or beat the human’s performance nearly nine times out of ten.

Real Accountants, Real Work, Zero Software Costs

While Blake was experimenting with Claude for business tax returns, a developer went further. Fed up with TurboTax, he used Claude to complete a 42-page federal return plus two trust returns, all at zero software cost beyond his AI subscription.

His approach was surprisingly low-tech: Downloaded blank PDFs from the IRS, have Claude fill them out, then print and mail. The biggest challenge wasn’t getting the AI to do the calculations or understand the tax code. It was trying to make it work with the IRS’s online fillable forms. So he skipped that part entirely.

“The comments were like, ‘Can I quit doing my returns tomorrow? I’ve been waiting for this my whole life,'” David said, describing the reaction from tax professionals who saw the developer’s work on social media.

The timing is notable. These experiments happened during tax season, when practitioners are supposedly too busy to explore new tools. Yet here’s a developer replacing TurboTax with Claude, and Blake casually using an AI agent for client work.

The Privacy Excuse Just Disappeared

Most firms claim they can’t use AI because client data is too sensitive. This week, Zapier offered a solution to the privacy problem.

Its new AI Guardrails can detect over 30 categories of personally identifiable information, redact sensitive data before it reaches AI systems, block workflows when it detects problems, and identify attempts to manipulate the AI. You insert it as a step in any workflow, and it sanitizes the data before AI ever sees it.

“If you have client data being passed through Zapier into any AI tool, go add this step to your workflows,” David advised listeners.

Blake was even more direct about the implications. “I totally see this being a huge tool for accounting firms, because we have all this information we want to use with AI. But a lot of it is too sensitive. That’s the main reason most firms aren’t doing anything with it.”

Beyond AI: The Week’s Other Bombshells

While AI dominated the discussion, Blake and David covered several other major stories that accounting professionals need to know about, including:

The Botkeeper Collapse Gets Messier

In an interview with Accounting Today, CEO Enrico Palmerino claimed the company went from healthy to dead in eight days. But Blake uncovered how Botkeeper engineered its financials by selling their bookkeeping clients to a firm called Benchmark Cloud Accounting. It then had that firm buy a multi-million dollar Botkeeper license. “That is how you turn service revenue into SaaS recurring revenue,” Blake explained.

Iran’s Drone Economics

The cost disparity between Iran’s drones and America’s million Interceptor missiles raises questions about the financial sustainability of current military strategies. “We’re spending $3 million to shoot down something that costs $20,000 to $50,000,” Blake pointed out.

KPMG and Polymarket

Anonymous accounts on the prediction market Polymarket have been suspiciously successful at betting on earnings for companies audited by KPMG- (and only KPMG) audited companies. The amounts are small so far, but as David noted, “Are they doing it on the real derivative markets as well?”

Record 401(k) Withdrawals

Vanguard reports hardship withdrawals have tripled since 2020, jumping from under 2% to 6% of participants. Despite positive business sentiment, individual financial stress is climbing.

What This Means for Your Firm

General-purpose AI agents can complete multi-step workflows across email, accounting systems, and government websites. The privacy barriers that kept firms on the sidelines now have concrete, deployable solutions. The capability exists. The safety tools are live. The only question is timing.

Blake’s Claude experience offers a preview of the emerging division of labor. AI handles the execution, humans provide the judgment. The AI pulled the wrong basis for the numbers. Blake caught it. That’s where professional value lives now, not in the clicking and copying, but in knowing what the AI doesn’t know to check.

The message might seem poorly timed to practitioners overwhelmed by tax season. But accountants are eager for tools that eliminate the drudgery, even in the thick of deadline pressure.

Listen to the full episode to hear Blake walk through his Claude workflow step by step, get David’s take on what ChatGPT 5.4’s benchmarks really mean, and understand why the Botkeeper story matters for anyone considering AI-powered bookkeeping solutions. The episode reflects a profession at an inflection point—not in some distant future, but this week.

Why the Biggest Financial Scandals in America Are Perfectly Legal

Earmark Team · March 24, 2026 ·

Before a recent episode of Oh My Fraud discussed how America legalized corruption over the past 50 years, it started with something simpler: Olympic-level credit card fraud.

French biathlete Julia Simon won gold at the 2026 Winter Olympics while carrying some interesting baggage. Last October, she received a three-month suspended sentence and a €15,000 fine for spending €2,000 on her teammate’s credit card. The teammate she scammed finished 80th at the same Olympics. Simon also used the team physiotherapist’s credit card in 2021 and 2022.

The best part is, Simon denied the crime for three years, claiming identity theft until investigators found photos of the credit cards on her phone. “I confess the accusations, but I don’t remember committing them. It’s like a blackout,” Julia told the court.

That’s the kind of corruption we can all understand: straightforward, prosecutable, and absurd. But the most effective heists in American history aren’t happening with stolen credit cards but with Supreme Court rulings, secret contracts, and fee structures so boring that nobody bothers to read them.

That’s the world investigative journalist David Sirota has spent decades mapping. Recently, David sat down with host Caleb Newquist for what he calls “not a political episode in the tribal sense,” although he admits upfront that two self-described lefties are about to discuss how money corrupts democracy.

Who Is David Sirota?

David isn’t your typical political commentator. He’s written four books, most recently Master Plan: The Hidden Plot to Legalize Corruption in America. He founded The Lever, an investigative news outlet focused on how money manipulates power. He co-wrote the Oscar-nominated film Don’t Look Up with Adam McKay. It’s the fourth most-watched Netflix original movie ever. And he created award-winning podcasts on everything from the 2008 financial crisis to, well, legalized corruption.

David has a bachelor’s degree in journalism from Northwestern University. But his real education came from sitting in on politicians begging donors for money.

The Windowless Room Where Democracy Goes to Die

Fresh out of college, David landed a job running the fundraising call room for a congressional candidate in the Philadelphia suburbs. The candidate was on his fourth run for the same seat, having lost the previous race by just 40 votes.

For eight hours a day, David sat with the candidate as he worked the phones, begging for money. Then David handled the follow-up calls to ensure those commitments actually materialized.

“If you’re not willing to take fundraising seriously, to raise enough resources to communicate with voters, there’s no point in running a campaign,” David told Caleb. “Mr. Smith Goes to Washington? That’s not real. That’s not a real thing.”

What struck David wasn’t the grind; it was the distortion. The candidate spent all day talking to people who could write thousand-dollar checks, not knocking on doors in neighborhoods where people couldn’t spare ten bucks. The donors’ concerns inevitably became the candidate’s concerns. Not through explicit bribery, but through simple repetition. Eight hours a day, every day, he listened to what wealthy donors care about.

“You can see how what the candidate worries about and what they’re thinking about is distorted,” David explained. “They’re not necessarily spending eight hours a day knocking on doors and talking to people who can’t even write a $10 check.”

Bernie Sanders and the Bill That Died on Christmas

Later, David went to Washington as press secretary for “this obscure, independent weirdo named Bernie Sanders.” It was the late 1990s, and Sanders was considered fringe. He was a self-described socialist in an era when that word was political poison.

Working for Sanders meant seeing Congress from the outside looking in. One of his first experiences came when setting up a camera to beam Sanders questioning Alan Greenspan to local TV stations via satellite. While other congressmen fawned over the Fed chair, Sanders “ripped his face off.”

“The whole room is quiet,” David recalled. “And I was like, oh, this is a way different job than any other press secretary for any other member of Congress.”

But the moment that crystallized how corruption really works came later. Sanders championed a bill allowing Americans to buy cheaper prescription drugs from Canada. These were the exact same drugs, but at Canadian prices. After massive effort, they got it through the Republican House, the Republican Senate, and Bill Clinton signed it.

But three weeks before Clinton left office, during Christmas week when nobody was paying attention, HHS Secretary Donna Shalala killed the program using a poison pill provision someone had slipped into the final bill.

“We defeated money, and money still won,” David said.

When Fighting Corruption Gets You in Trouble

The final lesson in David’s corruption education came at the Center for American Progress, the Clinton machine’s think tank in exile. David published a report showing how much money 30 key House Democrats had taken from the credit card industry, right before they helped pass President Biden’s bankruptcy bill, legislation that made it dramatically harder for Americans to escape predatory debt.

House Democrats went ballistic. They dragged John Podesta to Capitol Hill and demanded David be fired or muzzled.

“I thought we were doing the right thing, even if it pissed off some Democrats,” David recalled. “You’re supposed to be against corruption as long as being against corruption helps the party that you’re affiliated with. You can combat corruption, but only up to a point.”

That’s when David left for what Caleb called “the literal wilderness” of Montana.

What Corruption Actually Is (And Why We’ve Legalized It)

When Caleb asked David to define corruption, David had a ready answer.

“It’s something that interferes with how a system is supposed to work,” he said. “Specifically, how a democratic institution is supposed to work.”

When the public overwhelmingly wants lower prescription drug prices but money ensures it doesn’t happen, that gap between public will and policy outcome is corruption. Legal or not.

And the kicker is, America has legalized most of it.

If you hand a congressperson $5,000 cash with a specific legislative ask, you can go to prison. But funneling $50 million through dark money groups to elect 25 congresspeople who write every bill you want is perfectly legal.

“We have created this patina of ‘that’s just politics, that’s just the way it works, it’s all legal, so there’s nothing dirty,'” David explained. “This is a deeply, deeply corrupt system. We’ve just put a nice fresh coat of paint on it.”

The 50-Year Master Plan

How did we get here? David traces it to a deliberate campaign that began after Watergate, ironically, right when real anti-corruption reforms were passed.

In 1971, Lewis F. Powell (then head of the American Bar Association and Philip Morris board member) wrote his now-famous memo arguing that corporations needed to start buying American politics because the government was too responsive to ordinary people. Shortly after, Powell landed on the Supreme Court.

There, he engineered the Buckley v. Valeo ruling, which established a radical idea as constitutional doctrine: money isn’t corruption, money is free speech. The legal argument was crafted by, among others, John Bolton. Yes, that John Bolton.

That ruling became the foundation for corporate spending rights, then Citizens United, transforming elections from democratic contests into auctions.

Meanwhile, courts were narrowing what counts as prosecutable bribery. The culmination came recently when an Indiana mayor awarded a municipal contract to a company that then gave him $10,000. The mayor was prosecuted and convicted, but the Supreme Court overturned it, ruling it wasn’t a bribe but a “gratuity,” and thus, perfectly legal.

“That’s where we are,” David said. “That is literally where we are right now.”

The $5 Trillion Heist Nobody’s Watching

While everyone’s distracted by culture wars and political theater, there’s $4-5 trillion sitting in public pension funds across America. That’s money from teachers, firefighters, and first responders, invested for their retirements.

Increasingly, it’s flowing into private equity, hedge funds, and venture capital, despite these “alternative investments” often underperforming simple index funds over the long term while charging astronomical fees.

A Vanguard fund charges almost nothing. Private equity charges the classic “two and twenty:” 2% management fee plus 20% of profits.

“Even Warren Buffett would say nobody can beat the market,” David noted. So why pour billions into high-fee, high-risk investments? Maybe because the people running those firms donate heavily to the politicians who appoint pension board members.

When David’s team obtained leaked contracts, they discovered investment funds charge different fees to different investors in the same fund. The billionaire investing his own money negotiates a better rate than the pension fund managed by political appointees without skin in the game.

“The pensioners subsidize the free ride of the billionaire who’s investing alongside,” David explained.

The old cliché about the mafia looting pension funds “is happening every day in every state and city in America,” David said. “And it’s not a story.”

When David exposed these connections in New Jersey’s $100 billion pension fund, Governor Chris Christie attacked him by name at multiple press conferences. “You’re talking about a $100 billion pension fund,” his editor explained. “There are a lot of really powerful people that want things from that, and you’re getting in their way.”

If Humans Built It, Humans Can Unbuild It

Despite everything, David strikes a surprisingly hopeful note. The corruption is no longer hidden. Trump, if nothing else, made the transactional nature of politics explicit. “You don’t have to explain that there is a problem anymore,” David said. “Everybody understands there is a problem.”

David offers practical advice for fighting corruption:

  • Run for local office where elections are small enough that money doesn’t determine everything
  • Support ballot initiatives for dark money disclosure and limits on corporate spending
  • Push for publicly financed elections so candidates can run without relying on donors who demand favors

“Back in the 1970s, the people who legalized corruption worked at it for 50 years,” David said. “Those dreamers made their dream happen. And now we’re all living in their nightmare.”

But if they could dream their corrupt system into existence, we can dream something better. The work starts now.

The pension fund story should hit particularly close to home for accounting professionals. This is about fiduciary duty, fee transparency, and what happens when the people guarding the money answer to the wrong stakeholders. You’re trained to see what others miss in the numbers. The people benefiting from this system count on complexity and boredom to keep everyone else looking away.

Don’t let them be right about that.

Listen to the full episode of Oh My Fraud for more, including David’s Bernie Sanders rental car bus story and his Oscar night encounter with Harvey Keitel. Because sometimes understanding corruption requires understanding the people fighting it, and they’re more human than you might think.

A Private Equity Insider Explains What Happens After Your Firm Gets Acquired

Earmark Team · March 24, 2026 ·

Devin Mathews has a 14-year-old dog that had never been sedated for a dental cleaning—not once in 14 and a half years. Then a private equity firm bought his veterinary office. Suddenly, the dog needed his teeth cleaned twice a year, at $1,000 a pop.

“I never knew my dog needed so many dental services,” Devin tells Blake Oliver on the latest episode of the Earmark Podcast. “It’s the upsell opportunity.”

This small anecdote captures the anxiety spreading through the accounting profession as private equity floods in. What really changes when PE takes over? Who benefits? Who gets hurt? And what about artificial intelligence? Is it going to make all these PE investments obsolete?

Devin brings an insider’s perspective with an outsider’s freedom to speak plainly. As a partner at ParkerGale Capital with 30 years in private equity, he knows the playbook. But since his firm invests in software companies, not accounting firms, he can share what really happens without affecting any deals. He regularly fields calls from employees at freshly acquired firms trying to figure out what just happened to their careers.

The Satisfaction Gap: Partners vs. Everyone Else

Blake starts with data that sets the tone for the entire conversation. An Accounting Today survey found that over two-thirds of partners at PE-backed accounting firms say they’re satisfied with their experience. But only about 15% of non-partner employees feel the same way.

“Let me get this straight. The partners who got paid in the transaction are ecstatic because they have terminal value,” Devin says. “And the rank and file who probably didn’t even know the business was for sale, their lives have completely changed, and expectations have gone through the roof.”

That’s the core issue. When PE acquires an accounting firm, the capital is there to buy out the existing owners, not fund operations. Partners cash out. Staff wake up to a Zoom call announcing new ownership and dramatically different expectations.

Most employees don’t realize how much analysis has already happened before that announcement. “Some 26-year-old in New York has run all that math,” Devin explains, “and they literally know you and your business better than you know it.” PE firms have sorted every employee by bill rate and utilization. They’ve hired McKinsey or Bain to benchmark everything against industry standards. They know exactly where they can push harder.

The first target is the person who gets paid a lot but doesn’t bill many hours. “This guy has been around for a long time,” Devin describes. “Maybe they’re great at business development, but they’re just not billing the hours anymore.”

How PE Actually Makes Money in Accounting

The mechanics are straightforward: bill more hours, raise bill rates, get more efficient, and make acquisitions. When revenue equals people times hours times rates, those are your main levers.

But Devin acknowledges the challenge with professional services. “The assets walk out the door every night.” Push too hard, and those assets can walk across the street to one of the 44,600 CPA firms in North America that aren’t owned by private equity.

Blake raises a critical point based on his own experience as a manager at a top-25 firm. The traditional path of working your way up, becoming a partner, and receiving ownership and profit distributions disappears under PE ownership. Instead, you get RSUs or phantom equity that only pay out if there’s an exit event.

“You drive home after that speech,” Devin imagines, “and you say to your spouse, ‘Remember that path I had to be a partner? That’s gone. Now I only get paid if there’s an exit.'”

Good PE firms try to address this through transparency and communication. Devin describes his ideal post-acquisition speech: acknowledge the surprise, address the fear directly, and promise that resources will match the higher expectations. “Expectations of ten out of ten, resources of ten out of ten. That’s a great combination.”

But the reality hits later on. “I walk you through the PowerPoint and it sounds really great,” Devin says. “Then six months later you’d be like, ‘Where’s Devin? What happened?'” The speech is easy. Delivering on it is where most PE firms struggle.

AI Changes Everything, But Not How You Think

The conversation takes an unexpected turn when they start talking about artificial intelligence. AI is threatening the entire economic model PE investments depend on.

Devin’s firm is all-in on AI. Every Friday is “DIY Friday,” and everyone spends two hours experimenting with AI tools, trying to replicate workflows, and testing what works. They pay for all the major models. They’re true believers.

But the results aren’t quite what they’re hoping for. “A lot of times it takes me twice as long to review and audit what the AI built than it would have taken me to build it on my own,” Devin admits. The tools hallucinate. It’s “wildly confident about things it knows nothing about.”

The key insight is that AI is a “ceiling raiser, not a floor raiser.” It makes experienced professionals amazing. It makes entry-level people only slightly better because of domain knowledge. An experienced accountant can spot what the AI got wrong and fix it. An entry-level accountant doesn’t know enough to catch the mistakes.

“An entry-level developer, like an entry-level accountant, doesn’t have enough domain knowledge or experience to see what the AI did wrong,” Devin explains.

“It’s a great time to be mid-level or experienced. It’s a bad time to be entry-level,” Blake observes, noting the cruel paradox. The routine tasks that used to train new accountants, like sampling, confirmations, and rolling forward work papers, are being automated first.

The legal profession offers a preview. Harvey, an AI platform for law firms, raised about half a billion dollars. It claims to work at the level of a fifth-year Harvard Law associate. Every major firm supposedly uses it. “But Kirkland and Ellis isn’t charging me any less than they used to,” Devin notes. The efficiency gains aren’t reaching clients. Firms capture them as profit.

Your Options Are Better Than They Appear

So what should accounting professionals actually do? Devin has specific advice.

First, if you’re at a PE-backed firm, demand transparency. “Show me Bain Capital’s value creation plan,” he suggests. “How did they underwrite this, and how are they going to get there?” Understanding the plan helps you align your work and see your compensation trajectory. If they won’t share it, that tells you something, too.

Devin identifies three problems that plague most firms before PE arrives. There’s no clear plan (or too many plans), no communication about why leaders make decisions, and nobody understands how compensation works. Good PE ownership can fix these issues. Bad PE ownership makes them worse.

The good news is, PE has bought only about 400 of the 45,000 CPA firms in the US. “There are 44,600 CPA firms in North America that aren’t owned by private equity,” Devin points out. “And you can leave.”

Devin has advice for early-career accountants facing pressure from private equity and AI automation: Start your own firm.

“Get really good with the AI. Way better than the 35-year-old or the 45-year-old. And start your own firm. Be an AI-first accounting firm, and you own all of it.”

It’s never been easier, he argues. You can set up an LLC on LegalZoom. You can reach clients directly through LinkedIn or YouTube. The barriers that kept young professionals locked into traditional firm hierarchies are crumbling.

“It’s pretty obvious most adults have no idea what they’re doing, and they’re mostly full of BS,” Devin says with characteristic bluntness. “So don’t wait for your turn. Go get it.”

The Bottom Line

The traditional accounting career ladder is being dismantled. PE is removing the path to partnership, and AI is removing the entry-level work that trains new accountants.

But professionals who understand what’s actually happening have more options than they might think. There are still 44,600 independent firms. Starting your own practice has never been easier. And if you’re staying put, you can at least demand to see the plan and understand where you fit.

As Devin puts it, “Why do you need to wait in line and have some private equity firm tell you how you get to run your business? Go find some other people who believe in it the way you do, and go build the firm in your image.”

For the full conversation, including Devin’s stories about his own podcast journey and more details on how PE firms evaluate acquisition targets, listen to the complete episode of the Earmark Podcast.

These S Corp Election Mistakes Create Years of IRS Problems

Earmark Team · March 23, 2026 ·

A sole proprietor registers a brand-new LLC, reuses the EIN from their old payroll account, files Form 2553 with an effective date of January 1 (months before the entity even existed) and waits for the IRS to bless the election. What they get back instead is a mess: a new EIN they didn’t ask for, returns filed under the wrong number, and IRS notices piling up about unfiled 1120-S returns. It’s the kind of procedural train wreck that Jeremy Wells, EA, CPA, sees regularly in practice, and it’s entirely preventable.

In this episode of Tax in Action, Jeremy breaks down the S corporation election from start to finish, including the eligibility requirements, the precise mechanics of Form 2553, the framework for late election relief under Rev. Proc. 2013-30, and the analytical rigor required before recommending the election in the first place. The episode is a direct response to the flood of oversimplified S corp content circulating online, much of it from influencers who reduce a major business decision to a single rule of thumb about income thresholds.

In reality, the S corporation election decision is loaded with procedural traps and downstream implications that demand careful analysis. Tax professionals who understand the mechanics of making the election and the full range of factors that determine whether it’s actually beneficial serve their clients far better than those chasing shortcuts.

The episode walks through the procedural mechanics of making the election, the common mistakes that derail it, how late election relief actually works, and what practitioners consistently get wrong about it. Finally, Jeremy digs into why the decision to elect S demands analysis that goes well beyond self-employment tax savings, including ownership structure, balance sheet consequences, QBI deduction impacts, and state and local taxes that can wipe out any benefit entirely.

Getting the election right: The procedural traps that create lasting problems

Before evaluating whether the S election makes sense for a client, you need to know how to actually make it correctly. The requirements look straightforward on paper. In practice, several mistakes can cause problems that last years.

Eligibility

The entity must be a domestic corporation or domestic eligible entity under IRC §1361(b)(1). It can have no more than 100 shareholders, although Jeremy notes he’s never worked with an S corp that came anywhere close to that limit. The overwhelming majority have one, two, maybe three shareholders.

Shareholders must generally be individuals, though certain estates, trusts, and organizations can qualify. Jeremy warns that including an S corp interest in an estate plan can be tricky. There’s a serious risk of inadvertently terminating the election when a trust or estate steps into a deceased shareholder’s place. No shareholder can be a nonresident alien. Basically, shareholders need Social Security numbers.

The eligibility requirement that actually blows elections in practice is the single-class-of-stock rule. An S corporation cannot have shareholders with differential rights to distributions. Voting differences are fine—you can have voting and non-voting shares. However, you can’t have distribution waterfalls, preferred stock arrangements, or any structure in which some owners receive distributions before others. That’s partnership territory. Jeremy points out this issue has been litigated repeatedly in tax court and district courts, with businesses forced to choose between their own governing documents and tax law. The S election usually loses.

The check-the-box shortcut most practitioners still get wrong

Jeremy emphasizes this requirement because many practitioners misunderstand it. An LLC electing S does not file Form 8832 separately. When an LLC files Form 2553, it triggers two simultaneous deemed elections. First, classification as an association (which defaults to C corporation status), and then S corporation treatment. Both happen instantaneously. “Do not file Form 8832 to elect a C corporation first, and then file the 2553. Just file the 2553 to elect S,” Jeremy says. 

Filing both confuses the situation and makes a mess. The only time you file Form 8832 for an S corporation is when the entity is revoking its S election and wants to revert to its default classification as a disregarded entity or partnership. Jeremy covers that process in episode 15, Breaking Up with Your S Corp Part Two.

Timing matters, and there’s no extension

Taxpayers must file the election by the 15th day of the third month of the taxable year to be effective for the current year. That’s March 15 for calendar-year taxpayers. Miss that date, and the IRS treats the election as effective for the following year. An election effective January 1, 2026, must be filed by March 15, 2026. File it on March 16, and you’re looking at a January 1, 2027, effective date unless you file for late relief.

Form 2553 details that trip people up

Jeremy identifies several issues drawn directly from situations his firm has handled:

  • EIN confusion. Electing S does not require a new EIN for an existing entity. That’s Treasury Regulation §301.6109-1(h)(1). But when a sole proprietor forms a new LLC to elect S, that new entity needs its own EIN. You cannot reuse the sole proprietor’s old payroll EIN. Jeremy describes exactly what happens when practitioners try. The IRS accepts the election but assigns a new EIN. The practitioner then files 1120-S returns under the old number. A couple of years later, the IRS sends notices about unfiled returns because nothing was filed under the EIN the IRS actually assigned.
  • Effective date before the entity exists. The S election effective date cannot precede the entity’s incorporation or registration date. If they formed the LLC in June, the effective date cannot be January 1. Jeremy notes that so many people made this mistake that the IRS printed a caution directly on Form 2553 itself.
  • Wet ink signatures only. Every signature on Form 2553, including the officer’s on page one and each shareholder’s consent on page two, must be wet ink. No e-signatures. Jeremy acknowledges it’s annoying, but his firm has a workaround: provide the form through a secure portal, instruct the client to print, sign, and scan it back using the portal’s smartphone scanner.
  • The shareholder consent grid. Page two requires each shareholder’s name, address, tax ID, shares owned, acquisition date, tax year end, and signature, all under a statement that reads “under penalties of perjury.” That language matters, especially for late elections, where shareholders also declare they’ve reported income consistently with S corp status for all affected years.

Even when practitioners know these rules, sometimes the deadline slips. The question then becomes whether late relief is available and whether practitioners should even pursue it.

Late election relief

Late election relief is one of the most discussed (and most misunderstood) aspects of S corp elections. Jeremy sees widespread misconceptions about the process of making a late election, and about whether practitioners should make it in the first place. Before you file anything late, you need to understand the legal framework and the IRS requirements.

The statutory authority starts with IRC §1362(b)(5), which allows the Secretary of the Treasury to treat a late election as timely when the entity has reasonable cause for missing the deadline. Treasury Regulation §301.9100-1 lets the Commissioner grant reasonable extensions for regulatory and statutory elections, and §301.9100-3 extends that to entity classification elections provided the taxpayer shows they acted reasonably and in good faith, and that granting relief won’t prejudice the government’s interests.

Over the years, the IRS issued various revenue procedures for different types of late elections. Rev. Proc. 2013-30 consolidated them into a single document that now governs late S elections, along with electing small business trusts (ESBTs), qualified subchapter S trusts (QSSTs), qualified subchapter S subsidiaries (QSubs), and late corporate classification elections.

The four requirements you must satisfy

Section 4.02 of Rev. Proc. 2013-30 lays out four criteria, and Jeremy stresses taxpayers must meet all four:

  1. The entity intended to be classified as an S corporation as of the effective date. Jeremy calls this “the most important to really nail down.”You can prove intent through board meeting minutes, corporate resolutions, communications with a tax advisor—anything that demonstrates the entity wanted S corp status even though it didn’t file the paperwork on time. The problem is most small business owners don’t keep these records. If your client doesn’t have formal documentation, look for email exchanges with advisors, meeting notes, or other evidence that the intent existed before the deadline passed.
  2. Request relief within three years and 75 days of the effective date. That gives you roughly three years, one month, and 15 days. This is the general window, although there is one exception, which Jeremy covers later.
  3. The only reason the entity doesn’t qualify as an S corporation is the untimely filing. Everything else, including eligibility, ownership structure, and a single class of stock, must be in order. If there’s an underlying eligibility problem, late relief won’t fix it.
  4. Reasonable cause for the failure, plus diligent action to correct the mistake. Jeremy notes the most common explanation is straightforward: owners simply didn’t understand the paperwork or deadlines until a tax professional advised them. There are no strict criteria for what constitutes reasonable cause, and Jeremy has seen various approaches, some successful, some not. The key is being honest and specific about what happened.

The procedural mechanics

You still use Form 2553 to request relief, but with modifications. Print “FILED PURSUANT TO REV. PROC. 2013-30” in all caps at the top of page one. Most tax software has a checkbox that handles this automatically. Include a reasonable cause statement either on the form itself (there’s blank space on the bottom half of page one) or on an attached separate sheet.

If the S corporation has filed all its 1120-S returns for tax years between the effective date and the current year, attach the completed Form 2553 to the current year’s 1120-S, as long as the taxpayer files that return within the three-year-and-75-day window. If there are delinquent 1120-S returns, file them all simultaneously. Jeremy admits this makes him uncomfortable. “I don’t feel good doing that. I don’t like filing that many returns on top of one another.” But he’s done it, and it can work.

His firm’s practice is to fax Form 2553 directly to the applicable IRS service center and attach a PDF to the e-filed return. “It can’t hurt to do it both ways,” he says. Just remember, filing Form 7004 to extend the 1120-S does not extend the deadline for the election itself. There is no mechanism to extend Form 2553.

The exception to the time limit

The three-year-and-75-day window doesn’t apply if all of the following are true:

  • The entity and all shareholders reported income consistent with S corp status for the year the election should have been made and every year after
  • At least six months have elapsed since the entity filed its return for the first year it intended to be an S corp
  • The IRS never notified the corporation or any shareholder of a problem within those six months.

Jeremy stresses this last point. Always make sure clients check their physical mailboxes regularly, because the IRS corresponds about S elections exclusively by mail.

If the entity can’t satisfy Rev. Proc. 2013-30’s requirements, the only remaining option is requesting a private letter ruling from the IRS. PLRs can get expensive, and they’re the last resort rather than a routine tool.

Both the officer signing Form 2553 and each consenting shareholder declare under penalties of perjury that the election is true, correct, and complete. For late elections, shareholders also declare they’ve reported income consistently with S corp status for all affected years. This is a sworn statement the IRS takes seriously.

When the S election is (and isn’t) the right call

This is where the internet’s favorite rule of thumb falls apart. The self-employment tax savings that dominate most S corp conversations are just one variable in a multi-factor analysis. Jeremy identifies several factors that can offset or even eliminate those savings.

Stop relying on rules of thumb

The typical logic goes that if you make more than a certain amount (usually some middle five-figure number), you should elect S corporation status. Jeremy calls these rules of thumb “very dangerous” because they omit critical nuance. Yes, the typical purpose of an S corporation is to replace a larger self-employment tax burden with a smaller payroll tax burden. But that single calculation ignores everything else that changes when you make the election.

Review the ownership structure and the operating agreement

S corporations don’t have the flexibility of partnerships. They don’t allow special allocations, differential distribution rights, or waterfalls. The practical problem is that LLC operating agreements are almost always written from a subchapter K (partnership) perspective, not subchapter S. The partnership language baked into those documents won’t translate well for an S corporation. It can set up owners to inadvertently terminate the election.

Jeremy taught a two-hour webinar for the New York State Society of Enrolled Agents on reviewing LLC operating agreements for non-attorneys. He strongly recommends that practitioners request and review operating agreements before recommending any S election. If you’re not already doing this, start.

Examine the balance sheet before you recommend anything

Unlike partnerships, S corporation shareholders don’t get basis for corporate debt, only for bona fide shareholder loans to the corporation. Personal guarantees don’t count. There are no recourse-versus-non-recourse debt considerations like you’d find in a partnership.

Transferring liabilities in excess of assets into the S corporation as part of the §351 exchange—the corporate transfer that happens when an LLC makes that deemed corporate election—can trigger a taxable event. Appreciated fixed assets, especially real estate, create built-in gains issues, and there’s no §754 inside basis step-up available. Jeremy published a detailed post that walks through corporate transfer accounting.

Don’t ignore what happens to the QBI deduction

Owner wages paid by an S corporation are deductible for the business, which reduces qualified business income. That reduction shrinks the §199A qualified business income deduction. Jeremy has seen cases where the QBI reduction offsets most and sometimes nearly all of the self-employment tax savings. “Essentially, it’s a wash.”

The Election Is Easy. The Decision Isn’t

The mechanics of filing Form 2553 may seem straightforward, but the decision to elect S corporation status rarely is. As Jeremy makes clear, the real work is understanding eligibility rules, avoiding procedural traps, and evaluating whether the election actually improves the client’s overall tax picture.

For a deeper walkthrough of the rules, real-world mistakes practitioners make, and the analytical framework Jeremy uses to evaluate S elections, listen to the full episode of Tax in Action.

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